Top 20 PPC Influencers in the US in 2025

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Here’s the list of the Top 20 PPC Influencers in the US in 2025:

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20. Jon Kagan

Jon Kagan is Director of Search & Media Strategy at Amsive Digital, a seasoned PPC/SEM expert with certifications from Google Ads and Bing Ads. He leads cross-vertical search programs, DSPs, mobile, and social media marketing, and has an award-winning track record in financial services. A frequent speaker and Contributing Writer, he shares practical, data-driven strategies and big-picture client goals for web marketing.

Favikon Authority Score: 2 780 pts

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19. Blake Strozyk

Blake Strozyk is a Marketing Director and freelance B2B ads expert focused on demand generation, LinkedIn, and Google Ads for SaaS/tech. He shares GTM frameworks, channel mix strategies, and build-in-public lessons from both in-house and agency experience. His posts emphasize marketing fundamentals, programmatic approaches, and the integration of paid and organic tactics to drive sustainable pipeline.

Favikon Authority Score: 3 685 pts

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18. Josiah Daves

Founder & Lead Paid Ads Strategist at Arcbound Marketing, Josiah Daves is a data-driven paid media expert who has managed $100M+ in ads for SaaS, digital services, and home services. He specializes in ROI-focused growth, transparent reporting, and scale-by-lead-conversion. His LinkedIn insights cover actionable ad strategies, KPI-driven optimization, attribution accuracy, and real-world client case studies, emphasizing partnerships over vanity metrics and CRO-driven results.

Favikon Authority Score: 4 193 pts

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17. Julie F Bacchini

Julie F Bacchini is a prominent figure in the PPC (Pay-Per-Click) advertising space, recognized as one of the Top 25 Most Influential PPC Experts. As the President of Neptune Moon and Managing Director of #PPCChat, she actively engages with the PPC community through conferences and social media discussions. Her content often revolves around PPC strategies, community building, and inclusivity, as seen in her support for Pride Month and her role as a mentor within the industry.

Favikon Authority Score: 4 242 pts

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16. Beryl Trachtenberg

Beryl Trachtenberg is a seasoned SEM/PPC expert with over 15 years of experience, recognized as 'The Google Ads Guy.' He is a Google Partner and founder of Elite PPC, specializing in managing diverse Google Ads accounts for various industries, including healthcare and e-commerce. Beryl actively engages with his LinkedIn audience, sharing insights on PPC strategies, job opportunities, and the importance of community support. His posts often blend humor with professional advice, making him a relatable figure in the digital marketing space.

Favikon Authority Score: 4 281 pts

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15. Wenograd

Susan Wenograd is a seasoned marketing professional with over 20 years of experience, specializing in paid media. She balances her marketing career with a side hustle in handmade candles and bath/body products. Her social media presence reflects her entrepreneurial journey, sharing insights on business growth without relying on ads, and engaging with her audience about her retail experiences. She emphasizes the value of past retail jobs in her current success and showcases her unique product offerings.

Favikon Authority Score: 4 319 pts

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14. Sarah Stemen, MBA

Sarah Stemen is a seasoned Paid Search Manager with over 15 years of experience in online marketing, specializing in Google Ads, Google Analytics, and SEO. As a leader at Marcus Thomas LLC, she oversees client accounts, ensuring strategic execution and KPI achievement. Sarah is passionate about mentoring junior staff and has contributed to industry events and publications, advocating for transparency and effective communication in PPC. Her content focuses on the evolving landscape of digital marketing, emphasizing creativity and data-driven strategies.

Favikon Authority Score: 4 579 pts

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13. Amy Hebdon

Amy Hebdon is a Google Ads conversion expert with over a decade of ROI-focused PPC leadership across industries including pharma, finance, tech, retail, and hospitality. She specializes in paid search audits, CRO, campaign optimization, and training in-house teams. Amy is known for her transparent client relationships, data-driven decision making, and cross-channel strategies that help brands scale sustainably.

Favikon Authority Score: 4 743 pts

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12. Marc Jordan Waldeck

Marc Jordan Waldeck is the founder of Bounce Marketing, a Google Ads-focused agency. He shares actionable PPC strategies across Google, Meta, and DV360, emphasizing full-funnel paid media, keyword optimization, and data-driven testing. His content features strategy frameworks, campaign audits, and hands-on tutorials for e-commerce and B2B brands seeking ROI through paid search and social advertising.

Favikon Authority Score: 5 370 pts

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11. Frederick Vallaeys

Frederick Vallaeys is a prominent figure in pay-per-click (PPC) marketing, known for his role as a former Google AdWords Evangelist and as the CEO of Optmyzr. He is recognized for his expertise in PPC automation and machine learning, frequently sharing insights at industry conferences and through his podcast, PPC Town Hall. Vallaeys has authored books on digital marketing and actively engages with the marketing community, providing valuable resources and strategies for optimizing PPC campaigns across various platforms.

Favikon Authority Score: 5 552 pts

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10. Salif Sibane

Salif Sibane is a creative strategist specializing in direct response advertising for e-commerce brands, having generated over $15 million in revenue for clients like True Classic and Omnilux. He runs Siba Consulting, a lean eCommerce agency that helps 7–9 figure brands scale new customer acquisition through Meta and YouTube ads. His LinkedIn posts provide actionable insights on ad strategies, creative frameworks, and landing page optimization. Salif emphasizes the importance of understanding audience needs and effective creative testing to drive performance.

Favikon Authority Score: 5 584 pts

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9. Navah Hopkins

Navah Hopkins is a Product Liaison at Microsoft, where she serves as the Ad Liaison connecting the advertising community with the product team. Her content highlights Microsoft Ads features, AI advancements, and key insights she shares across social media, conferences, and feedback calls. Previously, she was a Brand Evangelist at Optmyzr, specializing in ethical PPC strategies and data-driven marketing. With over 15 years of experience, Navah is a recognized thought leader in PPC, SEO, and digital marketing innovation.

Favikon Authority Score: 5 742 pts

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8. Brad Geddes

Brad Geddes is a recognized expert in PPC and Google Ads, serving as a seminar leader and author of 'Advanced Google AdWords'. He co-founded Adalysis, a PPC recommendation software, and provides consulting on digital marketing strategies. His social media presence focuses on PPC audits, Google Ads features, and industry insights, engaging a professional audience through detailed analyses and workshops. He is also a columnist for Search Engine Land and has spoken at numerous international conferences.

Favikon Authority Score: 5 797 pts

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7. Ginny Marvin

Ginny Marvin is a digital marketing expert and Ads Product Liaison at Google, known for her insights on Google Ads products and policies. She actively engages with the marketing community through informative posts about updates and best practices in digital advertising. With a background as Editor-in-Chief at Search Engine Land, she frequently shares her expertise at conferences and has been featured in major publications. Her content focuses on enhancing advertising strategies and understanding market trends.

Favikon Authority Score: 6 126 pts

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6. Menachem Ani

Menachem Ani is a seasoned expert in online advertising and eCommerce, with over a decade of experience in developing impactful marketing strategies. He is the founder of JXT Group, a Google Premier Partner agency, and specializes in SEO/SEM marketing, Google Shopping management, and conversion optimization. His social media presence focuses on sharing insights about Google Ads, PPC strategies, and industry trends, making him a valuable resource for online retailers and lead-generation clients.

Favikon Authority Score: 6 131 pts

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5. Kirk Williams

Kirk Williams is a recognized expert in PPC marketing, leading ZATO, a Google Ads agency. He is a TEDx speaker and author of multiple books on PPC strategies, including 'Ponderings of a PPC Professional' and 'Stop the Scale'. His social media presence focuses on sharing insights about Google Ads, PPC trends, and digital marketing strategies, engaging with the community through discussions and educational content. He is also known for his podcast, 'PPC Ponderings', where he explores key themes in digital marketing.

Favikon Authority Score: 6 176 pts

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4. Ben Radack

Ben Radack is a performance marketing expert and founder of the Nomad Project, specializing in paid media strategies for e-commerce brands. With over $50M spent on Facebook ads, he focuses on creative strategy and media buying to enhance ad performance. His content emphasizes building trust, optimizing ad creatives, and understanding customer psychology. He actively shares insights on effective marketing practices and offers free resources to help brands scale their advertising efforts.

Favikon Authority Score: 6 268 pts

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3. Elizabeth Greene

Elizabeth Greene is the co-founder of Junglr, a brand-advisory focused on Amazon PPC optimization. She shares data-driven ad audits, category-specific strategies, and actionable tips to scale ecommerce brands. Her posts highlight ROAS improvements, budget discipline, and live Q&A sessions that translate complex analytics into practical growth plans.

Favikon Authority Score: 6 639 pts

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2. Savannah Sanchez

Savannah Sanchez, known as 'The Social Savannah', is a TikTok and Meta ad creative expert. She is recognized as one of North America's top TikTok Creative Exchange partners, collaborating with over 100 brands in 2023. Her content focuses on ad creative strategies, showcasing successful ad formats and techniques to enhance engagement and conversions. She provides insights into effective advertising methods, emphasizing data-driven approaches and creative production for major brands.

Favikon Authority Score: 6 722 pts

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1. Jon Loomer

Jon Loomer is a Facebook Ads Strategist and entrepreneur specializing in advanced Meta advertising tactics. With a background in digital marketing for the NBA and the American Cancer Society, he provides insights and coaching for ethical marketers. His content focuses on maximizing Facebook marketing efforts, offering tips and strategies for effective ad campaigns. Jon is recognized for his expertise in the field, having built a successful brand around Facebook ads education since 2011.

Favikon Authority Score: 7 245 pts

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Also See 👀
‍🏆 TOP 20 BRANDING EXPERTS IN THE US IN 2025
‍🏆 TOP 200 PPC INFLUENCERS IN THE US
‍HOW DOES FAVIKON RANK INFLUENCERS?

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