Who is Adriaan Dekker?

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Adriaan Dekker: Scaling Digital Campaigns with Data and Discipline

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Adriaan Dekker is a Google Ads specialist based in the Netherlands, known for his extremely high-frequency content output and hands-on industry templates. He focuses on performance marketing, helping businesses scale through ad optimization and audit strategies. His approach is grounded in campaign testing and simplified dashboards for busy digital teams. Most of his content includes tool recommendations and ad structure breakdowns drawn from his client work.

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He has worked closely with brands like ProfitMetrics.io and WordStream by LocalIQ, sharing real-time insights on cost control, ROAS benchmarks, and conversion path clarity. Unlike general marketing creators, Adriaan limits his topics to PPC execution, account health diagnostics, and Google Ads structure updates. He often posts side-by-side ad variants to compare quality scores and engagement metrics. His guidance is especially popular among B2B marketers and e-commerce consultants.

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Adriaan’s trademark is scale—both in publishing volume and knowledge distribution. With over 480 posts monthly and 489.8K average views, he is one of the most active voices on LinkedIn in the paid ads space. His engagement isn’t built on viral storytelling but rather on repetition of value-first content formats. He rarely discusses personal topics, instead focusing strictly on tools, audits, or ad performance insights.

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He complements his posts with a Google Ads newsletter followed by 78K professionals, where he compiles platform changes and practical formulas. This outlet allows him to go deeper into themes teased on LinkedIn—such as automated bidding tactics or click-to-lead tracking flows. His reach and clarity make him a trusted PPC guide for freelancers, brand teams, and agency managers across Europe.

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An Influencer Active on Social Media

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Adriaan Dekker is highly active on LinkedIn, his sole platform, where he delivers daily content to a growing audience of advertising professionals.

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Adriaan's Social Media Strategy Analysis

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LinkedIn: Ultra-High-Frequency Posting for PPC Experts

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Adriaan Dekker has built a highly targeted LinkedIn presence with 131.9K followers and a score of 90.7/100. His output is unmatched in volume—averaging 483 posts per month, with a strict publishing pattern of 16 posts daily at 3 AM EST. This frequency reflects his intent to dominate visibility within the PPC space, ensuring his content appears continuously in relevant feeds.

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Rather than storytelling or trend reactions, Adriaan focuses on educational templates, screenshot tutorials, and campaign audit formulas. His posts are usually short, image-led, and formatted to help users quickly apply learnings to their ad accounts. Tool comparisons (like bid strategy vs. ROAS targeting), click-through funnels, and conversion tracking flows are frequent topics.

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Engagement per post is modest relative to his volume, with an average of 113 engagements and a 0.09% rate. However, his posts consistently rack up views—averaging nearly 490K per month—due to sheer repetition and keyword targeting. He doesn't chase virality; instead, he positions himself as an ever-present reference point for Google Ads professionals.

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The content is intentionally repetitive in structure but updated with new variables, which serves as live documentation of platform shifts. Adriaan’s regular tagging of tools like ProfitMetrics.io (over 100 mentions) helps him anchor posts in real-use cases, building trust among specialists. His LinkedIn content isn’t community-driven—it's tactical, formatted for repeat readers who treat his posts as templates.

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• Username: @adriaan-dekker-google-ads-freelancer-rotterdam
• Influence Score: 90.7/100
• Followers: 131.9K
• Activity: 483 posts/month
• Engagement Rate: 0.09%
• Growth: +4.61%
• Average Engagement: 113
• Posting Habits: 16 times a day at 3 AM EST

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Newsletter: Google Ads Newsletter

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Adriaan Dekker’s Google Ads newsletter reaches 78,000 subscribers, making it one of the most-followed PPC-focused publications on LinkedIn. The newsletter’s format reflects Adriaan’s teaching style—concise, visually guided, and always grounded in real ad campaign data. He often includes annotated screenshots from his own campaigns to walk readers through decisions involving budget caps, audience segments, or match types. This hands-on approach positions the newsletter as a daily tool, not just industry commentary.

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Adriaan builds his newsletter topics from engagement signals on LinkedIn. Posts that receive high comment volumes or spark follow-up questions typically get reworked into newsletter features. These expanded editions introduce advanced templates or lesser-known strategies for optimizing ROAS, click-through rates, and conversion tracking. Readers benefit from context they wouldn’t get from a carousel or infographic alone.

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One of the most distinctive elements of the newsletter is its emphasis on real-time benchmarking. Adriaan frequently publishes current CPM and CPC ranges by industry, allowing readers to cross-check their metrics without needing premium analytics software. He shares Google Ads dashboard setups, naming conventions, and automated rule templates used in his consulting work. This level of transparency makes the newsletter especially valuable to agencies managing multiple client accounts.

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Sponsorship is integrated into the content through step-by-step tutorials featuring tools like ProfitMetrics.io. Instead of banner ads or standalone promotions, Adriaan inserts these tools into workflows, demonstrating their functionality in context. These integrations help boost tool adoption while maintaining reader trust. For B2B martech firms, being featured in his newsletter means immediate visibility with a qualified, conversion-minded audience.

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Adriaan Dekker's Social Media Influence Summary

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Adriaan Dekker holds a Favikon Influence Score of 8,440 points, placing him in the Top 1% of marketing creators worldwide. He ranks #10 on LinkedIn Netherlands and #2 in Marketing & Sales Netherlands. These rankings reflect his dominance in PPC content and his consistency in delivering high-frequency, data-driven insights to a specialized B2B audience.

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Learn more about the Favikon Methodology here

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Content Strategy: Data, Discipline, and Deliverables

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Adriaan Dekker’s content strategy centers on repeatable, high-clarity formats tailored for PPC professionals managing live campaigns. He uses short headlines, bullet points, and screenshots to share templates like “Top 10 Google Ads Shortcuts” or “Checklist for Responsive Search Ads.” His posts avoid personal storytelling and instead deliver tool-based insights that can be immediately applied. By reusing proven formats and updating them with new platform changes, he ensures consistent value for both long-time and new followers.

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Reachability and Partnerships

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Adriaan Dekker is highly reachable through LinkedIn, where his profile activity is consistently tracked at 483 posts per month. He maintains a strict schedule, posting 16 times daily at 3 AM EST, which maximizes algorithmic exposure. His comment section remains active, often including direct replies to questions about ad configurations, budget pacing, and optimization strategy. Brands and professionals regularly tag him for tool feedback, signaling a high response likelihood.

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His network includes frequent collaborations with PPC software platforms like ProfitMetrics.io and Cookiebot Web CMP, which he tags over 100 and 10 times respectively. These mentions are rarely passive—they're tied to walkthroughs, comparisons, or performance audits. This makes him an ideal partner for brands targeting paid ads specialists. His responsiveness is tactical, aimed at scaling PPC efficiency conversations in B2B contexts.

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Conclusion: Mastering Google Ads Through Scalable Content and Tactical Consistency

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Adriaan Dekker has carved out a high-performance niche as a Google Ads educator and content strategist. His disciplined posting habits, focus on PPC tooling, and newsletter reach make him a valuable figure for brands targeting paid ad specialists. In a crowded B2B creator space, Adriaan stands out by doing one thing extremely well: making digital ads measurable, repeatable, and actionable.

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