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Top 20 Fashion Influencers in Kazakhstan in 2025

Kazakhstan’s fashion scene is booming with fresh talent and bold style. Here are the top 20 influencers who are leading the way in 2025.

April 30, 2025
Justine Castany
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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.

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Here's the list of the Top 20 Fashion Influencers in Kazakhstan in 2025:

‍20. Danielya Kydyrbayeva

Danielya Kydyrbayeva is a vibrant content creator known for her engaging lifestyle vlogs and beauty-related posts. She shares personal experiences, beauty tips, and moments from her life, often highlighting her love for fashion and skincare. With a strong presence on Instagram and TikTok, she connects with her audience through relatable content and collaborations with beauty brands. Her posts reflect a focus on self-expression and empowerment, particularly among women, making her a prominent figure in the beauty and lifestyle niche.

Favikon Authority Score : 8 584 pts

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19. Камила Адилхан | Kamila Adilkhan

Kamila Adilkhan is a motivational figure based in Malaysia, focusing on personal development, fitness, and healthy living. She shares insights on halal food, exercise routines, and family life, often emphasizing the importance of faith and gratitude. Her content includes practical tips for wellness and personal growth, engaging her audience with relatable experiences and encouragement. Kamila also addresses social issues and promotes a positive lifestyle through her posts and interactions.

Favikon Authority Score : 8 614 pts

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18. Mahmetova Gulnaz

Gulnaz Mahmetova is an active social media presence, primarily on Instagram, where she shares personal moments, including family interactions and fashion events. Her posts often feature affectionate messages towards her husband and showcase her participation in significant fashion events in Kazakhstan, highlighting local designers. She engages her audience with relatable content and promotional posts, indicating a blend of personal and commercial interests.

Favikon Authority Score : 8 631 pts

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17. Maryam

Maryam, known as marí 瑪麗 on social media, is a 2002-born content creator from Kazakhstan. She shares a mix of lifestyle, beauty, and personal moments on platforms like TikTok and Instagram, where she has a significant following. Her posts often feature fashion, skincare routines, and personal reflections, showcasing her vibrant personality and connection with her audience. Represented by an agency, she engages with brands, particularly in beauty and lifestyle sectors.

Favikon Authority Score : 8 667 pts

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16. Тулебекова Альмира Аскатқызы | Tulebekova Almira Askatovna

Almira Tulebekova is a journalist and TV presenter known for her engaging social media presence. She shares personal moments, cultural events, and family celebrations, often highlighting traditional values and community ties. Her posts reflect a strong connection to her audience, with a focus on positivity and shared experiences. Almira also promotes educational initiatives for children, showcasing her commitment to societal development.

Favikon Authority Score : 8 670 pts

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15. Erkenaz Abil

Erkenaz Abil is a 19-year-old influencer based in Almaty, Kazakhstan, focusing on show-ballet, fashion, and lifestyle content. Her social media presence is characterized by vibrant posts celebrating beauty, cultural events, and personal milestones, often engaging her audience with relatable and uplifting messages. She promotes a positive image of femininity and empowerment, frequently sharing her experiences and collaborations in the fashion and entertainment sectors.

Favikon Authority Score : 8 738 pts

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14. Жанна Ахметова | Zhanna Akhmetova

Zhanna Akhmetova is a personal stylist, fashion influencer, and founder of the first charity fund for talented children in Kazakhstan. She shares insights on motherhood, personal growth, and societal issues, often emphasizing the importance of love and support in family life. Her content reflects a blend of fashion, personal anecdotes, and advocacy for children's rights, showcasing her commitment to social causes and community engagement.

Favikon Authority Score : 8 758 pts

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13. Guka

A fashion blogger based in Astana, sharing insights on trends and personal style. Engages with followers through posts about hair care routines, outfit inspirations, and lifestyle moments. Collaborates with brands for fashion-related content and promotes upcoming videos on fashion trends. Active on TikTok and Instagram, showcasing a mix of personal life and professional modeling experiences.

Favikon Authority Score : 8 766 pts

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12. Зарина Нұржанова | Zarina Nurzhanova

20-year-old beauty queen and founder of @dress4you_kz, Zarina Nurzhanova is a prominent figure in Kazakhstan's social media landscape. She shares personal stories, beauty tips, and promotes local businesses, showcasing her vibrant lifestyle and cultural pride. Her posts often reflect her love for family, fashion, and community engagement, resonating with a young audience. Zarina's content is a blend of personal anecdotes and promotional collaborations, making her a relatable influencer in the Kazakhstani market.

Favikon Authority Score : 8 800 pts

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11. Мереке Калбаева | Mereke Kalbaeva

Мереке Калбаева is a popular social media personality known for her engaging and humorous content on Instagram and TikTok. She often shares relatable posts about family life, relationships, and personal experiences, resonating with a wide audience. Her content includes light-hearted jokes, personal anecdotes, and promotional material for events and bookings. Mereke actively interacts with her followers, showcasing her vibrant personality and creativity through various formats, including videos and photos.

Favikon Authority Score : 8 803 pts

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10. Aida Neko

Aida Neko is a lifestyle and fashion influencer based in Almaty, Kazakhstan, with a significant presence on TikTok and Instagram. She engages her audience with content focused on fashion choices, hair care products, and lifestyle tips, often collaborating with brands like Garnier. Her posts reflect a vibrant and trendy aesthetic, appealing to a young audience interested in fashion and beauty.

Favikon Authority Score : 8 835 pts

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09. Liliya Rakh

Liliya Rakh is a prominent fashion buyer and TV host with over 33 years of experience in the fashion industry. She is recognized as a key figure in the post-Soviet fashion scene and is listed in the BOF 500 by Business of Fashion. Liliya is known for her expertise in international fashion, having introduced major brands to Kazakhstan. Her social media presence showcases her work, personal insights, and engagement with her audience, reflecting her influential role in fashion.

Favikon Authority Score : 8 838 pts

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08. Luna McCall

Luna is a lifestyle and beauty blogger with a strong presence on TikTok and Instagram, where she shares dance covers, beauty tips, and personal vlogs. She has a significant following, particularly for her dance performances inspired by K-pop, especially Jennie from BLACKPINK. Luna engages her audience with relatable content and collaborations, showcasing her passion for dance and beauty. Her posts often highlight her experiences and travels, reflecting a vibrant and youthful lifestyle.

Favikon Authority Score : 8 908 pts

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07. Danel Dauletzhan

Danel’ Dauletzhan is a fashion, travel, and lifestyle blogger from Kazakhstan, known for her vibrant social media presence. She engages her audience with a mix of personal experiences, fashion insights, and lifestyle content, showcasing her unique style and cultural background. Danel is also the founder of @dazhan.kz and has a significant following on TikTok, where she shares trends and personal moments. Her content reflects a youthful and dynamic approach to life, resonating with a diverse audience.

Favikon Authority Score : 8 937 pts

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06. Anastassia Kasper

Anastassia Kasper is a prominent SMM specialist and blogger with a significant presence on TikTok, boasting 2.3 million followers. She actively engages her audience with relatable content, tutorials, and personal insights, often promoting her shop and collaborations. Her posts reflect a vibrant lifestyle, showcasing fashion, food, and personal experiences, while encouraging interaction through challenges and contests. Anastassia's content is characterized by its casual and approachable style, appealing to a young audience interested in lifestyle and social media trends.

Favikon Authority Score : 8 967 pts

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05. Raushan

Raushan is a vibrant social media personality known for her engaging content centered around family, love, and beauty. With a significant following on platforms like Instagram and TikTok, she shares heartfelt moments, beauty tips, and lifestyle insights. Her posts often reflect a deep appreciation for life and relationships, resonating with her audience through relatable themes and emotional expressions. Raushan's content is visually appealing and often features collaborations with brands, showcasing her influence in the beauty and lifestyle sectors.

Favikon Authority Score : 9 001 pts

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04. Акбота Нурахын | Akbota Nurakhyn

Акбота Нурахын is a prominent social media personality known for her engaging content on Instagram and TikTok. She shares a mix of humorous posts, personal reflections, and beauty product endorsements, particularly focusing on skincare and wellness. Her content resonates with a young audience, often highlighting themes of family, self-empowerment, and health. She actively promotes Garnier products and emphasizes the importance of self-care in her lifestyle.

Favikon Authority Score : 9 027 pts

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03. Moldir Zhiyenbayeva

Moldir Zhiyenbayeva is a prominent social media personality and founder of @janshop_kz, showcasing a vibrant lifestyle through engaging posts on TikTok and Instagram. Her content often features personal moments, celebrations, and emotional expressions, resonating with a wide audience. With a significant following, she effectively combines her entrepreneurial ventures with relatable social media content, making her a notable figure in the digital space.

Favikon Authority Score : 9 044 pts

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02. Damelya Sweet

Damelya Sweet is a vibrant content creator based in Almaty, Kazakhstan, known for her engaging posts on beauty, lifestyle, and personal growth. As the founder of @_sw.couture_ and @desso_flowers, she shares her entrepreneurial journey while promoting self-love and positivity. Her content often features themes of empowerment, creativity, and emotional well-being, resonating with a diverse audience across platforms like Instagram, TikTok, and YouTube.

Favikon Authority Score : 9 062 pts

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01. Анеля Кенжибекова | Anelya Kenzhibekova

Anelya Kenzhebekova is a lifestyle and beauty influencer known for her engaging content on fashion, travel, and personal experiences. She actively shares her life through Instagram, TikTok, and YouTube, showcasing her style and adventures. Anelya's posts often highlight her participation in events like EFW and express her emotions and connections with her audience. Her content resonates with a youthful demographic, focusing on beauty and lifestyle themes.

Favikon Authority Score : 9 116 pts

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Also See 👀

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