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Here’s the list of the Top 20 Instagram Influencers in South Korea in 2026:
20. Jin | Kim Seok-jin
Jin, a member of the globally renowned K-pop group BTS, is known for his engaging social media presence, showcasing his life, music, and fashion. He often shares personal moments with fans, expressing love and gratitude towards the ARMY. His posts highlight his role as a global brand ambassador, particularly for luxury brands like Gucci and Alo. Jin's content is a blend of personal reflections, promotional collaborations, and interactions with fans, emphasizing his commitment to his music career and fanbase.
Instagram Score: 98.2/100
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19. Choi Hyun-Wook | 최현욱
A prominent figure on Instagram known for sharing visually captivating content that resonates with themes of peace and happiness. His posts often feature collaborations with fashion brands and lifestyle elements, showcasing a blend of personal and professional insights. With millions of likes on his posts, he has a significant following that appreciates his aesthetic and lifestyle choices.
Instagram Score: 98.4/100
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18. I.N | Yang Jeong-in
I.N is a member of Stray Kids, known for her strong presence in the fashion industry as a brand ambassador for Bottega Veneta. Her social media showcases a blend of personal moments and high-fashion collaborations, reflecting her passion for artistry and self-expression. With a significant following, she engages her audience through visually appealing content and partnerships with luxury brands, highlighting her influence in both music and fashion.
Instagram Score: 98.4/100
17. Woo Seok Byeon
Woo Seok Byeon is a prominent figure in the fashion industry, recognized as a Prada ambassador. His social media presence showcases a blend of high-fashion content, personal moments, and promotional posts related to his work in entertainment. He engages with a large audience through visually appealing images and collaborations with luxury brands, reflecting a strong connection to contemporary fashion trends.
Instagram Score: 98.5/100
16. Jennie Kim
Jennie Kim is a prominent South Korean musician and performer, known for her dynamic presence in the music industry. She frequently shares content related to her music releases, such as her latest single 'Mantra' and upcoming album 'Ruby'. Jennie is also involved in fashion, often collaborating with high-profile brands like Chanel. Her social media showcases a blend of music, fashion, and personal vlogs, engaging a global audience with her artistic and stylish endeavors.
Instagram Score: 98.5/100
15. TOMORROW X TOGETHER
TOMORROW X TOGETHER is a South Korean boy band known for their vibrant and engaging social media presence. They frequently share dance practices, music videos, and behind-the-scenes content, showcasing their talents and creativity. Their posts often include popular hashtags and emojis, appealing to a global audience. The group is active across multiple platforms, including TikTok, Instagram, YouTube, and Twitter, where they interact with fans and promote their music and tours.
Instagram Score: 98.5/100
14. Ji Chang Wook
Ji Chang Wook is a prominent South Korean actor known for his roles in various television dramas and films. His Instagram showcases a blend of personal moments, promotional content, and interactions with fans. He frequently collaborates with brands, highlighting fashion and lifestyle products. His posts often feature high engagement, reflecting a strong connection with his audience. He also shares updates about his projects, including upcoming shows and events, emphasizing his active career in the entertainment industry.
Instagram Score: 98.6/100
13. Kim Woo-bin | 김우빈
A prominent figure on Instagram, known for engaging posts featuring fashion, lifestyle, and personal moments. His content often highlights collaborations with brands like Fahrenheit and Ralph Lauren, showcasing a blend of style and personal experiences. With a significant following, he shares glimpses of his life, including travel and leisure activities, resonating well with a youthful audience.
Instagram Score: 98.7/100
12. Bang Chan
Bang Chan is the leader of the K-pop boy band Stray Kids, known for his engaging social media presence and collaborations with luxury brands like Fendi. His posts often feature fashion, music, and interactions with fans, showcasing his role as a prominent figure in the K-pop industry. With a strong following, he effectively promotes brand partnerships while maintaining a connection with his audience through relatable content.
Instagram Score: 98.7/100
11. TWICE
TWICE is a popular K-pop girl group known for their vibrant music and engaging performances. Their TikTok presence showcases dance challenges, behind-the-scenes content, and promotional material for their latest releases.. With millions of likes on their posts, they engage a global audience, primarily focusing on music, dance, and entertainment. The group emphasizes a fun and interactive approach, inviting fans to participate in challenges and share their experiences.
Instagram Score: 98.9/100
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10. Han Ji-sung | 한지성
한지성, known as HAN from Stray Kids, engages a massive audience with heartfelt posts expressing love for fans, particularly the STAY community. His content often features personal moments, music-related updates, and interactions with fans, showcasing a strong emotional connection. The posts are characterized by high engagement, with millions of likes, indicating a dedicated following. His presence is marked by a blend of personal and promotional content, reflecting his role in the music industry.
Instagram Score: 99/100
9. Stray Kids
Stray Kids is a South Korean boy band known for their dynamic music and engaging performances. They have a strong presence on social media platforms like Instagram, TikTok, and YouTube, where they share behind-the-scenes content, music videos, and challenges. Their content often features hashtags like #StrayKidsComeback and #YouMakeStrayKidsStay, indicating a focus on music releases and fan engagement. The group is part of JYP Entertainment and is popular for their energetic and creative style.
Instagram Score: 99.1/100
8. Lisa
Lisa, known for her vibrant presence on social media, showcases her artistic side through music and fashion. With a strong following, she shares moments from events like Coachella and the Met Gala, often collaborating with high-profile brands. Her posts reflect a blend of personal experiences and professional milestones, emphasizing empowerment and creativity. Lisa's content resonates with fans globally, particularly in the music and fashion industries, highlighting her influence as a cultural icon.
Instagram Score: 99.1/100
7. KIM YOU JUNG
KIM YOU JUNG is a prominent social media figure known for her engaging and visually appealing content on Instagram. Her posts often feature themes of love, beauty, and personal reflections, resonating with a wide audience. She collaborates with brands like Bobbi Brown and Dazy, showcasing beauty products and fashion. Her content is characterized by a mix of aesthetic visuals and heartfelt messages, making her a relatable figure in the beauty and lifestyle niche.
Instagram Score: 99.2/100
6. Jung So-min
Korean actress and lifestyle content creator known for fashion and beauty posts, drama announcements, and brand collaborations (COS, ROEM). Shares travel, behind-the-scenes moments, and daily life with a polished, aspirational aesthetic on Instagram.
Instagram Score: 99.3/100
5. ENHYPEN
ENHYPEN is a South Korean boy band with a strong presence on social media platforms like TikTok, Instagram, YouTube, and Twitter. They are known for their engaging content, including music videos, dance practices, and collaborations with brands like Prada. Their posts often feature members like SUNOO, JAKE, and HEESEUNG, and they have a significant following, with millions of likes on their posts. ENHYPEN's content is a mix of music, fashion, and entertainment.
Instagram Score: 99.3/100
4. MinGyu Kim
MinGyu Kim is a prominent figure on Instagram, known for his engaging posts that often feature fashion and lifestyle themes. His content includes collaborations with luxury brands like Dior and L'Occitane, showcasing his influence in the fashion industry. He connects with his audience through personal reflections and vibrant imagery, often highlighting his experiences at events and performances. His posts receive millions of likes, indicating a strong engagement with his followers.
Instagram Score: 99.4/100
3. Wonyoung Jang
Wonyoung Jang is a prominent South Korean social media personality known for her engaging Instagram presence. She frequently collaborates with high-profile brands like Miu Miu, Kerastase, and Innisfree, showcasing her influence in the fashion and beauty industry. Her content is visually appealing, often featuring stylish outfits and beauty products. Wonyoung's posts are characterized by a mix of personal expressions and brand endorsements, making her a key figure in the lifestyle and fashion sectors.
Instagram Score: 99.4/100
2. RM | Kim Namjoon
RM, also known as Kim Namjoon, is a prominent South Korean musician and producer. He is known for his work with BTS and his solo projects, showcasing his versatility in music production and collaboration with various artists. RM's social media presence highlights his musical achievements, including album releases and collaborations. He engages with his audience by sharing updates on his projects and expressing gratitude for their support.
Instagram Score: 99.5/100
1. Jisoo
Jisoo, a global pop artist and Dior ambassador, is known for her influential presence in the fashion and beauty industry. She frequently collaborates with major brands like Dior and Tommy Hilfiger, showcasing her style and promoting beauty products. Her social media posts often highlight her music releases and fashion endeavors, making her a prominent figure in the entertainment and fashion sectors.
Instagram Score: 99.7/100
Also See 👀
🏆 TOP 20 YOUTUBERS IN SOUTH KOREA IN 2026
🏆 TOP 200 INSTAGRAM INFLUENCERS IN SOUTH KOREA
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