Who's Who on Social Media
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Who is Adrian Herzkovich?

Adrian Herzkovich is a leading executive coach specializing in leadership and business growth for professionals over 40. With 25+ years in media, tech, and entrepreneurship, he combines global expertise with practical strategies, fostering success and innovation for seasoned professionals.

December 28, 2024
Jeremy Boissinot
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Adrian Herzkovich: A Leading Voice in Executive Coaching and Leadership for Professionals Over 40

Adrian Herzkovich is a renowned executive coach and the founder of the 40+ League, a community dedicated to empowering professionals over the age of 40. With over 25 years of international corporate experience across the media, entertainment, and digital industries, Adrian has honed his ability to provide strategic insights and innovative solutions. His career journey has allowed him to work with C-level executives, business owners, and leaders, equipping him with the skills to address the challenges faced by mid-career professionals navigating change and growth.

A lifelong learner, Adrian holds two undergraduate degrees, two master’s degrees, and numerous postgraduate certifications. His dedication to education reflects his belief in the importance of evolving with industry trends and emerging technologies. Adrian spends at least two hours daily researching the latest developments in leadership, ensuring that his coaching strategies remain cutting-edge and relevant to today’s fast-paced business world.

Adrian Herzkovich at IE Business School leading a Personal Branding Masterclass for Executives, sharing strategies to build standout brands in a competitive market. (Source: @adrianherzkovich, LinkedIn, 26/04/2024)

As an entrepreneur, Adrian has successfully built and managed businesses for over eight years, showcasing his adaptability and deep understanding of organizational dynamics. His experience enables him to provide his clients with practical, actionable guidance on scaling businesses and leading teams effectively. Adrian’s coaching style is rooted in empathy and a global perspective, allowing him to connect with clients from diverse industries and cultural backgrounds.

Adrian’s mission is to inspire professionals over 40 to embrace new opportunities and maximize their potential. Through his leadership at the 40+ League, he fosters a supportive community where seasoned professionals can share experiences, learn from one another, and grow together. His dedication to empowering others has cemented his reputation as a trusted guide for those looking to thrive in their personal and professional lives.

Maximizing Influence Through Multi-Platform Engagement

Adrian Herzkovich effectively leverages LinkedIn, TikTok, Instagram, and YouTube to share his expertise, connect with professionals, and build a robust personal brand focused on leadership and business excellence.

Social Media Strategy Analysis

LinkedIn: The Primary Platform for Professional Impact

Adrian’s LinkedIn presence is at the heart of his social media strategy. With 43.5K followers, he uses this platform to connect directly with his target audience of executives and business leaders. His content is tailored to highlight his expertise in leadership, offering actionable advice, thought-provoking insights, and motivational narratives. This focus aligns perfectly with LinkedIn’s professional user base.

Adrian maintains a consistent posting schedule, sharing content twice a week at 6 PM. His posts cover a range of topics, from strategic decision-making to career pivots after 40, resonating deeply with his audience. He also leverages LinkedIn to share personal milestones and engage in meaningful conversations through comments and messages, fostering a community of like-minded professionals.

  • Username: @adrianherzkovich
  • Influence Score: 82.5/100
  • Followers: 43.5K
  • Activity: 7 posts per month
  • Engagement Rate: 0.24%
  • Growth: +0.86% (+368 followers in 30 days)
  • Average Engagement: 106
  • Posting Habits: Twice a week at 6 PM

TikTok: Engaging a Wider Audience with Creative Content

On TikTok, Adrian Herzkovich has 178.7K followers, making it his largest audience base. His content on this platform is dynamic and engaging, consisting primarily of short, impactful videos that address key challenges faced by professionals over 40. From career advice to embracing AI tools like ChatGPT, Adrian’s TikToks are relatable and actionable.

Adrian posts daily at 8 PM, optimizing for peak engagement. His TikToks often combine humor and inspiration, using trending sounds and hashtags to reach new viewers. This strategy has resulted in impressive growth, with a 1.55% increase in followers over the past month.

  • Username: @adrianherz
  • Influence Score: 82.2/100
  • Followers: 178.7K
  • Activity: 6.6 videos per week
  • Engagement Rate: 0.32%
  • Growth: +1.55% (+2.7K followers in 30 days)
  • Average Engagement: 576
  • Posting Habits: Daily at 8 PM

Instagram: Showcasing Expertise Through Reels and Stories

Adrian’s Instagram is a hub for visually engaging content, featuring a mix of professional insights, motivational reels, and snapshots from his personal life. With 26.5K followers, he uses Instagram to bridge the gap between professional and personal branding, sharing stories that resonate with his audience.

His Instagram reels perform particularly well, averaging thousands of views and hundreds of interactions per post. Posting every day at 7 PM, Adrian keeps his content fresh and relevant, ensuring that his audience stays engaged and informed.

  • Username: @adrianherz
  • Influence Score: 68.5/100
  • Followers: 26.5K
  • Activity: 13 posts per month
  • Engagement Rate: 0.39%
  • Growth: +0.45% (+119 followers in 30 days)
  • Average Engagement: 104
  • Posting Habits: Daily at 7 PM

YouTube: Educational Content for a Targeted Audience

Although Adrian’s YouTube channel has a smaller following of 3.1K, it serves as a valuable platform for in-depth educational content. His videos explore complex topics such as leadership strategies and entrepreneurial success, providing value to viewers who prefer long-form content.

Adrian’s YouTube strategy focuses on quality over quantity, with an average of two videos per month. His recent videos have demonstrated significant growth in views, reflecting an increasing interest in his content.

  • Username: @adrianherz
  • Influence Score: 21.6/100
  • Followers: 3.1K
  • Activity: 11.2 videos per month
  • Engagement Rate: 0.26%
  • Growth: +4.03% (+121 followers in 30 days)
  • Average Engagement: 8
  • Posting Habits: Twice a week at 8 AM

Newsletter: Reinvent Yourself


Adrian Herzkovich’s weekly newsletter, Reinvent Yourself, inspires professionals over 40 by showcasing success stories of CEOs, entrepreneurs, and executives who have reinvented themselves mid-career. With 13,003 subscribers, the newsletter provides actionable insights, strategies, and motivation for thriving in leadership and entrepreneurship.

Podcast Appearance: Never Stop Learning: Professional Growth and Entrepreneurship with Adrian Herzkovich


In his appearance on Dale Play al Digital with Edu Salado, Adrian Herzkovich discusses transformative techniques for professional development and entrepreneurship. He emphasizes the importance of continuous learning and adapting to change, sharing his expertise on thriving in dynamic business environments while offering practical tips for success.

Adrian's Influence Through Rankings and Authority

Adrian Herzkovich holds an impressive Favikon rank of #5 in the “Careers & Office” category in Spain, with a total of 7,978 points. This places him in the top 4% of creators in his field, showcasing his exceptional influence and authority within the management and leadership niche.

Content Strategy: Inspiring Professionals Over 40 with Actionable Leadership Insights

Adrian’s content strategy is defined by a strong focus on leadership and professional growth. Across platforms, he blends personal anecdotes with actionable advice, ensuring his content remains relatable and inspiring. He prioritizes consistency, using analytics to fine-tune his posting schedule and optimize engagement.

Adrian also demonstrates an adept use of multimedia formats, from TikTok videos to Instagram reels, to capture his audience's attention. This diversified approach ensures that his content reaches audiences with varying preferences.

Reachability and Partnerships

Adrian Herzkovich is highly approachable, with a proactive engagement style across platforms. His partnerships are categorized as normal difficulty, reflecting his accessible yet professional approach. Estimated sponsorship costs range from €3,000 to €5,000, making him an excellent choice for brands targeting leadership and professional growth sectors.

Adrian’s creator network includes collaborations with notable brands and individuals, such as LinkedIn, Zapier, and influential figures in leadership and business. His connections reflect a strong presence in the professional community, offering valuable opportunities for impactful partnerships and thought leadership initiatives.

Conclusion: Empowering Mid-Career Professionals for Growth and Success

Adrian Herzkovich exemplifies the power of targeted, authentic social media strategy. By leveraging his expertise and consistently delivering value, he has positioned himself as a thought leader and motivator for professionals over 40. His robust multi-platform presence and commitment to community building ensure his continued growth and influence in the years to come.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.