Discover how AI and Machine Learning are revolutionizing B2B Influencer Marketing. Learn why B2B influencers are game-changers, how AI finds your perfect match, and why tools like Favikon are making the journey easier and more effective.
Uncover the real impact of niche influencers in B2B marketing versus celebrity clout. Learn why specialized experts deliver not just visibility but also credibility and ROI.
Forget LinkedIn and YouTube for your B2B influencer campaigns. It's all going to happen on Twitter in the next few years. Get ahead of your competitors and become the most recognized brand on the social media.
When the expression "B2B SaaS marketing" first hits your ears, it might come across as complex – but fear not, because it's actually way simpler than you might think! And not only is it simple, it's incredibly important. So, let's dive in!
Ready to dive into the world of B2B branding? Buckle up as we unveil strategies that bring your brand to life – from core identity to content creators
In the dynamic realm of marketing, riding trends is like mastering waves. Discover how social listening and creator insights become your compass in this unpredictable ocean.
Journey through a decade of B2B influence marketing – from celebrity endorsements to the emergence of content creators shaping industries.
Step into the dynamic realm of B2B digital marketing where strategies blend innovation, content resonates, and social mastery unfolds. Let's dive in!
Step into the World of B2B Influencer Marketing: A Game-Changing Strategy to Elevate Your Business, Boost Credibility, Expand Reach, and Create Lasting Engagement with Your Target Audience!
Today, we embark on an exciting journey into the world of social media analytics. In this article, we'll demystify two crucial practices: Social Listening and Social Monitoring.
In this article, you'll discover the power of TikTok influencers and how they can boost your marketing campaigns by leveraging their creativity, authenticity, and connection with their audience.
In this article, you'll explore the power of B2B influencers in marketing and discover how to create successful campaigns, enhance brand awareness, and generate quality leads by partnering with these industry experts.
Discover the world of micro-influencers in digital marketing – learn why their authentic connections, niche expertise, and higher engagement rates make them the perfect partners for brands ✨
Unleash the power of local influencers! Discover effective strategies to connect and collaborate with them in our must-read article. Find influencers in your area and unlock the key to boosting your brand's visibility.
Unlock the potential of social listening to amplify your customer advocacy. Learn how it works and start implementing social listening practices today for maximum impact.
Uncover B2B marketing success strategies: valuable content, personalized targeting, and thought leadership. Elevate your marketing efforts and stand out in the competitive landscape.
B2B marketing is vital for businesses to thrive in a competitive environment, focusing on value creation and tailored solutions. By embracing these strategies, businesses can attract qualified leads, foster connections, and achieve remarkable success.
Unleash the power of personal branding to build trust, credibility, and a dedicated following as a content creator in today's digital age.
In this article, discover essential tips for effective B2B digital marketing strategies, including understanding your target audience, creating compelling content, implementing SEO techniques, leveraging social media marketing, and harnessing the power of influencer marketing with Favikon ✨
Uncover the power of content marketing and influencers for B2B brands. Boost visibility, establish credibility, and connect with your audience through user-generated content and influencer partnerships.
This article explores the relevance of influencer marketing for B2B businesses, highlighting its benefits and providing insights on selecting the right creators, implementing successful campaigns, and measuring their effectiveness 🌟
Discover how to identify and collaborate with B2B influencers for your marketing strategy. We present you with different methods to find the best influencers for your business and how to measure the impact of your B2B influencer marketing campaigns.
Are influencer and content creator interchangeable terms? Not quite! On one hand, we have well-known personalities on social media and on the other, we have creators who produce valuable content for a specific audience. Here’s all you need to know!
Niche influencers are experts in their field and have a strong following within a specific niche. They can be found in a large variety of fields and working with them can be life changing. If you follow this tips before launching your campaign you’ll see results in no time!
Social media listening helps identify customer feedback, satisfied customers, and influencers, to improve reputation and drive customer advocacy.
From Christmas cookies and Halloween donuts to ThanksGiving dishes and summer recipes, these food creators have a special recipe for any time of the year!
Get ready for the Holidays! It’s time to plan your Influencer Campaigns, so we have gathered 8 social media content marketing ideas just for you!
2022 has brought us even more original and innovative influencer marketing campaigns. We have seen new trends emerge while others continue to develop. Here are 5 of the best influencer marketing campaigns spotted this year.
Find different digital marketing strategies for your business! Influencer marketing, content marketing, social media marketing… From planning your strategy to choosing the right social media and content format!
Digital marketing and especially influencer marketing is constantly moving forward. Whether it’s a product placement for a famous brand or a TikTok challenge for a local store promotion, trends are evolving and you must follow them.
We’ve heard a lot about influencer campaigns, but what about B2B influencer marketing? Here is everything you need to know about a B2B influencer marketing strategy!
Influencer marketing from A to Z! Let’s go through the basics together and discover how to plan your influencer campaign from setting your objectives to planning your collabs!
You can’t manage everything unless you have superpowers. Luckily for us, there are many tools designed to help you with your daily tasks. Let’s find out which marketing tools you should use!
The holiday season is an important moment for brands. It's the ideal time for them to boost their sales, but for that, they need the right marketing strategy. With the rise of online shopping, influencer marketing plays a major role in brands' strategies.
Analyzing the results of your influencer marketing collabs is really important. The ROI is one of the tools that help you determine if your partnership was profitable or not.
Let’s see why your brand should work with a micro influencer. Discover the brands that created the best campaigns with micro influencers!
We hear a lot about influencer marketing and content creators, but what is it really? Between collaboration, search for ambassadors and content creation. You'll become an influencer pro.
From engagement and visibility to authenticity and SEO, here are the four benefits of adding influencer marketing to your strategy!
Today, we explain which tools to use to optimize your influence campaigns!
Each tier of influencers has pros and cons and you must take it into account while searching for your gem.
They live everyone’s dream: traveling the world all year round. Working with them can ensure your brand a high quality collab. Meet the van life influencers!
Working with an Instagram content creator has its advantages! Professional posts, content variety, visibility, and engagement... Let's find out why and how you should work with an Instagram influencer!
Sometimes the times you choose to post on Instagram can have an impact on your stats. So if you feel that you are stagnating on Instagram, you might be posting at the wrong time. Read this article to find out when you should post to get the most engagement!
Mother's Day is the time to celebrate mothers and tell them we love them but it's also the right time to promote your products. Here are our tips to create the perfect mix between commercial and inspirational content 👇
Influencer Marketing can do wonders to your brand but for that, you need to have the right strategy. These brands learned it the hard way. But thanks to their mistakes, you now know what you shouldn't do!
The fashion Instagram community is massive, but how exactly can a fashion brand find the right influencer? And which type of partnership should they plan?
Valentine's Day is one of the year's big highlights for brands. Many influencer campaigns are released and go viral. Discover the recap of the year 2022.
Makeup tutorials, Hauls, Mukbangs, or Vlogs, YouTubers have been precursors on many internet trends. But what can they bring to a brand?
When we know some Youtubers make millions of views on their videos, it would be a mistake to not consider Youtuber partnerships for your marketing strategy. Take a pen and paper because we are about to give you all the tips and tricks to make your collaboration a success.
Valentine's Day is just around the corner! Get ready to boost your e-commerce sales with our tips and advice. Google ads, promotions, influencer marketing and much more!
Are you ready to start your TikTok journey? But how can you make your TikToks go viral? Quality, authenticity, trends, algorithms... Let's find out!
Engagement rate, number of followers, saturation rate... All these numbers can be a bit confusing and hard to analyze. Which metrics should you prioritize?
Working with influencers can really boost the visibility or sales of your business. But there are a few tricks and tips you should know to make sure your campaign is a success!
From travel vloggers, makeup artists, humorists… Full of talented creators, YouTube is one of the most used social media platforms in the world! Yet where do you find them?
Who knew the Covid crisis could have beneficial consequences? This is what Southeast Asia have been experiencing. Indeed Influencer marketing has been really successful since the beginning of the pandemic. Here is why!
Youtube has become a staple in our life. With content getting more and more diverse, you can now learn about cooking, gaming, watch real movies and tv shows on this platform. The types of content are endless. But what works the most on Youtube ?
Pricing the biggest influencers, negotiating with nano-influencers and pricing the influencer market... Find out how much your influencer marketing campaigns will cost you in 2022 👀
Looking for brand ambassadors that align with your brand image, boost your visibility, and showcase authenticity? Stop searching! They are right under your nose
Are influencers part of your holiday marketing strategy? You're right! Find out what's trending on social media this holiday season 🎄
Something is missing in your marketing strategy! Influencers of course! Visibility, engagement, brand image, ROI, here is why you should work with influencers.
Influencer marketing for your e-shop? Say less! Influencer partnerships, how to pay an influencer, campaign evaluation, and everything there is to know is in our article!
Want to hop on TikTok but don't know where to start? Have a look at our "TikTok for Dummies"!
You follow them on social media and sometimes you dream of being them. Perhaps you wish your life looked more like theirs. But behind those pretty pictures, influencers actually hide a different reality. Even though they seem to have it all, and to always look perfect, this isn't the truth.
Nano, Micro, Macro, and Mega Influencers are all Influencer tiers! Wait, are we missing someone? Mid-Tier influencers, of course! Let's have a look!
Virtual influencers, influencer x brand co-creations, live shopping... You guessed it! Here are the influencer trends of 2021!
From nano to mega! Let's go through all stages of influencing to understand influencers' life cycle!
The pandemic has considerably increased the number of partnerships with micro-influencers! But why have they become so popular? 🤯
Which influencer should you choose to reach a French, American, or Japanese audience? Here are the different roles of influencers in the world!
Les réseaux, c'est pour les jeunes... Combien de fois avons-nous entendu cette remarque ? Voici les 8 clichés sur les réseaux sociaux et l'influence !
Good job, you completed your influencer list! But don't rest just yet! Next step: how to contact a Tiktoker! 🔥🔥
Now that we know everything about mega, nano and micro influencer let's move onto the next tier: Macro Influencers!
Have you planned your influencer marketing strategy? Next step: evaluate your influencer campaign!
In the past few years, the influencer marketing industry has rapidly grown in Asia. But, why are influencer campaigns suddenly booming in this region?
Kim Kardashian, Charlie D'Amelio, and other social media stars represent the smallest percentage of users. What about the rest of the community? What about Nano influencers?
Did you know summer is one of the best time to work on your influencer campaign strategies? We give you all the tips to succeed!
With filters, editing and plastic surgery, Social Media is in quest of perfection… but at what cost?
We’ve all seen a teleshopping show in the morning on TF1 or France 2 to sell revolutionary household appliances or sports equipment to build muscle without moving. Well, Social Media has reinvented the concept of Home Shopping!
Influencer Marketing is omnipresent on Social Media, but it is more complex than it looks... Today we will focus on the Mega Influencers! Ready to dive in?
Tiktok, the social network that everyone is talking about! Before you jump into it, let us share a few tips to become a real pro! 📲
Want to be on top of your game for your Influencer Campaign?⚡️ The two Social Media giants have a lot to offer, but which one is the best for your brand??
Hashtags are essential to communicate on social networks they can be a real game changer! But be careful how you use them, it can be tricky! We explain everything with our hashtags bible 🤩
TikTok is a rather complex platform when you don't know how to use it... But don't panic, here are some content ideas to get you started! 🤩
Here are some tips on how to collaborate with an influencer without getting ghosted! For this we list all the turn offs for the influencers...👻
The content houses called TikTok houses are the new phenomena of social networks! Young rich influencers in a villa is the new "trend" but we let you discover the backstage of this new world of influencers 🤳
They only exist on our screens and yet generate millions of subscribers. Let's take a closer look at this trendy phenomenon of virtual influencers 🤖🤳
In this article, you can find out everything you need to know about influencer fraud! How to avoid it and how to fix it easily so you don't damage your campaigns!
Instagram has become the place to be for brands and influencers! 😎 You're lauching your brand on Instagram and want to know how to gain more followers 📈 by working with influencers? Eaaaasy! 🤳
Find out what this advertising strategy is, and how it can benefit your business 🤑
Some creativity along with a good influencer strategy can do wonders on TikTok. Check out 5 TikTok campaigns that have buzzed in the last few months! 🌟😯
Discover how the world of influencer marketing has revolutionized our consumer habits!
10 influencer marketing mistakes that have cost brands and influencers dearly! 🤭❌
Here are five tips that will help you plan step by step your influencer marketing campaigns!
5 mistakes to avoid when getting into influencer marketing 🤳❌
The aim is to think strategically about the content to be delivered on social networks. Her motto is "Social Media is entertainment" ! ✨
For all the travel, fashion, food enthusiasts... Discover how to become an influencer and make your account attractive to collaborate with brands! 🤳✨
Solene is an influencer marketing expert and founded her own agency: So'influence. In this interview she shares her experience and showers us with advice on working in the influencer marketing industry
Based in Spain, Miguel is an influencer expert. He shares with us his experience and advice for those who want to work with influencers 🤳🏼
This article will give you all the keys to launch an influencer strategy that will boost the sales of your e-commerce site 🛒
Sponsored content, Instagram influencers... discover how a small brand became a giant with the power of virality 📲💰