Influencer Marketing Strategy

Discovering influencer marketing. ✨ If you want to learn more about the industry and how to build a good strategy, you've come to the right place! ⚡️

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Influencer Marketing Strategy

What is the difference between a social media influencer and a content creator?

Are influencer and content creator interchangeable terms? Not quite! On one hand, we have well-known personalities on social media and on the other, we have creators who produce valuable content for a specific audience. Here’s all you need to know!

Influencer Marketing Strategy
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 min read

How to Find Influencers in Your Niche ?

Niche influencers are experts in their field and have a strong following within a specific niche. They can be found in a large variety of fields and working with them can be life changing. If you follow this tips before launching your campaign you’ll see results in no time!

Influencer Marketing Strategy
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 min read

Unlocking the Power of Social Media Listening: How to Increase Customer Advocacy?

Social media listening helps identify customer feedback, satisfied customers, and influencers, to improve reputation and drive customer advocacy.

Influencer Marketing Strategy
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 min read

Best Food Influencers For Your Influencer Campaign!

From Christmas cookies and Halloween donuts to ThanksGiving dishes and summer recipes, these food creators have a special recipe for any time of the year!

Influencer Marketing Strategy
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 min read

8 Influencer Campaign Ideas For The Holidays

Get ready for the Holidays! It’s time to plan your Influencer Campaigns, so we have gathered 8 social media content marketing ideas just for you!

Influencer Marketing Strategy
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 min read

The best influencer marketing examples of 2022

2022 has brought us even more original and innovative influencer marketing campaigns. We have seen new trends emerge while others continue to develop. Here are 5 of the best influencer marketing campaigns spotted this year.

Influencer Marketing Strategy
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 min read

Best B2B Digital Marketing Strategies

Find different digital marketing strategies for your business! Influencer marketing, content marketing, social media marketing… From planning your strategy to choosing the right social media and content format!

Influencer Marketing Strategy
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 min read

Influencer Marketing News and Latest Trends: Christmas Edition

Digital marketing and especially influencer marketing is constantly moving forward. Whether it’s a product placement for a famous brand or a TikTok challenge for a local store promotion, trends are evolving and you must follow them.

Influencer Marketing Strategy
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 min read

How to plan a B2B Influencer Marketing Strategy

We’ve heard a lot about influencer campaigns, but what about B2B influencer marketing? Here is everything you need to know about a B2B influencer marketing strategy!

Influencer Marketing Strategy
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 min read

Everything you need to know about social media Influencer Marketing

Influencer marketing from A to Z! Let’s go through the basics together and discover how to plan your influencer campaign from setting your objectives to planning your collabs!

Influencer Marketing Strategy
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 min read

7 Best Marketing Tools for Small Business

You can’t manage everything unless you have superpowers. Luckily for us, there are many tools designed to help you with your daily tasks. Let’s find out which marketing tools you should use!

Influencer Marketing Strategy
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 min read

How To Plan Your Holiday Season Campaign

The holiday season is an important moment for brands. It's the ideal time for them to boost their sales, but for that, they need the right marketing strategy. With the rise of online shopping, influencer marketing plays a major role in brands' strategies.

Influencer Marketing Strategy
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How To Calculate Your Influencer Marketing ROI?

Analyzing the results of your influencer marketing collabs is really important. The ROI is one of the tools that help you determine if your partnership was profitable or not.

Influencer Marketing Strategy
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The Benefits of Micro Influencer Marketing

Let’s see why your brand should work with a micro influencer. Discover the brands that created the best campaigns with micro influencers!

Influencer Marketing Strategy
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What is influencer marketing?

We hear a lot about influencer marketing and content creators, but what is it really? Between collaboration, search for ambassadors and content creation. You'll become an influencer pro.

Influencer Marketing Strategy
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The Benefits of Influencer Marketing

From engagement and visibility to authenticity and SEO, here are the four benefits of adding influencer marketing to your strategy!

Influencer Marketing Strategy
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How to optimize your influencer campaigns

Today, we explain which tools to use to optimize your influence campaigns!

Influencer Marketing Strategy
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What Influencer Tier is Best for Your Campaign?

Each tier of influencers has pros and cons and you must take it into account while searching for your gem.

Influencer Marketing Strategy
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What is a Van Life Influencer?

They live everyone’s dream: traveling the world all year round. Working with them can ensure your brand a high quality collab. Meet the van life influencers!

Influencer Marketing Strategy
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What is an Instagram Influencer?

Working with an Instagram content creator has its advantages! Professional posts, content variety, visibility, and engagement... Let's find out why and how you should work with an Instagram influencer!

Influencer Marketing Strategy
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 min read

When Should You Post On Instagram?

Sometimes the times you choose to post on Instagram can have an impact on your stats. So if you feel that you are stagnating on Instagram, you might be posting at the wrong time. Read this article to find out when you should post to get the most engagement!

Influencer Marketing Strategy
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 min read

Tips For Your Mother's Day Social Media Posts

Mother's Day is the time to celebrate mothers and tell them we love them but it's also the right time to promote your products. Here are our tips to create the perfect mix between commercial and inspirational content 👇

Influencer Marketing Strategy
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Influencer Marketing: What You Shouldn't Do

Influencer Marketing can do wonders to your brand but for that, you need to have the right strategy. These brands learned it the hard way. But thanks to their mistakes, you now know what you shouldn't do!

Influencer Marketing Strategy
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How to find and activate an Instagram fashion influencers

The fashion Instagram community is massive, but how exactly can a fashion brand find the right influencer? And which type of partnership should they plan?

Influencer Marketing Strategy
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 min read

Best Marketing Ideas for Valentine's Day 2022

Valentine's Day is one of the year's big highlights for brands. Many influencer campaigns are released and go viral. Discover the recap of the year 2022.

Influencer Marketing Strategy
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Why should your brand consider working with Youtube Influencers?

Makeup tutorials, Hauls, Mukbangs, or Vlogs, YouTubers have been precursors on many internet trends. But what can they bring to a brand?

Influencer Marketing Strategy
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 min read

This is how YouTube will boost your sales

When we know some Youtubers make millions of views on their videos, it would be a mistake to not consider Youtuber partnerships for your marketing strategy. Take a pen and paper because we are about to give you all the tips and tricks to make your collaboration a success.

Influencer Marketing Strategy
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How to increase your e-commerce sales during Valentine’s Day ?

Valentine's Day is just around the corner! Get ready to boost your e-commerce sales with our tips and advice. Google ads, promotions, influencer marketing and much more!

Influencer Marketing Strategy
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How to make your TikToks go viral?

Are you ready to start your TikTok journey? But how can you make your TikToks go viral? Quality, authenticity, trends, algorithms... Let's find out!

Influencer Marketing Strategy
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 min read

Engagement rate : How important is it in 2022?

Engagement rate, number of followers, saturation rate... All these numbers can be a bit confusing and hard to analyze. Which metrics should you prioritize?

Influencer Marketing Strategy
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How to launch an influencer campaign ?

Working with influencers can really boost the visibility or sales of your business. But there are a few tricks and tips you should know to make sure your campaign is a success!

Influencer Marketing Strategy
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How to find YouTube Influencers

From travel vloggers, makeup artists, humorists… Full of talented creators, YouTube is one of the most used social media platforms in the world! Yet where do you find them?

Influencer Marketing Strategy
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Influencer Marketing in Southeast Asia

Who knew the Covid crisis could have beneficial consequences? This is what Southeast Asia have been experiencing. Indeed Influencer marketing has been really successful since the beginning of the pandemic. Here is why!

Influencer Marketing Strategy
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The Empire of the Best Youtubers in the World

Youtube has become a staple in our life. With content getting more and more diverse, you can now learn about cooking, gaming, watch real movies and tv shows on this platform. The types of content are endless. But what works the most on Youtube ?

Influencer Marketing Strategy
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 min read

Which influencer prices to implement in 2022?

Pricing the biggest influencers, negotiating with nano-influencers and pricing the influencer market... Find out how much your influencer marketing campaigns will cost you in 2022 👀

Influencer Marketing Strategy
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Convert your customers into brand ambassadors!

Looking for brand ambassadors that align with your brand image, boost your visibility, and showcase authenticity? Stop searching! They are right under your nose

Influencer Marketing Strategy
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Boost your holiday sales with influencers

Are influencers part of your holiday marketing strategy? You're right! Find out what's trending on social media this holiday season 🎄

Influencer Marketing Strategy
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 min read

Influencer Marketing Strategy: How to work with influencers?

Something is missing in your marketing strategy! Influencers of course! Visibility, engagement, brand image, ROI, here is why you should work with influencers.

Influencer Marketing Strategy
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Boosting your Shopify sales with Influencers

Influencer marketing for your e-shop? Say less! Influencer partnerships, how to pay an influencer, campaign evaluation, and everything there is to know is in our article!

Influencer Marketing Strategy
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TikTok for Dummies

Want to hop on TikTok but don't know where to start? Have a look at our "TikTok for Dummies"!

Influencer Marketing Strategy
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 min read

Influencers are lying to us

You follow them on social media and sometimes you dream of being them. Perhaps you wish your life looked more like theirs. But behind those pretty pictures, influencers actually hide a different reality. Even though they seem to have it all, and to always look perfect, this isn't the truth.

Influencer Marketing Strategy
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The Big Influencers on Instagram: who are they?

Nano, Micro, Macro, and Mega Influencers are all Influencer tiers! Wait, are we missing someone? Mid-Tier influencers, of course! Let's have a look!

Influencer Marketing Strategy
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Influencer trends for the Back-to-school '21

Virtual influencers, influencer x brand co-creations, live shopping... You guessed it! Here are the influencer trends of 2021!

Influencer Marketing Strategy
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Influencer's Life Cycle

From nano to mega! Let's go through all stages of influencing to understand influencers' life cycle!

Influencer Marketing Strategy
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Micro Influencers

The pandemic has considerably increased the number of partnerships with micro-influencers! But why have they become so popular? 🤯

Influencer Marketing Strategy
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Influencers in the world

Which influencer should you choose to reach a French, American, or Japanese audience? Here are the different roles of influencers in the world!

Influencer Marketing Strategy
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8 clichés tenaces sur l’influence et les réseaux sociaux !

Les réseaux, c'est pour les jeunes... Combien de fois avons-nous entendu cette remarque ? Voici les 8 clichés sur les réseaux sociaux et l'influence !

Influencer Marketing Strategy
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 min read

How to contact a TikToker?

Good job, you completed your influencer list! But don't rest just yet! Next step: how to contact a Tiktoker! 🔥🔥

Influencer Marketing Strategy
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 min read

Who Are The Macro Influencers?

Now that we know everything about mega, nano and micro influencer let's move onto the next tier: Macro Influencers!

Influencer Marketing Strategy
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 min read

TOP 5 criteria to evaluate your influencer campaign

Have you planned your influencer marketing strategy? Next step: evaluate your influencer campaign!

Influencer Marketing Strategy
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The Booming of Influencer Marketing in Asia

In the past few years, the influencer marketing industry has rapidly grown in Asia. But, why are influencer campaigns suddenly booming in this region?

Influencer Marketing Strategy
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 min read

Nano Influencers

Kim Kardashian, Charlie D'Amelio, and other social media stars represent the smallest percentage of users. What about the rest of the community? What about Nano influencers?

Influencer Marketing Strategy
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 min read

5 Reasons You Should Work on Your Influencer Marketing Strategy in the Summer

Did you know summer is one of the best time to work on your influencer campaign strategies? We give you all the tips to succeed!

Influencer Marketing Strategy
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 min read

Will Social Media speak up for the mental health of its users?

With filters, editing and plastic surgery, Social Media is in quest of perfection… but at what cost?

Influencer Marketing Strategy
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 min read

Live Shopping, Improve Your Customer Experience

We’ve all seen a teleshopping show in the morning on TF1 or France 2 to sell revolutionary household appliances or sports equipment to build muscle without moving. Well, Social Media has reinvented the concept of Home Shopping!

Influencer Marketing Strategy
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 min read

What's a Mega Influencer?

Influencer Marketing is omnipresent on Social Media, but it is more complex than it looks... Today we will focus on the Mega Influencers! Ready to dive in?

Influencer Marketing Strategy
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 min read

Why and how to communicate and collaborate on TikTok?

Tiktok, the social network that everyone is talking about! Before you jump into it, let us share a few tips to become a real pro! 📲

Influencer Marketing Strategy
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 min read

Instagram vs Tiktok

Want to be on top of your game for your Influencer Campaign?⚡️ The two Social Media giants have a lot to offer, but which one is the best for your brand??

Influencer Marketing Strategy
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 min read

How to choose the right hashtags?

Hashtags are essential to communicate on social networks they can be a real game changer! But be careful how you use them, it can be tricky! We explain everything with our hashtags bible 🤩

Influencer Marketing Strategy
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 min read

Which TikTok trend for my influencer campaign?

TikTok is a rather complex platform when you don't know how to use it... But don't panic, here are some content ideas to get you started! 🤩

Influencer Marketing Strategy
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 min read

How do you not get ghosted by an influencer when you're a brand?

Here are some tips on how to collaborate with an influencer without getting ghosted! For this we list all the turn offs for the influencers...👻

Influencer Marketing Strategy
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 min read

TikTok Houses : the new phenomenon

The content houses called TikTok houses are the new phenomena of social networks! Young rich influencers in a villa is the new "trend" but we let you discover the backstage of this new world of influencers 🤳

Influencer Marketing Strategy
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 min read

Virtual influencers : what should we think about it?

They only exist on our screens and yet generate millions of subscribers. Let's take a closer look at this trendy phenomenon of virtual influencers 🤖🤳

Influencer Marketing Strategy
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 min read

What is Influencer Fraud and How Can You Avoid It?

In this article, you can find out everything you need to know about influencer fraud! How to avoid it and how to fix it easily so you don't damage your campaigns!

Influencer Marketing Strategy
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 min read

How to grow your brand’s instagram following with the help of influencers ?

Instagram has become the place to be for brands and influencers! 😎 You're lauching your brand on Instagram and want to know how to gain more followers 📈 by working with influencers? Eaaaasy! 🤳

Influencer Marketing Strategy
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What is targeted advertising?

Find out what this advertising strategy is, and how it can benefit your business 🤑

Influencer Marketing Strategy
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 min read

The 5 campaigns that created a buzz on TikTok

Some creativity along with a good influencer strategy can do wonders on TikTok. Check out 5 TikTok campaigns that have buzzed in the last few months! 🌟😯

Influencer Marketing Strategy
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 min read

How Influencers Affect Consumer Behavior

Discover how the world of influencer marketing has revolutionized our consumer habits!

Influencer Marketing Strategy
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 min read

10 Fails in influencer marketing

10 influencer marketing mistakes that have cost brands and influencers dearly! 🤭❌

Influencer Marketing Strategy
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5 Tips For Your Influencer Marketing Campaigns

Here are five tips that will help you plan step by step your influencer marketing campaigns!

Influencer Marketing Strategy
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5 Mistakes to Avoid at All Costs!

5 mistakes to avoid when getting into influencer marketing 🤳❌

Influencer Marketing Strategy
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 min read

When do you expect Live Shopping to take off in Europe?

The aim is to think strategically about the content to be delivered on social networks. Her motto is "Social Media is entertainment" ! ✨

Influencer Marketing Strategy
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 min read

How To Become An Influencer On Instagram

For all the travel, fashion, food enthusiasts... Discover how to become an influencer and make your account attractive to collaborate with brands! 🤳✨

Influencer Marketing Strategy
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What is the most common difficulty you encounter when working with influencers?

Solene is an influencer marketing expert and founded her own agency: So'influence. In this interview she shares her experience and showers us with advice on working in the influencer marketing industry

Influencer Marketing Strategy
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 min read

How do you see the future of the influencer marketing industry?

Based in Spain, Miguel is an influencer expert. He shares with us his experience and advice for those who want to work with influencers 🤳🏼

Influencer Marketing Strategy
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 min read

Increase Traffic to your E-commerce Site with Influencer Marketing

This article will give you all the keys to launch an influencer strategy that will boost the sales of your e-commerce site 🛒

Influencer Marketing Strategy
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 min read

How Daniel Wellington made a $200 million Business thanks to influencer marketing on Instagram?

Sponsored content, Instagram influencers... discover how a small brand became a giant with the power of virality 📲💰

Influencer Marketing Strategy
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How to venture into the influencer marketing industry?

As a Co-founder of the BeInfluence agency, Thomas talks about his career in the influencer marketing industry and gave tips on how to get started.

Influencer Marketing Strategy
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 min read

How to succeed in the influencer industry?

An influence expert shares with us her experience and her opinion about influencer marketing

Influencer Marketing Strategy
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 min read

Keys to a Transparent Social Media Campaign

How to make sure you don't make any mistakes about the transparency of your media campaign ❌📲

Influencer Marketing Strategy
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 min read

The future of influence according to an inbound expert

In this interview, Gregory Taslaud tells us about his background and his opinion on the influence industry 🎙🌟📲

Influencer Marketing Strategy
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 min read

How much does an influencer marketing partnership cost?

Influencer marketing can be cost-effective but also very expensive. In order to set up a campaign with a good ROI, you need to know how to estimate the price of a partnership.

Influencer Marketing Strategy
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 min read

How to be travel influencer during lockdown ?

With more than 140K followers on Instagram, Yann and Aurélie answer our questions on their career as influencers and on the influence industry 🤳✨👀

Influencer Marketing Strategy
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 min read

Influencers and Major Causes

Instagram at the service of major causes 🙏 All you need to know about influencer marketing for non-profit organizations ♻️💜

Influencer Marketing Strategy
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 min read

Will TikTok become the new main platform for partnerships ?

A social media expert shares with us her experience and her opinions about social media marketing 🤳✨👀

Influencer Marketing Strategy
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 min read

How To Contact Influencers On Instagram?

4 steps to boost your chances to plan a partnership with the best influencers on Instagram ! 🤝

Influencer Marketing Strategy
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 min read