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Here’s the list of the Top 20 B2B Influencers in Spain in 2025:
20. Dimas Gimeno
Dimas Gimeno is a prominent Spanish retail leader with over 20 years of experience, specializing in digital transformation and omnichannel strategies. He served as the President and CEO of El Corte Inglés from 2014 to 2018 and is currently the Executive Chairman of WOW Concept. His social media presence reflects a deep commitment to retail innovation, customer experience, and leadership principles, often sharing insights from his professional journey and the legacy of influential figures in the retail sector.
Favikon Authority Score: 8 103 pts
19. Adrián Lucena
Adrián Lucena, known as Lucenathor, is a Spanish entrepreneur specializing in marketing and luxury real estate. He shares insights on personal branding, e-commerce, and overcoming challenges, including his battle with cancer. His content is characterized by motivational tutorials and candid discussions about financial independence and personal growth. He actively engages with his audience through humor and relatable experiences, often addressing societal issues like tax disputes.
Favikon Authority Score: 8 187 pts
18. Laureano Turienzo Esteban
Laureano Turienzo Esteban is a prominent figure in the retail sector, recognized as a global leader and influencer in Spanish retail. He serves as CEO of RetailN1 and has advised over 200 companies. His expertise includes conducting conferences, workshops, and providing tailored reports on global retail trends. He is also the president of the Spanish Retail Association, advocating for the economic and social impact of major retailers like Mercadona, emphasizing their role in job creation and economic stability in Spain.
Favikon Authority Score: 8 263 pts
17. Guadalupe del Carmen de la Peña González
Guadalupe del Carmen de la Peña González is a seasoned HR professional with over 25 years of experience in talent management and organizational development. She specializes in recruitment, employee retention, and development, advocating for inclusive workplace cultures. As a LinkedIn Top Voice 2024 and an Enneagram expert, she shares insights on workplace dynamics, leadership, and employee well-being through engaging posts that resonate with a broad audience. Her content emphasizes the importance of empathy, communication, and personal growth in professional settings.
Favikon Authority Score: 8 300 pts
16. Roberto Ferraro
Roberto Ferraro is a project leader, coach, and visual creator focused on personal development, leadership, and innovation. With over 15 years in banking transformation, he emphasizes the importance of relationships and team development. His social media content features illustrations on topics like innovation, self-awareness, and effective leadership, often accompanied by motivational insights. He advocates for a positive mindset and the value of curiosity in personal and professional growth.
Favikon Authority Score: 8 315 pts
15. Pedro Serrano
Pedro Serrano is a digital marketing expert and CEO of Palo Seco, specializing in SEO, AI, and online business strategies. He shares insights on social media platforms, focusing on marketing techniques, tools for entrepreneurs, and personal branding. As a professor at EAE Business School, he emphasizes practical learning and offers free courses to enhance visibility and authority in the digital space. His content often includes guides on leveraging AI for business growth and effective marketing strategies.
Favikon Authority Score: 8 340 pts
14. Fernando Segarra
Fernando Segarra is a prominent figure in the field of Human Resources, focusing on personal and professional development. As a co-founder of HR Booster School, he emphasizes the importance of empathy, leadership, and cultural transformation within organizations. His content spans topics like employment, economic trends, and HR strategies, aiming to empower HR leaders to gain influence and decision-making power. Segarra is recognized as a LinkedIn Top Voice and a key HR influencer in Spain.
Favikon Authority Score: 8 341 pts
13. Gianluca Rosania
Gianluca Rosania is a prominent HR influencer and leadership mentor with over 14 years of experience in recruitment and talent management. He is the Head of Talent Acquisition at Bitpanda, focusing on blockchain and tech recruitment. As a best-selling author and motivational speaker, he shares insights on personal branding, effective interviewing, and leadership. His content emphasizes empathy in leadership, the importance of feedback, and the benefits of remote work, aiming to transform workplace culture and improve employee experiences.
Favikon Authority Score: 8 352 pts
12. Romuald Fons
Romuald Fons is a renowned digital marketer and entrepreneur, recognized as a top business influencer by Forbes. He is the founder and CEO of BIGSEO, a leading digital marketing agency, and a Mensa member. With over a decade of experience, he has educated over a million people in digital marketing and SEO, particularly within the Spanish-speaking community. His content focuses on SEO strategies, digital marketing, and leveraging AI for business growth.
Favikon Authority Score: 8 359 pts
11. Carmen Pina
Carmen Pina is a businesswoman and social media strategist, helping clients achieve significant revenue through effective social media strategies. She shares motivational content, personal growth insights, and promotes solidarity for children with rare diseases. Her posts often emphasize self-love, teamwork, and the importance of connecting with others. Carmen is represented by Okiko Creatives and engages her audience with practical advice on content creation and marketing.
Favikon Authority Score: 8 365 pts
10. Ana Botín
Ana Botín is the Executive Chair of Banco Santander, focusing on inclusive growth and education. She shares insights on leadership, innovation, and the importance of teamwork through her posts. Her social media presence highlights her commitment to empowering women in business and supporting community initiatives. She actively engages in discussions about economic growth, sustainability, and the role of banks in society, reflecting her leadership in the financial sector and her dedication to social responsibility.
Favikon Authority Score: 8 387 pts
9. Itziar Oltra
Itziar Oltra is a marketing expert and educator based in Spain, with a strong presence on social media platforms like Instagram, TikTok, and LinkedIn. She is the founder of TEM (Todo es Marketing) and MIGA Project, focusing on digital marketing strategies and community building. Itziar shares insights on marketing trends, engages in discussions about advertising ethics, and promotes creativity in marketing. She has a PhD in marketing and teaches at the University of Valladolid, emphasizing the importance of connecting brands with audiences.
Favikon Authority Score: 8 417 pts
8. Jorge Branger
Jorge Branger is a Spanish entrepreneur and marketing expert, recognized as a TEDx speaker and co-founder of multiple startups. He is the author of 'El Club del 1%' and has been featured in Forbes. His social media presence focuses on motivation, entrepreneurship, and productivity, often sharing insights on achieving dreams and overcoming societal expectations. He engages a large audience with his motivational content, particularly on TikTok and Instagram, where he emphasizes the importance of action and perseverance in business.
Favikon Authority Score: 8 448 pts
7. Pol Corominas
Pol Corominas is a digital marketing expert focused on social media growth, AI, and entrepreneurship. He runs a TikTok Ads agency and shares insights on monetizing social media platforms. His content includes tips for creators, discussions on digital marketing trends, and the impact of AI on content creation. He engages with a large audience across TikTok and YouTube, emphasizing practical strategies for success in the creator economy.
Favikon Authority Score: 8 556 pts
6. Pedro Buerbaum
Pedro Buerbaum is a dynamic entrepreneur and founder of Akka Spain, a private investment club for startups. He has launched multiple businesses, including The Cockery and Flava, and hosts the rapidly growing podcast WORLDCA$T. His content focuses on entrepreneurship, finance, productivity, and lifestyle, appealing to aspiring business owners and investors. Pedro emphasizes personal growth and well-being as keys to success, sharing insights through various social media platforms.
Favikon Authority Score: 8 629 pts
5. Iván Jiménez
Iván Jiménez is a prominent creative director and founder of NEXOI, specializing in branding and design. With a strong social media presence, he shares insights on strategic creativity, innovation, and disruptive design. His content spans various platforms, including TikTok and YouTube, where he engages audiences with marketing tips, branding strategies, and interviews. He is also a radio host and podcaster, discussing topics related to creativity and design. His work emphasizes the importance of storytelling in branding.
Favikon Authority Score: 8 635 pts
4. Teresa Baró
Teresa Baró is a communication expert specializing in personal communication, public speaking, and non-verbal behavior. She offers training and conferences for companies and institutions, focusing on enhancing communication skills. As an author of several books, she shares insights on effective communication strategies through various social media platforms, including YouTube and TikTok. Her content often includes practical tips for improving verbal and non-verbal communication, making her a valuable resource for professionals seeking to enhance their interpersonal skills.
Favikon Authority Score: 8 661 pts
3. Jordi Alemany
Jordi Alemany is a renowned business humanizer, mentor, and bestselling author with a focus on humanistic leadership and talent development. He has over 20 years of experience in multinational corporations and is the founder of the Business Humanizers Academy. His content emphasizes the importance of empathy, well-being, and cultural transformation in leadership. He advocates for a shift from traditional management to a more human-centered approach, aiming to redefine how leaders are developed and how organizations operate.
Favikon Authority Score: 8 689 pts
2. Pau Garcia-Milà
Pau Garcia-Milà is a technology entrepreneur and co-founder of multiple startups, including eyeOS and Founderz. He focuses on AI, technology, and family life, sharing insights through short, engaging content across platforms. His posts often address mental health, particularly ADHD, and the implications of AI in everyday life. He is recognized as an innovator by MIT and actively promotes the integration of technology in education and family activities.
Favikon Authority Score: 8 942 pts
1. Marc Vidal
Marc Vidal is an economic analyst and technology communicator specializing in Digital Transformation and Industry 4.0. He leads his consulting firm Allrework, advising major clients like Microsoft and IBM. Recognized as a Top Voice on LinkedIn and a Forbes influencer, he shares insights on economic trends, digital privacy, and the implications of AI. His content often critiques government policies and explores the intersection of technology and society, advocating for individual freedoms and economic awareness.
Favikon Authority Score: 9 022 pts
🔎 Find more B2B Influencers in Spain
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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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