Top 20 Madrid Influencers in 2025

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Here's the list of the Top 20 Madrid Influencers in 2025:

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20. Violeta Mangriñan

Violeta Mangriñan is the owner of @maison.matcha, showcasing her entrepreneurial spirit in the matcha business. Her social media presence is characterized by personal anecdotes, family moments, and celebrations, particularly focusing on her daughter Gia's milestones. Violeta engages her audience with relatable content, often highlighting her relationships and experiences. She also promotes her brand and collaborates with other influencers, indicating a strong community connection.

Followers on Social Media: 3.7M

Favikon Authority Score : 9 223 pts

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19. Sergio Peldanyos Palau

Sergio Peldanyos is a Spanish content creator known for his engaging TikTok videos that often feature food, humor, and personal anecdotes. He collaborates with various brands, showcasing products and experiences, particularly in the culinary space. His posts reflect a casual and approachable style, appealing to a broad audience interested in food and lifestyle content. He also shares insights into his life and experiences, often with a humorous twist.

Followers on Social Media: 4.3M

Favikon Authority Score : 9 223 pts

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18. Siara

Siara is a vibrant social media personality based in Madrid and Oxford, known for her engaging TikTok and Instagram content. She focuses on beauty, humor, and lifestyle themes, often sharing makeup tutorials, fashion tips, and relatable humor about everyday life. With a significant following, she promotes various beauty brands and products, showcasing her role as a brand ambassador. Her posts resonate with a youthful audience, particularly young women interested in beauty and lifestyle trends.

Followers on Social Media: 7.8M

Favikon Authority Score : 9 225 pts

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17. Álvaro Barras Fernandez

Álvaro Barras Fernandez, known as Alvarito, is a Spanish content creator and member of Team Beta. He is active on platforms like TikTok and YouTube, where he shares humorous and engaging content, often collaborating with friends. His posts frequently involve dance trends, gym activities, and playful interactions with his audience. Alvarito's social media presence is characterized by a casual and friendly style, appealing to a young audience interested in lifestyle and entertainment.

Followers on Social Media: 4.8M

Favikon Authority Score : 9 242 pts

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16. Marco Asensio

Marco Asensio is a professional football player currently with PSG and the Spanish national team. His social media presence features updates on his career, personal milestones, and philanthropic efforts, particularly focusing on childhood cancer awareness through his foundation. He engages with fans and fellow athletes, sharing moments from matches and training, while also expressing gratitude towards mentors and teammates. His posts often highlight team spirit and personal achievements.

Followers on Social Media: 18.3M

Favikon Authority Score : 9 261 pts

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15. Iván Háchez

Iván Háchez is a Spanish cinephile and content creator focused on film discussions across platforms like TikTok and YouTube, boasting over 2 million followers on TikTok. His content includes film trivia, behind-the-scenes insights, and interviews with industry professionals. He engages audiences with interesting facts about movies and series, often using popular hashtags to increase visibility. His presence is marked by a strong emphasis on cinematic knowledge and entertainment.

Followers on Social Media: 3.7M

Favikon Authority Score : 9 264 pts

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14. ISAAC BELK

Isaac Belk is a prominent social media personality with a significant following on TikTok and Instagram, known for his engaging and humorous content. He shares personal experiences, lifestyle updates, and promotes brands like Garnier. His posts often include lighthearted interactions and reflections on life events, showcasing a blend of humor and authenticity. Based in Madrid/Valencia, he connects with a youthful audience through relatable content and vibrant expressions.

Followers on Social Media: 6.8M

Favikon Authority Score : 9 266 pts

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13. Animalize

The creator, known as Animalize, engages in comedic content primarily focused on everyday and school situations. With a significant following across platforms, including over 500K on Twitter and 6M on TikTok, their posts often feature relatable humor and interactions with other influencers. The content is characterized by lighthearted sketches and comedic commentary, appealing to a young audience interested in humor and social media trends.

Followers on Social Media: 23.1M

Favikon Authority Score : 9 272 pts

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12. Sergio Encinas

Sergio Encinas is a Spanish stand-up comedian and content creator known for his humorous monologues and nostalgic reflections on the 90s and 2000s. With a significant following on TikTok and YouTube, he engages audiences through comedic sketches, gaming content, and personal anecdotes. His work often features themes of retro culture, humor, and everyday life, making him a popular figure in the Spanish-speaking comedy scene.

Followers on Social Media: 12.5M

Favikon Authority Score : 9 273 pts

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11. Jesica

Jesica is a vibrant social media personality known for her engaging TikTok content, which often features humorous and relatable themes. Her posts, characterized by playful language and emojis, resonate with a youthful audience, showcasing her personality through lighthearted interactions. Jesica's content includes personal anecdotes, fashion insights, and casual conversations, making her a relatable figure in the digital space. She actively engages with her followers, creating a sense of community around her online presence.

Followers on Social Media: 8.1M

Favikon Authority Score : 9 299 pts

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10. Jorge Cyrus

Jorge Cyrus is a Spanish social media personality known for his humorous commentary on reality TV shows, particularly 'La Isla de las Tentaciones.' He combines wit and charm, engaging his audience with parodies and fictional situations. Jorge is open about his personal life, expressing pride in his identity and advocating for LGBTQIA+ acceptance. His content often features family interactions, adding a relatable touch to his comedic style.

Followers on Social Media: 3.6M

Favikon Authority Score : 9 329 pts

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09. Nacho Fernández Iglesias

Nacho Fernández Iglesias is a professional football player currently with Al Qadsiah, previously known for his tenure at Real Madrid C.F. His social media presence highlights his career milestones, team spirit, and personal experiences, including a focus on resilience in the face of diabetes. He engages with fans through motivational posts and team updates, showcasing a strong connection to his teams and a commitment to sportsmanship.

Followers on Social Media: 17.3M

Favikon Authority Score : 9 351 pts

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08. Lucas Vázquez

Lucas Vázquez is a professional football player for Real Madrid and the Spanish national team. His social media presence highlights his achievements, team spirit, and personal milestones, often featuring content related to football matches, training, and fan interactions. He promotes his partnerships with brands like Adidas and engages with his audience through motivational posts and updates about his career. His posts reflect a strong allegiance to Real Madrid and a positive outlook on his professional journey.

Followers on Social Media: 26M

Favikon Authority Score : 9 410 pts

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07. Daniel Carvajal Ramos

Daniel Carvajal is a professional football player for Real Madrid and the Spanish national team. His social media presence showcases his athletic achievements, personal milestones, and interactions with fans. He shares updates on his recovery from injury, expresses gratitude for support, and celebrates team victories. His posts often highlight his dedication to football and his pride in representing Spain. Carvajal engages with his audience through motivational messages and personal anecdotes.

Followers on Social Media: 20.6M

Favikon Authority Score : 9 480 pts

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06. PituX

PituX is a prominent Spanish content creator known for his engaging presence on TikTok and YouTube, boasting over 10 million followers on TikTok and 6 million on YouTube. He creates viral content, often involving interactive challenges and humorous skits, and is also active on platforms like Instagram and Twitch. His content frequently features themes of humor, surprise, and interaction with his audience, making him a popular figure in the Spanish-speaking digital community.

Followers on Social Media: 19.4M

Favikon Authority Score : 9 510 pts

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05. Karina

Karina is a prominent social media personality based in Madrid, known for her engaging content on YouTube and TikTok. With over 7 million subscribers on YouTube and 2 million followers on TikTok, she captivates a teenage audience with themes of dance, makeup, fashion, and humorous challenges. Her content often features personal stories and collaborations with friends, creating a relatable and entertaining experience for her followers.

Followers on Social Media: 11.7M

Favikon Authority Score : 9 512 pts

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04. Brahim Díaz

Brahim Díaz is a professional football player currently associated with Real Madrid. His social media presence is heavily focused on football, showcasing match highlights, personal achievements, and team celebrations. He engages with fans through interactive posts and shares moments from his career, including significant victories and personal milestones. His content often features hashtags like #HalaMadrid, reflecting his strong affiliation with the club and its community.

Followers on Social Media: 11.4M

Favikon Authority Score : 9 523 pts

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03. Álvaro Morata

Álvaro Morata is a professional footballer currently playing for Galatasaray and the Spanish national team. His social media presence highlights his family life, including his marriage to Alice Campello and their children. He shares updates about his football career, including achievements and club pride, particularly for Atlético Madrid and AC Milan. Morata also promotes inclusivity in sports through initiatives and scholarships, showcasing his commitment to future leaders in sports management.

Followers on Social Media: 27.3M

Favikon Authority Score : 9 620 pts

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02. Gabriel Guevara

Gabriel Guevara is a Spanish actor known for his roles in popular series and films. He actively engages with his audience on social media, sharing behind-the-scenes content, personal reflections, and promotional material for his projects. His presence is marked by collaborations with brands like Rabanne and participation in high-profile events such as fashion shows. Gabriel's content often highlights his gratitude towards fans and colleagues, showcasing his journey in the entertainment industry.

Followers on Social Media: 12.7M

Favikon Authority Score : 9 695 pts

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01. Sergio Ramos

Sergio Ramos is a prominent Spanish footballer known for his strong presence on social media, where he shares insights into his personal life, training routines, and career milestones. His content often highlights his dedication to fitness, family, and football, with a focus on celebrating achievements and expressing gratitude towards friends and teammates. Ramos frequently engages with his audience through motivational posts and tributes to fellow athletes, showcasing his deep connection to the sport and his community.

Followers on Social Media: 105.3M

Favikon Authority Score : 9 771 pts

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How does Favikon rank influencers?

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‍Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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