TOP Influencer
8 min to read

Top Product-Led Growth Influencers

Discover the top creators shaping the field of Product-Led Growth. Here is a guide to unlock invaluable insights and connect with industry leaders.

May 10, 2024
Capucine Munuera

New to the realm of product-led growth (PLG) or navigating as a mid-level professional? Staying updated with the latest trends is crucial for success. Recognizing the wealth of knowledge shared by PLG influencers, you're eager to connect with the best in the field. However, with a plethora of information available, identifying the right voices to follow can be daunting.

That's why we've compiled a list of the top PLG influencers to guide you. From experts in product management to advocates for user experience, these influencers will help you navigate the PLG landscape and achieve your goals. So, read on our comprehensive guide to discover more about these influential individuals, their specialties, backgrounds, and the invaluable perspectives they offer.

But first, how does Favikon rank influencers?

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Favikon influence score

Explore the Top PLG Influencers:

20. Clair Byrd

In twentieth position, Clair Byrd. She is a marketing leader with over 15 years of experience in leading marketing programs for B2B self-service or "product-led growth" companies. As the CMO at Sauce Labs, Clair is ambitious, creative, and results-oriented. She values deep thinking, clear vision, and uncompromising standards. With a focus on delivering solutions on time, on budget, and above expectations, Clair is known for her ability to drive outcomes. She is currently hiring for various roles across GTM/sales, marketing, and product organizations at Sauce Labs.

LinkedIn Score : 31/100

Favikon Authority Score : 57

19. Brendan Short

In nineteenth position, Brendan Short. He is a product-led sales professional at, specializing in helping GTM teams at PLG companies. With a background in product-led sales at, Brendan focuses on creating plays based on product signals. Backed by Village Global, GTMFund, and other industry leaders, Brendan's expertise lies in identifying crucial product signals and developing strategies to drive conversions.

LinkedIn Score : 15/100

Favikon Authority Score : 41

18. Adam Fishman

In eighteenth position, Adam Fishman. He is a Product and Growth leader with a 20-year track record of driving revenue improvements through strategic planning, customer acquisition, and productized growth. He has worked with brands such as ResortPass, Patreon, Lyft, and more. Currently, he helps CEOs and founders with growth and product management strategies. Adam's posts on LinkedIn cover topics like product manager archetypes and skills identification.

LinkedIn Score : 21/100

Favikon Authority Score : 50

17. Sam Gerstenzang

In seventeenth position, Sam Gerstenzang. He is a seasoned entrepreneur and product leader with a track record of building successful companies. He has held leadership positions at a number of tech companies, including Airtime, Google, and AOL, and has founded several startups, including Moxie and What's Tappening. Gerstenzang is known for his expertise in product development and his ability to build and lead high-performing teams. He is also a thought leader in the tech industry, widely respected for his insights on innovation, entrepreneurship, and leadership.

LinkedIn Score : 9/100

Favikon Authority Score : 61

16. Momo Ong

In sixteenth position, Momo Ong. He is a co-founder of a sales tool that helps product-led-growth companies manage their float across multiple banks and fintechs. She also shares her expertise on topics such as business ethics, risk-taking, and tech moats through her Twitter account. Momo has previously worked in various companies, including Google and Yahoo, and has experience in product management and business development. She is passionate about helping startups grow and succeed and has received funding for her own venture.

LinkedIn Score : 18/100

Favikon Authority Score : 44

15. Sunir Shah

In fifteenth position, Sunir Shah. He is the CEO of AppBind, specializes in product-led growth and partnerships. With 15 years of experience, he focuses on solving the challenges of SaaS go-to-market strategies through distribution channels. As the founder of the Cloud Software Association, he leads a network of 5000 SaaS partnership professionals. His mission is to enhance the online landscape by driving market success through strategic engineering. On social media, Sunir shares insights on marketing trends, customer-centric approaches, and the importance of forming trusted relationships in business.

LinkedIn Score : 14/100

Favikon Authority Score : 49

14. Kevan Lee

In fourteenth position, Kevan Lee. He is the Vice President of Marketing at Oyster, a B2B SaaS platform for global employment. Prior to Oyster, Kevan led the marketing teams at Polly and Buffer, and helped Buffer grow its annual revenue from $1 million to $30 million. Kevan is also an advisor to the Feedly team on growth and positioning and teaches growth marketing in a degree program at Boise State University. He is passionate about building iconic brands through one-of-a-kind content, and he recently led the marketing team at Oyster in launching a content strategy that embraces mission marketing, customer focus, and thought leadership. He is known for his transparency and for leading his team to achieve remarkable results.

LinkedIn Score : 13/100

Favikon Authority Score : 50

13. Ramli John

In thirteenth position, Ramli John. He is the Content Director at Appcues and the author of the Amazon #1 bestselling book "Product-Led Onboarding". He uses his multi-disciplinary skills in marketing, design, and software development to help product-led SaaS companies analyze their whole customer's journey and funnel to identify growth opportunities. Ramli John also hosts Growth Marketing Today, a successful marketing podcast that has generated over $60K of side income. He shares frameworks and techniques used by world-class marketers in his newsletter, Marketing Powerups, to help marketers hit their KPIs consistently. Ramli John is available for corporate workshops and speaking opportunities in 2021. He can be contacted through his website or social media handles.

LinkedIn Score : 15/100

Favikon Authority Score : 51

12. Matteo Collina

In twelfth position, Matteo Collina. He is the CTO and co-founder of Platformatic, a company that provides backend development tools to make development simpler and more repeatable. He is a lead maintainer, TSC member, and conference speaker. Matteo has a Ph.D. and has previously worked on Node.js core and other open-source projects. Platformatic offers a cloud environment for deploying applications with pull request previews, rapid deploys, and observability built-in, as well as a runtime to consolidate all applications into a single unit for deployment. They are launching a suite of enterprise-grade tools, including Platformatic Composition, Taxonomy, Runtime, and an improved cloud environment. Matteo aims to make backend development simpler and improve the experience for junior developers.

LinkedIn Score : 17/100

Favikon Authority Score : 108

11. Fred Melanson

In eleventh position, Fred Melanson. He is the founder of High Intent, a product-led growth (PLG) roundup newsletter that provides helpful tips to enhance the PLG motion. He is also the author of the book "Value First: Introduction to Product-Led Sales." Fred is a writer and a developer who offers actionable sales tips and product-led sales techniques to improve the subscriber's social game. He shares updates on LinkedIn's algorithm, introduces experts in his network, and discusses PLG topics. He provides a series called "Bottom-Ups," where he showcases tactical frameworks behind the best PLG teams. Fred is keen on helping readers monetize product-qualified leads by sharing a simple cheat sheet in his newsletter.

LinkedIn Score : 29/100

Favikon Authority Score : 55

10. Wes Bush

In tenth position, Wes Bush. He is an author and host who shares his expertise on building a product that sells itself. He strongly believes in product-led growth and provides valuable insights on executing it as an effective business strategy. Bush has authored the bestseller "Product-Led Growth: How to Build a Product That Sells Itself," and hosts a podcast called "The Product-Led Podcast." Additionally, he offers Product-Led Growth certification and is the founder of ProductLed, a company that helps businesses adapt to the product-led growth model.

LinkedIn Score : 32/100

Favikon Authority Score : 79

9. Osnat Benari

In ninth position, Osnat Benari. She is an experienced product management executive, author, and speaker. With a strong strategic mindset, excellent communication skills, and a focus on continuous improvement, she has led and upskilled high-performing teams and successfully driven product-led organizations. Osnat has held senior leadership roles at companies like WeWork and Diligent, managing complex product lines and driving audience growth. She has also provided guidance and support to portfolio companies as the Head of Product & Partnerships at BBG Ventures. Currently, as a Fractional CPO at Dragons Can Fly Web3 Product & Strategy Agency, she builds digital consumer products and coaches startup founders. Osnat is also involved in various advisory roles and advocates for resilience and mental health in the workplace. She is the author of the Amazon bestseller "Starting from Scratch." With a belief in personal growth and learning, Osnat embraces the lessons she has learned from both triumphs and setbacks throughout her career journey.

LinkedIn Score : 22/100

Favikon Authority Score : 86

8. Dan Oros

In eighth position, Dan Oros. He is the CEO of Creatopy, an AI-driven creative platform used by over 5,000 brands and agencies. With a background in strategic marketing at Google and YouTube, Dan brings a wealth of experience to his role. He is also an angel investor in 15 startups and serves as the chairman of Flipsnack, a leader in digital magazine creation. Dan frequently shares insights and updates on LinkedIn, including announcements about new product launches and hiring opportunities. He is dedicated to helping designers and marketers reach their creative potential and is passionate about the power of AI in creative automation.

LinkedIn Score : 18/100

Favikon Authority Score : 86

7. Dave Boyce

In seventh position, Dave Boyce. He is a strategist and advocate for product-led growth (PLG) committed to investing time, energy, and capital into companies that share his revenue architecture vision. He has worked as an operating executive in SaaS for over 20 years, helping to build and sell five SaaS companies. Dave is convinced that the future of software belongs to PLG and works with leading growth experts to study growth models, including the boundaries between sales-led, product-led, and customer-led growth. As an angel investor, he invests in companies committed to achieving their first $2M of revenue purely through PLG. Dave believes that PLG is the future of software, similar to the shift of B2B software into the cloud. His work includes guiding CEOs and growth leaders, teaching in the classroom, and writing white papers and blog posts.

LinkedIn Score : 21/100

Favikon Authority Score : 88

6. Eli Schwartz

In sixth position, Eli Schwartz. He is a growth advisor, consultant, and author of the book Product Led SEO, which outlines the importance of an organic growth strategy. He has partnered with some of the largest internet companies to drive billions in revenue from Product Led SEO. Eli is an angel investor who is always willing to help individuals find a new role or connect to an investor. His tweets cover a variety of topics, including the need for effective SEO, the importance of a multi-year strategic goal, and the impact of real-time search.

LinkedIn Score : 44/100

Favikon Authority Score : 131

5. Bo Ren

In fifth position, Bo Ren. He is a Managing Director of Early Stage Startups at Silicon Valley Bank with a background in product management and investing. She combines deep tech expertise with consumer applications and is passionate about championing product-driven founders. Bo Ren is also a writer, focusing on product management, private and public markets, responsible AI, and career pathing. She has spoken at various conferences on interdisciplinary thinking and building a more inclusive future.

LinkedIn Score : 33/100

Favikon Authority Score : 136

4. Kyle Poyar

In fourth position, Kyle Poyar. He is an Operating Partner at OpenView, where he helps portfolio companies with growth and becoming market leaders. He specializes in Product Led Growth (PLG), pricing and packaging, go-to-market strategy, SaaS benchmarks, and value-add in VC. Kyle also runs a newsletter called Growth Unhinged, where he shares his thoughts on SaaS growth. In his latest post, he provided a guide to product-led onboarding and discussed how personal branding and influencer marketing can help companies achieve success.

LinkedIn Score : 71/100

Favikon Authority Score : 168

3. Leah Tharin

In third position, Leah Tharin. She is a Growth fanatic and Product leader in tech. She is the Head of Product at / PLG, Product, Growth Advisor at, and advises organizations to bring growth, product, marketing, and sales in line, scaling to move down or upmarket. Leah is a blogger, podcaster, and guide writer who writes about product, business, and product-led growth on her website. She talks about the weaknesses of the agile process and the importance of measuring customer success to create a perfect product that delights users. In her podcast, she discusses revenue attribution and gives career advice to founders who end up in C-Level positions without having too much relevant experience.

LinkedIn Score : 58/100

Favikon Authority Score : 183

2. Kieran Flanagan

In second position, Kieran Flanagan. He is a marketing expert, investor, and podcast host. He is currently the CMO of Zapier and previously served as the SVP Marketing at HubSpot. Kieran is also an angel investor, Sequoia Scout, and advisor to several companies. He shares his insights and opinions on Twitter and in his Marketing Against the Grain podcast. Kieran advocates for creating urgency and ownership within teams and stresses the importance of clear strategy and team design.

LinkedIn Score : 66/100

Favikon Authority Score : 201

1. Elena Verna

In first position, Elena Verna. She is a growth hobbyist who helps SaaS B2B companies scale their business by implementing the product-led growth model. She shares the latest growth frameworks, memes, and poems on various topics such as product-led sales, women in the workplace, and satire. Elena believes that product-led growth is not a substitute for sales-led growth and requires marketing and sales along with product ownership. She also emphasizes the importance of segmentation and personalization in B2B product-led sales demand gen. Elena shares her framework for creating content with consistent good reach and believes that the division between B2B and B2C will disappear in the next decade.

LinkedIn Score : 94/100

Favikon Authority Score : 284

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About the author

Capucine Munuera

Capucine Munuera is currently pursuing a Master's in Social Media Strategy at Sup de Pub in Paris while working as a marketing manager at Favikon. Her professional journey includes significant roles such as marketing responsibilities at Favikon and prior experiences at organizations like CLIC&MOI and Carré Cointreau. Capucine's expertise lies in developing and executing marketing strategies, leveraging her hands-on experience in social media management and brand communication.