Which social media app is best for your influencer campaign? A collab on Instagram, a partnership on YouTube, a co-creation on TikTok... The best social networks that are hosting partnerships with influencers 😎
Today each social network has its own set of codes, its own audience and its own way of working. You have to learn their characteristics before you venture into them, otherwise you risk completely missing your targeting!
But then how do you choose from this flock of media platforms? In this article, we will see the main social networks that are hosting marketing partnerships with influencers. Choose the one that best suits your target audience and your pocket! 🤗
Oh Instagram, a network we don't present anymore! Second most used network in the world and with a commitment of 5 times more important than Facebook, no wonder Instagram is THE platform for partnerships.
The technique of choice to win subscribers and likes, it remains giveways. You win a lot of gifts through the influencer's account with a contest where participation is free. In terms of visibility you can't do better!
The video content platform is devilishly effective when it comes to partnerships! People watch more than 1 billion hours of video on YouTube every day. A study conducted by Google even proved that Youtube's ROI was even higher than that of TV ads! With many video game Youtubers, the platform has a very strong community.
However, video referencing is currently less efficient than text referencing.
Sponsoring a video means allowing the youtuber to access more resources for the quality of his video. Some will be able to put you forward in a very original way. This so-called unbreakable phone shell brand has allowed many French youtubeurs to create original concepts for their videos. The video below: "If you break this Iphone 11, you get one free": the goal is to show the resistance of these shells.
With more than 2.5 billion active users per month, Facebook is the 2nd most visited site after Google.
In general, companies don't invest in Snapchat because they think it's a platform just for teens. However, teens make up a large part of the audience (45%), and it is important to keep in mind that these users are getting older: there are now many adults on the platform.
Offering an influencer to test a product on snapchat is a very common practice that works! The snapshot nature of the platform shows a honest and therefore less "scripted" aspect: great for your credibility! (with a little promo code, it's always a pleasure!)
While the application was already popular, Tiktok really exploded its number of users in 2020 and became one of the most downloaded applications. The platform can thank Covid for bringing more and more people to look for new ways to stay connected to the rest of the world on their phones.
The application is quite young, there are still some drawbacks such as the impossibility to display links.
As the platform is very music-oriented, tiktok trends are picked up a lot and work very well. A creative challenge will then be welcomed on TikTok!
With 15 million members per day, the Twitch platform is booming!
Mentioning a gift and making one of the viewers win it is a technique that works well on Twitch lives. If well orchestrated, the partnership can have a very good spin-off. We could mention the UberEat X Ninja partnership: the Ninja streamer had to earn a discount to offer to its subscribers by doing a maximum of kill on its game before its UberEat order arrives.
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