Top 20 Beauty Influencers in South Korea in 2026

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Here’s the list of the Top 20 Beauty Influencers in South Korea in 2026:

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20. MiSO

MiSO is a fantasy makeup artist from South Korea, known for her creative and artistic makeup tutorials on platforms like TikTok and Instagram. She engages her audience with vibrant, themed makeup concepts, often inspired by fantasy elements and pop culture. Her content showcases a blend of artistry and personal expression, appealing to beauty enthusiasts and aspiring makeup artists. MiSO also promotes beauty products and engages in collaborations, reflecting her influence in the beauty community.

Favikon Authority Score : 8 765

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19. Jihane

Jihanette is a YouTuber and influencer based in Korea, focusing on lifestyle content, motherhood, and beauty. With over 500K subscribers, she shares her experiences as a Moroccan woman living in Korea, including vlogs about her daily life, parenting, and cultural integration. Her posts often highlight her family life, beauty routines, and products, appealing to a diverse audience interested in multicultural experiences and parenting tips.

Favikon Authority Score : 8 778

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18. Anastasia Jung

Anastasia Jung is a model and content creator based in South Korea, known for her engaging TikTok and Instagram posts that showcase her daily routines, fashion, and beauty tips. With a significant following, she shares insights into her life, including skincare routines and family moments, while promoting various beauty products. Her content often features vibrant visuals and relatable themes, appealing to a young audience interested in lifestyle and beauty.

Favikon Authority Score : 8 788

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17. 백송민|Baek Song-min

Baek Song-min, known as May, is a South Korean model and beauty content creator. She shares makeup tutorials, beauty tips, and lifestyle vlogs on her YouTube channel and Instagram. Her content focuses on daily makeup routines, skincare, and fashion, appealing to a young audience interested in beauty trends. May engages with her followers through Q&A sessions and product recommendations, showcasing a variety of beauty products and techniques. She promotes a positive and inclusive approach to beauty and self-care.

Favikon Authority Score : 8 789

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16. 송동찬 Song dong chan

송사장 is a popular TikTok beauty creator known for her engaging content that includes beauty tips, vlogs, and product promotions. She actively interacts with her audience, showcasing her daily life and beauty routines. Her posts often highlight her culinary ventures, particularly her chicken feet dish, which has garnered significant attention. With a strong following, she effectively combines beauty and lifestyle themes, making her a relatable figure in the beauty community.

Favikon Authority Score : 8 833

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15. 레오제이|Leo J

LeoJ is a prominent South Korean makeup artist and beauty content creator known for his engaging makeup tutorials and product reviews across platforms like YouTube and Instagram. He often collaborates with brands, showcasing new beauty products and trends while maintaining a strong connection with his audience through interactive content. His posts reflect a vibrant personality, focusing on beauty, lifestyle, and personal experiences, making him a relatable figure in the beauty community.

Favikon Authority Score : 8 850

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14. Anna Haeun Yoon

Anna Haeun Yoon is a beauty and lifestyle content creator based in Toronto, originally from Seoul. She shares engaging posts about Korean beauty trends, personal experiences, and lifestyle tips across Instagram and TikTok. Her content often features makeup tutorials, product reviews, and cultural celebrations, showcasing her vibrant personality and connection to her roots. With a strong following, she effectively engages her audience through relatable and visually appealing content.

Favikon Authority Score : 8 856

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13. 산범 SANBUM

The creator, known as 산범 (SANBUM), is a South Korean content creator active on platforms like YouTube and TikTok. Their content primarily revolves around family vlogs, parenting experiences, and lifestyle topics, often featuring their child, 루미. They engage in promotional activities for various products, including beauty and parenting items, and showcase personal experiences through vlogs. The creator's posts reflect a blend of personal life and product endorsements, appealing to a family-oriented audience.

Favikon Authority Score : 8 878

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12. Sahel Shaban

Sahel is a K-beauty and K-fashion enthusiast, sharing insights on skincare and beauty trends. She combines her Iranian and Korean heritage in her content, showcasing her unique perspective on beauty and lifestyle. Her posts often feature personal experiences, travel adventures, and beauty tips, engaging a diverse audience with her relatable and humorous style. Sahel actively promotes her YouTube channel, where she explores cultural concepts and real-life stories from South Korea.

Favikon Authority Score : 8 890

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11. Ryuwon

Ryuwon is a content creator based in LA/OC, focusing on Korean skincare and beauty. Their posts often feature makeup tutorials, product reviews, and skincare tips, showcasing a vibrant engagement with followers through giveaways and interactive content. They promote various beauty brands and emphasize self-care routines, reflecting a strong presence in the beauty community on platforms like TikTok and Instagram.

Favikon Authority Score : 8 902

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10. Lim Semi

Lim Semi is a South Korean actress and environmental advocate, actively promoting sustainability through her social media presence. She shares insights into her acting projects, including films and theater, while also engaging in eco-friendly initiatives like zero-waste marathons. Her posts reflect a commitment to social causes, particularly marine conservation and veganism, showcasing her multifaceted career in the entertainment industry and her passion for environmental issues.

Favikon Authority Score : 8 916

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09. 옐언니| Yell unni

Sisteryell, known as 옐언니, is a popular content creator on TikTok and YouTube, focusing on playful and engaging content that resonates with a younger audience. Her posts often include games, challenges, and lifestyle themes, showcasing her vibrant personality and connection with fans. She actively promotes various brands through fun and interactive content, making her a relatable figure in the digital space.

Favikon Authority Score : 9 001

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08. 이사배 (Risabae)

Risabae is a prominent makeup artist and CEO of the brand Two Slash Four, known for her engaging makeup tutorials and collaborations with K-pop idols. She actively shares her expertise in beauty through various social media platforms, particularly YouTube and Instagram, where she showcases makeup techniques, product reviews, and personal vlogs. Her content often features collaborations with popular figures in the entertainment industry, reflecting her influence in both beauty and pop culture.

Favikon Authority Score : 9 045

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07. Kim Gyutae

Kim Gyutae is a Korean makeup creator based in Tokyo, known for his engaging TikTok and YouTube content focused on makeup tutorials, transformations, and personal experiences. He actively promotes his first photo book 'FULL MOON' and collaborates with various beauty brands. His posts often reflect his journey in the beauty industry, including discussions about his sexuality and personal growth. GYUTAE's content resonates with a diverse audience, particularly those interested in makeup and K-pop culture.

Favikon Authority Score : 9 109

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06. Aylen Park

Aylen Park is a vibrant content creator focusing on beauty, food, and travel, often featuring her mother in engaging posts. Based in Los Angeles and Orange County, she shares insights on Korean beauty trends, skincare routines, and makeup tutorials, appealing to a diverse audience. With a strong presence on TikTok and YouTube, she has garnered millions of likes through her relatable and fun content, showcasing products and experiences that resonate with her followers.

Favikon Authority Score : 9 117

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05. 박규영|Gyuyoung Park

Park Gyu Young is a prominent South Korean actress and global brand ambassador known for her roles in popular dramas and her association with luxury brands like Gucci. Her social media presence features a mix of personal insights, promotional content, and stylish visuals, showcasing her work in the entertainment industry. She engages with her audience through vibrant posts that highlight her collaborations and upcoming projects, particularly in fashion and film.

Favikon Authority Score : 9 121

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04. Nancy Jewel McDonie

Nancy Jewel McDonie is a member of the K-pop group MOMOLAND, known for her vibrant social media presence showcasing her life, fashion, and music. She engages her audience with a mix of personal moments, promotional content, and performances, often highlighting her experiences in New York and her love for basketball. Her posts reflect a youthful and energetic lifestyle, appealing to fans of K-pop and pop culture.

Favikon Authority Score : 9 122

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03. 유혜주 |Yoo Hye-joo

Yuhyeju is a family-oriented content creator known for her engaging vlogs that capture daily life moments with her husband and son. Her social media presence includes collaborations with brands, showcasing products related to family, beauty, and lifestyle. She actively engages her audience through interactive content and promotional events, often highlighting her experiences and family adventures. Her content reflects a warm, relatable approach to parenting and lifestyle, appealing to a broad audience interested in family dynamics and product recommendations.

Favikon Authority Score : 9 200

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02. 송지아 (Song Jia)

Freezia, a popular beauty and lifestyle content creator, shares her daily life, beauty tips, and product reviews primarily on Instagram and YouTube. Her posts often feature collaborations with beauty brands, showcasing makeup tutorials, skincare routines, and personal vlogs. With a strong engagement from her audience, she emphasizes authenticity and personal connection, often addressing her followers affectionately as 'Pringies'. Her content reflects a vibrant lifestyle, focusing on beauty, fashion, and personal experiences.

Favikon Authority Score : 9 240

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01. Jooshica

Jooshica is a beauty and lifestyle content creator based in NYC, focusing on makeup tutorials, K-beauty products, and personal vlogs. She engages her audience with vibrant TikTok videos showcasing makeup inspired by K-dramas and K-pop, alongside YouTube tutorials and lifestyle content. Jooshica frequently collaborates with beauty brands and shares product reviews, giveaways, and personal experiences, including her journey in the beauty industry. Her content resonates with a young, beauty-focused audience.

Favikon Authority Score : 9 481

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Also See 👀
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‍🏆 TOP 200 BEAUTY INFLUENCERS IN SOUTH KOREA
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