Discovering influencer marketing. ✨ If you want to learn more about the industry and how to build a good strategy, you've come to the right place! ⚡️
Valentine's Day is an important selling time of the year. To optimize your sales, influencer marketing is the best solution! But be careful, you need to establish a solid strategy before you start.
Une toute nouvelle méthodologie, une note Favikon de qualité, et un classement bientôt dévoilé. Voici la mise à jour de l'Observatoire LinkedIn 2.0 !
Valentine's Day is just around the corner! Get ready to boost your e-commerce sales with our tips and advice. Google ads, promotions, influencer marketing and much more!
Are you ready to start your TikTok journey? But how can you make your TikToks go viral? Quality, authenticity, trends, algorithms... Let's find out!
Engagement rate, number of followers, saturation rate... All these numbers can be a bit confusing and hard to analyze. Which metrics should you prioritize?
With a 30% increase in followers in December, Zemmour is back on top for French politicians on social networks.
From travel vloggers, makeup artists, humorists… Full of talented creators, YouTube is one of the most used social media platforms in the world! Yet where do you find them?
Who knew the Covid crisis could have beneficial consequences? This is what Southeast Asia have been experiencing. Indeed Influencer marketing has been really successful since the beginning of the pandemic. Here is why!
Youtube has become a staple in our life. With content getting more and more diverse, you can now learn about cooking, gaming, watch real movies and tv shows on this platform. The types of content are endless. But what works the most on Youtube ?
Pricing the biggest influencers, negotiating with nano-influencers and pricing the influencer market... Find out how much your influencer marketing campaigns will cost you in 2022 👀
Looking for brand ambassadors that align with your brand image, boost your visibility, and showcase authenticity? Stop searching! They are right under your nose
From finding your perfect influencer match to launching and evaluating your campaigns, we take you through each stage of planning an influencer campaign!
Are influencers part of your holiday marketing strategy? You're right! Find out what's trending on social media this holiday season 🎄
Something is missing in your marketing strategy! Influencers of course! Visibility, engagement, brand image, ROI, here is why you should work with influencers.
Influencer marketing for your e-shop? Say less! Influencer partnerships, how to pay an influencer, campaign evaluation, and everything there is to know is in our article!
Want to hop on TikTok but don't know where to start? Have a look at our "TikTok for Dummies"!
You follow them on social media and sometimes you dream of being them. Perhaps you wish your life looked more like theirs. But behind those pretty pictures, influencers actually hide a different reality. Even though they seem to have it all, and to always look perfect, this isn't the truth.
Netflix star, Mexican mega influencer, triathlon champion, this week's influencers' collabs are spectacular!
Nano, Micro, Macro, and Mega Influencers are all Influencer tiers! Wait, are we missing someone? Mid-Tier influencers, of course! Let's have a look!
Virtual influencers, influencer x brand co-creations, live shopping... You guessed it! Here are the influencer trends of 2021!
From nano to mega! Let's go through all stages of influencing to understand influencers' life cycle!
The pandemic has considerably increased the number of partnerships with micro-influencers! But why have they become so popular? 🤯
Which influencer should you choose to reach a French, American, or Japanese audience? Here are the different roles of influencers in the world!
Les réseaux, c'est pour les jeunes... Combien de fois avons-nous entendu cette remarque ? Voici les 8 clichés sur les réseaux sociaux et l'influence !
Good job, you completed your influencer list! But don't rest just yet! Next step: how to contact a Tiktoker! 🔥🔥
Now that we know everything about mega, nano and micro influencer let's move onto the next tier: Macro Influencers!
Have you planned your influencer marketing strategy? Next step: evaluate your influencer campaign!
In the past few years, the influencer marketing industry has rapidly grown in Asia. But, why are influencer campaigns suddenly booming in this region?
Kim Kardashian, Charlie D'Amelio, and other social media stars represent the smallest percentage of users. What about the rest of the community? What about Nano influencers?
With filters, editing and plastic surgery, Social Media is in quest of perfection… but at what cost?
We’ve all seen a teleshopping show in the morning on TF1 or France 2 to sell revolutionary household appliances or sports equipment to build muscle without moving. Well, Social Media has reinvented the concept of Home Shopping!
Influencer Marketing is omnipresent on Social Media, but it is more complex than it looks... Today we will focus on the Mega Influencers! Ready to dive in?
Tiktok, the social network that everyone is talking about! Before you jump into it, let us share a few tips to become a real pro! 📲
Want to be on top of your game for your Influencer Campaign?⚡️ The two Social Media giants have a lot to offer, but which one is the best for your brand??
Hashtags are essential to communicate on social networks they can be a real game changer! But be careful how you use them, it can be tricky! We explain everything with our hashtags bible 🤩
TikTok is a rather complex platform when you don't know how to use it... But don't panic, here are some content ideas to get you started! 🤩
Here are some tips on how to collaborate with an influencer without getting ghosted! For this we list all the turn offs for the influencers...👻
The content houses called TikTok houses are the new phenomena of social networks! Young rich influencers in a villa is the new "trend" but we let you discover the backstage of this new world of influencers 🤳
They only exist on our screens and yet generate millions of subscribers. Let's take a closer look at this trendy phenomenon of virtual influencers 🤖🤳
In this article, you can find out everything you need to know about influencer fraud! How to avoid it and how to fix it easily so you don't damage your campaigns!
Instagram has become the place to be for brands and influencers! 😎 You're lauching your brand on Instagram and want to know how to gain more followers 📈 by working with influencers? Eaaaasy! 🤳
Find out what this advertising strategy is, and how it can benefit your business 🤑
Some creativity along with a good influencer strategy can do wonders on TikTok. Check out 5 TikTok campaigns that have buzzed in the last few months! 🌟😯
Discover how the world of influence has revolutionized our consumption habits 🛒🤳
10 influencer marketing mistakes that have cost brands and influencers dearly! 🤭❌
5 tips that will ensure the success of your influencer marketing campaign ✨💪
5 mistakes to avoid when getting into influencer marketing 🤳❌
The aim is to think strategically about the content to be delivered on social networks. Her motto is "Social Media is entertainment" ! ✨
For all the travel, fashion, food enthusiasts... Discover how to become an influencer and make your account attractive to collaborate with brands! 🤳✨
Solene is an influencer marketing expert and founded her own agency: So'influence. In this interview she shares her experience and showers us with advice on working in the influencer marketing industry
Based in Spain, Miguel is an influencer expert. He shares with us his experience and advice for those who want to work with influencers 🤳🏼
This article will give you all the keys to launch an influencer strategy that will boost the sales of your e-commerce site 🛒
Sponsored content, Instagram influencers... discover how a small brand became a giant with the power of virality 📲💰
As a Co-founder of the BeInfluence agency, Thomas talks about his career in the influencer marketing industry and gave tips on how to get started.
An influence expert shares with us her experience and her opinion about influencer marketing
How to make sure you don't make any mistakes about the transparency of your media campaign ❌📲
The best social networks that are hosting partnerships with influencers 😎
In this interview, Gregory Taslaud tells us about his background and his opinion on the influence industry 🎙🌟📲
All you need to know about influencer's remuneration ! 💰
Which partnership should i choose for my social media campaign?🤔 This article will help you answer that question ✨
With more than 140K followers on Instagram, Yann and Aurélie answer our questions on their career as influencers and on the influence industry 🤳✨👀
Instagram at the service of major causes 🙏 All you need to know about influencer marketing for non-profit organizations ♻️💜
A social media expert shares with us her experience and her opinions about social media marketing 🤳✨👀
Boost your business thanks to influencers. Favikon gives you freedom to do so in all serenity.