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Here's the list of the Top 20 Instagram Influencers in South Korea in 2025:
20. 승민 | Seungmin
Seungmin is a member of the K-pop group Stray Kids, known for his vocal talent and engaging social media presence. His posts often feature personal reflections, music-related content, and collaborations with other artists. He has a strong following on Instagram, where he shares moments from his life and career, resonating with fans through relatable and heartfelt messages.
Instagram Score : 98.8/100 pts
19. 최현욱 | Choi Hyun-wook
A prominent figure on Instagram known for sharing visually captivating content that resonates with themes of peace and happiness. His posts often feature collaborations with fashion brands and lifestyle elements, showcasing a blend of personal and professional insights. With millions of likes on his posts, he has a significant following that appreciates his aesthetic and lifestyle choices.
Instagram Score : 99/100 pts
18. Kim Seok-jin
Jin, a member of the globally renowned K-pop group BTS, is known for his engaging social media presence, showcasing his life, music, and fashion. He often shares personal moments with fans, expressing love and gratitude towards the ARMY. His posts highlight his role as a global brand ambassador, particularly for luxury brands like Gucci and Alo. Jin's content is a blend of personal reflections, promotional collaborations, and interactions with fans, emphasizing his commitment to his music career and fanbase.
Instagram Score : 99/100 pts
17. Mark Lee
Mark Lee is a prominent figure in the K-pop scene, known for his involvement with NCT and its subunits. His social media presence showcases a blend of personal moments, fashion collaborations, and promotional content, particularly with brands like Polo Ralph Lauren. He engages with fans through heartfelt messages and behind-the-scenes glimpses into his life as an artist. His posts often highlight his experiences at major events like Wimbledon and the Australian Open, reflecting his connection to sports and fashion.
Instagram Score : 99.1/100 pts
16. Winter
Winter is a prominent figure on Instagram, known for her association with the K-pop group aespa. Her social media presence is characterized by visually engaging posts that often feature seasonal themes, playful emojis, and collaborations with brands like Mamonde. Winter's content resonates with a large audience, as evidenced by her high engagement rates. She frequently shares snippets of her daily life and interests, maintaining a strong connection with her followers.
Instagram Score : 99.1/100 pts
15. 이혜리 | Lee Hye-ri
Hyeri is a prominent South Korean content creator known for her engaging presence on platforms like Instagram and YouTube. She shares a mix of personal moments, fashion collaborations, and promotional content, often highlighting brands like Louis Vuitton and Nike. Her posts reflect a vibrant lifestyle, with themes of beauty, travel, and social awareness, including campaigns against cyberbullying. With a significant following, she effectively combines entertainment with brand partnerships, making her a sought-after influencer in the beauty and lifestyle sectors.
Instagram Score : 99.2/100 pts
14. 고윤정 | Go Yoon-jung
A prominent figure in the fashion industry, known for her stylish posts featuring haute couture and luxury brands like Chanel and Boucheron. Her Instagram showcases a blend of personal style and high-fashion aesthetics, often engaging with her audience through visually appealing content. With millions of likes on her posts, she has established a strong presence in the fashion community, reflecting trends and elegance.
Instagram Score : 99.2/100 pts
13. Wonyoung Jang
Wonyoung Jang is a prominent South Korean social media personality known for her engaging Instagram presence. She frequently collaborates with high-profile brands like Miu Miu, Kerastase, and Innisfree, showcasing her influence in the fashion and beauty industry. Her content is visually appealing, often featuring stylish outfits and beauty products. Wonyoung's posts are characterized by a mix of personal expressions and brand endorsements, making her a key figure in the lifestyle and fashion sectors.
Instagram Score : 99.2/100 pts
12. Stray Kids
Stray Kids is a South Korean boy band known for their dynamic music and engaging performances. They have a strong presence on social media platforms like Instagram, TikTok, and YouTube, where they share behind-the-scenes content, music videos, and challenges. Their content often features hashtags like #StrayKidsComeback and #YouMakeStrayKidsStay, indicating a focus on music releases and fan engagement. The group is part of JYP Entertainment and is popular for their energetic and creative style.
Instagram Score : 99.3/100 pts
11. Yeonjun
Yeonjun is a prominent member of the K-pop group TOMORROW X TOGETHER (TXT), known for his engaging social media presence. His posts often feature humor, fashion collaborations, and glimpses into his life as an artist. With a strong following, he shares content that resonates with fans, including music releases and personal moments. His influence extends beyond music, as he collaborates with major brands, showcasing a blend of creativity and style.
Instagram Score : 99.3/100 pts
10. BTS
BTS, also known as Bangtan Sonyeondan, is a globally renowned South Korean boy band. Their social media presence is marked by official updates, music releases, and behind-the-scenes content. They engage with fans through various platforms, sharing insights into their tours, music videos, and personal projects. BTS is known for their influence in the music industry, particularly in K-pop, and their content often includes collaborations with other artists and promotional activities for their music and tours.
Instagram Score : 99.3/100 pts
9. GISELLE
GISELLE is a member of the K-pop group aespa, known for her engaging social media presence. Her posts often feature personal moments, fashion collaborations, and group activities, showcasing her vibrant personality and connection with fans. With a focus on music and performance, she shares updates about tours and releases, while also promoting brands like Loewe and Harper's Bazaar Korea. Her content resonates with a youthful audience, reflecting trends in the K-pop industry.
Instagram score : 99.4/100 pts
8. TOMORROW X TOGETHER
TOMORROW X TOGETHER is a South Korean boy band known for their vibrant and engaging social media presence. They frequently share dance practices, music videos, and behind-the-scenes content, showcasing their talents and creativity. Their posts often include popular hashtags and emojis, appealing to a global audience. The group is active across multiple platforms, including TikTok, Instagram, YouTube, and Twitter, where they interact with fans and promote their music and tours.
Instagram Score : 99.4/100 pts
7. 이지금 IU
IU, a prominent South Korean singer-songwriter and actress, is known for her diverse musical style and engaging performances. Her social media presence showcases her concert tours, collaborations with other artists, and personal reflections, often highlighting her connection with fans. With millions of likes on her posts, she effectively engages her audience through relatable content and artistic expressions. IU's work often emphasizes themes of love, growth, and resilience, making her a beloved figure in the entertainment industry.
Instagram Score : 99.5/100 pts
6. J-hope
j-hope, a member of the globally renowned K-pop group BTS, is a prominent figure in the music and fashion industries. His social media presence is marked by collaborations with high-profile artists like J. Cole and partnerships with luxury brands such as Louis Vuitton, where he serves as a House Ambassador. j-hope frequently shares updates on his music projects, including upcoming tours and releases, and engages with fans through interactive and visually appealing content.
Instagram Score : 99.6/100 pts
5. PARK BO GUM
PARK BO GUM is a prominent South Korean actor and singer known for his roles in popular dramas and films. His social media presence showcases his work in the entertainment industry, including behind-the-scenes content from concerts and events. He actively engages with fans through challenges and charitable initiatives, such as the Ice Bucket Challenge for ALS awareness. His posts often highlight fashion collaborations, particularly with CELINE, and convey messages of positivity and encouragement.
Instagram Score : 99.6/100 pts
4. ENHYPEN
ENHYPEN is a South Korean boy band with a strong presence on social media platforms like TikTok, Instagram, YouTube, and Twitter. They are known for their engaging content, including music videos, dance practices, and collaborations with brands like Prada. Their posts often feature members like SUNOO, JAKE, and HEESEUNG, and they have a significant following, with millions of likes on their posts. ENHYPEN's content is a mix of music, fashion, and entertainment.
Instagram Score : 99.6/100 pts
3. Felix
Felix is a prominent figure in the music and fashion industries, known for his role as a member of the popular K-pop group Stray Kids. He frequently collaborates with luxury brand Louis Vuitton, serving as a House Ambassador and showcasing their collections. His social media presence highlights his musical endeavors, fashion collaborations, and support for UNICEF, emphasizing his commitment to children's welfare. Felix's content often features behind-the-scenes insights and personal reflections.
Instagram Score : 99.8/100 pts
2. ROSÉ
ROSÉ is a prominent South Korean musician and member of the globally acclaimed group BLACKPINK. Her social media presence is vibrant and engaging, focusing on her music career, personal milestones, and collaborations with high-profile brands like YSL Beauty and SKIMS. She frequently shares updates about her solo projects, including her debut studio album, and interacts with her fans, whom she affectionately calls her 'number ones.' Her content often features behind-the-scenes glimpses and personal reflections.
Instagram Score : 99.8/100 pts
1. Jennie Kim
Jennie Kim is a prominent South Korean musician and performer, known for her dynamic presence in the music industry. She frequently shares content related to her music releases, such as her latest single 'Mantra' and upcoming album 'Ruby'. Jennie is also involved in fashion, often collaborating with high-profile brands like Chanel. Her social media showcases a blend of music, fashion, and personal vlogs, engaging a global audience with her artistic and stylish endeavors.
Instagram Score : 100/100 pts
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