I have TikTok, my co-workers have TikTok, luxury brands are on TikTok, and worldwide known celebrities have a TikTok account. Looks like the short video social network has gone through quite an evolution!
Since the lockdown, we’ve seen TikTok’s popularity go through the roof! From a few million users in 2018 to a billion monthly active users in 2022, we can admit that TikTok has surprised us all.
At first, the TikTok had a persistent reputation as a social media app for kids, well looks like the tables have turned! Today TikTok is recognized as a social media platform with huge potential. Instagram and YouTube were the initial popular networks for influencers, and Instagram is the social network that truly built the notion of social media marketing as its format was adapted to commercial content. However, with time, TikTok has gained users and created worldwide known trends, catching the attention of Instagram, YouTube, other influencers, and brands.
While the platform has seen its audience grow massively through time, TikTok has also bettered the app. There are longer videos, better hashtag quality, an evolving algorithm, a growing community, and finally, formats adapted to paid content and ads. All in all, this progression is favorable to the influencer marketing industry. Brands have better visibility when working with tiktokers and efficiently comply with TikTok’s commercial guidelines.
If you log into TikTok, you’ll find popular brands, luxury labels, pop stars, actors, and so on, in addition to the original content creators. As TikTok has raised the attention of many, big names have joined the community, and the snowball effect took over. With big brands, celebrities, and business owners entering the game, TikTok has gone through an upgrade. We’re not talking about small businesses partnering with micro-content creators anymore. From startups to multinational groups, any brand can boost their sales on TikTok. You just need two things: a fixed strategy with clear objectives and the right influencer that can reach these goals!
We have gone through the evolution of TikTok, from nano influencers starting on this video platform to celebrities joining the TikTok community. But who exactly are these famous personalities? That’s what we are about to find out!
Here are the TOP 20 TikTokers with the most followers worldwide:
1. Charli D’Amelio - 141.1M followers
The one and only Charli D’Amelio! Okay, if you don’t know this one, you really need to catch up. Charli D’Amelio is one of TikTok’s first content creators. She started by sharing dance videos, recreating, or sharing original choreographies. With time, she became the face of TikTok before the network went viral, and when TikTok’s downloads exploded, Charli D’Amelio’s followers did just the same. Today, this content creator is TikTok’s most-followed influencer, with a total of 141.1M followers. Charli now works with exclusive brands like Prada, but she still honors her first-ever long-term partnership with Dunkin Donuts.
2. Khaby Lame - 139.7M followers
Next in line is the famous Italian humoristic influencer. Khaby Lame performed exceptionally after posting funny videos and going viral. He is the fastest-growing content creator as he went from having a few thousand followers to becoming the second most followed influencer on TikTok. Khaby has since worked with various brands like Amazon and Boss, was invited to special events, and met his ultimate football icon.
3. Bella Poarch - 89.9M followers
Another iconic TikToker! Like many other content creators, Bella Poarch started posting regularly during the pandemic of 2020 and became famous a little after. This influencer has partnered with many brands, but she is also known for often collaborating with other content creators. Her TikTok rise also allowed her to release her album, which became a viral TikTok song and reached an impressive number of YouTube views. Known for her funny facial expressions, singing and dancing skills, and her fascination for llamas,
4. Addison Rae - 87.7M followers
Another TikTok OG! Remember how we said Charli was one of the first content creators on Tiktok? Well, Addison Rae wasn't far behind in TikTok's debut. This influencer is also known for starting in TikTok's early days. With time she became the second face of TikTok with Charli. This content creator is also known for her dance performances and choreographies. Addison Rae is often invited to famous and exclusive events like the Met Gala and the Versace night and works on partnerships with various brands.
5. Will Smith - 72.2M followers
And arriving as number five most followed celebrity on TikTok, ladies and gentlemen, give it up for Will Smith. The famous actor has made a surprising entrance on the social network. He posts varied humoristic content like collages with other content creators, different trends, and videos with friends and family… And it appears his audience is loving it! Will Smith has also done a few collabs on his TikTok.
6. Zach King
7. Kimberly Loaiza
9. CZN Burak
10. Dixie D’Amelio
11. Spencer X
12. Loren Gray
14. The Rock
15. Jason Derulo
16. Michael Le
18. Younes Zarou
20. Kris HC
Now that we have gone through the most famous TikTokers of 2022, we see that the most followed influencers come from all kinds of categories. We find influencers, singers, YouTubers, actors, athletes, etc. And we can see this variety within only 20 profiles. So imagine what can be found in the rest of the TikTok community!
Diversity, authenticity, and visibility are three of the most important reasons your brand should work with a TikTok influencer. With the Favikon's Discovery tool, you can find the best influencer for your brand in less than ten seconds. And one you have found the content creator that fits your objectives and expectations, you are ready to plan a new and fantastic collab.
🌈 Diversity. TikTok has a massive community with users from all backgrounds, categories, etc. Yet the variety isn't only counted in the type of content creator but also for the kind of content they create. For instance, if you are a makeup brand and partner with a TikToker, you can collaborate with a beauty influencer, a lifestyle influencer, a humoristic influencer, etc., simply because the TikTok algorithm will push your content to the audience that is interested in your product. For instance, users will find different makeup videos from various creators, and they don't necessarily come from beauty influencers. Moreover, influencers can create multiple types of content (while it is consistent with their original editorial line) as there is no particular rule in making a video.
🤝 Authenticity. By creating a video instead of designs or pictures like other social media such as Instagram, influencers have more time to present the partnership. Within a few seconds, they can show their audience how to use a service or product, share their impression and opinion, and interact with their viewers. This proximity makes their audience feel closer to the influencer and builds trust, and they can relate to the influencer. Authenticity can be a significant advantage for your partnership: their community can be more receptive to their commercial content.
🌎 Visibility. Finally, we all know that the number of followers has less importance on TikTok than on other social networks. The TikTok algorithm varies greatly and can push a creator's content until it goes viral without necessarily having many followers. This means that your brand can collaborate with a small content creator (less expensive posts) and still have a chance to gain excellent visibility if the influencer has a reasonable engagement rate and growth rate.
And now you know why working with a TikToker can be a game-changer!
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