Influencer Marketing

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Discovering influencer marketing. ✨ If you want to learn more about the industry and how to build a good strategy, you've come to the right place! ⚡️

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Influencer Marketing

Which Influencer Marketing Strategy for Valentine’s Day ?

Valentine's Day is an important selling time of the year. To optimize your sales, influencer marketing is the best solution! But be careful, you need to establish a solid strategy before you start.

Influencer Marketing
15
 min read

Favikon dévoile bientôt son nouveau TOP 150 LinkedIn !

Une toute nouvelle méthodologie, une note Favikon de qualité, et un classement bientôt dévoilé. Voici la mise à jour de l'Observatoire LinkedIn 2.0 !

Influencer Marketing
4
 min read

How to increase your e-commerce sales during Valentine’s Day ?

Valentine's Day is just around the corner! Get ready to boost your e-commerce sales with our tips and advice. Google ads, promotions, influencer marketing and much more!

Influencer Marketing
4
 min read

How to make your TikToks go viral?

Are you ready to start your TikTok journey? But how can you make your TikToks go viral? Quality, authenticity, trends, algorithms... Let's find out!

Influencer Marketing
5
 min read

Engagement rate : How important is it in 2022?

Engagement rate, number of followers, saturation rate... All these numbers can be a bit confusing and hard to analyze. Which metrics should you prioritize?

Influencer Marketing
4
 min read

Zemmour Back on TOP on Social Networks

With a 30% increase in followers in December, Zemmour is back on top for French politicians on social networks.

Influencer Marketing
3
 min read

How to find YouTube Influencers?

From travel vloggers, makeup artists, humorists… Full of talented creators, YouTube is one of the most used social media platforms in the world! Yet where do you find them?

Influencer Marketing
4
 min read

Influencer Marketing in Southeast Asia

Who knew the Covid crisis could have beneficial consequences? This is what Southeast Asia have been experiencing. Indeed Influencer marketing has been really successful since the beginning of the pandemic. Here is why!

Influencer Marketing
4
 min read

The Empire of the Best Youtubers in the World

Youtube has become a staple in our life. With content getting more and more diverse, you can now learn about cooking, gaming, watch real movies and tv shows on this platform. The types of content are endless. But what works the most on Youtube ?

Influencer Marketing
5
 min read

Which influencer prices to implement in 2022?

Pricing the biggest influencers, negotiating with nano-influencers and pricing the influencer market... Find out how much your influencer marketing campaigns will cost you in 2022 👀

Influencer Marketing
5
 min read

Convert your customers into brand ambassadors!

Looking for brand ambassadors that align with your brand image, boost your visibility, and showcase authenticity? Stop searching! They are right under your nose

Influencer Marketing
5
 min read

Influencer Marketing Campaign: Getting Organized before the Launch

From finding your perfect influencer match to launching and evaluating your campaigns, we take you through each stage of planning an influencer campaign!

Influencer Marketing
3
 min read

Boost your holiday sales with influencers

Are influencers part of your holiday marketing strategy? You're right! Find out what's trending on social media this holiday season 🎄

Influencer Marketing
4
 min read

Why should I include influence in my marketing strategy?

Something is missing in your marketing strategy! Influencers of course! Visibility, engagement, brand image, ROI, here is why you should work with influencers.

Influencer Marketing
5
 min read

Boosting your Shopify sales with Influencers

Influencer marketing for your e-shop? Say less! Influencer partnerships, how to pay an influencer, campaign evaluation, and everything there is to know is in our article!

Influencer Marketing
4
 min read

TikTok for Dummies

Want to hop on TikTok but don't know where to start? Have a look at our "TikTok for Dummies"!

Influencer Marketing
4
 min read

Influencers are lying to us

You follow them on social media and sometimes you dream of being them. Perhaps you wish your life looked more like theirs. But behind those pretty pictures, influencers actually hide a different reality. Even though they seem to have it all, and to always look perfect, this isn't the truth.

Influencer Marketing
4
 min read

View In Your Feed #23

Netflix star, Mexican mega influencer, triathlon champion, this week's influencers' collabs are spectacular!

Influencer Marketing
3
 min read

The Big Influencers on Instagram: who are they?

Nano, Micro, Macro, and Mega Influencers are all Influencer tiers! Wait, are we missing someone? Mid-Tier influencers, of course! Let's have a look!

Influencer Marketing
3
 min read

Influencer trends for the Back-to-school '21

Virtual influencers, influencer x brand co-creations, live shopping... You guessed it! Here are the influencer trends of 2021!

Influencer Marketing
4
 min read

Influencer's Life Cycle

From nano to mega! Let's go through all stages of influencing to understand influencers' life cycle!

Influencer Marketing
4
 min read

Micro Influencers

The pandemic has considerably increased the number of partnerships with micro-influencers! But why have they become so popular? 🤯

Influencer Marketing
4
 min read

Influencers in the world

Which influencer should you choose to reach a French, American, or Japanese audience? Here are the different roles of influencers in the world!

Influencer Marketing
4
 min read

8 clichés tenaces sur l’influence et les réseaux sociaux !

Les réseaux, c'est pour les jeunes... Combien de fois avons-nous entendu cette remarque ? Voici les 8 clichés sur les réseaux sociaux et l'influence !

Influencer Marketing
3
 min read

How to contact a TikToker?

Good job, you completed your influencer list! But don't rest just yet! Next step: how to contact a Tiktoker! 🔥🔥

Influencer Marketing
4
 min read

Macro influencers

Now that we know everything about mega, nano and micro influencer let's move onto the next tier: Macro Influencers!

Influencer Marketing
5
 min read

Top 5 criteria to evaluate your influencer campaign

Have you planned your influencer marketing strategy? Next step: evaluate your influencer campaign!

Influencer Marketing
5
 min read

The Booming of Influencer Marketing in Asia

In the past few years, the influencer marketing industry has rapidly grown in Asia. But, why are influencer campaigns suddenly booming in this region?

Influencer Marketing
4
 min read

Nano Influencers

Kim Kardashian, Charlie D'Amelio, and other social media stars represent the smallest percentage of users. What about the rest of the community? What about Nano influencers?

Influencer Marketing
3
 min read

Will Social Media speak up for the mental health of its users?

With filters, editing and plastic surgery, Social Media is in quest of perfection… but at what cost?

Influencer Marketing
4
 min read

Live Shopping, Improve Your Customer Experience

We’ve all seen a teleshopping show in the morning on TF1 or France 2 to sell revolutionary household appliances or sports equipment to build muscle without moving. Well, Social Media has reinvented the concept of Home Shopping!

Influencer Marketing
5
 min read

What's a Mega Influencer?

Influencer Marketing is omnipresent on Social Media, but it is more complex than it looks... Today we will focus on the Mega Influencers! Ready to dive in?

Influencer Marketing
3
 min read

Why and how to communicate and collaborate on TikTok?

Tiktok, the social network that everyone is talking about! Before you jump into it, let us share a few tips to become a real pro! 📲

Influencer Marketing
3
 min read

Instagram vs Tiktok

Want to be on top of your game for your Influencer Campaign?⚡️ The two Social Media giants have a lot to offer, but which one is the best for your brand??

Influencer Marketing
7
 min read

How to choose the right hashtags?

Hashtags are essential to communicate on social networks they can be a real game changer! But be careful how you use them, it can be tricky! We explain everything with our hashtags bible 🤩

Influencer Marketing
3
 min read

Which TikTok trend for my influencer campaign?

TikTok is a rather complex platform when you don't know how to use it... But don't panic, here are some content ideas to get you started! 🤩

Influencer Marketing
7
 min read

How do you not get ghosted by an influencer when you're a brand?

Here are some tips on how to collaborate with an influencer without getting ghosted! For this we list all the turn offs for the influencers...👻

Influencer Marketing
3
 min read

TikTok Houses : the new phenomenon

The content houses called TikTok houses are the new phenomena of social networks! Young rich influencers in a villa is the new "trend" but we let you discover the backstage of this new world of influencers 🤳

Influencer Marketing
4
 min read

Virtual influencers : what should we think about it?

They only exist on our screens and yet generate millions of subscribers. Let's take a closer look at this trendy phenomenon of virtual influencers 🤖🤳

Influencer Marketing
5
 min read

What is Influencer Fraud and How Can You Avoid It?

In this article, you can find out everything you need to know about influencer fraud! How to avoid it and how to fix it easily so you don't damage your campaigns!

Influencer Marketing
3
 min read

How to grow your brand’s instagram following with the help of influencers ?

Instagram has become the place to be for brands and influencers! 😎 You're lauching your brand on Instagram and want to know how to gain more followers 📈 by working with influencers? Eaaaasy! 🤳

Influencer Marketing
 min read

What is targeted advertising?

Find out what this advertising strategy is, and how it can benefit your business 🤑

Influencer Marketing
5
 min read

The 5 campaigns that created a buzz on TikTok

Some creativity along with a good influencer strategy can do wonders on TikTok. Check out 5 TikTok campaigns that have buzzed in the last few months! 🌟😯

Influencer Marketing
4
 min read

How Influencers Have Changed Consumer Behaviour

Discover how the world of influence has revolutionized our consumption habits 🛒🤳

Influencer Marketing
3
 min read

10 Fails in influencer marketing

10 influencer marketing mistakes that have cost brands and influencers dearly! 🤭❌

Influencer Marketing
10
 min read

5 Tips for success in your influencer marketing campaign

5 tips that will ensure the success of your influencer marketing campaign ✨💪

Influencer Marketing
5
 min read

5 Mistakes to Avoid at All Costs!

5 mistakes to avoid when getting into influencer marketing 🤳❌

Influencer Marketing
3
 min read

When do you expect Live Shopping to take off in Europe?

The aim is to think strategically about the content to be delivered on social networks. Her motto is "Social Media is entertainment" ! ✨

Influencer Marketing
4
 min read

How to become an influencer on Instagram?

For all the travel, fashion, food enthusiasts... Discover how to become an influencer and make your account attractive to collaborate with brands! 🤳✨

Influencer Marketing
10
 min read

What is the most common difficulty you encounter when working with influencers?

Solene is an influencer marketing expert and founded her own agency: So'influence. In this interview she shares her experience and showers us with advice on working in the influencer marketing industry

Influencer Marketing
4
 min read

How do you see the future of the influencer marketing industry?

Based in Spain, Miguel is an influencer expert. He shares with us his experience and advice for those who want to work with influencers 🤳🏼

Influencer Marketing
3
 min read

Increase Traffic to your E-commerce Site with Influencer Marketing

This article will give you all the keys to launch an influencer strategy that will boost the sales of your e-commerce site 🛒

Influencer Marketing
5
 min read

How Daniel Wellington made a $200 million Business thanks to influencer marketing on Instagram?

Sponsored content, Instagram influencers... discover how a small brand became a giant with the power of virality 📲💰

Influencer Marketing
5
 min read

How to venture into the influencer marketing industry?

As a Co-founder of the BeInfluence agency, Thomas talks about his career in the influencer marketing industry and gave tips on how to get started.

Influencer Marketing
6
 min read

How to succeed in the influencer industry?

An influence expert shares with us her experience and her opinion about influencer marketing

Influencer Marketing
7
 min read

Keys to a Transparent Social Media Campaign

How to make sure you don't make any mistakes about the transparency of your media campaign ❌📲

Influencer Marketing
5
 min read

Which Network for my Partnership?

The best social networks that are hosting partnerships with influencers 😎

Influencer Marketing
5
 min read

The future of influence according to an inbound expert

In this interview, Gregory Taslaud tells us about his background and his opinion on the influence industry 🎙🌟📲

Influencer Marketing
5
 min read

How much should an influencer be paid for an Instagram campaign?

All you need to know about influencer's remuneration ! 💰

Influencer Marketing
4
 min read

The different types of partnerships

Which partnership should i choose for my social media campaign?🤔 This article will help you answer that question ✨

Influencer Marketing
5
 min read

How to be travel influencer during lockdown ?

With more than 140K followers on Instagram, Yann and Aurélie answer our questions on their career as influencers and on the influence industry 🤳✨👀

Influencer Marketing
4
 min read

Influencers and Major Causes

Instagram at the service of major causes 🙏 All you need to know about influencer marketing for non-profit organizations ♻️💜

Influencer Marketing
7
 min read

Will TikTok become the new main platform for partnerships ?

A social media expert shares with us her experience and her opinions about social media marketing 🤳✨👀

Influencer Marketing
4
 min read

How to contact influencers ?

4 steps to boost your chances of closing up your partnerships once you've finished your researches ! 🤝

Influencer Marketing
5
 min read

Enjoy the best ROI for your marketing strategy.

Boost your business thanks to influencers. Favikon gives you freedom to do so in all serenity.

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