Who is Aaliyah Mendes?

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Aaliyah Mendes: Advocating Health & Empowerment with Purposeful Digital Influence

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Based in Canada, Aaliyah Mendes has carved out a unique voice in the health and lifestyle space. Her content often reflects real experiences, from emotional well-being to menstrual health, helping normalize conversations many still find difficult. Unlike influencers chasing trends, Aaliyah consistently centers her mission: empowering women and building dialogue around bodily autonomy.

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She’s tagged and collaborated with brands like Natural Cycles, EME Studios, and EWG Management—not for aesthetic alignment, but shared values. Her influence is anchored in cause-driven storytelling, and her followers respond to her willingness to be open, especially in wellness narratives often sanitized on social media.

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Whether she’s posting videos about hormone health, running a half marathon, or candid tweets about craving chocolate, Aaliyah’s content remains true to herself. That authenticity is exactly what resonates with her young, primarily female audience across platforms.

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She’s not trying to be everything for everyone—her focus is sharp. That’s why her community isn’t just engaged—it’s loyal. For brands that prioritize mission as much as metrics, Aaliyah Mendes is a standout partner.

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An Influencer Active on Social Media

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Aaliyah Mendes maintains a multi-platform presence with strong engagement on TikTok and Twitter, an impressive Instagram following, and consistent YouTube updates focused on wellness and personal growth.

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Aaliyah Mendes' Social Media Strategy Analysis

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Instagram: Reflecting Wellness Through Soft-Spoken Storytelling

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Aaliyah’s Instagram content blends lifestyle aesthetics with intentional health messaging. Her posts often show serene settings, like a car filled with herbs or natural light selfies, reflecting her grounded approach to self-care. Instead of overproduced visuals, she opts for intimate, snapshot-style imagery that aligns with her theme of personal wellness. Her low posting frequency (2/month) underscores her deliberate, slow content pace, adding to her authentic tone.

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She rarely uses text-heavy captions, preferring emojis or cryptic phrases that let the image speak—such as “it’s only 🌕!!!” or “i do be scurrying home to mi blankie!!!.” These reinforce her quirky, emotionally honest brand voice without overwhelming her audience. She integrates menstrual health into Reels but avoids preachiness, using casual conversations or collaborations with friends to spread awareness. Despite low engagement (0.01%), her visual identity is consistent and unmistakably personal.

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While her aesthetic leans minimalist, the subtext of her posts centers on reclaiming bodily awareness and emotional presence. Each post is a soft call to wellness that bypasses influencer clichés. She posts at 10 PM., once a week, likely targeting a mid-morning audience attuned to health-focused routines or mental resets.

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Her presence is best viewed not through virality but through narrative continuity—followers return not for trends, but for calm, cyclical reminders of self-awareness. Aaliyah’s Instagram strategy is less about gaining fast attention and more about cultivating long-term trust in wellness advocacy.

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• Username: @aaliyahmendes
• Influence Score: 62.1/100
• Followers: 719.4K
• Activity: 2 posts/month
• Engagement Rate: 0.01%
• Growth: 0%
• Average Engagement: 102
• Posting Habits: Once a week at 10 PM EST

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TikTok: Vulnerability and Body Literacy Through Lo-Fi Vlogs

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Aaliyah’s TikTok is where her personality expands into movement and voice. Videos often show her mid-sentence, unfiltered, or walking through routines like “rearranging my mattress” or talking about syncing her cycle with natural rhythms. These aren’t structured skits or edited productions—they feel like diary entries, shot with minimal cuts and occasional playful filters.

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Her content centers on themes of body literacy and healing. In one video, she thanks viewers for “hugging her” through a personal reset, while another addresses syncing her movement with her menstrual cycle. Unlike creators who rely on lip-syncs or challenges, Aaliyah uses first-person narrative to teach her audience to listen to their bodies.

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Engagement is relatively strong here—3.61% rate and an average of 4.4K likes per post—despite only 0.3 videos/week. The slower upload rate contrasts with typical TikTok creators but fits her intentional tone. Her videos don’t need to go viral—they serve as ritual touchpoints for a community that values reflection over reaction.

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She typically posts at 3 PM a surprisingly strategic time likely aimed at a North American late-night or international health-conscious audience scrolling during quiet hours. Her TikTok presence is built on consistency of message, not volume of output.

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• Username: @aaliyahmendess
• Influence Score: 77.5/100
• Followers: 120.8K
• Activity: 0.3 videos/week
• Engagement Rate: 3.61%
• Growth: 0%
• Average Engagement: 4.4K
• Posting Habits: Once a month at 3 PM EST

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X (formerly Twitter): Humor, Honesty, and Micro-Moments

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Aaliyah’s Twitter account (@aaliyahmendess) is where her humor and candidness flourish. She tweets at a low pace (0.6 tweets/week) but curates odd, relatable one-liners like “i like the way home depot smells” or “the rate at which i consume hu chocolate should be studied.” These aren’t just jokes—they subtly reinforce her brand as someone deeply attuned to her senses and cycles.

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The tweets rarely use hashtags or links, resisting trend-hopping and maintaining a tightly personal voice. With a 0.09% engagement rate, it’s her quietest platform in terms of interaction—but it’s also her most thematically whimsical. She posts late at night (11 AM.), aligning with a moodier, introspective audience scrolling for wit and comfort.

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What’s unique here is her ability to break away from “wellness” content while still reinforcing her grounded identity. She’s not selling a lifestyle; she’s illustrating it in tiny, unpolished slices of thought. Each post feels like a whispered journal entry or fleeting observation—not manufactured relatability.

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The strength of her X strategy lies in contrast. Where her Instagram is visual and soft, Twitter is text-based and oddball. That dichotomy gives her audience multiple dimensions to connect with her—especially those less responsive to visual storytelling.

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• Username: @aaliyahmendess
• Influence Score: 76.6/100
• Followers: 221.6K
• Activity: 0.6 tweets/week
• Engagement Rate: 0.09%
• Growth: 0%
• Average Engagement: 206
• Posting Habits: Once a week at 11 AM EST

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YouTube: Mind-Body Connection via Quiet Vlogs and Micro-Documentaries

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Aaliyah uses YouTube for longer-form reflection. With videos like “i ran a half marathon and graduated in 10 days” or “parents visiting, peru calling | vlog,” she constructs narratives rooted in physicality, family, and emotional transition. These aren’t polished sit-downs—they’re softly-edited life diaries that blend stillness and motion.

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Her content has a distinct rhythm: hiking montages, quiet conversations, and ambient sounds dominate the storytelling. Rather than appealing to algorithm trends, she focuses on real-life transitions—health, travel, growth. It’s not fast-paced or clickable, but deeply thematic and honest. She doesn’t post more than 3 videos/month, typically around 8 PM.—a nod to morning routines and viewers starting their day with intention.

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Though her engagement rate is 1.66%, she averages 636 likes per video, indicating that those who watch, engage meaningfully. Her topics—like menstrual balance while moving or training for a marathon—extend her advocacy from abstract ideas to lived experiences. The videos often lack heavy intros or branding, helping them feel more like personal films than influencer content.

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YouTube is where Aaliyah’s mission fully matures. It’s where empowerment becomes embodied, and personal growth becomes visible. Her strategy is built on storytelling as activism, not virality, offering a refreshing contrast to typical wellness creators.

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• Username: @aaliyahmendes
• Influence Score: 60.3/100
• Followers: 38.4K
• Activity: 3 videos/month
• Engagement Rate: 1.66%
• Growth: 0%
• Average Engagement: 636
• Posting Habits: Once a month at 8 PM EST

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Aaliyah Mendes' Social Media Influence Summary

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Aaliyah ranks in the Top 1% of TikTok creators in Canada, and the Top 13% worldwide, showing her credibility in health and lifestyle. For “Outfits & Styling,” she’s in the Top 8% in Canada and Top 7% globally—a sign her wellness advocacy also resonates with style-conscious audiences.

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Learn more about the Favikon Methodology here

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Content Strategy: Wellness, Realness, and Cycle Literacy

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Aaliyah’s strategy centers on visibility and vulnerability. She doesn’t chase trends or edit for virality. Instead, she builds consistency and calm, creating a digital space that validates women’s experiences with health, menstruation, and emotional cycles.

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Reachability & Partnerships

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Aaliyah is highly accessible for value-aligned collaborations. She posts branded content sparingly, ensuring each integration (e.g., Natural Cycles) feels authentic and earned. Her campaign ripeness score confirms she’s ready for collaborations in health and female empowerment spaces.

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She is most responsive on X and Instagram, with direct content tied to personal narrative rather than polished product pushes. For brands in wellness, she’s not a volume creator—but a voice of trust.

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Conclusion: Aaliyah Mendes—Content With Consciousness

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In an era dominated by aesthetic-first creators, Aaliyah Mendes offers something rare: mission-led influence. Her audience doesn’t just scroll—they relate. She’s building a platform that supports women emotionally, mentally, and physically, and that clarity of purpose makes her stand out in a saturated digital space.

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