Who is Alexandra Burnier?

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Alexandra Burnier: Redefining Brazilian Fashion Content with Humor and Aesthetic Precision

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Lelê Burnier has become a household name in Brazil’s fashion creator scene, known for her comedic GRWM videos, clever styling takes, and spontaneous, offbeat commentary. She balances relatable humor with trend-conscious fashion content, offering a distinctly Brazilian point of view that resonates with her growing audience.

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Whether she’s poking fun at fashion mishaps or showcasing her favorite designer pieces, Lelê commands attention with storytelling that feels authentic and raw. She’s built a digital identity on never taking herself too seriously—even while her looks say otherwise. Her comedic edge is part of what gives her staying power in a saturated niche.

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Beyond personal content, Alexandra has collaborated with respected brands including BTG Pactual, Shopping Leblon, and Kopenhagen. These integrations are never overly curated; instead, they blend seamlessly into her existing visual style and content rhythm, maintaining her brand’s authenticity.

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Her influence is rooted in her ability to balance polish and spontaneity. With strong followings on both TikTok and Instagram, she continues to engage Brazilian fashion lovers looking for both inspiration and entertainment in equal measure.

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An Influencer Active on Social Media

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Alexandra Burnier has a combined audience of 4.2 million followers across TikTok and Instagram, holding a Favikon influence score of 9,100 points and ranking in the Top 1% across several national and global fashion categories.

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Alexandra Burnier's Social Media Strategy Analysis

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TikTok: GRWM and Fashion Chaos With Comedic Flair

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TikTok is Alexandra’s strongest platform, with over 3.2M followers and an influence score of 89.3/100. Posting daily at 7 PM, her content blends candid humor with real-time fashion dilemmas. She delivers GRWM videos that are refreshingly messy and unpredictable, featuring pasta dinners, last-minute outfit swaps, and chaotic closet tours.

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Her top-performing videos are far from pristine. A viral video from March 12, where she jokingly apologizes while eating pasta mid-dress-up, garnered 1.6M views and 307K likes. Another standout clip features a full glam look transformation in front of a towering shoe wall—proving that setting and spontaneity can drive massive engagement.

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She posts an average of 3.8 videos per week, pulling in 810.8K average views and 55.2K average engagements, with a healthy 1.73% engagement rate. Her humor-driven style gives her TikTok an edge—making it feel like a behind-the-scenes conversation with a stylish friend rather than a fashion advert.

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Alexandra’s TikTok strategy thrives because it’s real. She uses humor to demystify fashion, sharing her wardrobe wins and fails with the same candor. This relatability makes her a strong fit for youth-oriented fashion brands and content-first campaigns.

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• Username: @leleburnier
• Influence Score: 89.3/100
• Followers: 3.2M
• Activity: 3.8 videos/week
• Engagement Rate: 1.73%
• Growth: 0%
• Average Engagement: 55.2K
• Posting Habits: Daily at 7 PM EST

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Instagram: Aesthetic Curation Meets Personal Connection

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With 1M followers and an influence score of 83.6/100, Alexandra’s Instagram is a mix of well-edited fashion photography, personality-driven captions, and story-style reels. Posting daily at 8 AM, she gives followers glimpses into travel moments, beauty routines, and curated outfits with designer references.

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Her average post sees 29.9K engagements and 718.6K views, with an impressive 2.95% engagement rate. She keeps her feed visually refined—contrasting her TikTok spontaneity with more polished content like her bold Lady Gaga-inspired outfit or beachside photos from Bahia.

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Alexandra’s Instagram offers a high-fashion lens into her world, with soft lighting, posed compositions, and minimal editing. Yet her captions often include humor or quick observations that make her feel accessible—never out of reach, despite the elevated aesthetic.

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The slight drop in monthly growth (-0.67%) is offset by strong post-level performance and continued relevance in fashion conversations. Her Instagram complements TikTok by reinforcing her fashion authority while giving brands a clean, elegant visual placement.

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• Username: @leleburnier
• Influence Score: 83.6/100
• Followers: 1M
• Activity: 19 posts/month
• Engagement Rate: 2.95%
• Growth: -0.67%
• Average Engagement: 29.9K
• Posting Habits: Daily at 8 AM EST

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Alexandra Burnier's Social Media Influence Summary

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Alexandra Burnier holds a total influence score of 9,100 points, placing her in the Top 1% of TikTok creators in Brazil (#1005) and the Top 1% worldwide. She also ranks in the Top 1% of Outfits & Styling both in Brazil (#27) and globally (#315), solidifying her role as a leading style voice.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor, Honesty, and High-Impact Looks

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Alexandra Burnier’s content thrives on an unusual combination—relatable chaos and refined fashion. Her TikTok delivers humor and everyday mishaps, while Instagram showcases her aesthetic polish. Both platforms reinforce the same brand: fashionable, funny, and fearless.

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Reachability and Partnerships

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Alexandra collaborates with notable fashion and lifestyle brands, including BTG Pactual, Shopping Leblon, and Kopenhagen. These are not one-off tags—they’re part of an ecosystem of visually aligned, creatively embedded partnerships. She appears regularly in brand content clusters and maintains high visibility among Brazil’s fashion creators.

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She’s also orbiting premium labels like Prada, Fendi, and Jacquemus, and maintains close digital proximity with creators like Marco Antonio Gurgel and Silvia Braz. This places her squarely in Brazil’s high-engagement fashion influencer network.

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Conclusion: Blending Humor and High Fashion for a New Era of Brazilian Style

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Alexandra Burnier stands out in Brazil’s digital fashion landscape by seamlessly blending humor, authenticity, and high-impact style. Her content is a refreshing mix of chaotic charm and editorial flair, making her both relatable and aspirational. With a loyal following, strong brand collaborations, and a clear creative voice, she continues to shape the future of fashion content—one spontaneous GRWM at a time.

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View the AI-powered profile

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