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Top 20 Business Influencers on TikTok in 2025

Here are the top 20 business influencers on TikTok for 2025, leading industries, driving innovation, and inspiring the next generation of entrepreneurs.

February 27, 2025
Natália Duarte

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Here’s the list of the Top 20 Business Influencers on TikTok in 2025:

20. Cristian Kenji

Cristian Kenji is a Brazilian entrepreneur and content creator focused on financial education and automotive culture. He promotes his business, Legacy University, which teaches people how to earn money online. His social media presence includes engaging videos about cars, gaming, and personal finance, often featuring promotional content for various products. Kenji actively interacts with his audience through challenges and humorous content, showcasing a lifestyle centered around success and automotive passion.

TikTok Followers: 1.2M

Favikon Authority Score : 9 085 pts

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19. Mustapha Njie

Mustapha Njie is a seasoned entrepreneur with over 45 years in the housing and real estate industry, serving as CEO of TAF Africa Global and President of TAF Africa Foundation. He is a philanthropist and public speaker, actively sharing insights on sustainable development and affordable housing across sub-Saharan Africa. His social media presence highlights his commitment to community engagement and empowerment, with a focus on real estate solutions and motivational content.

TikTok Followers: 255.5K

Favikon Authority Score : 8 709 pts

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18. Felipe Andrés Ñancupil Sanhueza

Felipe Andrés Ñancupil Sanhueza is a Chilean entrepreneur focused on supporting and promoting small businesses through social media. He runs multiple companies, including a bakery and a digital marketing firm, and actively engages with his audience by sharing stories of fellow entrepreneurs. His content primarily revolves around entrepreneurship, business advice, and community support, often highlighting local businesses and encouraging collaboration among entrepreneurs.

TikTok Followers: 256.1K

Favikon Authority Score : 8 736 pts

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17. Martin Lewis

Martin Lewis is a prominent financial expert and founder of MoneySavingExpert, focusing on consumer finance, savings, and financial education. He actively engages with his audience through informative posts about energy prices, tax benefits, and financial products, often providing actionable advice. His content is widely shared and appreciated for its clarity and relevance, particularly among first-time buyers and those seeking to optimize their finances.

TikTok Followers: 967.5K

Favikon Authority Score : 8 928 pts

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16. Ryan Serhant

Ryan Serhant is a prominent real estate broker, entrepreneur, and media personality. As the founder and CEO of SERHANT., he has revolutionized the real estate industry by integrating media, entertainment, and technology. Known for his role in TV shows like Million Dollar Listing New York, Ryan is also a bestselling author and public speaker. His social media presence showcases luxury real estate tours, business insights, and personal branding strategies, attracting a vast audience.

TikTok Followers: 1.1M

Favikon Authority Score : 9 216 pts

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15. Jean-Pierre Fanguin

Jean-Pierre Fanguin is a dynamic entrepreneur focused on empowering young individuals to transform their lives through financial education and personal development. His content spans multiple platforms, emphasizing wealth generation, mindset improvement, and community building. He actively engages with his audience, encouraging them to take control of their futures and join his initiatives like 'DAY ONE', aimed at fostering a motivated community of achievers.

TikTok Followers: 741K

Favikon Authority Score : 8 857 pts

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14. Thiago Nigro

Thiago Nigro, known as O Primo Rico, is a prominent Brazilian financial influencer and entrepreneur. He is the founder of Grupo Primo and author of the best-selling book 'Do Mil ao Milhão'. His content focuses on financial education, investment strategies, and personal finance management, reaching millions across various platforms. He actively engages in discussions about economic policies and investment opportunities, often addressing current events and their implications on personal finance.

TikTok Followers: 2.1M

Favikon Authority Score : 9 376 pts

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13. João Adibe Marques

João Adibe Marques is a Brazilian entrepreneur and CEO of Cimed, a rapidly growing pharmaceutical company. His social media presence emphasizes his commitment to innovation, health accessibility, and family values. He shares insights on business growth, leadership, and personal experiences, often highlighting the company's expansion plans and community engagement. His posts reflect a strong focus on the pharmaceutical industry and a passion for sports and Brazilian culture.

TikTok Followers: 921.5K

Favikon Authority Score : 9 048 pts

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12. Maharani Kemala

Maharani Kemala is a prominent figure in the beauty industry with over 10 years of experience. She is the founder of MK SKIN, a skincare brand focused on quality and transparency in ingredients. Her social media presence highlights her journey in launching her brand, engaging with her audience through personal stories and product insights. She actively promotes her brand and connects with her community, showcasing her commitment to empowering others in the beauty space.

TikTok Followers: 3.7M

Favikon Authority Score : 9 073 pts

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11. Nay Salvatori

Nay Salvatori is a Mexican politician and entrepreneur, serving as a deputy in District 18. She promotes her restaurant brand and engages with her audience through personal insights and community initiatives. Her social media presence includes a mix of personal anecdotes, political updates, and promotional content for her business, showcasing her dual role as a public servant and business owner.

TikTok Followers: 2.8M

Favikon Authority Score : 9 001 pts

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10. Sandro Meléndez

Sandro Meléndez is the founder and CEO of Motivarte Perú, focusing on sales training and personal development. His social media content emphasizes effective sales techniques, personal growth, and motivational strategies, targeting entrepreneurs and sales professionals across Latin America. He promotes events like 'Ventas Salvajes' to enhance sales skills and has a strong presence on TikTok and Instagram, where he shares tips and insights related to sales and business success.

TikTok Followers: 1.4M

Favikon Authority Score : 8 9440 pts

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9. Junior Sintonia

Junior Sintonia is a businessman specializing in high-end construction and real estate sales. His social media presence showcases humorous and relatable content about the construction industry, often featuring interactions with workers and light-hearted commentary. He promotes his business, Cigo Assessoria, and engages with followers through entertaining posts that highlight the challenges and quirks of construction work. His content is primarily in Portuguese, targeting a local audience interested in architecture and real estate.

TikTok Followers: 243.3K

Favikon Authority Score : 8 977 pts

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8. Jay Shetty

Jay Shetty is a global bestselling author, award-winning podcast host, and purpose-driven entrepreneur. Known for his podcast 'On Purpose,' he merges ancient wisdom with modern digital platforms, reaching millions worldwide. A former monk, Jay focuses on personal development, mental health, and relationships, often featuring influential guests. He co-founded House of 1212 and is the Chief Purpose Officer at Calm. His work includes bestselling books and impactful philanthropic efforts.

TikTok Followers: 4.6M

Favikon Authority Score : 9 555 pts

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7. Steven Bartlett

Steven Bartlett is a prominent entrepreneur and investor, known for founding Flight Group, which includes Flight Fund, Flight Studio, and Flight Story. He is also a co-founder of thirdweb and hosts the popular podcast 'The Diary Of A CEO'. Bartlett is actively involved in investing in various companies, including SpaceX and WHOOP. His social media presence highlights his business ventures, interviews with influential figures, and his commitment to social causes like ending homelessness and supporting UNICEF.

TikTok Followers: 2.9M

Favikon Authority Score : 9 559 pts

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6. Kaz Crossley

Kaz is a South London-based entrepreneur and founder of @combat.collective, focusing on empowering women through Muay Thai and MMA. She actively supports the @littleladylocks charity, raising funds for wigs for young girls experiencing hair loss. Her social media presence features personal stories, fitness content, and community events, showcasing her dedication to social causes and female empowerment. Kaz also engages with her audience through relatable content and humor, reflecting her vibrant personality.

TikTok Followers: 204.7K

Favikon Authority Score : 9 110 pts

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5. Zeina Khalil Khoury

Zeina Khalil Khoury is a prominent figure in Dubai's real estate and fashion scene, known for her role as the founder of @iamthecompany and her appearances on the Netflix series 'Dubai Bling.' Her social media content focuses on Dubai real estate, fashion, and lifestyle, often featuring humorous and relatable posts. She actively promotes women's empowerment and showcases her personal style through her brand. Zeina engages with her audience through interactive and entertaining content, reflecting her vibrant personality.

TikTok Followers: 444.6K

Favikon Authority Score : 9 152 pts

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4. El Azman

El Azman is the Founder and Creative Director of Elrah Exclusive, sharing motivational content and personal insights on TikTok. His posts often emphasize perseverance, the importance of dreams, and the journey of entrepreneurship. He engages with his audience through relatable stories and inspirational quotes, encouraging them to overcome challenges and strive for success. His content resonates with aspiring entrepreneurs and those seeking motivation in their personal and professional lives.

TikTok Followers: 678.1K

Favikon Authority Score : 9 007 pts

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3. David Castain

David Castain is a serial entrepreneur, philanthropist, and licensed life coach known for his conceptual marketing firm, David Castain And Associates. He is recognized as a self-made millionaire and a marketing maven, having spoken at Harvard and TED Talks. His work focuses on leveraging psychology for business growth, with clients like Uber and Chipotle. Castain is also committed to community service through his foundation, supporting at-risk youth with education and mental health resources.

TikTok Followers: 1.4M

Favikon Authority Score : 9 045 pts

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2. Mannix Carancho

Mannix Carancho is the CEO of Prestige International, sharing his entrepreneurial journey and growth in the manufacturing sector. His social media presence emphasizes gratitude towards God for his success and aims to inspire others to pursue their dreams. He engages with his audience through personal stories, motivational posts, and updates about his brand, showcasing a strong commitment to helping others and community support.

TikTok Followers: 2.5M

Favikon Authority Score : 9 105 pts

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1. Simon Squibb

Simon Squibb is a prominent entrepreneur and investor, known for his mission to inspire and support others in achieving their dreams. With a strong focus on entrepreneurship and business, he shares insights and strategies through his social media platforms and his book 'What's Your Dream?'. Simon is also the founder of HelpBnk, a platform aimed at fixing the education system and empowering individuals to start their dream businesses. He collaborates with notable figures like Richard Branson to amplify his impact.

TikTok Followers: 6.1M

Favikon Authority Score : 9 332 pts

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View the full top 200 ranking here:

🏆 Top 200 Business & Startups Creators on TikTok

How does Favikon rank influencers?

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Natália Duarte

Natália Duarte is the Chief of Staff at Favikon. She is a Brazilian entrepreneur at heart and speaks five languages fluently: Portuguese, English, French, Spanish, and Italian. She lived for two years in the French Alps, where she completed a Master's in Foreign Language Didactics and a Master's in Entrepreneurship and Project Management. She is passionate about innovation, business, and connecting people and purposes.