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Here’s the list of the Top 20 PPC Influencers in the UK in 2025:
20. Ayan Osmann
Ayan Osmann is the founder of Twenty-Fifth Media, specializing in scaling beauty brands through effective Meta and TikTok advertising strategies. With a proven track record of generating over $45 million in ad sales, Ayan focuses on data-driven marketing, creative ad optimization, and building authentic connections with audiences. Her content often highlights successful ad strategies of major beauty brands, emphasizing the importance of authenticity, inclusivity, and emotional engagement in advertising.
Favikon Authority Score: 2 882 pts
19. Ryan Webb
Ryan Webb is a Conversion Optimisation and Partnerships Director at Bind Media, a B Corp agency. He focuses on enhancing client services in paid media, performance creative, and data analytics. Ryan emphasizes a people-first approach, valuing team development and transparency. His posts reflect a commitment to networking, mentorship, and community engagement, often sharing insights from his experiences in the digital marketing industry. He actively participates in events and initiatives that promote accessibility and sustainability in digital practices.
Favikon Authority Score: 3 529 pts
18. William Levitt
William Levitt is a Paid Media Director at Connective3, specializing in online and digital marketing with over three years of experience. He has a strong focus on paid search strategies, team collaboration, and innovative campaign management. His posts reflect a commitment to professional growth, team success, and the importance of adapting to industry changes. He actively shares insights on PPC, Google Ads, and the evolving landscape of digital marketing, emphasizing the human touch in creative processes.
Favikon Authority Score: 3 717 pts
17. Tom Katté
Tom Katté is a D2C ecommerce specialist focused on scaling ambitious brands through creative-led Paid Search and Paid Social strategies. He emphasizes the integration of AI and data science to enhance marketing effectiveness. His agency, Katté & Co, has partnered with notable clients like Monsoon and Oliver Bonas, showcasing a commitment to delivering impactful marketing solutions. Tom's posts reflect a strong focus on client success, team collaboration, and innovative marketing practices.
Favikon Authority Score: 3 933 pts
16. Andy Gray
Andy Gray is the CEO of The Graygency, where he helps brands scale through performance marketing and brand strategy. Over the last eight years, he has worked with more than 100 brands to make their paid media more profitable. His content focuses on optimizing paid media strategies, leveraging data for actionable insights, and driving sustainable growth. Andy often challenges outdated marketing practices and advocates for a deeper understanding of metrics beyond ROAS to improve customer acquisition and retention.
Favikon Authority Score: 4 323 pts
15. Sophie Logan
Sophie Logan is a PPC Lead at Beauhurst and a Paid Media Specialist based in Nottingham, UK. She is a Platinum Google Ads Product Expert and an international speaker, focusing on B2B and SaaS brands. Sophie actively contributes to industry discussions and mentoring programs, particularly for women in marketing. Her content often reflects her passion for PPC, public speaking, and personal growth, while also addressing industry challenges and advocating for female representation in tech.
Favikon Authority Score: 4 421 pts
14. Dan Chorlton
Dan Chorlton is a digital marketing expert specializing in Google Ads and paid search strategies. He leads GOA Marketing, focusing on optimizing advertising performance for enterprise clients like Amazon and Nissan. His content emphasizes data-driven insights, innovative marketing technology, and the importance of continuous learning in the digital landscape. Dan actively engages with the marketing community through webinars, case studies, and discussions on industry trends, showcasing his expertise and thought leadership.
Favikon Authority Score: 4 431 pts
13. Gordon Campbell
Gordon Campbell is a digital marketing expert and the co-founder of ClickBoost, specializing in paid media strategies, particularly PPC and social ads. He aims to help businesses achieve predictable growth through effective advertising campaigns. His content focuses on practical tips for marketers and business owners, sharing insights from his experiences with various clients. He emphasizes the importance of understanding customer profiles and optimizing ad performance, while also advocating for employee empowerment and personal development.
Favikon Authority Score: 4 516 pts
12. Max Sinclair
Max Sinclair is the founder of a paid ads agency, focusing on optimizing digital marketing strategies for businesses. He shares insights on Google, Facebook, and LinkedIn ads, emphasizing the importance of third-party tracking and effective campaign management. His content is geared towards entrepreneurs and business owners, aiming to improve their advertising performance and profitability. Max also discusses productivity and time management techniques, showcasing his expertise in the startup ecosystem.
Favikon Authority Score: 4 552 pts
11. Scott Carruthers
Scott Carruthers is a seasoned PPC professional with over a decade of experience in crafting and executing award-winning search marketing campaigns. He is currently the Paid Search Director at Journey Further, where he focuses on data-driven strategies and innovative solutions in Google Ads. Scott actively engages with the marketing community on LinkedIn, sharing insights, updates, and memes related to PPC. His content emphasizes collaboration, continuous learning, and the importance of community in the ever-evolving digital marketing landscape.
Favikon Authority Score: 4 894 pts
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10. Aggie Meroni
Aggie Meroni, an e-commerce growth strategist, partners with founders to achieve 7-figure growth using Meta Ads & AI strategies. She helps brands scale faster with a focus on peak-season profits. Through White Bee Digital, she offers ad management, audits, and training for e-commerce brands. Her expertise lies in blending Meta Ads with AI tools to maximize ROI. Aggie works with founders and CMOs of 6–7 figure e-commerce brands, providing strategic growth planning and performance advertising solutions.
Favikon Authority Score: 5 177 pts
9. George Clements
George Clements is the CEO and Founder of Paid House Media, specializing in Google and YouTube ads for eCommerce brands. He has successfully generated over $100M in revenue for clients through strategic ad campaigns. His social media presence focuses on sharing valuable insights, playbooks, and checklists aimed at helping brands scale their advertising efforts. He actively engages with his audience by offering free resources and training, showcasing his expertise in digital marketing and e-commerce growth strategies.
Favikon Authority Score: 5 322 pts
8. Gavin Bell
Gavin Bell is an entrepreneur and founder of Yatter, a PPC agency that has successfully scaled and exited. He shares insights on business growth, advertising strategies, and personal experiences as a new father. His content focuses on effective marketing, team building, and the importance of adapting to changing priorities in both business and family life. Gavin emphasizes the need for creativity and efficiency in advertising, while also advocating for a modernized education system that prepares children for real-world success.
Favikon Authority Score: 5 507 pts
7. Tomasz Abbott-Wieczorek
Tomasz Abbott-Wieczorek is a global Google Ads expert and founder of PPC Profit Club, where he has overseen audits of over $1B in ad spend. He develops data-driven paid search frameworks and AI-assisted workflows to scale 7–10 figure brands in both DTC and B2B. His content focuses on Google Ads strategy, Performance Max, and smart bidding, where he shares case studies, technical breakdowns, and actionable PPC templates across LinkedIn and YouTube.
Favikon Authority Score: 5 634 pts
6. Phil Byrne
Phil Byrne is a commission-based PPC strategist and founder of Positive Sparks Marketing Ltd. With over 20 years in PPC and web analytics, he builds profitable e‑commerce growth by sharing revenue instead of fixed fees. He leads Global Shopify campaigns, hosts The Digital Sparks Podcast, and has publications on remote work and digital nomadism, collaborating with brands worldwide.
Favikon Authority Score: 5 824 pts
5. Ed Leake
Ed Leake is a Google Ads expert and the creator of the 'God Tier Ads' training framework, focusing on PPC strategies and agency growth. He shares insights on optimizing Google Ads campaigns, emphasizing the importance of landing pages and client communication. His content often critiques industry practices and promotes a proactive approach to digital marketing. Ed has a strong presence on LinkedIn, where he engages with PPC professionals and shares valuable tips for agency owners.
Favikon Authority Score: 6 207 pts
4. Patch Cooper
Patch Cooper is an entrepreneur and owner of multiple e-commerce businesses, specializing in Google Ads strategies for Shopify dropshipping. He shares insights on generating revenue through organic traffic and effective ad campaigns, aiming to help others scale their businesses profitably. His content primarily focuses on practical guides and strategies for e-commerce success, particularly in the realm of Google Ads.
Favikon Authority Score: 6 451 pts
3. Toby Waller
Toby Waller is a marketing expert specializing in paid ads and creative strategies for DTC brands. With a background at Apple and over $450M in revenue generated for e-commerce clients, he focuses on helping brands scale efficiently through data-driven marketing tactics. His content emphasizes the importance of creative testing, optimizing landing pages, and leveraging user-generated content to enhance ad performance. Toby shares insights and strategies aimed at maximizing online revenue for e-commerce businesses.
Favikon Authority Score: 7 172 pts
2. Fraser Cottrell
Fraser Cottrell is a UK-based agency founder and DTC ad creative expert who helps ecommerce brands scale with data-driven video campaigns. He runs Fraggell, creates multi-platform ad content for Meta, TikTok, and YouTube, and shares practical strategies, case studies, and frameworks to reduce CPA, boost CTR, and drive revenue for health, wellness, and CPG brands. He also highlights founder-led storytelling and performance-focused creative in his content.
Favikon Authority Score: 7 408 pts
1. Ben Heath
Ben Heath is a digital advertising expert specializing in Facebook and Google Ads, with over $200 million in managed ad spend. He runs a successful marketing agency, Heath Media, and has built a significant online presence through educational content aimed at business owners and marketers. His YouTube channel focuses on simplifying complex advertising strategies, while his social media posts often share insights from his extensive experience in the industry. He emphasizes the importance of effective offers and ad strategies for success.
Favikon Authority Score: 8 288 pts
Also See 👀
🏆 TOP 20 BRANDING EXPERTS IN THE UK IN 2025
🏆 TOP 200 PPC INFLUENCERS IN THE UK
HOW DOES FAVIKON RANK INFLUENCERS?
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