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Top 10 LinkedIn Influencers in Brazil

Check Out the 10 Leading Influencers in Brazil on LinkedIn!

May 22, 2024
Sarthak Ahuja

Brazil had the 4th largest LinkedIn community in 2019 as per Statista. The number of active LinkedIn users in Brazil today stands at a whopping 65 million users. This is no small number, giving rise to influencers that engage audiences on a regular basis who seek professional advice, recommendations and insights into the industry.

We have curated a list of the most influential of these personas. We did not simply rank them based on follower count, but based on their influence: a metric we have mastered over past couple years.

But first, how does Favikon rank influencers?

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

Click here to learn more about it.

Favikon influence score

Explore the Top 10 Brazil Influencers on LinkedIn:

1. Vania Paula de Freitas 🇧🇷

Vania Paula de Freitas is an English teacher and language coach specializing in simplifying English learning. She is passionate about helping her students feel confident and secure when speaking English, quickly and efficiently. With a post-graduate degree in Neurosciences and Project Management, as well as expertise in coaching and neuro-linguistic programming, Vania has developed a unique methodology that enables professionals to enhance their careers by mastering a second language. Through individual lessons, coaching, online courses, conversation meetups, and study materials, Vania provides efficient and effective results in a short period of time. Connect with Vania on YouTube, Facebook, Instagram, and LinkedIn.

LinkedIn Score : 100/100

Favikon Authority Score : 245 pts

2. Geraldo Rufino 🇧🇷

Geraldo Rufino is a Brazilian entrepreneur and author, known for his inspiring story of overcoming challenges and achieving success. Growing up in a favela, he started working at a young age to support his family. Despite facing financial setbacks, he never gave up and eventually founded JR Diesel, the largest automotive recycling company in Latin America. Geraldo has written two bestselling books and is a motivational speaker, sharing his journey and encouraging others to pursue their dreams with passion and determination. Through his content on social media, he aims to impact and inspire people to believe in themselves and change their realities. With a positive and empathetic approach, Geraldo believes that entrepreneurship is a powerful tool for transforming lives and can be applied in all aspects of daily life.

LinkedIn Score : 98/100

Favikon Authority Score : 822

3. Eduardo Felix 🇧🇷

Eduardo Felix is a human resources specialist and consultant with expertise in strategic human resources management. He has worked in both line and staff positions in companies of various sizes and sectors, including startups and multinationals. Eduardo is known for his expertise in people management, job interview training, and HR speaking engagements. He shares his insights and knowledge on Instagram and provides valuable resources for career development and job placement. Eduardo emphasizes the importance of maintaining mental health in toxic work environments and advocates for respect and recognition in the workplace.

LinkedIn : 97/100

Favikon Authority Score : 264

4. Eberson Terra 🇧🇷

Eberson Terra is an experienced executive with 19 years of experience in the fields of education, technology, processes, and project management. He has held various managerial positions and has led teams of over 2,500 employees. As an author, he has written books on exponential careers and sabbaticals. Eberson is also a LinkedIn Top Voice and a columnist for a local radio station. Currently, he is pursuing his passion for writing fiction and is working on his first independent novel. With a focus on personal development and mental health, Eberson encourages individuals to live in the present and make informed decisions for their careers.

LinkedIn Score : 97/100

Favikon Authority Score : 265

5. Jair M. Bolsonaro 🇧🇷

Jair M. Bolsonaro was the 38th President of Brazil, having held the position from January 2019 to January 2023. He is known for his conservative and controversial policies on issues such as crime, the environment, and social welfare. During his presidency, Bolsonaro has focused on reducing bureaucracy, creating jobs, and investing in security and infrastructure. His government has also faced criticism for its handling of the COVID-19 pandemic and its impact on the country's economy and healthcare system. Bolsonaro has a strong social media presence and often communicates directly with his followers through various channels.

Instagram Score : 95/100

Favikon Authority Score : 3 414

6. Juliana Asperti 🇧🇷

Juliana Asperti, a career psychologist and content creator, specializes in strategic career development, mentorship, and promoting well-being in the corporate world. With a background in psychology and extensive experience in recruitment and selection, Juliana aims to provide insights and support individuals in their career journeys. Through her content, she addresses the challenges of the job market and advocates for a balance between career and mental health. Follow Juliana for valuable career advice and personal development insights.

LinkedIn Score : 95/100

Favikon Authority Score : 242

7. Mariana Torres 🇧🇷

Mariana Torres, also known as Mari, is a psychologist, career coach, and consultant passionate about human development. With over 20 years of experience in recruitment and selection, she has helped professionals find healthy job opportunities and take care of their careers. Mariana believes in personal responsibility and teaches deep strategies to achieve success in the job market. She is also a mother of three and shares her journey on social media. Join her for the upcoming free training on job strategies.

LinkedIn Score : 94/100

Favikon Authority Score : 449

8. Richard Uchoa 🇧🇷

Richard Uchoa is an entrepreneur and CEO of Revvo, the largest edtech company in Brazil focused on digital corporate education. He is also a co-founder of Antiescola, a business school for entrepreneurs, offering immersive experiences, mentorship, and networking. With a background in technology and a passion for education and entrepreneurship, Richard aims to revolutionize learning and improve people's lives. He has previously worked in the education sector, including at Estácio, one of the largest universities in Brazil, and has experience in the language learning industry. Richard believes in the importance of valuing employees and creating a healthy work environment for business success..

LinkedIn Score : 94/100

Favikon Authority Score : 253

9. Andrea Schwarz 🇧🇷

Andrea Schwarz is a social entrepreneur and CEO of iigual, a consultancy specializing in the inclusion of people with disabilities in the workforce. With over 20 years of experience, she has helped over 20,000 individuals find employment. Andrea is a renowned inspirational speaker, delivering over 300 speeches on topics such as inclusion, diversity, accessibility, and empowerment. She is also a digital influencer with a strong presence on LinkedIn, Instagram, and TikTok, with a combined following of over 600,000. Andrea has been recognized as one of the top 500 influential people in Latin America by Bloomberg Linea. She is an accessibility and inclusion advocate and serves as a board member for EqualWeb, a technology startup focused on digital accessibility. As a woman in her 40s, Andrea is a firm believer in breaking stereotypes and empowering individuals with disabilities.

Instagram Score : 93/100

Favikon Authority Score : 352

10. Milton Maluhy Filho 🇧🇷

Milton Maluhy Filho is the CEO of Itaú Unibanco, one of the largest banks in Brazil. He joined the organization in 2002 and has held various leadership positions. Prior to becoming CEO, he served as the Vice President of Risks and Finances, CFO, and CRO. He has also served as the CEO of Itaú CorpBanca in Chile and the CEO of Rede, the bank's payment company. With over 99 years of history, Itaú Unibanco continues to evolve and innovate under his leadership. Milton Maluhy Filho is committed to strengthening the bank's bond with its customers and supporting them in achieving their financial goals.

Instagram Score : 93/100

Favikon Authority Score : 218

Also See 👀 : Top 10 Brazil Influencers All Social Media

About the author

Sarthak Ahuja

Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.