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Here’s the list of the Top 20 Content Marketers in the UK in 2025:
20. Nadine Heir
Nadine Heir is a marketing professional specializing in content strategy and copywriting, with experience working with international brands like Coca-Cola and Moody's. She is the Marketing Manager at DQS and the Chief Marketer at Write Wiser, a business focused on providing high-quality content and guidance for freelancers. Her social media presence emphasizes personal growth, transparency in business, and the importance of mental health. Nadine shares insights on content marketing, self-promotion, and the challenges of freelancing, often incorporating humor and personal anecdotes.
Favikon Authority Score: 5 712 pts
19. Kurtis Pykes
Kurtis Pykes helps experts scale online businesses with strategic content and inbound lead systems, specializing in turning LinkedIn presence into client pipelines for solopreneurs and consultants.
Favikon Authority Score: 5 946 pts
18. Victoria Burton
Victoria Burton is a UK-based copywriter and content strategist known for her sharp wit, authentic voice, and engaging storytelling. She helps brands, schools, and creatives communicate with clarity and personality through smart, relatable writing. Mixing humour, honesty, and industry insight, she’s built a loyal following on LinkedIn for her no-nonsense takes on communication and professionalism. Her content blends sharp social commentary with lighthearted personal moments that keep her audience entertained and inspired.
Favikon Authority Score: 5 964 pts
17. Bryony Pearce
Bryony Pearce is a seasoned CMO and copywriter with a strong focus on marketing strategies and content creation. She has successfully built and marketed accredited courses generating over $1M in sales and scaled content strategies across multiple brands. As a published author, she emphasizes the importance of strategic marketing over random acts. Her posts often provide insights into effective marketing practices, the significance of storytelling, and the need for clear communication in marketing efforts.
Favikon Authority Score: 5 982 pts
16. Martin Sayers
Martin Sayers is a seasoned copywriter and marketer specializing in health and wellness, with past clients including the NHS, Colgate, Unilever, and HUMA. He focuses on effective communication and persuasive storytelling that connects with real audiences. His content offers practical copywriting tips, tough-love advice, and insights on building a thriving freelance career. He shares candid thoughts on industry trends, productivity, and the realities of being a copywriter today.
Favikon Authority Score: 6 093 pts
15. Sam Bearfoot
Sam Bearfoot is a dynamic social media content expert known for her outspoken style and engaging approach to content creation. With over 300 million views, she specializes in helping small business owners create effective content strategies that convert. Her candid and humorous personality shines through her posts, where she shares practical tips and insights on navigating the online marketing landscape. Sam's unique blend of experience in health and social media makes her a relatable and effective mentor for entrepreneurs.
Favikon Authority Score: 6 358 pts
14. Carolyn McMurray
Carolyn McMurray, founder of Word Tonic, leads a vibrant community of 2,500 Gen-Z copywriters. Her platform focuses on making copywriting accessible to young creatives, offering masterclasses, networking opportunities, and a supportive environment. Carolyn emphasizes the importance of community and mentorship, aiming to empower young writers to break into the industry without traditional barriers. Her content often critiques outdated educational systems and promotes inclusivity in the creative field.
Favikon Authority Score: 6 443 pts
13. Chris James
Chris James is a LinkedIn expert, entrepreneur, and content marketing strategist dedicated to helping individuals and businesses generate leads and build strong personal brands. As the founder of Content to Clients Consulting, he specializes in organic content strategies that drive client acquisition and business growth. His content focuses on storytelling, mindset shifts, and marketing strategies, offering free resources, masterclasses, and workshops to support his audience. Through his training sessions and hands-on approach, Chris empowers small business owners to leverage content marketing for long-term success.
Favikon Authority Score: 6 478 pts
12. Mel Barfield
Mel Barfield is an award-winning UK-based copywriter and tone-of-voice specialist who helps brands find their authentic voice. She co-hosts the Indie Business Club podcast, offering real insights for freelancers and indie founders. A speaker and coach, she focuses on human-centered branding and communication. Her content highlights creativity, confidence, and connection in copywriting.
Favikon Authority Score: 6 495 pts
11. Phil Shorland
Phil Shorland specializes in LinkedIn ghostwriting, storytelling, and brand voice coaching for business owners and freelancers. He offers content coaching, helping clients enhance their personal brands through effective storytelling and engagement strategies. His posts often provide actionable tips and insights on content creation, personal branding, and the importance of authenticity in communication. Phil emphasizes the significance of sharing both successes and failures in building a relatable brand narrative.
Favikon Authority Score: 6 654 pts
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10. Fiona Bradley
Fiona Bradley is a dynamic entrepreneur and founder of FB Comms, a content marketing agency based in Leeds. She specializes in social media management, content creation, and PPC advertising, with a focus on eCommerce and tech brands. She was recognized as the Rising Star 2022 - EU Content Awards and Digital Agency Owner of The Year 2023. Her engaging social media presence showcases her expertise in marketing, humor, and personal storytelling, making her a relatable figure in the industry.
Favikon Authority Score: 6 805 pts
9. Jack Gaisford
Jack Gaisford is a founder and executive producer focused on helping small business owners enhance their video content through The Content Club. He shares insights on creating effective videos, building personal brands, and navigating the challenges of content creation. His posts often critique the superficiality of social media, emphasizing the importance of authenticity and community. Jack's expertise lies in video marketing, and he actively engages with his audience through workshops and a supportive online community.
Favikon Authority Score: 6 894 pts
8. Vikki Ross
Vikki Ross is a renowned copywriter and brand consultant specializing in tone of voice and brand communication. As the founder of VIKKI ROSS WRITES LIMITED, she has worked with global brands like IMAX, ITV, and Spotify to craft impactful messaging and maintain brand consistency. She shares insights on AI, creativity, and the evolving landscape of copywriting.
Favikon Authority Score: 7 106 pts
7. Andrew Boulton
Andrew Boulton is a senior copywriter and author known for his engaging and humorous approach to copywriting. He has experience as a freelance copywriter, lecturer, and brand language consultant, teaching at leading UK universities. His posts often reflect his creative insights, job-seeking experiences, and a unique perspective on the advertising industry, showcasing his expertise in marketing communications and copywriting. He also writes a column for The Drum and has authored a book on copywriting.
Favikon Authority Score: 7 125 pts
6. Lulu Godfrey
Lulu Godfrey is a LinkedIn ghostwriter and coach specializing in content strategy and personal branding. She offers services like collaborative posting and ghostwriting, helping clients enhance their LinkedIn presence. Lulu shares insights on building a community, generating leads, and the importance of mindset in business. Her posts often reflect her journey as a digital nomad and her experiences in Australia, emphasizing the balance between work and personal life.
Favikon Authority Score: 7 166 pts
5. Joe Emery
Joe Emery is a lead copywriter, brand voice specialist, and university lecturer known for turning complex briefs into clear, persuasive storytelling. He has worked with major brands across government, healthcare, and media, combining creativity with strategic communication. He shares insights on writing, mental health, and career growth on LinkedIn.
Favikon Authority Score: 7 255 pts
4. Zsike Peter
Zsike Peter is a UK-based abstract painter and LinkedIn content strategist known for her bold, engaging posts that challenge the over-reliance on AI in writing. She emphasizes the importance of authenticity and critical thinking in content creation, advocating for a return to human-centric communication. Her work combines creative writing with authority marketing, helping clients build strong online presences. Zsike's unique persona blends humor with a vampiric theme, making her content both entertaining and thought-provoking.
Favikon Authority Score: 7 338 pts
3. Karla McNeilage
Karla McNeilage is a dynamic content marketer and personal branding expert based in Glasgow. With over eight years of experience, she specializes in LinkedIn personal branding and ghostwriting for B2B founders and CEOs. Karla is passionate about storytelling, mental health advocacy, and wellness, often sharing her journey with ADHD and sobriety. Her content reaches millions, and she has successfully grown communities and businesses through strategic marketing campaigns. Karla is also a wellness advocate, focusing on mental health and personal growth.
Favikon Authority Score: 7 782 pts
2. Dave Harland
Dave Harland is a copywriter at The Word Man and the co-founder of Copy Or Die, known for his humorous and engaging content on LinkedIn. He specializes in writing that captivates audiences, often using wit and sarcasm to critique common marketing practices. His posts frequently address themes of creativity, productivity, and the absurdities of the digital marketing landscape. He also offers a video course titled 'Write The Funny' and runs a newsletter called 'The Word'.
Favikon Authority Score: 7 890 pts
1. Matt Barker
Matt Barker is a successful solopreneur and founder of The Digital Copywriter, specializing in social copywriting and personal growth. He has driven over £2M+ for businesses and built a multi-6-figure one-person business. Matt shares insights on copywriting, solopreneurship, and attracting clients through organic social content. He offers a free daily newsletter and a copywriting course, 'The Digital Copywriter.' His content focuses on practical strategies for LinkedIn growth and client acquisition.
Favikon Authority Score: 8 321 pts
Also See 👀
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🏆 TOP 200 CONTENT MARKETERS IN THE UK
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