TOP Influencer
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Most Followed Instagram Accounts in 2024

Discover the 10 Most Followed Instagram Account in the world.

May 20, 2024
Sarthak Ahuja

Instagram has emerged as one of the most influential social media platforms, boasting over a billion active users. It’s a space where celebrities, influencers, and brands showcase their lives, promote their work, and engage with a global audience. The popularity of Instagram accounts is often measured by their follower count, with the most followed accounts setting trends and commanding significant influence.

In this blog, we’ll take you on a journey through the top 10 most followed Instagram accounts in the world. From iconic celebrities to global sports stars, discover who dominates the Instagram scene and what makes their profiles so captivating. Whether you're looking for inspiration, entertainment, or simply curious about who rules the social media landscape, this list has got you covered. Let’s dive in and explore the digital empires of Instagram’s biggest stars!

Explore the Top 10 Most Followed Instagram Influencers:

10. Taylor Swift 🇺🇸

Taylor Swift is a multi-award-winning singer-songwriter known for her narrative songwriting style and her ability to connect with her fans through her music. She has released several hit albums, including Fearless, Red, 1989, and reputation, and is known for songs such as "Love Story," "Shake It Off," and "Lover." Swift has won numerous awards, including Grammy Awards, American Music Awards, and Billboard Music Awards. In addition to her music career, Swift is also known for her philanthropic work and activism.

Followers: 283.8m


9.  Justin Bieber 🇨🇦

Justin Bieber is a Canadian musician and activist known for his hit songs and albums, including "Justice," "Yummy," and "Baby." He is also an advocate for various causes, including mental health, racial justice, and environmental sustainability. In addition, Justin is a vocal supporter of hockey and works to make the sport more inclusive and accessible to all. He has also collaborated with several brands, including Tim Hortons and Garena Free Fire, and released a music video for his song "Beautiful Love" in partnership with the game.

Followers: 293.5m


8. Beyonce 🇺🇸

Beyoncé is an American singer, songwriter, and actress who has achieved great success in the music industry. She has released several critically acclaimed albums, including "Dangerously in Love," "B'Day," and "Lemonade." She has won numerous awards, including 28 Grammy Awards, and is known for her powerful vocals and dynamic performances. In addition to her music career, Beyoncé has acted in several films, including "Dreamgirls," "The Lion King," and "Black Is King." She is also involved in various philanthropic endeavors and has been recognized for her humanitarian work.

Followers: 318.4m


7. Kim Kardashian 🇺🇸

Kim Kardashian is a socialite, model, and entrepreneur, known for her reality TV show, "Keeping Up with the Kardashians," and her fashion and beauty lines, including KKW Beauty and SKIMS. She is also involved in various philanthropic endeavors, such as criminal justice reform and providing aid to Armenia. In addition, she has been recognized as one of the most influential people in the world by Time magazine. Kardashian is also a mother of four and frequently shares her family life on social media.

Followers: 362.3m


6. Ariana Grande 🇺🇸

Ariana Grande is an American singer, songwriter, and actress. She rose to fame after playing a role in the Broadway musical 13 and later starred in the Nickelodeon show Victorious. In 2013, she released her debut album, Yours Truly, which debuted at number one on the US Billboard 200. She has since released several successful albums, including Sweetener, Thank U, Next, and Positions. In addition to her music career, Grande has launched her own fragrance line, God Is a Woman, and has collaborated with various fashion brands. She is also an advocate for mental health and social justice issues.

Followers: 378.8m


5. Dwayne Johnson 🇺🇸

Dwayne Johnson, also known as 'The Rock', is an American actor, producer, and former professional wrestler. He is the founder and CEO of #RockTok, the official YouTube channel for Dwayne Johnson & Seven Bucks Digital Studios. Seven Bucks Productions produces original television productions such as NBC’s The Titan Games, HBO’s Ballers, BET’s Finding Justice, Paramount Network’s Rock the Troops, and HBO Documentary Films’ Rock and a Hard Place. In addition, Dwayne Johnson is widely known for his successful acting career, appearing in films such as Disney’s Jungle Cruise, Universal’s Fast & Furious Presents: Hobbs and Shaw, and Sony’s Jumanji: Welcome to the Jungle.

Followers: 396.9m


4. Kylie Jenner 🇺🇸

Kylie Jenner is a prominent figure in the beauty industry, known for her successful cosmetics brand, Kylie Cosmetics. She shares exclusive videos, behind-the-scenes content, and beauty tutorials on her social media platforms. Additionally, Kylie often promotes her products and collaborations, such as the Kris Collection and her tinted butter balms. She also gives glimpses into her personal life, including moments with her daughter. With a massive following, Kylie has established herself as a leading influencer and businesswoman in the beauty world.

Followers: 399.3m


3. Selena Gomez 🇺🇸

Selena Gomez, a global artist, is the founder of Rare Beauty and also the Founder/CIO of Wondermind. Known for her frank and authentic conversations, she continues to impact her audience through her various social media platforms. With a focus on mental health resources, she actively engages with her followers, sharing updates on her music and beauty ventures. Selena keeps her audience engaged with personal and professional content, showcasing her latest releases and collaborations.

Followers: 427.2m


2. Leo Messi 🇦🇷

Leo Messi is a world-renowned Argentine professional footballer and currently plays as a forward for Inter Miami and the Argentine national team. He is considered one of the greatest football players of all time, having won numerous awards and titles throughout his career. Messi is also a Mastercard Ambassador and has been involved in various social initiatives to promote the sport and help disadvantaged communities. He frequently shares updates and insights on his life and career on his official social media accounts.

Followers: 503.3m


1. Cristiano Ronaldo 🇵🇹

Cristiano Ronaldo is a Portuguese professional footballer who plays as a forward for Al Nassr Saudi FC and the Portuguese national team. He has won numerous awards and accolades throughout his career, including five Ballon d'Or trophies and four European Golden Shoes. Ronaldo is also known for his philanthropic work and has donated millions to various charities. He is a social media sensation with millions of followers on various platforms, where he shares his personal and professional life. Ronaldo is also the founder of CR7, a fashion and lifestyle brand.

Followers: 632.1m


Also See 👀 : Top 10 Most Followed Youtubers in 2024

About the author

Sarthak Ahuja

Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.