See how Anthropic built its B2B influencer marketing program. This case study highlights clear steps, key actions, and results from real collaborations.

Favikon Launches the First AI-Powered Authenticity Score

Introducing Favikon Authenticity Score - detect fake LinkedIn engagement & manipulated growth.

Who's who On Social Media

Who is David Matusiewicz?

David Matusiewicz is a professor, author, and digital health advocate whose work bridges academic research and healthcare system reform.

Who is Giovanna Cardoni?

Giovanna Cardoni is a Brazilian singer, dancer, and beauty influencer who merges performance and personal storytelling across her social platforms.

Who is Matt Lopes?

Matt Lopes is a comedic creator on TikTok who uses sarcasm, character voices, and casual delivery to turn daily awkwardness into punchy laughs.

Insights

Favikon Methodology

The recipe behind Favikon's viral & coveted rankings.

Free Tools

Free tools to power your influencer marketing workflows.

Case Studies

See Favikon users' success stories.

All Favikon Rankings

Get access to all Favikon rankings.

Partner

Become a Partner

Affiliates

Become a Affiliate

Free Chrome Extension for Influencer Analytics

Try for free

Featured Rankings

Top 50 Rising Video Creators on LinkedIn

Meet the Top 50 Rising Video Creators on LinkedIn Sponsored by Opus Clip

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Platform

Favikon for Brands

Explore the ultimate influencer marketing platform

Creator Campaings

Influencer Search

Discover +10 Million creators across all industries and niches.

Influencer Analytics

Get Al-Powered and activable insights around creator's profiles.

Influencer CRM

Manage influencers effortlessly at one place.

Influencer Outreach

Reach out to millions of creators directly on the platform.

Social Media Insights

Social Media Rankings

Access over +11 M Al-powered rankings.

Industry Intelligence

Gain insights on leading social media strategies

Competition Intelligence

Identify what brands are up to on social media.

Employee Advocacy

Turn your employees into your best brand advocates.

Favikon for Creators

Grow as a creator on social media

Grow

Performance Tracking

Measure your social media stats across all social medias.

Content Analysis

Get real-time insights on top performing content.

Rankings

Rise the ladder to rank in your industry, niche & region.

Gamification

Earn rewards and Stay motivated as you grow.

Get Noticed

Spotlight

Present your best to brands, agencies and sponsors

Outreach

Get partnership proposals from brands.

Hall of fame

Get featured on Favikon in front of +1K brands.

Free Chrome Extension for Influencer Analytics

Try for free

Pricing

Resources

Blog & Articles

Your ultimate ressource for the creator economy

Blogs Articles

How Much Should You Pay For a Sponsored Linkedin Post?

Sponsored LinkedIn posts are a powerful tool for B2B visibility, but pricing can vary widely. This guide breaks down what you should expect to pay based on follower count, engagement rates, and industry relevance.

B2B Influencer Marketing Case Study: Inside Anthropic’s Influencer Marketing Program

This case study looks at how Anthropic set up its B2B influencer marketing program. It covers what they did, how they worked with influencers, and the results.

The Ultimate Guide to B2B Influencer Marketing in 2025

B2B influencer marketing has become a core part of many business strategies. Instead of focusing on consumers, like in B2C, this approach targets other businesses. It leverages industry experts and professionals to help companies build trust, educate their audience, and generate more qualified leads.

Who's who On Social Media

Who is David Matusiewicz?

David Matusiewicz is a professor, author, and digital health advocate whose work bridges academic research and healthcare system reform. With over 44K followers on LinkedIn, he shares regular insights into digital transformation in medicine, policy changes, and patient advocacy.

Who is Giovanna Cardoni?

Giovanna Cardoni is a Brazilian singer, dancer, and beauty influencer who merges performance and personal storytelling across her social platforms. Her energetic presence, paired with a vibrant aesthetic, has made her a standout figure in the Portuguese-speaking entertainment and lifestyle space.

Who is Matt Lopes?

Matt Lopes is a comedic creator on TikTok who uses sarcasm, character voices, and casual delivery to turn daily awkwardness into punchy laughs. With over 1.1 million followers, his content thrives on conversational bits and dry jokes often laced with pop culture references.

Methodology & Rankings

About Favikon, rankings, tools & much more.

Methodology

Favikon Methodology

The recipe behind Favikon's viral & coveted rankings.

Free Tools

Free tools to power your influencer marketing workflows.

About Us

The people & mission that fuels Favikon.

All Favikon Rankings

Get access to all Favikon rankings.

Partner

Become a select Favikon Partner

Affiliates

Become a select Favikon Affiliates

Featured Rankings

🏆 Top 200 Creators · X · Worldwide

Highlighting the most influential creators on X, shaping global conversations and trends

🏆 Top 50 Creators · Sales · United States

Showcasing top creators in the sales niche, driving innovation and engagement across the U.S.

🏆 Top 200 Creators · LinkedIn · Worldwide

Recognizing global leaders on LinkedIn for their impactful thought leadership and professional insights.

Free Chrome Extension for Influencer Analytics

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Top Influencers in

Bari

Italy

Bari

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Find more among 10m+ creators & influencers

Check Influencer Audience City, Country & Languages

Start Using Favikon ⭐

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Find, analyze, and contact top influencers from a 10M+ creator database on Instagram, Linkedin, Youtube, Tiktok, and X to grow your business.

Favikon is an influencer marketing sofware. We are not affiliated, associated, endorsed by, or in any way officially connected with the Tiktok, Youtube, LinkedIn or Instagram brand, or any ot ifts subsidiaries or its affliates. The names "Tiktok", "Youtube", "LinkedIn" and "Instagram" as well as related names, marks, emblems and images are registered trademarks of their respective owners.

Top Influencers in

Find more among 10m+ creators & influencers

Check Influencer Audience City, Country & Languages

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