Top 20 B2B Influencers in Spain on Social Media in 2026

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Here’s the list of the Top 20 B2B Influencers in Spain on Social Media in 2026:

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20. Guadalupe del Carmen de la Peña González

Guadalupe del Carmen de la Peña González is a seasoned HR professional with over 25 years of experience in talent management and organizational development. She specializes in recruitment, employee retention, and development, advocating for inclusive workplace cultures. As a LinkedIn Top Voice 2024 and an Enneagram expert, she shares insights on workplace dynamics, leadership, and employee well-being through engaging posts that resonate with a broad audience. Her content emphasizes the importance of empathy, communication, and personal growth in professional settings.

Favikon Authority Score : 7 899

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19. Javier Corral

Javier Corral is a seasoned professional in talent management, sales, and marketing, currently serving as Head of Talent Recruitment at EAE Business School. He specializes in personal branding and LinkedIn consulting, helping individuals enhance their online presence. His posts often focus on workplace dynamics, mental health awareness, and the importance of supportive leadership. Javier advocates for employee well-being and shares insights on effective recruitment strategies, making him a prominent voice in the business and education sectors.

Favikon Authority Score : 8 085

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18. Aleyda Solis

Aleyda is an award winning International SEO Consultant, Speaker & Author An experienced SEO consultant specialized in International, Ecommerce, Marketplaces and SaaS SEO processes, Aleyda provides personalized & strategical SEO advice to companies worldwide, as well as training and on-going support through her boutique SEO consultancy Orainti, from where she helps from multinationals to startups across the world in competitive industries & complex environments requiring a highly personalized, in-depth & scalable approach towards organic search growth. Aleyda is also an experienced speaker in English and Spanish (+200 events in +30 countries), and author (SEO, Las Claves Esenciales), who also offers free SEO tips in the Crawling Mondays video series, the latest SEO news in the weekly SEOFOMO newsletter (+37K subscribers), as well as AI in Marketing News with the AImarketers and in digital marketing news in the MarketingFOMO newsletter. Aleyda is also the creator behind LearningSEO.io, a reliable roadmap to learn SEO for free. Awarded as European Search Personality in 2018, she's also co-founder of Remoters.net, a remote work hub, featuring a free remote job board, tools, guides, and more to empower remote work.

Favikon Authority Score : 8 139

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17. Alfonso Alcántara

Alfonso Alcántara is a seasoned corporate speaker and motivator with over 30 years of experience in professional motivation, leadership psychology, and effective presentations. He is a TEDx speaker and founder of MOTIVADORES.CLUB, a community aimed at enhancing motivation and communication skills. His expertise spans productivity, teamwork, and employability, and he has authored the book 'Superprofesional'. With a significant social media following, he engages audiences with humor and rigor in his motivational talks.

Favikon Authority Score : 8 145

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16. Pilar Jericó

Pilar Jericó is a leadership expert, author, and speaker with over 25 years of experience in management consulting. She focuses on change management and talent development, serving as the Executive President of BeUp, a consulting group. Pilar is also a guest lecturer at Georgetown University, sharing insights on motivation and collaboration. She has authored seven best-selling books and has been recognized as a Top Voice on LinkedIn. Her content emphasizes emotional intelligence, leadership, and overcoming fear in professional settings.

Favikon Authority Score : 8 159

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15. Roberto Ferraro

Roberto Ferraro is a project leader, coach, and visual creator focused on personal development, leadership, and innovation. With over 15 years in banking transformation, he emphasizes the importance of relationships and team development. His content includes motivational illustrations and insights on habits, communication, and psychological safety, aimed at fostering growth and understanding in professional environments. He actively shares his learnings through various social media platforms and a newsletter.

Favikon Authority Score : 8 202

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14. Ana Botín

Ana Botín is the Executive Chair of Banco Santander, focusing on inclusive growth and education. She shares insights on leadership, innovation, and the importance of teamwork through her posts. Her social media presence highlights her commitment to empowering women in business and supporting community initiatives. She actively engages in discussions about economic growth, sustainability, and the role of banks in society, reflecting her leadership in the financial sector and her dedication to social responsibility.

Favikon Authority Score : 8 235

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13. Martin Varsavsky

Martin Varsavsky is a tech entrepreneur and investor known for founding multiple unicorn companies, including Gameto and Overture Life, an automated embryology lab. He actively discusses immigration, economic policies, and societal issues, often expressing strong opinions on political matters, particularly regarding Israel and Palestine. His social media presence reflects a commitment to technological innovation and family values, as he balances his professional endeavors with being a father of seven.

Favikon Authority Score : 8 239

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12. Javi Lopez

Javi Lopez is a founder and angel investor in the AI space, known for his work with Magnific AI, which focuses on generative AI technologies. He shares insights on AI tutorials, news, and creative applications, engaging a tech-savvy audience. His content often highlights advancements in AI and its implications for various industries, showcasing a blend of technical expertise and creative innovation.

Favikon Authority Score : 8 269

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11. Rafael Juan

Rafael Juan is the CEO of Vicky Foods, a leading family-owned food group in Spain. His social media presence emphasizes leadership, talent retention, and the importance of valuing employees. He shares insights on effective leadership, motivation, and the significance of empathy in the workplace. His posts often reflect a commitment to fostering a positive organizational culture and supporting team members. He engages with his audience through thought-provoking questions and personal anecdotes, promoting a collaborative and inclusive work environment.

Favikon Authority Score : 8 276

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10. Francisco Fernández Yuste

Francisco Fernández Yuste is a LinkedIn Top Voice in Employment 2023, specializing in job search strategies, human resources, coaching, and mental health. He shares insights on improving employability, workplace dynamics, and emotional management through various social media platforms, including TikTok and LinkedIn. His content emphasizes resilience, effective communication, and emotional management in professional settings. He is also the author of 'Lo que nunca te contaron sobre cómo buscar trabajo' and 'Cuida tu salud mental: 7 lecciones desde el infierno'.

Favikon Authority Score : 8 347

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09. Guillermo Flor

Guillermo Flor is a venture capital investor at GoHub Ventures, focusing on early-stage SaaS B2B startups across Europe and the USA. He shares insights on startup growth, product market fit, and fundraising through his social media and newsletter, which has over 50,000 subscribers. His content emphasizes practical advice for founders and investors, including pitch decks and strategies for success in the tech industry.

Favikon Authority Score : 8 400

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08. Rubén Domínguez Ibar

Rubén Domínguez Ibar is a tech investor and author known for his insights on startups and venture capital. He runs two leading newsletters, The VC Corner and The Founders Corner, providing actionable advice for founders and investors. With a background in industrial engineering, he has transitioned into a business angel, focusing on early-stage investments and helping startups with go-to-market strategies. His content often highlights innovative tech developments and investment strategies, appealing to a global audience of entrepreneurs and VCs.

Favikon Authority Score : 8 471

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07. Ana Ivars

Ana Ivars is a CEO and founder of Markétika Business School and Dinamiza Digital, specializing in digital marketing strategies and online sales. She is a serial entrepreneur, consultant, and international speaker, dedicated to empowering entrepreneurs and businesses to create effective sales systems. Her content focuses on marketing, entrepreneurship, and personal development, sharing insights and strategies to help others succeed in their ventures. Ana actively engages her audience with practical advice and motivational content.

Favikon Authority Score : 8 475

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06. Jordi Alemany

Jordi Alemany is a renowned business humanizer and Forbes Best Business Influencer. With over 20 years of experience in leadership and cultural transformation across multinational corporations, he focuses on creating healthier work environments. As a bestselling author and keynote speaker, he advocates for empathetic leadership and talent development. His work emphasizes the importance of emotional intelligence and sustainable practices in business, aiming to redefine success beyond mere profitability.

Favikon Authority Score : 8 585

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05. Fernando Miralles Coll

Fernando Miralles is a Spanish public speaking champion and communication trainer with a focus on oratory skills. He shares tips and techniques for effective public speaking across various platforms, including TikTok and Instagram. His content emphasizes non-verbal communication and audience engagement, appealing to individuals and professionals looking to enhance their speaking abilities. He has won multiple awards in oratory competitions and conducts workshops internationally.

Favikon Authority Score : 8 680

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04. Pau Garcia-Milà

Pau Garcia-Milà is a technology entrepreneur and co-founder of multiple startups, including eyeOS and Founderz. He focuses on AI, technology, and family life, sharing insights through short, engaging content across platforms. His posts often address mental health, particularly ADHD, and the implications of AI in everyday life. He is recognized as an innovator by MIT and actively promotes the integration of technology in education and family activities.

Favikon Authority Score : 8 759

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03. Pedro Buerbaum

Pedro Buerbaum is a dynamic entrepreneur and founder of Akka Spain, a private investment club for startups. He has launched multiple businesses, including The Cockery and Flava, and hosts the rapidly growing podcast WORLDCA$T. His content focuses on entrepreneurship, finance, productivity, and lifestyle, appealing to aspiring business owners and investors. Pedro emphasizes personal growth and well-being as keys to success, sharing insights through various social media platforms.

Favikon Authority Score : 8 769

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02. Brais Moure Morais

Brais Moure is a freelance software engineer and educator specializing in programming tutorials and software development. He is a Microsoft MVP and GitHub Star, actively sharing knowledge through platforms like YouTube and Twitch. His content focuses on teaching programming languages and software development concepts, with a strong emphasis on practical applications. Brais has authored a book on Git and GitHub, and he runs a programming campus offering courses and community support.

Favikon Authority Score : 8 826

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01. Miguel Ángel Durán García

Miguel Ángel Durán, known as midudev, is a prominent software engineer and web developer specializing in JavaScript and full-stack development. He shares extensive programming tutorials, courses, and resources aimed at improving the employability of the Spanish-speaking developer community. Recognized as a Google Developer Expert and Microsoft MVP, he actively engages with his audience through live coding sessions and educational content across various platforms, including Instagram, LinkedIn, and Twitch.

Favikon Authority Score : 9 036

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