How X (ex-Twitter) Can Boost Your B2B Influencer Campaigns

Are you a B2B marketer looking to take your campaigns to the next level? In this article, we'll show you how X can be your secret weapon for B2B influencer marketing success.

September 29, 2023
Margot Daugieras

Let's set the scene: you're a seasoned B2B marketer, knee-deep in all the traditional ways to engage your audience. But if you've been ignoring X (ex-Twitter) as a potential goldmine for influencer collaborations, you might be missing out on a whole lot of action. No, X (ex-Twitter) isn't just for political banter or viral memes; it's a bustling marketplace where you can actually, believe it or not, elevate your B2B influencer campaigns. Let's jump in and see how it's done.

X : The Hidden Gem of B2B Marketing

Why X (ex-Twitter) Deserves Your Attention

First off, let's kill the myth that Twitter is only useful for B2C marketing. X (ex-Twitter) is a platform where industry leaders, decision-makers, and innovators hang out. They're not just there to pass time; they're actively searching for valuable insights and networking opportunities. When we talk about influence in the B2B space, we're discussing thought leadership, subject-matter expertise, and yes, the ability to drive conversations that lead to action.

The Perks in B2B Influencer Marketing

Think about it: a tweet can go viral and get conversations started faster than any e-book or case study. X (ex-Twitter) provides real-time interactions, and in the B2B world, staying current is half the battle won. Moreover, X offers multiple formats for engagement, such as polls, threads, and even X Spaces, which can be used effectively to host in-depth discussions on industry trends.

Setting the Stage with Favikon

You wouldn't go fishing without checking the weather, right? Favikon offers valuable insights into your audience demographics and engagement metrics. It's the barometer you need before launching your B2B influencer campaign. And it’s not just about counting followers; it's about understanding audience behaviors, peak engagement times, and the type of content that resonates most.

Elevate Your Campaigns: A Quick Guide to X B2B Influencer Strategies

Find Your Champions

Don't have a clue where to start? Favikon come in handy here. They offer an efficient way to find X (ex-Twitter) influencers who align with your brand. You can track influencers’ metrics, view analytics, and even see trending topics to keep your content relevant.

Crafting Collaborative Content

If your brand and an influencer share similar values or goals, why not co-create content? It can be as simple as co-hosting a X (ex-Twitter) Space or as complex as producing a series of insights around an industry trend. Collaborative content not only shares the workload but also broadens the reach.

Building Long-term Relationships

The aim shouldn’t be a one-off tweet but building long-term relationships. Authentic partnerships resonate more with audiences and can convert engagement into meaningful action. Yes, this means sliding into their DMs and getting to know what makes them tick. Keep the conversation flowing and recognize their contributions, and you'll likely end up with a reliable advocate for your brand.

Ready to take your B2B influencer marketing campaign to the next level? Well, if you haven't considered X (ex-Twitter), you're missing a key piece of the puzzle. It's more than a social network; it's a platform that can deliver your message in real-time to the right people. With thoughtful strategy and the right tools at your disposal, you could be just a tweet away from your next business opportunity.

And for those concerned about keeping track of this dynamic landscape, fret not. Platforms like Favikon offer you the analytics and insights you need to not just tread but actually make waves in the B2B Twitter ocean.

About the author

Margot Daugieras

Passionate about social networks and digital illustration, please welcome our Head of Marketing! She has traveled around the world, but her ultimate dream is to settle in Montreal 🇨🇦 As a dance🕺 and animal lover you can follow her cat's adventures on TikTok 🐱 (whom we suspect she idolises a bit too much 🤫) #MultiSkilled #CatLover