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Top 20 Sales Influencers in the Netherlands in 2026

The Netherlands is a hub for modern B2B sales in 2026, driven by experts in AI prospecting, outbound strategy, and SaaS go-to-market execution. Meet 20 influencers shaping pipeline growth and scalable revenue.

March 23, 2026
Elena Freeman
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Elena Freeman

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.

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Here’s the list of the Top 20 Sales Influencers in the Netherlands in 2026:

20. Henrike Clements-van Hengel

Henrike Clements-van Hengel is a cold acquisition specialist and trainer who helps companies attract new customers through innovative cold calling strategies. She focuses on increasing cold conversion rates to 20% and provides training sessions through her company ICECALL. Her content primarily revolves around sales techniques, cold calling tips, and sharing success stories from her clients. Henrike frequently collaborates with businesses to improve their sales processes and shares insights from her extensive experience in acquisition. She is based in the Netherlands and actively engages with her audience on LinkedIn.

Favikon Authority Score: 0000000 pts

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19. Patricia Dijkman

Patricia Dijkman is a seasoned commercial executive specializing in B2B sales and business development within the sensor technology, renewable energy, and refractory anchoring industries. Her LinkedIn presence showcases her expertise in international sales, people management, and strategic business growth. She frequently shares insights from trade shows, promotes industry-related books, and engages with her network through professional updates and event participation. Her content emphasizes innovation, sustainability, and leadership in technical B2B environments.

Favikon Authority Score: 3 001 pts

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18. Timo Eliens

Timo Eliens is the owner of SalesIO, a company specializing in B2B outbound sales strategies using LinkedIn and email outreach. He focuses on helping businesses identify their ideal customer profiles, create targeted lead lists, and execute personalized outreach campaigns. Timo frequently shares insights on LinkedIn about sales techniques, the benefits of multichannel sales, and the importance of consistent outreach. His content often includes practical tips, personal experiences, and strategies for optimizing sales processes. He emphasizes the use of automation tools and CRM integrations to streamline outreach efforts and maximize efficiency.

Favikon Authority Score: 3 079 pts

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17. Thijs Schiebroek

Thijs Schiebroek is the founder of RevLab, a company focused on helping B2B businesses generate more pipeline through AI-powered prospecting, multichannel outreach, and custom AI agents. His content revolves around sales strategies, RevOps, and the integration of AI in sales processes. He frequently shares insights on LinkedIn about improving outbound sales, leveraging technology for efficiency, and building scalable sales operations. His posts often include practical tips, personal anecdotes, and reflections on the sales industry.

Favikon Authority Score: 3 818 pts

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16. Jacob Schermers

Jacob Schermers is the founder of Sales Architects, a company focused on building high-velocity sales organizations through process optimization and automation. He specializes in integrating sales and marketing strategies for B2B companies, with a strong emphasis on practical organizational approaches. Jacob frequently shares insights on sales processes, inside sales, and the use of AI in sales through webinars, seminars, and LinkedIn posts. His content often includes practical examples, case studies, and actionable advice for sales leaders. Jacob is based in Amersfoort, Netherlands, and has worked with notable clients such as STILL, SAP Nederland, and Nedap NV.

Favikon Authority Score: 3 919 pts

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15. Pim Drupsteen

Pim Drupsteen is the Partner & Chief Commercial Officer at Prospex, a company focused on humanizing sales in the B2B sector. He emphasizes the importance of personal connections, trust, and genuine engagement in sales strategies, leveraging technology to enhance rather than replace human interaction. Pim frequently shares insights on LinkedIn about sales philosophy, personal branding, and the integration of AI in sales processes. His content often includes motivational stories, professional achievements, and practical advice for sales professionals. Pim is recognized as a top sales influencer in the Netherlands and actively engages with his audience through webinars, blog posts, and professional events.

Favikon Authority Score: 4 061 pts

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14. Bob Bogaard

Bob Bogaard is a High Performance B2B Sales Coach & Trainer specializing in stress-free success in sales. He focuses on helping sellers and entrepreneurs thrive without burnout through his Total Sales Innovation method. His content primarily covers sales strategies, LinkedIn engagement, and work-life synergy. He offers practical coaching, training, and live sessions through his TSI Academy, targeting tech sellers and B2B entrepreneurs globally.

Favikon Authority Score: 4 146 pts

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13. Daan Matthes

Daan Matthes is the Co-Founder of SecretLeads, an AI-powered sales intelligence tool designed to streamline lead generation and CRM management for B2B teams, primarily in Germany and the Netherlands. His online presence revolves around sharing insights on sales strategies, critiquing common industry practices, and promoting his SaaS product. He frequently discusses topics like AI in sales, CRM hygiene, and outbound sales techniques, often blending professional expertise with personal anecdotes, such as his passion for sake tasting. Daan also engages in fractional sales leadership roles, offering practical advice and hosting events to educate sales teams on effective tool implementation.

Favikon Authority Score: 4 333 pts

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12. Julie Hendriks

Julie Hendriks is the founder of Cloze, a company focused on sales strategy and outbound execution in complex B2B environments. She leverages her 14 years of sales experience to help businesses achieve predictable growth through structured systems rather than instinct. Cloze offers two primary services: Cloze Outbound, a managed agency for companies that prefer outsourcing their outbound function, and Cloze Advisory, which helps teams build internal sales capabilities. Julie frequently shares insights on LinkedIn about B2B sales, emphasizing the importance of relevance, trust, and human connection in sales processes. Her content often critiques common sales practices, advocating for a more personalized and systematic approach.

Favikon Authority Score: 4 510 pts

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11. Wessel Berkman

Wessel Berkman is a Sales & Marketing Expert, founder of multiple companies including DCR, SSC, Nintes, and Nedbricks, and a lecturer at Nyenrode Business University. He is also the author of a top-selling sales book on managementboek.nl and an investor. Berkman focuses on organic growth, commercial strategy, and sales management, frequently sharing insights on LinkedIn. His content revolves around economic trends, customer satisfaction, sales strategies, and leadership development. He actively promotes educational events, workshops, and conferences, positioning himself as an educator and thought leader in the field of sales and business development.

Favikon Authority Score: 4 621 pts

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10. Hans Goossens

Hans Goossens, known as SalesOpa, is a seasoned sales trainer with over 45 years of experience in sales and nearly 25 years as an independent entrepreneur. He specializes in practical, result-oriented sales training and coaching, focusing on real-world applications rather than theoretical models. Hans is a franchisee of Kenneth Smit, offering tailored training programs that align with participants' needs. He emphasizes learning by doing, using real-life scenarios to enhance sales skills. Hans also organizes sales events, such as the Sales Event at HAN University, and shares insights through podcasts and social media. His approach is no-nonsense, aiming to provide immediate, actionable results for his clients.

Favikon Authority Score: 4 687 pts

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9. Pim Roelofsen

Pim Roelofsen is the Chief Revenue Officer (CRO) at MEDDICC, a company focused on helping go-to-market (GTM) professionals and teams unlock their full potential through the MEDDPICC framework. MEDDPICC serves as a common language for sales, encompassing value, stakeholders, and process. Pim frequently shares insights on LinkedIn, covering topics such as sales strategies, MEDDPICC implementation, and GTM optimization. He co-hosts 'The Med Men Show,' a podcast discussing MEDDPICC-related topics, and is involved in organizing events like MEDDICON. His content often includes educational posts, product announcements, and behind-the-scenes updates from MEDDICC's studio.

Favikon Authority Score: 4 794 pts

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8. Natasja Bax

Natasja Bax is the President of Great Demo! EMEA, specializing in improving demo conversion rates for SaaS companies with deals ranging from €200K to €2M. With over 20 years of experience, she has worked with 200+ companies across Europe, helping sales teams increase win rates, reduce sales cycles, and double deal sizes. Natasja focuses on training teams to create clarity, build confidence, and align buying committees during demos. Her methodology, proven through the analysis of 3M+ demos by Gong, emphasizes outcome-focused demos that drive decisions. She frequently shares insights and strategies on LinkedIn, targeting SaaS sales leaders and solution consultants.

Favikon Authority Score: 4 863 pts

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7. Bram van Roosmalen

Bram van Roosmalen is a highly energetic sales trainer based in the Netherlands, specializing in sales training for companies and sales professionals, as well as business coaching for independent entrepreneurs. He is the author of the book 'Sales vol Energie: Nee heb je, ja ga je krijgen.' With over 25 years of experience in sales, Bram helps sales professionals, teams, and entrepreneurs elevate their performance through his unique POWER approach. His training focuses on the synergy between mindset and sales, incorporating essential factors like nutrition, exercise, and self-confidence. Bram's practical and personalized training sessions aim to strengthen sales roles and improve performance, whether for beginners or experienced sales leaders.

Favikon Authority Score: 4 879 pts

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6. Richard Schenzel

Richard Schenzel is the Managing Director at Atscale, specializing in helping B2B SaaS companies transition from inbound to outbound sales strategies. He advises founders, CEOs, and revenue leaders on building scalable outbound motions, defining ideal customer profiles (ICPs), and aligning marketing, sales, and customer success teams. His content focuses on practical frameworks for sales execution, team management, and revenue growth, often drawing from his experience working with over 15 SaaS companies. Schenzel frequently shares insights on LinkedIn, covering topics like sales methodologies, pipeline management, and leadership development. He actively participates in industry events like Slush and SaaS Summit Benelux, and has been recognized as one of the Top 20 Sales Influencers in the Netherlands.

Favikon Authority Score: 5 021 pts

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5. David Wilkins

David Wilkins is the founder of SDR Leaders of USA, APAC & EMEA, a global community of over 13,000 Sales Development Representatives (SDR) leaders, RevOps leaders, and GTM operators. He focuses on elevating the role of SDR leaders through masterclasses, playbook sessions, and in-person meetups. With a background in high-growth SaaS environments like Snowflake and Infoblox, David has extensive experience in building scalable sales development engines. He regularly shares insights on sales strategies, leadership, and community building across platforms like LinkedIn, TikTok, and YouTube. David also organizes events such as Funnel 26, a conference for second-line SDR leaders, and actively engages with his community to foster collaboration and professional growth.

Favikon Authority Score: 5 027 pts

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4. Hanneke Vogels

Hanneke Vogels is a Sales Tech Strategist and Managing Partner at Stryfes, specializing in building scalable sales systems for B2B organizations. She is an author, speaker, and consultant, focusing on integrating people, processes, and technology to optimize sales operations. Hanneke actively shares insights on sales technology through LinkedIn and has authored the book 'Sales Tech,' a comprehensive guide on automating and optimizing the sales funnel. She frequently speaks across Europe about the future of sales, emphasizing the synergy between data, automation, and human connection. Her content often includes practical advice on CRM tools, AI applications in sales, and strategies for improving sales efficiency.

Favikon Authority Score: 5 029 pts

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3. Rutger Katz

Rutger Katz is a Fractional VP of RevOps specializing in scaling B2B SaaS companies from €20M to €100M ARR. He focuses on transforming scattered data and forecast theater into a streamlined revenue engine within 90 days, without requiring reorgs, new tools, or hiring a full-time VP RevOps. Rutger’s expertise includes revenue architecture, pipeline optimization, and implementing systems that improve win rates, NRR, and operational efficiency. He frequently shares insights on LinkedIn, hosts workshops, and collaborates on events like 'Scale Up with HubSpot.' Rutger also speaks on topics such as neurodivergence in leadership and scaling to €100M ARR.

Favikon Authority Score: 5 288 pts

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2. Harro Willemsen

Harro Willemsen is a senior sales trainer, author, and founder of 3to1, specializing in tailor-made training programs, workshops, keynotes, and coaching in sales, communication, management, and AI for sales. With over 20 years of experience, he has trained and coached thousands of professionals across Europe. Harro is the author of several books, including 'The Par5 Method' and 'AI for Sales,' and runs a YouTube channel dedicated to sales content. He focuses on helping sales professionals, business developers, and subject-matter experts develop effective commercial behavior and optimize sales processes. His content spans sales methodologies, AI applications in sales, and thought leadership in the sales profession.

Favikon Authority Score: 5 575 pts

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1. Koen Stam

Koen Stam is a GTM operator specializing in scaling B2B SaaS companies, particularly in the European market. He focuses on Go-To-Market strategies, sales process optimization, and building high-performing teams. Koen shares insights on LinkedIn about GTM tactics, AI integration, and leadership development. He frequently discusses his work at Personio, where he helps scale international markets, and his involvement with Pavilion, a community for revenue leaders. His content often includes practical advice on sales, marketing, and customer success, emphasizing the importance of structured systems and cross-functional collaboration.

Favikon Authority Score: 6 598 pts

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