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Who is Adam Nichols?
Adam Nichols is a UK-based marketing headhunter and founder of Rosslyn David, known for using LinkedIn to challenge unethical hiring practices. He shares bold, experience-driven posts that advocate for candidate respect, transparency, and better recruitment standards.



Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.
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Adam Nichols: Leading the Conversation on Candidate Respect and Hiring Ethics in Marketing Recruitment
Adam Nichols is a UK-based marketing headhunter and the founder of Rosslyn David, a firm specializing in placing top marketing talent. With a strong belief in transparency and respect in hiring practices, Adam has carved out a unique niche by openly critiquing flawed recruitment processes. His posts advocate for fair treatment of candidates, often calling out ghosting, excessive interviews, and lack of feedback. His tone is firm, direct, and widely appreciated by job seekers and hiring professionals alike.
In addition to his work as a headhunter, Adam runs The Job Hunt Academy, a resource platform aimed at helping job seekers with guidance, content, and preparation. He positions himself not only as a recruiter but also as a vocal advocate for reforming outdated recruitment norms. This dual role allows him to speak to both candidates and hiring managers with real credibility. His experience in sourcing and placing marketing talent fuels his insights on how companies can attract, retain, and engage top performers.

Adam’s content is not built on theory—it’s grounded in first-hand experience and frequent dialogue with candidates navigating tough job markets. He speaks their language while also challenging hiring leaders to do better. He has tagged brands like Ryanair Holdings, easyJet, and LinkedIn Corporation, reflecting both commercial reach and professional focus. This blend of operational know-how and ethical commentary gives his online presence a distinct voice.
His community consists largely of marketing professionals, job seekers, recruiters, and senior leaders who respect his practical tone and solutions-oriented mindset. He doesn’t shy away from unpopular truths, yet frames his content with a constructive, brand-safe style that promotes better hiring without attacking individuals. For any brand targeting UK-based professionals or aiming to improve candidate experience narratives, Adam Nichols offers a highly engaged and credible entry point.
An Influencer Active on LinkedIn

Adam Nichols focuses all of his digital influence on LinkedIn, where he creates highly engaging content around hiring ethics, job market commentary, and marketing career insights.
Adam's Social Media Strategy Analysis
LinkedIn: A Platform for Challenging Recruitment Norms

Adam Nichols uses LinkedIn as his sole and central platform, crafting content that directly addresses the shortcomings of hiring processes. His feed features blunt critiques of employer behavior—such as ghosting, excessive interview rounds, and candidate disrespect—often illustrated with real stories from job seekers. This content consistently performs well, with his posts averaging 81.1K views and 392 engagements, fueled by his sharp, experience-based tone. Unlike most recruiters, he speaks up for candidates more than employers, making him an outlier with high trust.
His writing style is direct and personal, often beginning with reflective statements or emotional hooks before making a wider commentary. One post features a heartfelt note about the guilt of balancing work and parenting—an unusual angle for a recruiter, yet one that generated hundreds of reactions and comments. These moments humanize Adam’s brand and build a deeper connection with both job seekers and hiring professionals. His ability to shift from industry critique to personal insight keeps his content engaging and relatable.

He posts consistently—every day at 3 AM EST—and maintains a strong posting rhythm of 23 posts per month, ensuring he stays at the top of professional feeds. His 0.7% engagement rate on LinkedIn is high for someone in a niche B2B space, especially given the volume of reactions and detailed discussions he sparks in the comments. His voice appeals to frustrated job seekers, active recruiters, and leaders trying to rethink outdated practices.
Adam’s authority on LinkedIn is reflected in his Influence Score of 91.7/100 and his #7 rank in Sales in the UK, placing him among the most trusted voices in the space. He doesn’t rely on reposts or generic tips—every post comes from his direct experience in the hiring trenches. Whether he’s calling out a hiring manager’s bad habits or supporting a candidate’s frustration, his content stays grounded in real-world conversations. That authenticity makes him a go-to figure in the recruitment and marketing hiring niche.
- Username: @adamnicholsrd
- Influence Score: 91.7/100
- Followers: 55.7K
- Activity: 23 posts/month
- Engagement Rate: 0.7%
- Growth: +1.8%
- Average Engagement: 392
- Posting Habits: Daily at 3 AM EST
Adam Nichols' Social Media Influence Summary

Adam holds a Favikon Influence Score of 7,706 points, placing him firmly in the Top 1% on LinkedIn UK and Top 1% in the Sales category, both domestically and worldwide. He is currently #7 in Sales in the UK and #136 globally, making him one of the highest-ranking thought leaders in recruitment-focused content. His global LinkedIn ranking of #2819 further supports his high reach in professional communities.
Learn more about the Favikon Methodology here
Content Strategy: Ethical, Conversational, and Candidate-Focused
Adam’s posts center around themes of job seeker advocacy, broken hiring systems, marketing team structures, and performance-based hiring practices. His tone is accessible and unfiltered—frequently quoting actual candidate experiences or recruiter messages. This adds realism and urgency to his commentary. He avoids recycled tips or vague professional jargon, instead offering targeted advice that often prompts real change in hiring mindsets.
Reachability and Partnerships

Adam Nichols is highly accessible for partnerships with brands focused on job seekers, recruitment reform, or marketing career development. His content regularly tags companies like Ryanair, LinkedIn, and easyJet when discussing candidate experiences—demonstrating his active brand referencing and audience relevance. He is known for replying to comments and sharing direct feedback from job seekers, making him a responsive and community-engaged creator. His posts frequently generate conversations that brands can organically join or amplify.

His campaign ripeness is strong for recruitment agencies, HR tech platforms, and coaching services looking for authentic advocacy. With an estimated post cost of $686–$838 and a daily posting routine at 3 AM EST, his reach is consistent and strategic. Brands that prioritize ethical hiring narratives or candidate experience would find strong alignment in his voice. Adam’s sharp focus on transparency in hiring makes him a compelling partner for companies willing to embrace real accountability.
Conclusion: A Bold Advocate for Candidates and a Trusted Voice in Marketing Recruitment
Adam Nichols has created one of the most engaged and authentic voices in the UK’s recruitment and marketing sectors. With daily posts calling out bad hiring habits and highlighting candidate experiences, he has built a trusted platform that balances professional insight with social accountability. For brands aiming to reach job seekers or recruiters with real impact, Adam’s influence is direct, ethical, and results-driven.
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