TOP Influencer

Top Instagram Influencers 2023

Instagram, a continually evolving powerhouse in the realm of social media, remains at the forefront as one of the most influential platforms today. As we step into 2023, it's time to shine a spotlight on the Top Instagram Influencers who are set to define a year brimming with inspiration and innovation.

September 26, 2023
Margot Daugieras

In the ever-evolving world of social media, Instagram continues to reign supreme as one of the most influential platforms. It's the place where creativity, trends, and personal branding collide to create a dynamic space filled with captivating content. As we venture into 2023, it's time to shine a spotlight on the Top Instagram Influencers who are setting the stage for a year filled with inspiration and innovation.

Before we dive into the exciting list of Top Instagram Influencers for 2023, let's take a moment to understand why influencers are such a big deal on this platform. Instagram is more than just a photo-sharing app; it's a place where communities are built, trends are set, and connections are formed. Here are a few reasons why Instagram influencers matter:

Authenticity: Instagram influencers often share their real-life experiences and passions. This authenticity resonates with their followers, building trust and loyalty.

Trends and Creativity: Influencers have their fingers on the pulse of what's trending. They push creative boundaries, introducing new styles and aesthetics to the platform.

Reach: Influencers have significant followings, allowing them to reach a vast audience. Collaborating with them can help brands expand their reach and connect with potential customers.

Engagement: High engagement rates are common among influencers. Their followers actively interact with their content, making it an ideal platform for brand exposure.

Top 32 Instagram Influencers

Now, without further ado, let's introduce you to some of the Top Instagram Influencers for 2023. These influencers have not only captured our attention but have also made a significant impact on the platform in different industries.

1. Cristiano Ronaldo - @cristiano (Sports)

Cristiano Ronaldo is a Portuguese professional footballer who plays as a forward for Al Nassr Saudi FC and the Portuguese national team. He has won numerous awards and accolades throughout his career, including five Ballon d'Or trophies and four European Golden Shoes. Ronaldo is also known for his philanthropic work and has donated millions to various charities. He is a social media sensation with millions of followers on various platforms, where he shares his personal and professional life. Ronaldo is also the founder of CR7, a fashion and lifestyle brand.

2. Selena Gomez - @selenagomez (Music & Audio)

Selena Gomez is a global artist, founder of Rare Beauty, and founder/CIO of her own production company. She has an official YouTube channel, singing career, and has starred in multiple films. Selena continues to connect and impact her audience with frank and authentic conversations on various social media platforms.

3. Kylie Jenner - @kyliejenner (Beauty)

Kylie Jenner is a prominent figure in the beauty industry, known for her successful cosmetics brand, Kylie Cosmetics. She shares exclusive videos, behind-the-scenes content, and beauty tutorials on her social media platforms. Additionally, Kylie often promotes her products and collaborations, such as the Kris Collection and her tinted butter balms. She also gives glimpses into her personal life, including moments with her daughter. With a massive following, Kylie has established herself as a leading influencer and businesswoman in the beauty world.

4. Dwayne Johnson - @therock (TV, Movies & Video)

Dwayne Johnson, also known as 'The Rock', is an American actor, producer, and former professional wrestler. He is the founder and CEO of #RockTok, the official YouTube channel for Dwayne Johnson & Seven Bucks Digital Studios. Seven Bucks Productions produces original television productions such as NBC’s The Titan Games, HBO’s Ballers, BET’s Finding Justice, Paramount Network’s Rock the Troops, and HBO Documentary Films’ Rock and a Hard Place. In addition, Dwayne Johnson is widely known for his successful acting career, appearing in films such as Disney’s Jungle Cruise, Universal’s Fast & Furious Presents: Hobbs and Shaw, and Sony’s Jumanji: Welcome to the Jungle.

5. Kim Kardashian - @kimkardashian (Fashion)

Kim Kardashian is a socialite, model, and entrepreneur, known for her reality TV show, "Keeping Up with the Kardashians," and her fashion and beauty lines, including KKW Beauty and SKIMS. She is also involved in various philanthropic endeavors, such as criminal justice reform and providing aid to Armenia. In addition, she has been recognized as one of the most influential people in the world by Time magazine. Kardashian is also a mother of four and frequently shares her family life on social media.

6. Zach King - @zachking (Magic & Paranormal)

Zach King is a filmmaker and content creator who runs a film studio in Los Angeles. He creates videos for over 100 million followers worldwide and has collaborated with artists such as Selena Gomez and Chris Pratt. Zach is passionate about inspiring the next generation of storytellers through YouTube film competitions and motivational speaking engagements. He advocates for creativity and imagination, encouraging curious and collaborative thinking to create and innovate. Zach also shares his personal life as a foster parent with his wife Rachel. He oversees his own brand, Magic Makers, and sells his magical book and merch on his website.

7. IShowSpeed - @ishowspeed (Gaming & Streaming)

IShowSpeed, also known as Darren Watkins, is a content creator specializing in gaming streams and YouTube videos. He is active on various social media platforms and has a sizable following on Twitch and YouTube. IShowSpeed also regularly interacts with his fans through his live streams and social media pages. He offers merchandise and allows fans to become members, granting them access to exclusive perks. Despite being primarily a gaming content creator, IShowSpeed occasionally shares his thoughts on sports, particularly football, and engages in friendly debates on the topic.

8. Michelle Obama - @michelleobama (Inclusion & Social Impact)

Michelle Obama is a lawyer, writer, and former First Lady of the United States. Born and raised on the South Side of Chicago, she is a passionate advocate for women's rights and education. She is the author of the memoir "Becoming," which chronicles her life as a wife, mother, and First Lady. Through her work, she has inspired millions of people around the world to chase their dreams and pursue a brighter future. Michelle Obama is also a philanthropist and has been recognized with numerous awards for her public service and advocacy.

9. Nusr_et#Saltbae - @nusr_et (Food & Nutrition)

Nusr_et#Saltbae, whose real name is Nusret Gökçe, is a Turkish butcher, chef, and restaurateur. He is famous for his unique way of seasoning and serving meat, which led to his nickname "Salt Bae." He is the owner of Nusr-Et, a chain of high-end steakhouses in Turkey, the Middle East, and the United States. He gained worldwide recognition after a video of him seasoning meat went viral on social media. He is also known for his philanthropic efforts, including helping earthquake victims in Turkey and supporting orphan children.

10. Noel Robinson - @noelgoescrazy (Arts & Culture)

Noel Robinson is a Nigerian-German dancer and TikTok personality. He is known for his Afro-inspired dance moves that have garnered over 28 million followers on TikTok. Noel is also an Adidas Ambassador who promotes the brand on his social media accounts. He frequently collaborates with other dancers and celebrities and has been seen dancing with Léo Santana and Neymar Jr. in Brazil. Noel is based in Germany and has produced several dance videos on TikTok, which have gained a substantial following.

11. Hugo Travers - @hugodecrypte (Law, Medias & Politics)

Hugo Décrypte is a French journalist and founder of the news platform HugoDécrypte. He provides daily news summaries and analysis covering various topics such as sports, culture, and current affairs. In addition to this, he also conducts interviews with political candidates and public figures. He aims to make news accessible and to encourage people to better understand the world around them.

12. Lean Beef Patty - @leanbeefpatty (Fitness & Personal Growth)

Lean Beef Patty, also known as Lean Beef or Patty, is a fitness influencer and content creator who posts videos and tips about fitness and exercise on her various social media platforms. Her workouts include bodyweight and gym-based exercises for both upper and lower body routines. She also provides tips on mobility and warmup exercises to avoid injuries. Through her codes, she promotes sportswear and accessories from various brands.

13. Mike Holston - @therealtarzann (Environment & Energy)

Mike Holston, also known as "The Real Tarzann," is an animal lover and conservationist who gained popularity on social media platforms for his wildlife content. He hosts the Money Mondays Podcast with guest experts discussing financial literacy and management. He also manages a personal zoo and provides animal and wildlife content, such as animal bites, and traveling to exotic places. Mike Holston is active on social media platforms and has a YouTube channel where he shares his wyld jungle updates and animal content.

14. Catherine Benson - @catben (Home & Indoor Activities)

Catherine Benson, also known as Cat Ben, is a cleaning, cooking, and organization influencer who shares tips and tricks for maintaining a clean and tidy home. She is also an O-Cedar #CleanSquad Ambassador and has an Amazon store where she shares her favorite cleaning and organization products. In addition to homemaking content, she occasionally hosts giveaways for her followers. Her Instagram account features various cleaning routines, restocking, and organizing videos with satisfying ASMR sounds.

15. Dr. Jordan B. Peterson - @jordan.b.peterson (Humanities & Social Sciences)

Dr. Jordan B. Peterson is a Canadian clinical psychologist, best-selling author, and YouTube personality. He is the host of the #1 Education Podcast, "The Jordan B. Peterson Podcast," and his lectures, interviews, and book tours are featured on his YouTube channel. Dr. Peterson is also a professor of psychology and author of the best-selling books "12 Rules for Life" and "Maps of Meaning: The Architecture of Belief." He speaks on a range of topics, including psychology, philosophy, politics, and religion, and his work is recognized for its focus on personal responsibility and individualism.

16. Jeremy Clarkson - @jeremyclarkson1 (Cars & Urbanism)

Jeremy Clarkson is a British television presenter and farmer, known for co-presenting the BBC show Top Gear and hosting his own show The Grand Tour. In recent years, he has turned his attention to farming and runs a 1,000-acre farm in Oxfordshire. He documents his farming experience in the Amazon Prime series Clarkson's Farm. He is also a columnist for The Sun and The Times newspapers. Clarkson has courted controversy in the past for his outspoken opinions on various topics, including climate change and political correctness.

17. Hannah - @ballerinafarm (Nature & Outdoor Activities)

Hannah @Ballerina Farm is a mother of 7, a Juilliard-trained ballerina, and Mrs. Utah 2021. She and her family run Ballerina Farm, which ships meat, sourdough, kitchen goods, and flowers nationwide. Hannah spends her mornings milking cows with her daughters, feeding animals, and making farm-fresh meals from scratch. She also sells homemade products and shares recipes on her website. Ballerina Farm Dairy and Creamery is coming soon. Hannah posts frequently on social media with updates on her family's farm life and products, and occasionally hosts giveaways.

18. Joko Widodo - @jokowi (Global Affairs & Diplomacy)

Joko Widodo is the 7th President of Indonesia, having first taken office in 2014. He manages his official social media accounts, including Instagram and Twitter, which are handled by his digital communication team. Widodo has been active in improving Indonesia's infrastructure, transportation, and healthcare systems, among other areas. He has also focused on promoting trade and investment, both domestically and internationally. In addition, Widodo has been known for his efforts to address social and economic inequality throughout the country.

19. Lindy and Jlo - @lindy_and_jlo (Relationships & Family)

Lindy and Jlo is an Instagram account that features a couple who share their daily life and adventures. They have published a couples book containing a 52-week challenge to help other couples bond and have fun together. Their account is full of funny videos, pranks, and challenges that they do together. They encourage their followers to date their spouses and have fun, and they also promote Candy Crush games. Lindy and Jlo have a large following on Instagram and are considered couples influencers.

20. Sean Kelly - @seanmikekelly (Business & Startups)

Sean Kelly is the founder of the Digital Social Hour Podcast and is also known for being the founder of Chibi Dinos and Jersey Champs. He is a VP of Web3 Marketing & Strategy, and has acquired NFT Gorillas. Sean is based in Las Vegas and is known for his podcast, where he interviews various guests and talks about topics such as dating, relationships, and business. He is also active on social media and frequently shares his thoughts on various topics.

21. Joseph's Machines - @josephsmachines (IT & Tech)

Joseph's Machines is a London-based creator of "unuseless" machines that solve everyday problems in unfamiliar ways. The brand's videos on social media often showcase their bizarre and humorous machines, which range from a conveyor-belt breakfast feeder to a fool-proof alarm clock. Joseph's Machines collaborates with various brands in creating their videos, including Geologie and Wonderful Pistachios. Joseph's Machines also has a Patreon account where patrons can get behind-the-scenes access to the making of the machines.

22. Gary Vaynerchuk - @garyvee (Marketing & Sales)

Gary Vaynerchuk is a serial entrepreneur and investor who is considered one of the leading minds on what’s next in culture, relevance, and the internet. Gary is the CEO of VaynerMedia, a full-service advertising agency helping Fortune 1000 brands leverage consumer attention. He is also the Chairman of VaynerX and the creator and CEO of VeeFriends. Gary is a prolific angel investor with early investments in companies such as Facebook, Twitter, Snapchat, Coinbase, and Uber. Additionally, he is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

23. Johnathan & Teddy - @aguyandagoldenn (Animals)

Johnathan & Teddy, also known as AGuyAndAGolden, are the creators of humorous dog videos and content on social media platforms like TikTok and Instagram. Their content features their golden retriever, Teddy, and includes adventures, feel-good videos, and fun challenges. They have gained a large following with 5.8 million TikTok friends and 541K+ followers on Instagram. Johnathan & Teddy have been featured in Forbes, TV, and other media outlets. The brand has also partnered with IcyBreeze Portable AC for Camping, Pets, Sports, or anything you do in the heat! Stay Cool!

24. Jay Fujiwara - @jayfujiwara (Education)

Jay Fujiwara is an English teacher and pronunciation coach based in London and Tokyo. He offers online classes and shares daily English language tips, including pronunciation practice, phrasal verbs, irregular verbs, and grammar on his social media platforms. He also promotes the use of ELSA Speak App to improve English pronunciation skills, and regularly posts fun quizzes and games to help learners engage with the language. Jay's teaching style is engaging and dynamic, and his online presence has made him popular among English learners.

25. John Derting - @johnderting (Travel)

John Derting is a nature videographer and photographer, focusing on capturing the beauty of Alaska and other nature locations in ultra-high resolution 4K videos. He also documents his adventures in Alaska and beyond, showcasing the stunning beauty of nature. John's videos consist of calming and relaxing natural sounds, filmed in various locations. He has a website and social media accounts where he shares his work, and he welcomes feedback and suggestions for future content. John's work provides an escape from the hustle and bustle of daily life and allows viewers to appreciate the remarkable beauty of nature.

26. John BSN, RN - @nurse.johnn (Health & Medical)

John BSN, RN is a registered nurse and content creator from Canada and the Philippines. He shares his life and experiences as a nurse through his YouTube channel and social media platforms. Along with his nursing career, John also promotes his own merchandise and offers discounts on his preferred medical scrubs. He frequently shares humor and relatable content for nurses, from playlist recommendations to zodiac sign humor. John emphasizes the importance of coping mechanisms and skills for healthcare workers and encourages a supportive community among his followers.

27. Passion Java - @prophetpassion (Religions & Spirituality)

Passion Java is a Zimbabwean prophet and CEO of Kingdom Embassy Church, based in the United States. Known for his prophecies, miracles, and healing, Passion has gained a large following on social media and regularly hosts prophetic classes and conferences across the country. He is also the founder of Prophet Passion Java TV, a platform that streams live church services and other religious programs. Passion stresses the importance of faith and encourages his followers to connect with him for spiritual guidance and support.

28. Kobi Brown - @astrokobi (STEM)

Kobi Brown, also known as AstroKobi, is an Australian space educator who aims to make science and space exploration interesting for everyone. He creates videos on YouTube and TikTok that cover various space and science topics, including astronomy, exoplanets, black holes, and NASA's latest discoveries. Kobi also shares his thoughts on space-related news and events and promotes the importance of protecting the Earth and our skies. He uses hashtags such as #spacejunk, #nasa, #alien, and #spacetok to spread awareness and engage with his audience.

29. Vinh Giang - @askvinh (Careers & Office)

Vinh Giang is a communication skills teacher, entrepreneur, and magician based in Australia. He is known for his keynote speeches in which he shares his expertise on communication and storytelling. He also offers virtual masterclasses and in-person events on communication skills. Vinh's experience in magic and entrepreneurship provides a unique perspective to his teaching style. He believes in practicing an abundance mindset and often shares tips on how to develop self-confidence and overcome fear. His journal entries and social media accounts provide personal insights and reflections on his journey.

30. Milan Singh - @milansinghhh (Finance & Web 3)

Milan Singh, also known as Milan 🤑, is a popular finance creator with over 5 million followers. He provides educational content related to finance, offering tips and hacks on various money topics. Milan emphasizes that his content is for educational purposes only and should not be considered as legal, tax, investment, financial, or other advice. He shares information on topics such as taxes, investing, government regulations, and personal finance. Milan also highlights the importance of building good financial habits and consistency. He encourages his followers to start investing early and offers insights into how rich people manage their finances to pay less in taxes. Milan's content aims to provide information and empower individuals to make informed financial decisions.

31. Tadej Pogacar - @tadejpogacar (Motorsports & Biking)

Tadej Pogacar is a professional cyclist representing the UAE Team Emirates. He has won various cycling events such as the Tour de France, UAE Tour, and Tirreno-Adriatico. Pogacar has a strong social media presence with accounts on Instagram, Twitter, Facebook, Tiktok, and a YouTube channel dedicated to sharing his cycling journey. He advocates for a healthy lifestyle and has partnered with various brands such as Medexlife, Seat Leon, and MET Cycling to promote health and fitness. Additionally, Pogacar supports various charity initiatives such as the #PlumeStrong Cycling Challenge to help those in need.

32. Bashar J Katou - @basharjkatou (Ecommerce & Retail)

Bashar J Katou is the founder of BJK University, an education company with a community of over 5,000 students, and a 7-figure Amazon FBA seller. He is on a mission to disrupt the education system and impact a million lives at a time. BJK University aims to help students become entrepreneurs, set themselves up for success as business owners, and live life on their own terms. The community offers Amazon training, support to create and maintain good habits, and a supportive environment. Bashar cares about his students and coaches, and he is committed to changing a million lives at a time.

Why Social Listening is Essential for Instagram Success

Understanding the significance of monitoring influencers on Instagram is crucial, especially when considering the vast ocean of content that this platform hosts, with billions of posts flooding the feeds daily. Staying attuned to trends, tracking the pulse of conversations, and keeping an eye on the industry's top influencers are monumental tasks, especially when your aim is precision and efficiency.

Instagram, a visually-driven platform, is a hub for innovation and trends. From fashion and beauty to travel and lifestyle, every niche has its trailblazers setting the trends. But how do you stay ahead in a world where trends change at the speed of a double-tap? This is where social listening tools like Favikon become your secret weapon.

Favikon : Precision and Focus

In a sea of Instagram posts, Favikon lets you focus your efforts like a laser beam. It's like having a highly specialized detective on your team, relentlessly monitoring the exact data you need. Here's why it matters:

Industry Precision: With Favikon, you can zoom in on your specific industry. Whether you're in fashion, tech, food, or any other niche, you can narrow your scope to receive insights from the influencers who matter most in your field.

Localized Insights: Don't get lost in the global chatter. Specify your location, and Favikon will filter the noise to provide you with localized insights. Understand what's trending in your area and capitalize on it.

Top Creators: Favikon doesn't just find influencers; it discovers the cream of the crop. Identify the top creators in your niche effortlessly and see what makes their content stand out.

Buzzworthy Posts: Keep your finger on the pulse of the platform with Favikon. Discover the latest buzzworthy posts that are making waves in your industry. Stay in the know and act swiftly.

Seamless Tracking: Favikon offers a seamless tracking experience. No more scrolling through endless feeds. Get updates and insights delivered directly to you.

In the dynamic world of Instagram, staying ahead means understanding your industry, your location, and the trends that matter most. Favikon is more than a tool; it's your personalized Instagram radar. With Favikon, you can accurately and efficiently monitor trends, identify top influencers, and keep tabs on buzzworthy posts. It's your secret weapon for conquering the ever-evolving world of Instagram marketing.

About the author

Margot Daugieras

Passionate about social networks and digital illustration, please welcome our Head of Marketing! She has traveled around the world, but her ultimate dream is to settle in Montreal 🇨🇦 As a dance🕺 and animal lover you can follow her cat's adventures on TikTok 🐱 (whom we suspect she idolises a bit too much 🤫) #MultiSkilled #CatLover