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Here’s the list of the Top 20 Workplace Well-being Influencers in Brazil in 2025:
20. Helio Machado
Helio Machado is a CEO, speaker, professor, and consultant with over 15 years of experience in enhancing organizational climate and productivity through mental health initiatives. His content focuses on emotional intelligence, psychological safety, and humanization in the workplace, advocating for a supportive work environment. He actively engages in discussions about leadership, talent retention, and the importance of soft skills in professional settings.
Favikon Authority Score: 6 245 pts
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19. Daniela Diniz
Daniela Diniz is a seasoned journalist and author with over 25 years of experience in human resources and workplace management. As the Director of Content and Institutional Relations at Great Place to Work, she specializes in workplace trends and employee engagement. Daniela has authored books on leadership and workplace history, and she frequently speaks at events, sharing insights on the evolution of work relationships. Her content focuses on promoting trust and flexibility in the workplace, advocating for a people-centered approach in organizational strategies.
Favikon Authority Score: 6 627 pts
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18. Renata Rivetti
Renata Rivetti is a Chief Happiness Officer and corporate consultant specializing in human sustainability and workplace happiness. With a background in business administration and positive psychology, she focuses on transforming organizational culture to enhance employee engagement and well-being. As a TEDx speaker and columnist for Fast Company Brasil, she advocates for innovative work models like the four-day workweek. Her initiatives aim to create healthier work environments, emphasizing the importance of psychological safety and positive leadership.
Favikon Authority Score: 7 265 pts
17. Fabio Arruda
Fabio Arruda is an executive manager in health, safety, and environment (SSMA) at Grupo Mateus, with over 20 years of experience in management and education. He holds a doctorate in administration and has authored multiple books on safety and management practices. His social media presence focuses on promoting workplace safety, risk management, and cultural transformation within organizations. He actively engages in discussions about mental health in the workplace and advocates for proactive safety measures.
Favikon Authority Score: 7 275 pts
16. Cassio Pelego
Male Brazilian content creator Cassio Pelego from Caxias do Sul, BR. Creates humor centered on professions and workplace life, with reels and videos about metalúrgico work, interviews, benefits, and office dynamics. Cross‑platform presence on Instagram, TikTok, and YouTube features short, witty sketches that lampoon industry quirks and career anecdotes, with partnerships for divulgação and brand collaborations.
Favikon Authority Score: 7 403 pts
15. Bruno Carlos de Souza
Bruno Carlos de Souza is the founder and CEO of SOUZAMAAS, with a strong presence on LinkedIn, where he shares insights on career development, recruitment, and professional growth. He emphasizes the importance of networking and personal connections in career advancement. His posts often highlight job opportunities within his company and encourage engagement from his audience. He is also a professor and consultant, focusing on human resources and management.
Favikon Authority Score: 7 450 pts
14. Vinicius Kitahara
Vinicius Kitahara is dedicated to promoting Corporate Happiness, helping companies develop a culture that values employee well-being. His content focuses on the principles of positive psychology, habit formation, and the importance of identity in achieving personal and organizational goals. He actively engages with various organizations, including Heineken and Deloitte, to spread the message of happiness in the workplace. His posts often highlight interviews, workshops, and initiatives aimed at fostering a happier work environment.
Favikon Authority Score: 7 451 pts
13. Gilka Ferreira
Gilka Ferreira is a prominent HR influencer and mentor with a focus on personal branding, self-development, and sustainability. With over 58 million followers on LinkedIn, she shares insights on image consulting, behavior, and personal growth. Her content emphasizes the importance of self-knowledge, emotional intelligence, and responsible consumption. She advocates for inclusivity in fashion and promotes sustainable practices in the industry. Gilka's expertise is rooted in psychology and neuroscience, enhancing her approach to personal and professional development.
Favikon Authority Score: 7 630 pts
12. Jessica Meneses
Jessica Meneses is a Brazilian content creator known for her humorous take on corporate life and HR topics. With a strong presence on TikTok and Instagram, she engages her audience with relatable content about work culture, job interviews, and the challenges of being an employee. Her posts often blend humor with insights into the corporate world, making her a go-to figure for those navigating the complexities of work life in Brazil.
Favikon Authority Score: 7 701 pts
11. Edson De Paula
Edson De Paula is a seasoned speaker, professor, and author specializing in leadership, communication, engagement, and organizational culture. With over 30 years of corporate and academic experience, he integrates practical and academic knowledge to transform corporate realities. He emphasizes empathetic leadership and effective communication, utilizing tools like Nonviolent Communication (NVC) to foster team integration and motivation. Edson is committed to promoting a more humanized work environment and is open to collaborations that align with this vision.
Favikon Authority Score: 7 865 pts
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10. Dado Schneider
Dado Schneider is a prominent speaker and author specializing in Generation Z, intergenerational cooperation, and the future of work. With a PhD in Communication, he shares insights on adapting to workplace changes and the evolving dynamics between generations. His social media presence emphasizes the importance of understanding new behaviors and trends, particularly among younger professionals. Dado's work includes consulting for major brands and teaching at various universities, making him a key figure in discussions about modern work culture.
Favikon Authority Score: 8 040 pts
9. Caio Barroso
Caio Barroso is a corporate consultant and content creator focused on workplace culture, leadership, and human resources. He shares insights through humor and memes, addressing real-life corporate experiences. His content spans various platforms, emphasizing the importance of communication, employee well-being, and innovative workplace practices. As a founder of 'Lá Na Firma', he engages a community interested in career development and workplace dynamics, often reflecting on generational shifts in work expectations.
Favikon Authority Score: 8 126 pts
8. Fernanda Mattos
Fernanda Mattos is a Brazilian content creator focused on human behavior, emotional intelligence, and corporate life. She hosts the podcast 'Sem Filtro com Fernanda Mattos,' where she discusses sensitive topics and shares valuable career insights with humor and authenticity. Her Instagram features a mix of personal anecdotes, humor, and professional advice, engaging her audience with relatable content and a light-hearted approach to serious subjects.
Favikon Authority Score: 8 205 pts
7. Bigode Funeleiro
Bigode Funeleiro is a humorous content creator based in Itajaí, Brazil, focusing on workplace humor, particularly in the mechanics and workshop environment. His posts often depict relatable scenarios in the workplace, using humor to engage his audience. He collaborates with brands related to tools and mechanics, showcasing products in a light-hearted manner. His content is primarily shared on TikTok and Instagram, where he has garnered significant engagement through funny anecdotes and relatable work experiences.
Favikon Authority Score: 8 299 pts
6. Lucas Santos
Lucas Santos is a humorous content creator based in São Paulo, Brazil, known for his relatable posts about work life and everyday challenges. His Instagram features comedic takes on office dynamics, stress, and the ups and downs of daily routines, often engaging his audience with lighthearted memes and relatable anecdotes. With a strong following, he effectively connects with his audience through humor and shared experiences.
Favikon Authority Score: 8 307 pts
5. Edson Souza
Brazilian medical intern sharing day-to-day hospital life, teaching moments, and lighthearted medical humor on Instagram. Docs-to-be and healthcare enthusiasts follow for behind-the-scenes intern experiences, team dynamics, and practical tips, with partnership inquiries via direct message.
Favikon Authority Score: 8 334 pts
4. Karina Minoda
Karina Minoda is a Brazilian influencer who shares a mix of lifestyle content, humor, and personal stories on Instagram. She engages her audience with relatable posts about family, food, and everyday experiences, often infused with a light-hearted tone. Karina also highlights her professional journey and community-building efforts, showcasing her growth and connection with followers. Her content reflects a blend of personal anecdotes and cultural references, appealing to a diverse audience interested in lifestyle and humor.
Favikon Authority Score: 8 356 pts
3. Rick Azevedo
Rick Azevedo, vereador no Rio de Janeiro e fundador do Movimento VAT, lidera a defesa dos trabalhadores contra a escala 6x1 e pela justiça tributária. Ativo nas redes (Instagram, TikTok, Twitter), ele mobiliza milhares com petições, protestos e ação legislativa, unindo base popular e atuação pública para cobrar mudanças institucionais.
Favikon Authority Score: 8 693 pts
2. Rafael Aragão
Rafael Aragão is a Brazilian comedian and former factory worker with 17 years of experience in the industry. He specializes in workplace safety and is a recognized speaker at SIPAT events across Brazil. His social media presence features humorous content, engaging with audiences through relatable posts and promoting his shows. He collaborates with brands like KTO and has a strong focus on entertainment, particularly in the comedy sector, appealing to a wide audience interested in humor and industry insights.
Favikon Authority Score: 8 858 pts
1. Juninho Xucreza
Juninho Xucreza is a Brazilian TikTok creator known for humorous content centered around workplace experiences and the CLT (Consolidação das Leis do Trabalho) labor laws. His posts often depict relatable scenarios for employees, showcasing the dynamics of work life with a comedic twist. With a significant following, he engages audiences through viral trends and relatable humor, making him a prominent figure in the Brazilian social media landscape.
Favikon Authority Score: 8 955 pts
Also See 👀
🏆 TOP 20 COMMUNICATION EXPERTS IN BRAZIL IN 2025
🏆 TOP 200 WORKPLACE WELL-BEING INFLUENCERS IN BRAZIL
HOW DOES FAVIKON RANK INFLUENCERS?
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