B2B
5 min to read

Best Websites for Influencer Database

The best websites to find & search influencers on Social Media.

June 18, 2024
Sarthak Ahuja

In today's digital age, social media influencers play a pivotal role in shaping consumer behavior and driving brand awareness. Whether you're a startup looking to make a splash or an established company aiming to expand your reach, partnering with the right influencers can elevate your marketing strategy to new heights. But with millions of influencers across various platforms, how do you find the perfect match for your brand? In this blog, we'll explore the best websites to find and search influencers on social media, helping you streamline your search and connect with influencers who can truly make an impact. From comprehensive databases to niche-specific platforms, discover the top resources to enhance your influencer marketing efforts and achieve your business goals.

Influencer Database Websites

Favikon
Ideal for: Small to large businesses looking for B2B Influencers & content creators on all Social Media Platforms
Limitations: Limited exports and download capabilities for free plan users.
Link to website

Influencer.co
Ideal for: Small to medium businesses looking for affordable influencer marketing solutions and streamlined influencer outreach.
Limitations: Limited advanced analytics and influencer search filters.
Link to website

AspireIQ
Ideal for: Brands and agencies seeking comprehensive influencer marketing tools and robust campaign management features.
Limitations: Higher pricing may not suit small businesses or startups.
Link to website

Upfluence
Ideal for: Companies looking for an extensive influencer database and in-depth analytics for effective influencer marketing campaigns.
Limitations: Can be complex for beginners and requires a learning curve.
Link to website

Traackr
Ideal for: Enterprise-level businesses in need of advanced influencer relationship management and detailed campaign insights.
Limitations: Expensive and may be overkill for smaller brands.
Link to website

Klear
Ideal for: Agencies and brands focusing on in-depth influencer analytics and campaign tracking.
Limitations: Can be pricey and more suitable for larger budgets.
Link to website

Influencity
Ideal for: Brands wanting customizable influencer marketing solutions and comprehensive analytics tools.
Limitations: Interface may be less intuitive for some users.
Link to website

BuzzSumo
Ideal for: Content marketers and brands looking to identify top influencers based on content performance and social shares.
Limitations: Focuses more on content discovery than direct influencer outreach.
Link to website

Heepsy
Ideal for: Small to medium-sized businesses needing quick and easy influencer search and filtering options.
Limitations: Limited advanced campaign management features.
Link to website

NinjaOutreach
Ideal for: Brands and agencies seeking comprehensive outreach tools and influencer relationship management capabilities.
Limitations: Can be expensive and complex for beginners.
Link to website

FameBit (by YouTube) (Now Brand Connect)
Ideal for: Brands focusing on YouTube influencer collaborations and content marketing.
Limitations: Primarily focused on YouTube, limiting multi-platform campaigns.
Link to website

NeoReach
Ideal for: Large brands and agencies needing advanced data analytics and influencer campaign management tools.
Limitations: Expensive and may be overkill for small businesses.
Link to website

Socialbakers
Ideal for: Brands aiming for data-driven influencer marketing and comprehensive social media analytics.
Limitations: Can be complex and costly for smaller businesses.
Link to website

HypeAuditor
Ideal for: Brands seeking detailed influencer audience analytics and fraud detection tools.
Limitations: Focuses more on audience analysis than comprehensive campaign management.
Link to website

To directly search influencers by country and industry or niches use this tool: Find Influencers

About the author

Sarthak Ahuja

Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.