In this article, we explain how to choose the right hashtags to increase the reach of your TikTok videos and go viral. You’ll learn everything on how to find popular, specific and trending hashtags on the platform.
Going viral on TikTok is a bit of a dream for everyone. Whether you're a content creator or just posting for personal enjoyment, the idea of going viral sticks in your head when you hit the "publish" button. Because the good thing about TikTok is that anyone can go viral on the platform!
Unfortunately, there are no magic recipe for such a success, but you can follow some tips to increase your chances on TikTok. And among these tips, we are going to tell you everything about the right hashtags you need to use to go viral 👇
The purpose of hashtags on TikTok is actually pretty simple. They help users discover and engage with content that is relevant to their interests. They also allow users to search for and find content that is related to a specific topic or theme.
When a user adds a hashtag to their TikTok post, that post will be grouped with other posts that have the same hashtag. This makes it easier for other users to find and engage with this specific post. It is especially useful for users who want to increase their reach and gain more followers.
Hashtags can also be used to join challenges and trends, which is a popular feature on TikTok. A challenge is a viral trend that is associated with a specific hashtag, and users can participate by creating a video that fits within the theme and adding the hashtag to their post.
Hashtags can also be used to build a community on TikTok. Many users follow specific hashtags, which means that when you post content using those hashtags, it is more likely to be seen by people who are interested in that topic. So, if you want to target a specific audience, you have to wisely choose your hashtags.
In summary, hashtags on TikTok play a big role in helping users discover and engage with content that is relevant to their interests. They allow users to join challenges and trends, increase their reach, gain more followers, and build a community around specific topics and themes 🚀
If you didn’t understand already, choosing the right hashtags on TikTok is crucial! So here are some tips on how to choose the right hashtags for your content:
Use the TikTok search function to research popular hashtags that are relevant to your content. You should also look for hashtags that have a high number of views and engagement, as these are the hashtags that are likely to drive the most traffic to your posts! 📈
While it's important to use popular hashtags, it's also important to use niche hashtags that are specific to your content. This will help you reach a more targeted audience and increase the chances of your posts being discovered by users who are genuinely interested in the topics you cover. Not a bad idea, right? 🤗
Using a mix of broad and specific hashtags can help you reach a larger audience while still being able to target specific groups of users. For example, using a broad hashtag like #funny along with a specific hashtag like #funnyanimals will increase your chances of reaching users who are interested in both funny content and animal-related content 🐶
TikTok is known for its viral trends, and using trending hashtags can help you capitalize on them. Keep an eye out for new and trending hashtags that are relevant to your content and use them in your posts to increase your reach!
TikTok also has a list of banned hashtags that are not allowed on the platform… Be sure to avoid using these hashtags, as it can lead to your post being removed or your account being shadow banned ⚠️
If you're promoting a brand, use the brand's hashtags to increase visibility and reach your target audience.
In summary, choosing the right hashtags on TikTok is an important step if you want to reach your target audience, increase engagement, and grow your following. Now, you’ve just got to find the right hashtags that match your content based on our tips!
There are many viral hashtags on TikTok, and even some come and go based on current trends, there are still some very popular ones:
It's important to note that the popularity of hashtags can change over time, based on trends and what users of the platform are looking for and like.
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