Top 20 Fitness Influencers in the UK in 2025

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Here’s the list of the Top 20 Fitness Influencers in the UK in 2025:

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‍20. Jay Kara

Jay Kara is a fitness enthusiast and content creator known for his engaging gym videos that blend humor with workout tips. He has a significant following on TikTok and YouTube, where he shares relatable skits, workout competitions, and lifestyle vlogs. His collaborations with brands like Ghost Lifestyle and YoungLA highlight his influence in the fitness community. Jay's content often features gym humor and practical advice, making fitness accessible and entertaining for his audience.

Authority Score : 8 765 pts

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19. Sydney Cassidy

Sydney Cassidy is a fitness enthusiast and Gymshark athlete, dedicated to empowering women through fitness. She shares her personal growth and fitness journey on platforms like TikTok and Instagram, focusing on strength training, nutrition, and community building. As the founder of @gymgirlslockerroom, she promotes a supportive environment for women in fitness. Her content includes workout routines, motivational messages, and personal anecdotes, encouraging her audience to embrace their strength and confidence.

Authority Score : 8 801 pts

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18. Lilly Sabri

Lilly Sabri is a Chartered Physiotherapist and founder of LEAN, focusing on fitness, health, and lifestyle. With a strong social media presence, she educates and empowers individuals to adopt healthier lifestyles through Pilates and strength training. Her content includes workout videos, nutrition tips, and personal stories of resilience, particularly after overcoming challenges in her business. Lilly promotes body confidence and community support, aiming to inspire others to lead healthier lives.

Authority Score : 8 815 pts

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17. Stefanie Williams

Stef Williams is a fitness entrepreneur and instructor, known for her Pilates and strength training programs. She is the founder of WeGLOW, an app designed to empower women through fitness and wellness. Her content focuses on hybrid training methods, women's health, and personal growth, often sharing workout tips and motivational insights. Stef emphasizes the importance of balance in training and self-care, aiming to inspire her community to achieve their fitness goals while prioritizing their well-being.

Authority Score : 8 841 pts

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16. Joseph Farrington

Joe Fazer is a fitness enthusiast and content creator, primarily focused on body transformation and workout routines. He promotes brands like Myprotein and YoungLA, sharing discount codes and personal fitness journeys. His YouTube channel features videos documenting his progress from a skinny teenager to a more muscular physique, along with travel vlogs and challenges. Joe engages with his audience through motivational content and fitness tips, aiming to inspire others on their fitness journeys.

Authority Score : 8 876 pts

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15. Meggan Grubb

Meggan Grubb is a fitness trainer and founder of Beyond App, dedicated to empowering women through fitness at every life stage. She shares personal experiences, workout tips, and motivational content on platforms like Instagram and YouTube, focusing on pregnancy, postpartum fitness, and overall well-being. Her engaging approach encourages women to embrace movement and prioritize their health, fostering a supportive community. Meggan's content often highlights the importance of fitness in mental health and personal growth.

Authority Score : 8 878 pts

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14. James Beardwell

James Beardwell is a Gymshark athlete and fitness coach known for his engaging TikTok and Instagram content focused on fitness, skiing, and lifestyle. He promotes his coaching services and fitness products, often using discount codes for his followers. His posts feature a mix of humor and motivational messages, showcasing his journey and encouraging audience interaction. He has a strong presence in the fitness community, leveraging partnerships with brands like MyProtein and Gymshark.

Authority Score : 8 899 pts

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13. Mike Thurston

Mike Thurston is a fitness entrepreneur and content creator with a strong presence on YouTube, Instagram, and TikTok, focusing on body recomposition, fitness tips, and lifestyle content. He is the founder of THRST, a training app, and a clothing brand, and he also hosts a podcast. With over 1 million YouTube subscribers, he shares insights on fitness, nutrition, and personal development, often collaborating with other influencers in the fitness industry. His content is engaging and aimed at fitness enthusiasts and aspiring creators.

Authority Score : 8 904 pts

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12. Zoe Ellen Rae

Zoe Ellen Rae is a Manchester-based athlete and content creator known for her engaging posts about fitness, running, and personal milestones. She shares her journey through various races, including Hyrox competitions, and promotes a healthy lifestyle. Her social media presence is characterized by motivational content, personal achievements, and collaborations with fitness brands like Gymshark. Zoe's posts often highlight her experiences with friends and family, showcasing a supportive community around her athletic endeavors.

Authority Score : 8 936 pts

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11. Joe Wicks

Joe Wicks, known as The Body Coach, is a fitness coach and author focused on promoting health and wellness through engaging workout content. He offers a variety of home workouts, healthy recipes, and fitness challenges, particularly aimed at families and children. His initiatives include the 'Activate' animated workout series for kids, emphasizing fun and movement. Joe's social media presence is characterized by motivational posts and community engagement, aiming to inspire a healthier lifestyle.

Authority Score : 8 957 pts

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10. Lisa Lanceford

Lisa Lanceford is a fitness trainer and entrepreneur, known for her engaging social media presence focused on health and fitness. She promotes her STRNG fitness app, offering personalized workout plans and nutrition guidance. Lisa shares her journey as a new mother while emphasizing the importance of self-care and fitness. Her content includes workout tips, motivational posts, and personal anecdotes, appealing to a community of fitness enthusiasts and mothers.

Authority Score : 8 972 pts

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09. Matt Morsia

Matt Morsia is a fitness enthusiast and athlete known for his engaging content on platforms like YouTube and Instagram. He promotes fitness, training, and diet plans, often featuring collaborations with brands like Gymshark and Myprotein. His posts include personal fitness challenges, home renovations, and humorous takes on gym culture. He also runs the Morsia App, offering customized training and diet plans. His presence as a Gladiator on BBC adds to his appeal, showcasing his dedication to fitness and lifestyle transformation.

Authority Score : 8 996 pts

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08. MRLONDON

MRLONDON is a certified personal trainer and personal coach based in London and Dubai, with a strong focus on empowering women through fitness. He offers a variety of workout routines, motivational tips, and fitness challenges aimed at helping women achieve their health and fitness goals. His content is primarily targeted at women, providing them with the motivation, confidence, and knowledge to improve both mentally and physically. He has a significant following across multiple social media platforms.

Authority Score : 9 057 pts

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07. Kai Shepherd

Kai Shepherd is a fitness enthusiast and athlete associated with YoungLA and MyProtein, promoting protein-rich diets and workout routines. His social media presence features humorous and engaging content centered around fitness, food, and personal experiences, often highlighting his partnerships with brands. He actively engages with his audience, sharing insights into his fitness journey and lifestyle.

Authority Score : 9 079 pts

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06. Sandhya Sivakanthan

Sandhya Sivakanthan is a Gymshark athlete and dental student who shares her fitness journey and personal growth on social media. Her content focuses on gym humor, transformation stories, and the importance of community support in fitness. With a strong presence on Instagram and TikTok, she engages her audience with relatable posts about her experiences, challenges, and the ups and downs of balancing university life with fitness. Sandhya promotes Gymshark products and encourages her followers to embrace their journeys.

Authority Score : 9 093 pts

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05. Siobhan Wilson

British online fitness coach (Siobhan Wilson) featured in Women's Health UK and Dazed; runs Wilson Coaching with 2M TikTok followers; shares workout tips, fat-loss guidance, glute-focused routines, and partnerships; content across TikTok, Instagram, YouTube; promotes online coaching programs.

Authority Score : 9 100 pts

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04. McKenna Crisp

McKenna Crisp is a Gymshark athlete known for her engaging social media presence, sharing fitness-related content, personal milestones, and promotional offers. She actively promotes Gymshark products and C4 Energy, showcasing her journey and experiences in the fitness community. Her posts often reflect positivity and gratitude, resonating with her audience. McKenna's content includes workout tips, personal reflections, and collaborations with friends, emphasizing a supportive and vibrant fitness lifestyle.

Authority Score : 9 135 pts

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03. Ross Dickerson

Ross Dickerson is a fitness coach and owner of DR Physique, dedicated to helping individuals achieve their fitness goals through personalized training and diet plans. His social media presence focuses on workout tips, motivational content, and transformation stories, appealing to both men and women. He actively engages with his audience by sharing practical advice and promoting his fitness app. Ross emphasizes the importance of consistency and diet in achieving results, making him a relatable figure in the fitness community.

Authority Score : 9 140 pts

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02. Olivia Hamilton

Olivia Hamilton is an online coach based in Glasgow, specializing in fitness and transformation programs. She actively engages with her clients, showcasing their progress and transformations on TikTok. Her content focuses on empowerment, motivation, and community support, particularly for women in fitness. Olivia promotes a positive fitness journey, encouraging her audience to invest in themselves and pursue their goals.

Authority Score : 9 144 pts

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01. Lily

Lily is a passionate fitness enthusiast and Gymshark athlete, sharing her journey in the gym and promoting women's empowerment through fitness. She engages her audience with relatable content about gym experiences, community building, and personal growth. Lily also founded The Night Club, a running club aimed at enhancing women's safety while exercising outdoors. Her posts often highlight the importance of support and camaraderie among women in fitness, making her a strong advocate for female empowerment in the gym community.

Authority Score : 9 313 pts

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