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Here’s the list of the Top 20 Retail Influencers in Spain in 2026:
20. Francisco Gonzalez Cascales
Francisco Gonzalez Cascales is the Director General of Plusfresc Supermercats, a retail chain specializing in fresh and local products. With over 40 years of experience in the consumer goods sector, he focuses on store management, team leadership, and commercial strategies. Francisco frequently shares updates on store openings, team achievements, and industry recognitions, emphasizing community building and brand promotion. His posts highlight Plusfresc's commitment to quality, sustainability, and local partnerships, often celebrating milestones and professional accolades.
Favikon Authority Score: 3 880 pts
19. Jordi Cassany
Jordi Cassany is the General Manager Portugal at in-Store Media, specializing in retail media and business growth. He shares insights on retail media, point of sale strategies, and management from a practical, commercial perspective. His content includes professional recognitions, office renovations, retail marketing strategies, and public speaking engagements. He emphasizes the importance of aligning retailer, brand, and store execution to create value in retail media.
Favikon Authority Score: 4 006 pts
18. Juan Manuel Morales Alonso
Juan Manuel (Juanma) Morales Alonso is a leading CEO in the FMCG, Retail, and CPG industries in Europe, currently serving as the President of EuroCommerce. He is passionate about transformation and value creation, with a focus on strategic projects and people. Morales is also an independent board member of Grupo IFA, Gasol Foundation, and Luis Figo Foundation. He actively participates in marathons and promotes sports values, having completed several major marathons worldwide. His content revolves around professional achievements, retail industry insights, sports, and charitable causes.
Favikon Authority Score: 4 074 pts
17. Bruno Fernández
Bruno Fernández is a seasoned retail professional specializing in sales, operations, and ground-level management across Spain and Portugal. He shares insights on retail management, industry trends, and educational programs, often collaborating with prestigious institutions like IE Business School. His content includes detailed analyses of retail environments, customer experiences, and innovative retail strategies. Fernández also engages in community-building activities, promoting local businesses and cultural initiatives. His posts frequently highlight his extensive travel and continuous learning, reflecting his passion for the retail sector and its evolution.
Favikon Authority Score: 4 611 pts
16. Xavier Cros Benlliure
Xavier Cros Benlliure is the CEO and founder of Across The Shopper, a consultancy focused on helping manufacturers and retailers optimize their commercial strategies through shopper and retail marketing insights. With over 25 years of experience in the sector, Xavier specializes in designing personalized strategies that align shopper needs with retailer expectations. He frequently shares his expertise through keynote speeches, webinars, and retail tours, particularly in Europe. Xavier is also involved in educational initiatives, teaching at universities and contributing to the development of retail talent. His work emphasizes practical solutions and actionable insights to drive growth in the retail and FMCG sectors.
Favikon Authority Score: 4 675 pts
15. Carmen Moreno
Carmen Moreno is a strategic leader with over 25 years of experience in the retail industry, specializing in general and commercial management. She focuses on transformation, innovation, and developing commercial strategies that drive sustainable growth and operational excellence. Her expertise lies in retail operations, leadership, and commercial strategies, with a mission to transform businesses into responsible and sustainable models while developing talent. She is a sought-after speaker and advisor, actively contributing to retail forums and award committees. Her content revolves around conscious leadership, retail strategies, customer experience, and the impact of technology in retail.
Favikon Authority Score: 5 210 pts
14. Cristina Delgado Garcia
Cristina Delgado Garcia is the Founder and President of Women in Retail (WiR), a community dedicated to promoting and showcasing the talent and experience of women in the retail industry. With over 25 years of experience in retail management and administration, Cristina has worked across various sectors including sports equipment, textiles, consumer electronics, and technology. She is passionate about building, communicating, integrating, and relating, with a focus on fostering female leadership in retail. Cristina frequently shares insights on retail strategy, leadership, and industry trends through her LinkedIn posts, often highlighting events, collaborations, and initiatives aimed at empowering women in the sector.
Favikon Authority Score: 5 240 pts
13. Bruno Fernández Lores
Bruno Fernández Lores is a seasoned professional with over 20 years of experience in retail, specializing in profitability optimization, trade marketing, and operational efficiency. He focuses on identifying hidden inefficiencies in retail operations and implementing high-precision interventions to recover margins and improve profitability. Bruno’s expertise spans commercial management, category management, and operational audits, particularly in the FMCG and retail sectors. He frequently shares insights on LinkedIn, analyzing retail strategies, execution challenges, and market trends, often using real-world examples to illustrate his points. His content is data-driven, focusing on actionable insights for retail professionals.
Favikon Authority Score: 5 481 pts
12. Belén Frau
Belén Frau is a Global Communication Manager at Ingka Group / IKEA, specializing in brand growth, communication, and sustainability. With a background in economics and leadership roles at Deloitte and IKEA, she focuses on transforming businesses in uncertain environments. Her content spans retail innovation, AI in commerce, leadership, and gender equality, often sharing insights from global events and collaborations. She actively promotes sustainability, digital transformation, and female empowerment, aligning with IKEA's mission.
Favikon Authority Score: 5 740 pts
11. Eva Ivars
Eva Ivars is the CEO of AFFLELOU España & Portugal, with over 20 years of executive experience in retail, health, and consumer sectors. She leads the company's ESG strategy, digital transformation, and innovation initiatives, including telemedicine and audiology. Eva is also a board member at Canon and Tea Shop, contributing to strategic oversight and governance. She is passionate about sustainability, industry collaboration, and the social role of business. Eva shares insights on leadership, retail trends, and digital transformation through her LinkedIn posts, often focusing on innovation, strategy, and the future of business.
Favikon Authority Score: 5 801 pts
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10. Ignacio (Nacho) Acha García-Noblejas
Ignacio (Nacho) Acha García-Noblejas is the COO at RetailCo Banco Santander, where he leads transactions, leasing, business development, and marketing. With over 25 years of experience in retail and real estate, he has managed over 1,100 real estate operations and advises major market players. Nacho is also a professor at IE Business School and a passionate sports enthusiast, often sharing personal and professional insights on LinkedIn. His content focuses on retail, real estate, leadership, and personal achievements, blending professional expertise with relatable storytelling.
Favikon Authority Score: 6 072 pts
9. Juvencio Maeztu
Juvencio Maeztu is the CEO and President of Ingka Group, the parent company of IKEA. With over 25 years of experience in various leadership roles within IKEA, he focuses on affordability, sustainability, and creating a better everyday life at home. His content includes reflections on leadership, sustainability initiatives, IKEA's business strategies, and global team engagements. He frequently shares insights from his visits to IKEA stores worldwide, emphasizing the company's values and long-term vision.
Favikon Authority Score: 6 143 pts
8. Alex Raurich
Alex Raurich is a seasoned purchasing professional with over 19 years of experience in retail, category management, and commercial strategy. Currently leading strategic categories at PcComponentes, he focuses on driving impactful commercial decisions and fostering team collaboration. Alex is known for his daily reflective posts on LinkedIn, where he shares insights on purchasing, retail, and professional life with a touch of irony and humor. He is also a member of Los 4 Canallas, a community focused on humor and purpose. Based in Girona, Alex is passionate about sports, technology, and Tarantino movies.
Favikon Authority Score: 6 430 pts
7. Alfonso Sebastián
Alfonso Sebastián is a retail expert with over 30 years of experience, specializing in marketing strategies and efficient store design for customer enjoyment. As the founder and president of Mi Libro Naranja and co-founder of the Asociación Española del Retail, he shares insights on retail trends, store layouts, and corporate events. His LinkedIn posts frequently highlight supermarket innovations, corporate strategies, and personal reflections on leadership and teamwork.
Favikon Authority Score: 6 578 pts
6. Andrew Dremin
Andrew Dremin is a seasoned commercial and procurement professional with over 15 years of experience in retail, e-commerce, and FMCG. He specializes in category management, procurement, and private label growth, having worked with major companies like MVideoEldorado, Russian Post, and Metro Cash & Carry. His expertise includes optimizing product portfolios, refining pricing strategies, and implementing data-driven promotional tactics. Andrew shares insights on retail trends, consumer behavior, and market dynamics through detailed LinkedIn posts, often focusing on inflation, pricing strategies, and retail efficiency. He has lived and worked in multiple countries, including Spain, Germany, Belgium, Turkey, and Russia, bringing a global perspective to his analysis.
Favikon Authority Score: 6 921 pts
5. Javier Perez de Leza Eguiguren
Javier Perez de Leza Eguiguren is an independent advisor with over 39 years of experience in maximizing value for CEOs, shareholders, and funds. He has held executive positions in multinational companies like METRO, Walmart, and Costco, managing teams of up to 20,000 people and businesses worth €6 billion in sales. Javier specializes in strategy, finance, and operations, offering hands-on advisory services to improve profitability, cash flow, and corporate governance. He collaborates with firms like JP Morgan, Permira, and Rothschild, focusing on sectors such as retail, consumer goods, and hospitality. Javier’s content on LinkedIn revolves around business strategy, leadership, and economic trends, often sharing insights from his extensive career.
Favikon Authority Score: 6 926 pts
4. Jorge Mas Velasco
Jorge Mas Velasco is a retail consultant, author, and speaker specializing in retail innovation, strategy, and transformation. As the CEO and Founder of CREARMAS, he helps retailers boost sales, avoid closures, and adapt to changing market dynamics. His content focuses on retail trends, customer experience, leadership, and operational efficiency, often drawing from real-world examples and case studies. He is also the author of 'Retail Power' and frequently shares insights on LinkedIn, where he engages with professionals in the retail industry.
Favikon Authority Score: 6 52 pts
3. Jose Martin Vez
Jose Martin Vez is a seasoned retail strategist with over a decade of experience in the retail industry, focusing on store operations, omnichannel strategies, pricing, and visual merchandising. He is known for his ability to translate complex strategies into actionable routines that enhance conversion rates, average ticket size, and customer satisfaction. Jose is the driving force behind the Blue Talent Incansables initiative, which recognizes consistent talent in the retail sector. He is also recognized as one of the leading voices in retail in Spain, contributing to industry discussions and sharing insights on LinkedIn. His content primarily revolves around retail trends, operational efficiency, and the human element in retail, often drawing from his extensive on-the-ground experience.
Favikon Authority Score: 7 420 pts
2. Dimas Gimeno Álvarez
Dimas Gimeno Álvarez is a Spanish retail leader with over 20 years of experience in the sector, specializing in digital transformation, omnichannel strategies, and new business models. He is the founder and executive president of WOW Concept and served as the President and CEO of El Corte Inglés from 2014 to 2018. His online presence focuses on retail strategy, business leadership, and the evolution of physical and digital commerce. He frequently shares insights on retail trends, book recommendations, and historical business case studies, often drawing from his extensive experience in the industry. His content is geared towards professionals in retail, business strategy, and entrepreneurship.
Favikon Authority Score: 7 900 pts
1. Laureano Turienzo Esteban
Laureano Turienzo Esteban is a globally recognized retail expert and CEO of RetailN1, a leading consultancy firm specializing in retail strategies. With over 400 companies advised, including 9 of the top 10 largest in Ibero-America, Laureano has delivered more than 600 conferences worldwide. He is renowned for his expertise in retail trends, corporate leadership, and customer service. Laureano frequently shares insights on LinkedIn, covering topics such as retail innovation, market competition, and the impact of technology on the industry. His content often includes detailed analyses of major retail players like Walmart and Mercadona, as well as reflections on global retail trends. Laureano’s work extends to advising institutions, universities, and governments, making him a key figure in shaping retail strategies across multiple sectors.
Favikon Authority Score: 8 218 pts
Also See 👀
🏆 TOP 200 RETAIL INFLUENCERS IN SPAIN
FIND OUT WHO LEADS IN THEIR COUNTRY OR NICHE
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