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Top 20 Micro Influencers in Sweden in 2025

Sweden’s micro influencers are gaining recognition with authentic voices in fashion, lifestyle, and beauty. This list features 20 creators making an impact in 2025.

September 12, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Micro Influencers in Sweden in 2025:

20. Nashro Saleman

Founder of Naash Collection, Nashro Saleman curates modest fashion and hijab styling content from Gothenburg, Sweden. She builds a cross-platform presence on TikTok and Instagram, blending beauty, wedding aesthetics, and cultural identity for a global audience including Somali diaspora. Content centers on fashion tips, modest wear, and everyday elegance, with a strong emphasis on empowerment and style.

Favikon Authority Score: 5 282 pts

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19. Rana Alhallak

Rana Alhallak is a Syrian-born, Sweden-based home cook who shares Arabic-language recipes and Ramadan dishes on Instagram and TikTok. Based in Nybro, she celebrates Middle Eastern flavors, baking, and family-friendly meals, blending Damascus roots with Nordic ingredients. Her content centers on step-by-step recipes, cultural dishes, and festive treats, appealing to Arabic-speaking food lovers and the diaspora worldwide.

Favikon Authority Score: 5 689 pts

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18. Nathalie Varli

Swedish actress and public figure active on Instagram and TikTok under Nathalie Varli. Publicist-driven presence, theatre-focused content, behind-the-scenes clips from Royal Dramatic Theatre productions, and personal milestone posts. Cross-platform engagement with a Swedish audience and global followers via Young Royals-themed content.

Favikon Authority Score: 6 263 pts

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17. Sia

Sia is a Swedish travel enthusiast based in South Korea, sharing her adventures through stunning photography and engaging travel tips. Her content focuses on exploring Korea and other destinations, highlighting local culture, food, and hidden gems. With a strong presence on TikTok and Instagram, she connects with fellow travelers and offers insights into her experiences, making her a valuable resource for travel inspiration.

Favikon Authority Score: 6 663 pts

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16. Eden Alm

Swedish singer-songwriter Eden Alm creates pop/indie music, sharing covers and original songs on TikTok and Instagram. She released the BLEKGRÅ EP and often collaborates with her twin sister Alice Alm. Content centers on music creation, live performances, family, and LGBTQ+ themes, reflecting authentic, DIY artistry and a growing indie music presence in Sweden.

Favikon Authority Score: 6 678 pts

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15. Emilia Mercedes

Emilia Mercedes is a Swedish content creator based in Göteborg, focusing on beauty, fashion, and lifestyle. Her TikTok and Instagram posts feature hair care routines, outfit inspirations, and product collaborations, showcasing her personal style and engaging with her audience through relatable content. She often shares tips and tricks related to hair growth and styling, as well as outfit ideas for various occasions. Emilia's content is visually appealing and resonates with a young, fashion-conscious audience.

Favikon Authority Score: 6 900 pts

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14. Hannah Elfast

Swedish health, fitness and nutrition coach focused on women. Licensed PT and nutrition adviser sharing workouts, recovery tips, running intervals, and healthy recipes. Posts emphasize body positivity, 1:1 coaching, and practical wellness guidance, with Swedish brand collaborations across Instagram and TikTok.

Favikon Authority Score: 6 968 pts

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13. Ahmed Matar

Ahmed Matar is a professional freerunner based in Stockholm, Sweden, originally from Palestine. His social media presence showcases his parkour skills, with a focus on freedom and resilience, often highlighting his Palestinian identity. He actively engages with themes of movement and cultural representation, particularly through his involvement in the documentary 'Yalla Parkour', which explores his journey from Gaza to the global stage. His content resonates with a global audience interested in extreme sports and social issues.

Favikon Authority Score: 7 193 pts

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12. Sofia Blixt

Stockholm-based travel, food, and local-experience creator sharing practical city guides, restaurant tips, and day-trip ideas. Content centers on Stockholm tips, Nordic cuisine, and scenic getaways, with frequent collabs with cafés, museums, and shops. Active on Instagram and TikTok, highlighting authentic experiences, seasonal outings, and behind-the-scenes looks at Swedish culture.

Favikon Authority Score: 7 280 pts

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11. Liza Dagsberg

Liza Dagsberg is a fashion and lifestyle content creator based in Stockholm, Sweden, focusing on unisex and masculine fashion. Her social media presence highlights LGBTQIA+ themes, particularly within the WLW (women loving women) community. She shares outfit inspirations, personal experiences, and lifestyle content, engaging a diverse audience with her relatable and stylish posts. Liza's content often features hashtags related to LGBTQIA+ pride and fashion trends, showcasing her commitment to inclusivity and self-expression.

Favikon Authority Score: 7 479 pts

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10. Idman Keynan

A vibrant content creator based in Stockholm, Sweden, focusing on beauty, fashion, and lifestyle. She shares engaging vlogs and product reviews, often highlighting her Somali heritage. Her posts reflect a blend of personal milestones, such as graduations and collaborations with brands like 7-Eleven and ACO Skincare. With a strong presence on TikTok and Instagram, she connects with her audience through relatable content and aesthetic visuals, promoting self-empowerment and cultural pride.

Favikon Authority Score: 7 509 pts

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9. Emilia Lindmark

Emilia Lindmark is a Swedish content creator focused on vehicle reconditioning, particularly tractors and trucks. Her social media showcases her work process, emphasizing her skills in polishing and applying ceramic varnish seal. She promotes positivity and good vibes, often sharing personal insights and experiences related to her hobbies, including running. Emilia engages her audience with a mix of professional content and personal reflections, creating a relatable and inspiring online presence.

Favikon Authority Score: 7 662 pts

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8. Niklas Rydasp

Niklas Rydasp is a Swedish content creator known for his engaging posts about food, family, and lifestyle. He shares recipes, cooking tips, and personal moments with his siblings and family, often featuring collaborations with various brands. His content is visually appealing and resonates with food enthusiasts and home cooks. He actively engages with his audience through comments and interactive posts, showcasing a blend of personal and promotional content.

Favikon Authority Score: 7 733 pts

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7. Joel Karlsson

Joel Karlsson is a 17-year-old content creator from Dalarna, Sweden, focusing on automotive themes, particularly vintage and modified vehicles. His TikTok and Instagram posts showcase his passion for cars, including Chevys and Volvos, often highlighting sales and modifications. With a strong engagement on his posts, he connects with fellow car enthusiasts and shares his automotive projects and experiences.

Favikon Authority Score: 7 761 pts

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6. Hanna Julia Bodelson

Mom of two sharing candid family moments, pregnancy journeys, home decor collabs, and practical parenting tips. Swedish-language creator with a strong focus on family life, kids products, and child-friendly home styling. Regular brand collaborations and discount codes, especially in home decor and baby products.

Favikon Authority Score: 7 798 pts

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5. Yussra El Abdouni

Yussra El Abdouni is an actress known for her role in the series 'Flykten till Östermalm'. She actively shares behind-the-scenes content and personal moments on TikTok and Instagram, engaging her audience with relatable family and friendship themes. Her posts often highlight her experiences in the entertainment industry, showcasing her personality and style. With a significant following, she connects with fans through humor and authenticity, making her a prominent figure in Swedish social media.

Favikon Authority Score: 7 809 pts

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4. Hugo Nilsson

Swedish Masterchef 2023 Hugo Nilsson (Rajjekost) shares recipe-led content focused on Italian cuisine, classic dishes, and chef techniques. His feed blends step-by-step guides, restaurant visits, and private-chef experiences, with collaborations like Ninja Kitchen. Based in Sweden, he highlights food storytelling, seasonal ingredients, and cross-cultural menus, appealing to food lovers seeking approachable gourmet cooking.

Favikon Authority Score: 7 836 pts

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3. Caroline Freyschuss

Caroline Freyschuss is a culinary content creator specializing in delicious and visually appealing recipes, particularly focusing on pasta and seasonal ingredients. Her social media presence showcases a variety of dishes, often featuring fresh produce and gourmet elements like burrata and seasonal vegetables. She engages her audience with detailed cooking instructions and vibrant food photography, aiming to inspire joy in the kitchen. Caroline also collaborates with brands, promoting kitchen tools and ingredients.

Favikon Authority Score: 7 859 pts

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2. Stefania Scrieciu Malmström

Stefania Scrieciu Malmström is a vibrant social media creator known for her engaging content centered around friendship, personal experiences, and lifestyle. With a significant following on TikTok and Instagram, she shares relatable moments, fun facts, and heartfelt reflections, often highlighting her close friendships and daily life. Her posts resonate with themes of self-love and connection, making her a relatable figure for young audiences navigating similar experiences.

Favikon Authority Score: 7 884 pts

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1. Isa Schöld

Isa Schöld is a vibrant social media personality known for her engaging content on Instagram and TikTok. She shares glimpses of her life, including travel experiences, personal reflections, and moments of vulnerability. Her posts often resonate with themes of friendship, self-acceptance, and the realities behind social media perfection. With a strong following, she connects with her audience through relatable and heartfelt messages, encouraging them to embrace their true selves.

Favikon Authority Score: 7 954 pts

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Also See 👀
🏆 TOP 20 BEAUTY INFLUENCERS IN SWEDEN IN 2025
🏆 TOP 200 MICRO INFLUENCERS IN SWEDEN
HOW DOES FAVIKON RANK INFLUENCERS?