Top 20 Beauty Influencers on Instagram in 2025

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Here’s the list of the Top 20 Beauty Influencers on Instagram in 2025:

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20. Nicole Sahebi

Nicole Sahebi is a Persian beauty and lifestyle influencer based in Los Angeles, known for her engaging content on TikTok and Instagram. She shares fashion, beauty tips, and personal experiences, often collaborating with brands like Drunk Elephant and Clinique. With a significant following, her posts reflect a vibrant lifestyle, showcasing makeup tutorials, fashion hauls, and event appearances. Nicole's content resonates with a young audience interested in beauty trends and lifestyle inspiration.

Instagram Score: 93.6/100

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19. Sıla Dündar

Sıla Dündar is a Turkish content creator known for her engaging and entertaining videos on platforms like TikTok and YouTube. She collaborates with her brother and friends to produce fun challenges and lifestyle content, often featuring beauty and skincare products. Her posts frequently include brand partnerships, showcasing her influence in the beauty and lifestyle sectors. With a strong following, she focuses on creating relatable and enjoyable content that resonates with a young audience.

Instagram Score: 93.8/100

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18. Jasmine Brown

Jasmine Brown is a beauty and lifestyle content creator based in Los Angeles, known for her engaging tutorials on hair, makeup, and fashion. She actively promotes her own lash line and collaborates with brands like Dyson and Eylure. Her content spans YouTube and TikTok, where she shares personal vlogs, product reviews, and styling tips, appealing to a young, fashion-forward audience. Jasmine's vibrant personality and relatable content resonate well with her followers, making her a prominent figure in the beauty community.

Instagram Score: 93.8/100

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17. Mariale Marrero

Mariale is a prominent beauty and lifestyle content creator based in Los Angeles, known for her engaging videos on makeup, skincare, and beauty hacks. She has a significant following across platforms like YouTube and Instagram, where she shares tutorials, product reviews, and giveaways. Mariale collaborates with various beauty brands, showcasing products and promoting self-care routines. Her content is characterized by a positive and approachable style, appealing to a diverse audience interested in beauty and lifestyle.

Instagram Score: 93.9/100

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16. Leah Halton

Leah Halton is an Australian content creator known for her engaging TikTok and Instagram posts, often featuring makeup transitions, relatable humor, and personal anecdotes. Her content resonates with a youthful audience, showcasing her lifestyle, summer experiences, and interactions with her followers. Leah's posts frequently include lighthearted themes and personal reflections, contributing to her popularity on social media platforms.

Instagram Score: 94/100

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15. Ju Leme

Ju Leme is a beauty enthusiast and entrepreneur based in São Paulo, Brazil. She shares makeup tips, beauty routines, and personal experiences through her social media platforms, including Instagram and TikTok. Ju promotes her own hair care brand, @julemehair, and engages her audience with relatable content about beauty and self-esteem. Her posts often include product reviews and tutorials, showcasing her expertise in the beauty industry.

Instagram Score: 94.5/100

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14. Aayushi Verma

Aayushi Verma is an Instagram content creator known for her engaging lifestyle posts, including fashion, beauty, and personal experiences. She often shares workout routines, makeup tips, and product endorsements, showcasing a vibrant and aspirational lifestyle. Her content resonates with a young audience, particularly those interested in fashion and wellness, and she frequently collaborates with brands to promote products in these areas.

Instagram Score: 94.5/100

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13. Lula Lahfah

Lula Lahfah is a vibrant social media personality known for her engaging content across platforms like Instagram and TikTok. She shares snippets of her life, including personal experiences, beauty tips, and lifestyle vlogs. Her posts often reflect a youthful and fun approach, with a focus on friendship and self-expression. Lula's content resonates with a young audience, showcasing her personality through humor and relatable moments. She also engages in promotional activities for brands related to beauty and lifestyle.

Instagram Score: 94.7/100

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12. Shahad Hassan

Shahad Hassan is a prominent social media influencer based in Dubai, with a significant following on platforms like YouTube, Instagram, and TikTok. She specializes in content related to fashion, beauty, and lifestyle, offering makeup tutorials, fashion tips, and product reviews. Her engaging posts often feature collaborations with well-known brands, and she actively participates in trending challenges and themes. Shahad's content is primarily targeted towards a female audience, focusing on beauty and style.

Instagram Score: 94.8/100

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11. Cilia Ghass

Cilia Ghass is a prominent Algerian beauty and hairstyle expert with a significant following on TikTok and Instagram. She shares quick and effective hairstyle tutorials, beauty tips, and product recommendations, often featuring collaborations with beauty brands. Her content is characterized by engaging ASMR elements and a focus on practical beauty solutions, appealing to a diverse audience interested in hair care and styling.

Instagram Score: 94.9/100

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10. Fernanda Jalil

Fernanda Jalil is a vibrant content creator known for her engaging TikTok and YouTube videos, focusing on makeup tutorials, humorous challenges, and behind-the-scenes glimpses with her best friend. With a significant following, she combines beauty and entertainment, often incorporating ASMR elements and interactive content. Her posts reflect a strong connection with her audience, showcasing creativity and a playful approach to beauty and lifestyle themes.

Instagram Score: 94.9/100

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9. Maryam Alkhalidi

Maryam Alkhalidi is an Iraqi lifestyle influencer and content creator known for her engaging YouTube and TikTok videos. She focuses on beauty, self-love, and motivational content, often featuring makeup tutorials and personal vlogs. Her vibrant personality and positive energy resonate with her audience, making her a prominent figure in the Arab social media landscape. She actively promotes beauty products and shares her experiences, aiming to inspire her followers.

Instagram Score: 95/100

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8. Nadine Lustre

Nadine Lustre is a prominent Filipino actress and social media personality known for her engaging content across platforms like Instagram and TikTok. She promotes various brands, including sustainable and local products, and actively supports community initiatives aimed at improving the livelihoods of Filipino farmers. Her posts often feature lifestyle, beauty, and wellness themes, showcasing her vibrant personality and commitment to social causes.

Youtube Score: 95.4/100

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7. Lana Mohd

Lana Mohd is a prominent social media personality based in Dubai, with roots in Syria. She is known for her engaging content on TikTok and YouTube, where she shares trending videos, fashion looks, and lifestyle content. Her posts often feature popular trends and collaborations with brands like NARS and NYX Cosmetics. Lana's content is vibrant and appeals to a wide audience, showcasing her influence in the fashion and beauty space.

Instagram Score: 95.5/100

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6. Bruna Ayra

Bruna Ayra is a vibrant social media personality known for her engaging Instagram posts that often reflect her personal experiences and emotions. With a strong following, she shares a mix of lifestyle content, travel adventures, and relatable moments, often infused with humor and authenticity. Her posts resonate with a youthful audience, showcasing her life in Canada and her love for fun and spontaneity.

Instagram Score: 95.7/100

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5. Aila Loures

Aila Loures is a Brazilian content creator known for her engaging posts on TikTok and Instagram, where she shares humor, beauty tips, and personal anecdotes. With a significant following of over 4.5 million on TikTok, her content often features lighthearted trends, dance challenges, and relatable moments. Aila's vibrant personality shines through her interactions, making her a beloved figure among her audience. She also promotes brands through sponsored content, showcasing products in a fun and approachable manner.

Instagram Score: 95.8/100

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4. Itati A. Lopez

Itati A. Lopez is a prominent social media personality and CEO of Viyant Beauty, known for her engaging TikTok and Instagram content. She shares personal insights, beauty tips, and lifestyle updates, often featuring her wedding and daily life. Itati hosts a podcast titled 'Suelta La Lengua Con Itati,' where she discusses various topics with a light-hearted approach. Her posts reflect a strong connection with her audience, showcasing giveaways and collaborations with brands, particularly in the beauty and lifestyle sectors.

Instagram Score: 96.1/100

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3. Huda Kattan

Huda Kattan is the Founder & Co-CEO of Huda Beauty, recognized as the #1 Beauty Influencer on Instagram. Her social media presence highlights her entrepreneurial journey, brand achievements, and collaborations within the beauty industry. Kattan shares insights on beauty trends, product launches, and her team's efforts, showcasing a strong connection with her audience through engaging content.

Instagram Score: 96.7/100

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2. Noor Stars

Noor Stars is a prominent social media personality and YouTuber from the Middle East, known for her engaging content that spans various themes, including lifestyle, travel, and beauty. She has a significant following across platforms like Instagram and TikTok, where she shares personal experiences, beauty routines, and cultural explorations. Noor is also recognized for her collaborations with brands and her participation in campaigns, showcasing her influence in the fashion and beauty sectors.

Instagram Score: 97.5/100

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1. Faye Peraya

Faye Peraya is a prominent Thai actress and influencer known for her work in fashion and entertainment. She is the founder of @millionsmax.official and collaborates with various brands, including Bvlgari and Cathy Doll. Her social media presence features a mix of personal moments, promotional content, and engagement with her audience, showcasing her vibrant personality and style. Faye's posts often highlight her participation in events like the Cannes Film Festival, reflecting her status in the fashion industry.

Instagram Score: 97.8/100

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