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All real-time rankings of all platforms and countries are available here.
Here’s the list of the Top Brazil Influencers in 2025:
20. Maisa Silva
Maisa Silva is a Brazilian actress, singer, and presenter, known for her work in television and film. She has won numerous awards and accolades for her performances, and has also established herself as a successful influencer and social media personality.
Followers on Social Media: 87.8 M
Favikon Authority Score : 9 698 pts
19. Bispo Bruno Leonardo
Bispo Bruno Leonardo is a religious leader and the founder of the Church Baptist Revival Worldwide. With a YouTube channel followed by over 17 million people, he shares daily prayers and preaches the gospel, transforming millions of lives. Dedicated to spreading the word of God, he has been pastoring since the age of 15 and has seen the fulfillment of God's promises in his life. Bispo Bruno Leonardo is married to Erica Rios and is known for his powerful spiritual messages.
Followers on Social Media: 50.2 M
Favikon Authority Score : 9 702 pts
18. Richarlison Andrade
Richarlison Andrade, commonly known as Richarlison, is a Brazilian professional football player. He currently plays as a forward for Everton and the Brazil national team. Richarlison has won several titles, including the Copa América and Olympics with the Brazil national team. He is known for his speed, dribbling skills, and ball control. Richarlison is also active on social media, where he shares updates about his career, brand partnerships, and personal life. Additionally, he has a signature dance that he introduced during the World Cup, which has become popular among football fans.
Followers on Social Media: 34.6 M
Favikon Authority Score : 9 714 pts
17. Bruna Biancardi
Bruna Biancardi is a content creator and influencer known for her social media presence. She shares her experiences, adventures, and recommendations with her followers, ranging from beauty and fashion to travel and lifestyle. Bruna also collaborates with brands and promotes products, often showcasing her daily routines and sharing her thoughts on various topics. With a focus on positivity and authenticity, she aims to inspire and connect with her audience through her content.
Followers on Social Media: 13.4 M
Favikon Authority Score : 9 716 pts
16. Mirella Santos
Mirella Santos is a social media content creator known for her vibrant personality and engaging posts. She shares her experiences and recommendations with her followers, including beauty products such as the Haskell's Murumuru line. Mirella is also a proud mother and frequently expresses her love and admiration for her daughter. She recently enjoyed a vacation in Fernando de Noronha and shared her adventures with her audience. Additionally, Mirella promotes various promotions and giveaways, such as the 'Desperte Sua Magia' campaign by Coca-Cola. Stay tuned for more exciting content from Mirella Santos!
Followers on Social Media: 22.8 M
Favikon Authority Score : 9 718 pts
15. Victor Augusto
Victor Augusto, also known as Coringa, is a popular streamer and content creator from Brazil. He is a member of LOUD, a well-known organization with a diverse group of creators. Victor streams daily on Twitch, providing entertaining and humorous gameplay experiences. His content includes vlogs, gameplays, funny shorts, and lifestyle content. He has a strong and dedicated following, and his channel is a hub for laughter and enjoyment. Victor is also an ambassador for a growing platform in Brazil, and he frequently collaborates with other creators. He is known for his positive energy, sense of humor, and passion for gaming.
Followers on Social Media: 30.7 M
Favikon Authority Score : 9 721 pts
14. Alvaro
Alvaro, also known as alvxaro, is an active social media user based in Maceió. With a humorous and outgoing personality, Alvaro entertains his followers with funny videos, memes, and stories. He shares his daily life experiences and adventures, from attending vaquejadas to celebrating special occasions like Mother's Day. Alvaro also expresses his love for his family and friends, often sharing moments spent with them. Join Alvaro on his journey and be entertained by his unique content!
Followers on Social Media: 28.1 M
Favikon Authority Score : 9 746 pts
13. Matheus MoriMura Jordão
Matheus MoriMura Jordão, also known as MoriMura🍕, is a content creator based in São Paulo, Brazil. He is known for his videos on platforms such as Twitch, where he goes by the username morimurando. With a passion for creating content, Matheus enjoys sharing his experiences and connecting with his audience through social media. He often posts about his everyday life, including his love for pizza and his humorous interactions with friends. Follow Matheus for entertaining and relatable content.
Followers on Social Media: 30.4 M
Favikon Authority Score : 9 759 pts
12. Emilly Victória Martins
Emilly Victória Martins, also known as Emilly Vick, is a popular social media content creator with a large following on TikTok and YouTube. She shares a variety of content, including vlogs, challenges, and lifestyle videos. Emilly is known for her energetic and charismatic personality, and she often collaborates with other creators. She also has a strong presence on Instagram, where she shares her daily life with her followers. Emilly's content is entertaining and relatable, and she has gained a loyal fanbase who enjoy watching her videos and engaging with her on social media.
Followers on Social Media: 52.1 M
Favikon Authority Score : 9 762 pts
11. Vitória Moraes
Vitória Moraes, also known as Viih Tube, is a popular youtuber and actress. She is known for her entertaining content on YouTube and TikTok. Vitória is also an ambassador for various brands, including Natura, Loreal, Pampers, Chilli Beans, and Shopee. She recently launched her own brand, Mamatube, which focuses on products for motherhood. Vitória is a proud mother and often shares her experiences and journey of motherhood on her social media platforms. She is passionate about supporting other mothers and promoting a positive and inclusive parenting community. Vitória's content is loved by her followers for its authenticity and relatability.
Followers on Social Media: 61.3 M
Favikon Authority Score : 9 769 pts
10. Carlinhos Maia
Carlinhos Maia is a Brazilian comedian and social media personality known for his humorous videos and skits. With a large following on Instagram, he entertains his fans with his unique brand of comedy and relatable content. Carlinhos often collaborates with other popular influencers and has gained recognition for his comedic talent and positive energy. His posts and videos showcase his love for his family, friends, and his hometown, spreading joy and laughter to his audience.
Followers on Social Media: 45.9 M
Favikon Authority Score : 9 769 pts
9. Larissa Manoela
Larissa Manoela is a Brazilian actress, singer, and social media influencer, known for her work in television, film, and music. With a large following on social media, she has also become a popular figure in Brazilian digital culture.
Followers on Social Media: 88.8 M
Favikon Authority Score : 9 772 pts
8. Lucas Rangel
Lucas Rangel is a popular content creator known for his humorous videos and entertaining social media presence. With a focus on comedy and relatable content, he has gained a large following and has become a prominent figure in the online community. Additionally, Lucas has a passion for travel and often shares his adventures and experiences with his followers. His engaging and lighthearted approach to content creation has made him a favorite amongst many social media users.
Followers on Social Media: 66.1 M
Favikon Authority Score : 9 776 pts
7. Rodrygo Goes
Rodrygo Goes, also known as RG, is a Brazilian professional football player who plays for both Real Madrid and the Brazilian National Team. He began his career with Santos FC and was later signed by Real Madrid in 2019. Rodrygo has won various accolades, including the FIFA Club World Cup and La Liga. He is known for his speed, technical skills, and scoring ability. Off the field, Rodrygo is involved in various social causes and has shown his support for those affected by natural disasters like floods.
Followers on Social Media: 32.4 M
Favikon Authority Score : 9 804 pts
6. Hytalo Santos
Hytalo Santos is a social media personality known for sharing his life, routines, and experiences as a dreamer from Paraíba. With a strong following of 10.9 million, he provides glimpses into his imperfect but loving family. He recently welcomed his new daughter and expresses his love for his hometown, Cajazeiras. Hytalo shares moments of joy, fatherhood, and gratitude, often highlighting his faith in God. Through his posts, he aims to inspire and connect with his followers, who he affectionately calls 'carregadinhos.'
Followers on Social Media: 24 M
Favikon Authority Score : 9 823 pts
5. Anitta Larissa Machado
Anitta Larissa Machado, known simply as Anitta, is a Brazilian singer and entrepreneur. She rose to fame in 2013 with her hit song 'Show das Poderosas' and has since become one of the most popular and influential figures in the Brazilian music industry. Anitta has released several successful albums, including her self-titled debut album and 'Kisses'. She is also known for her collaborations with international artists. In addition to her music career, Anitta has ventured into entrepreneurship, launching her own perfume line and a business course called 'Anitta Prepara'. With millions of followers on social media, Anitta has a strong presence on platforms like YouTube, Instagram, and Twitter.
Followers on Social Media: 126.3 M
Favikon Authority Score : 9 830 pts
4. Zé Felipe
Zé Felipe, also known as Zé Gueroba, Joseph, or Maria Fifi, is a Brazilian singer and musician. He has released several songs and albums, including "Facilita Ai" and "Vacilão," which have gained popularity in Brazil and other countries. Zé Felipe is known for his sertanejo music style and has collaborated with other famous Brazilian singers such as Wesley Safadão and Gusttavo Lima. He also has an official YouTube channel where he posts videos of his concerts and new songs. Zé Felipe is managed by Talismã Music, which also handles his show bookings.
Followers on Social Media: 53.2 M
Favikon Authority Score : 9 930 pts
3. Vinicius Jr.
Vinicius Jr., also known as Vini Jr., is a professional footballer from Brazil who currently plays as a forward for Real Madrid. He has a strong presence on social media, with over a million followers on Instagram, where he shares videos of his personal life and career highlights with fans. In addition to his passion for football, Vinicius Jr. is an advocate for social justice and environmental protection. He has also partnered with several brands, including Vivo and Pepsi, to promote their products.
Followers on Social Media: 90 M
Favikon Authority Score : 10 000 pts
2. Virginia Fonseca
Virginia Fonseca Costa is a Brazilian social media influencer and YouTuber, known for her lifestyle content, fashion, and beauty tips. She has a large following on Instagram and YouTube and has also launched her own clothing line
Followers on Social Media: 103.4 M
Favikon Authority Score : 10 000 pts
1. Neymar Jr
Neymar Jr is a Brazilian footballer who currently plays as a forward for All-Hilal Football Club and the Brazilian National Team. He is known for his exceptional dribbling skills and ability to score goals, and is considered one of the best players in the world. Neymar Jr is also active on social media, where he often shares updates about his personal life and career. Additionally, he has collaborated with various brands for endorsements and sponsorships, such as Replay, Rolex, PUMA, and Konami.
Followers on Social Media: 329.6 M
Favikon Authority Score : 10 000 pts
How does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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