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Top 20 Nail Influencers in the US in 2025

The US nail scene in 2025 is led by creators who inspire with bold designs and trend-setting tutorials. These influencers are shaping styles and driving major brand partnerships.

August 27, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Nail Influencers in the US in 2025:

20. Analysse Hernandez

Analysse Hernandez is a licensed manicurist based in Los Angeles, specializing in nail art and design. She shares her creative nail work across Instagram and TikTok, showcasing vibrant designs and humor related to the beauty industry. Her content often features collaborations with other beauty professionals and highlights her personal nail creations, engaging a community of nail enthusiasts. Analysse promotes her private studio and is open to collaborations, reflecting her entrepreneurial spirit in the beauty sector.

Authority Score : 8 341 pts

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19. Courtney Cantwell

Courtney Cantwell is a prominent nail artist and educator based in Hanford, CA. As the owner of Ladies Room Beauty Parlor and a senior educator at VBeauty Pure, she shares nail art tutorials, tips, and promotes her classes through engaging social media content. Her posts often feature vibrant nail designs and techniques, encouraging her audience to participate in upcoming classes. With a strong focus on nail artistry, she has built a community around her expertise and creativity in the beauty industry.

Authority Score : 8 358 pts

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18. Katie Dutra

Katie Dutra is a gel nail artist and educator, known for her online gel nail courses and YouTube tutorials. She shares insights on structured gel manicures, nail art techniques, and product recommendations. Her content focuses on helping aspiring nail technicians grow their skills and clientele, featuring detailed tutorials and product reviews. Katie actively engages with her audience through social media, promoting her courses and providing tips for nail care and artistry.

Authority Score : 8 371 pts

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17. Van Hubbard

Van is a nail artist based in Oviedo, FL, specializing in Gel-X and acrylic nail designs. She shares tutorials, lifestyle content, and product reviews across her social media platforms, including TikTok and YouTube. Her posts often feature vibrant nail art, seasonal themes, and client transformations, showcasing her expertise in the nail industry. Van actively engages with her audience, promoting her services and products through collaborations and partnerships.

Authority Score : 8 382 pts

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16. Addy | Addy_NailedIt

Addy is a nail artist specializing in custom acrylic press-on nails, showcasing her work on platforms like TikTok and Instagram. Her content often features themed designs inspired by popular culture, particularly 'My Little Pony'. She engages her audience with interactive posts, asking for their input on future designs. Addy also shares personal stories, including tributes to her late father, which resonate with her followers. Her business, BaddPress, offers custom nail sets for purchase.

Authority Score : 8 413 pts

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15. Karina Rodriguez

Karina Rodriguez is a California-based nail technician and CEO of Las Rodríguez Nail Lounge. She specializes in extravagant 3D nail art and crystal designs, sharing her work on Instagram and TikTok. Her content features tutorials, nail art showcases, and promotional codes for her products. With a focus on beauty and creativity, she engages a large audience interested in nail design and self-expression. Karina promotes positivity and creativity in her posts, emphasizing her passion for nails and her small business journey.

Authority Score : 8 438 pts

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14. Zacrylics

Zacrylics is a nail artist known for vibrant and intricate nail designs showcased across TikTok and Instagram. With a focus on tutorials, swatches, and product reviews, they engage a large audience with their creative nail art techniques. The content often features collaborations with nail product brands, emphasizing the use of specific tools and materials. Zacrylics has gained significant popularity, particularly for their unique nail art styles and engaging tutorials, appealing to both nail enthusiasts and aspiring nail technicians.

Authority Score : 8 441 pts

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13. Valeria | Nails and Blinks

Valeria is a passionate salon owner and influencer based in Pasadena, Texas, known for her vibrant pink-themed Nails & Blinks salon. She shares her journey of running a successful nail salon, showcasing nail art, salon experiences, and promoting her business through engaging TikTok and Instagram content. Valeria emphasizes community, gratitude, and the joy of her work, often highlighting her team and customer interactions. Her posts resonate with beauty enthusiasts and aspiring salon owners, reflecting her dedication to the nail industry.

Authority Score : 8 444 pts

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12. Vanesnail Creations

Vanesnail Creations is a licensed nail technician based in Houston, Texas, specializing in acrylic nails and nail art tutorials. The creator actively promotes products from the MakarttPro brand, sharing tips and techniques for both beginners and experienced nail techs. With a strong presence on TikTok, her content features a variety of nail designs, tutorials, and product promotions, engaging a community of nail enthusiasts and aspiring nail technicians.

Authority Score : 8 502 pts

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11. Rachel Montoya

Rachel Montoya is a vibrant nail artist known for her colorful and creative nail designs. With a strong presence on TikTok and YouTube, she shares tutorials, tips, and product recommendations, often featuring brands like Tammy Taylor Nails. Her content embraces creativity and humor, showcasing both successful designs and nail fails. Rachel engages her audience with interactive posts, encouraging them to share their own nail art experiences. She promotes nail care products and techniques, making her a go-to source for nail enthusiasts.

Authority Score : 8 537 pts

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10. Lily | Nailsbysbb

Lily is a licensed nail technician based in Glendale, AZ, specializing in nail art and toenail reconstruction. Her social media presence showcases a variety of nail designs, tutorials, and tips, particularly focusing on 3D nail art and acrylic applications. She actively engages with her audience through informative content and personal insights, promoting confidence and self-care through nail aesthetics.

Authority Score : 8 552 pts

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09. Nayelly

Nayelly is a 26-year-old nail technician and owner of Elegance Nail Supply based in San Antonio, Texas. She shares her nail art creations and business insights primarily on TikTok and Instagram, engaging her audience with vibrant visuals and interactive content. Her posts often highlight nail designs, pricing, and client experiences, showcasing her expertise in the nail industry. Nayelly's content is characterized by a casual and approachable style, appealing to both nail enthusiasts and potential customers.

Authority Score : 8 642 pts

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08. Sarah Haidar

Sarah Haidar is a nail art enthusiast known for her creative and visually appealing nail designs showcased across TikTok and Instagram. Her content features tutorials, product reviews, and inspiration for DIY nail art, often highlighting popular trends like glass nails and cateye polishes. With a significant following, she engages her audience through relatable posts and partnerships with beauty brands, making her a prominent figure in the nail art community.

Authority Score : 8 726 pts

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07. Stephanie | getwithstephanie

A passionate nail technician based in Buda, TX, specializing in creative nail designs for both children and adults. She actively engages with her audience on TikTok and Instagram, showcasing her work and personal life, particularly her relationship with her daughter. Her content often features vibrant nail art, family moments, and a playful approach to beauty, appealing to a broad audience interested in nail trends and family dynamics.

Authority Score : 8 741 pts

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06. Evie Culver

Evie Culver is a nail enthusiast and creator based in Nashville, TN, with over 1 million YouTube subscribers. She specializes in nail art, sharing tutorials and product reviews across platforms like Instagram and TikTok. As the creator of Patty Gel®, she promotes her own nail products while engaging her audience with fun and creative nail designs. Her content often features collaborations with popular brands and showcases her family life, making her a relatable figure in the beauty and lifestyle niche.

Authority Score : 8 746 pts

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05. Mariyah Oliver

Mariyah, known as Mooyahyah, is a creative content creator from Hawai‘i, currently based in Texas. She showcases her self-taught skills in nails, makeup, and fashion across platforms like TikTok and Instagram. Her engaging posts often feature nail art tutorials, product reviews, and humorous takes on everyday life, appealing to a diverse audience interested in beauty and lifestyle. With a strong presence in the beauty community, she connects with followers through relatable content and vibrant personality.

Authority Score : 8 811 pts

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04. Chrysta Lloyd

Chrysta Lloyd is the founder of Glazed by C, specializing in soft gel nail tutorials and products. Her social media presence focuses on DIY nail art, showcasing a variety of nail designs and techniques. With a strong emphasis on tutorials, she engages her audience through interactive content, including product reviews and seasonal nail art ideas. Her platforms feature a blend of personal insights and professional tips, making her a go-to resource for nail enthusiasts.

Authority Score : 8 865 pts

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03. Madison McCollough

Maddox is a talented nail artist known for her hand-painted, hyper-realistic nail art. She actively engages her audience on TikTok and Instagram, showcasing intricate designs and tutorials. Her content often features unique themes, including pop culture references and seasonal inspirations. Maddox promotes her own nail art products through her brand, Ballpit Shop, and has built a strong community around her creative nail techniques.

Authority Score : 8 912 pts

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02. Devin Strebler

Devin Strebler, known as 'Dev', is a nail artist and owner of Nailz by Dev, specializing in nostalgic 90's and early 2000's nail art. With a strong presence on TikTok and Instagram, she shares vibrant nail designs, tutorials, and product promotions, engaging a large audience with her creative and playful content. Her posts often feature character-themed nails and innovative techniques, appealing to a community of nail art enthusiasts. Dev also emphasizes the importance of self-expression and creativity in her work.

Authority Score : 8 925 pts

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01. Vivian Xue Rahey

Vivian Xue Rahey is the CEO of Pamper Nail Gallery, specializing in creating reusable press-on nails and custom nail art. She showcases her artistic skills through vibrant and themed nail designs, often inspired by pop culture, movies, and anime. Her social media presence is characterized by engaging content that highlights her nail artistry, tutorials, and collaborations, particularly with notable figures in the entertainment industry. Vivian also promotes her upcoming classes through 'Pamper Academy'.

Authority Score : 9 042 pts

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