Top 20 Beauty Influencers in South Korea in 2025

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All real-time rankings of all platforms and countries are available here.

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Here's the list of the Top 20 Beauty Influencers in South Korea in 2025: 

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20. 김선우 | Kim Sun Woo

Kim Sun Woo is a South Korean beauty influencer known for her engaging makeup tutorials and product reviews on platforms like Instagram and YouTube. Her content often features detailed product information and personal recommendations, particularly in the realm of K-beauty. She actively collaborates with various beauty brands, showcasing their products through creative makeup looks and promotional posts. Her audience appreciates her aesthetic and informative approach to beauty, making her a notable figure in the beauty community.

Favikon Authority Score : 8 749 pts

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19. adeline.kim

Adeline is a content creator based in Seoul and LA, known for her engaging TikTok and Instagram posts that showcase beauty, lifestyle, and personal experiences. She often shares skincare routines, fashion tips, and relatable moments, resonating with a young audience. Her content features a mix of humor and authenticity, making her a relatable figure in the beauty and lifestyle niche.

Favikon Authority Score : 8 766 pts

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18. 단온니 | Dan Only

Dan Only is a vibrant content creator focusing on beauty, fashion, and lifestyle. With a strong presence on TikTok and Instagram, she engages her audience through relatable posts about daily life, wedding preparations, and product reviews. Her content often features collaborations with brands, showcasing her expertise in beauty products and fashion trends. Dan Only also shares personal experiences, making her relatable to her followers, particularly in the context of weddings and beauty care.

Favikon Authority Score : 8 769 pts

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17. 아랄라 | Beauty

A hair designer with a background in vocal music, she shares easy hair styling tips and tutorials on platforms like TikTok and YouTube. Her content focuses on hairstyles for various occasions, hair care routines, and beauty tips, appealing to a wide audience interested in beauty and fashion. She operates a salon called 'Momo Hair' and engages with her followers through interactive posts and tutorials.

Favikon Authority Score : 8 776 pts

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16. 송동찬 Song dong chan

송사장 is a popular TikTok beauty creator known for her engaging content that includes beauty tips, vlogs, and product promotions. She actively interacts with her audience, showcasing her daily life and beauty routines. Her posts often highlight her culinary ventures, particularly her chicken feet dish, which has garnered significant attention. With a strong following, she effectively combines beauty and lifestyle themes, making her a relatable figure in the beauty community.

Favikon Authority Score : 8 799 pts

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15. 이인화 | Inhwa Lee

A young and talented hair designer, Inhwa is recognized as the youngest hairstylist in Korea, holding a Guinness World Record. She is the representative of INF Entertainment and actively engages her audience on TikTok, where she shares her hairstyling skills and personal moments, achieving significant popularity with millions of likes on her posts.

Favikon Authority Score : 8 830 pts

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14. _oomisoo_

MiSO is a fantasy makeup artist from South Korea, known for her creative and artistic makeup tutorials on platforms like TikTok and Instagram. She engages her audience with vibrant, themed makeup concepts, often inspired by fantasy elements and pop culture. Her content showcases a blend of artistry and personal expression, appealing to beauty enthusiasts and aspiring makeup artists. MiSO also promotes beauty products and engages in collaborations, reflecting her influence in the beauty community.

Favikon Authority Score : 8 838 pts

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13. 백송민 | Baek Song-mi

Baek Song-min, known as May, is a South Korean model and beauty content creator. She shares makeup tutorials, beauty tips, and lifestyle vlogs on her YouTube channel and Instagram. Her content focuses on daily makeup routines, skincare, and fashion, appealing to a young audience interested in beauty trends. May engages with her followers through Q&A sessions and product recommendations, showcasing a variety of beauty products and techniques. She promotes a positive and inclusive approach to beauty and self-care.

Favikon Authority Score : 8 876 pts

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12. 써니 | SUNNY

Sunny is a beauty content creator based in South Korea, known for her engaging makeup tutorials and product reviews on platforms like YouTube and Instagram. She focuses on K-beauty trends, offering insights into makeup techniques and skincare products. Her content often features collaborations with beauty brands, showcasing her expertise in creating various makeup looks. Sunny emphasizes a positive community vibe, encouraging healthy discussions about beauty standards and self-acceptance among her followers.

Favikon Authority Score : 8 877 pts

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11. 레오제이 | LeoJ

LeoJ is a prominent South Korean makeup artist and beauty content creator known for his engaging makeup tutorials and product reviews across platforms like YouTube and Instagram. He often collaborates with brands, showcasing new beauty products and trends while maintaining a strong connection with his audience through interactive content. His posts reflect a vibrant personality, focusing on beauty, lifestyle, and personal experiences, making him a relatable figure in the beauty community.

Favikon Authority : 8 894 pts

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10. 윤하정 |Yoon Ha-jung

Yoon Ha-jung is a South Korean influencer known for her vibrant lifestyle content, including travel, food, and beauty. She shares her experiences through engaging posts, often featuring her adventures in Tokyo and Shanghai, as well as her favorite food spots. Yoon actively promotes various brands, particularly in the beauty and fashion sectors, showcasing products through sponsored content. Her posts resonate with a youthful audience, reflecting her interests in contemporary trends and personal style.

Favikon Authority : 8 904 pts

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9. Sahel Shaban

Sahel is a K-beauty and K-fashion enthusiast, sharing insights on skincare and beauty trends. She combines her Iranian and Korean heritage in her content, showcasing her unique perspective on beauty and lifestyle. Her posts often feature personal experiences, travel adventures, and beauty tips, engaging a diverse audience with her relatable and humorous style. Sahel actively promotes her YouTube channel, where she explores cultural concepts and real-life stories from South Korea.

Favikon Authority : 8 908 pts

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8. Lim Semi

Lim Semi is a South Korean actress and environmental advocate, actively promoting sustainability through her social media presence. She shares insights into her acting projects, including films and theater, while also engaging in eco-friendly initiatives like zero-waste marathons. Her posts reflect a commitment to social causes, particularly marine conservation and veganism, showcasing her multifaceted career in the entertainment industry and her passion for environmental issues.

Favikon Authority Score : 8 922 pts

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7. 루아 | LuaDoll

LuaDoll is a South Korean beauty and lifestyle content creator known for her engaging TikTok and Instagram posts. She shares skincare routines, makeup tutorials, and hair styling tips, often incorporating K-beauty trends. Her content resonates with a young audience, focusing on practical beauty advice and product recommendations. LuaDoll actively engages with her followers through relatable and humorous posts, showcasing her personality and expertise in beauty.

Favikon Authority Score : 8 993 pts

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6. 유혜주 | Yoo Hye-Joo

Yuhyeju is a family-oriented content creator known for her engaging vlogs that capture daily life moments with her husband and son. Her social media presence includes collaborations with brands, showcasing products related to family, beauty, and lifestyle. She actively engages her audience through interactive content and promotional events, often highlighting her experiences and family adventures. Her content reflects a warm, relatable approach to parenting and lifestyle, appealing to a broad audience interested in family dynamics and product recommendations.

Favikon Authority Score : 9 080 pts

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5. Nancy Jewel McDonie

Nancy Jewel McDonie is a member of the K-pop group MOMOLAND, known for her vibrant social media presence showcasing her life, fashion, and music. She engages her audience with a mix of personal moments, promotional content, and performances, often highlighting her experiences in New York and her love for basketball. Her posts reflect a youthful and energetic lifestyle, appealing to fans of K-pop and pop culture.

Favikon Authority Score : 9 102 pts

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4. 이사배 | Risabae

Risabae is a prominent makeup artist and CEO of the brand Two Slash Four, known for her engaging makeup tutorials and collaborations with K-pop idols. She actively shares her expertise in beauty through various social media platforms, particularly YouTube and Instagram, where she showcases makeup techniques, product reviews, and personal vlogs. Her content often features collaborations with popular figures in the entertainment industry, reflecting her influence in both beauty and pop culture.

Favikon Authority Score : 9 145pts

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3. 송지아 | Song Jia

Freezia, a popular beauty and lifestyle content creator, shares her daily life, beauty tips, and product reviews primarily on Instagram and YouTube. Her posts often feature collaborations with beauty brands, showcasing makeup tutorials, skincare routines, and personal vlogs. With a strong engagement from her audience, she emphasizes authenticity and personal connection, often addressing her followers affectionately as 'Pringies'. Her content reflects a vibrant lifestyle, focusing on beauty, fashion, and personal experiences.

Favikon Authority Score : 9 202 pts

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2. 기우쌤 | Teacher Kiwoo

Kiu is a prominent figure in the K-beauty industry, known for engaging content related to hair styling and beauty. He operates a hair salon and promotes various hair-related contests, showcasing transformations and experiences. His social media presence includes humorous and relatable posts, often featuring interactions with clients and students. Kiu's content is heavily focused on hair care, beauty trends, and personal anecdotes, appealing to a diverse audience interested in K-beauty.

Favikon Authority Score : 9 210 pts

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1. Kim Gyutae

GYUTAE is a Korean makeup creator based in Tokyo, known for his engaging TikTok and YouTube content focused on makeup tutorials, transformations, and personal experiences. He actively promotes his first photo book 'FULL MOON' and collaborates with various beauty brands. His posts often reflect his journey in the beauty industry, including discussions about his sexuality and personal growth. GYUTAE's content resonates with a diverse audience, particularly those interested in makeup and K-pop culture.

Favikon Authority Score : 9 286 pts

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