Who is Alexis Bertholf?

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Alexis Bertholf: Making Network Engineering Cool for the Next Generation

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Alexis Bertholf is a U.S.-based technical evangelist known for spotlighting real-life fieldwork in network engineering. She’s built her reputation by documenting hardware installs, cable routing, and on-site challenges that many engineers face but few share publicly. Her mission is simple and bold: “make network engineering cool again.” She accomplishes this by blending cheerfulness with deep technical credibility in every post.

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She consistently shares behind-the-scenes looks at her work, from testing wireless signals in complex environments to showcasing the tools she uses daily. Her content stands out for its visual transparency—showing patch panels, data centers, and field notes, not stock photos or simulations. Alexis positions herself not as an outsider looking in, but as a builder actively shaping the infrastructure others rely on. That on-the-ground clarity defines her brand voice.

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Beyond technical how-tos, Alexis focuses on inclusion in IT, particularly for women and girls entering the field. She uses personal stories to address biases, burnout, and merit-based growth, offering encouragement without glossing over the industry's realities. Her audience spans students, junior engineers, and recruiters—people who benefit from honest, in-the-trenches content. Her posts have helped spark visibility campaigns around Women in STEM and Female Empowerment.

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Alexis collaborates with networking companies like Megaport and Ekahau, integrating their tools into real work scenarios. These partnerships aren’t presented as ads—they’re shown in context, whether she’s scanning floor plans or setting up wireless infrastructure. This approach earns her credibility as a field-tested user, not just a brand ambassador. Through steady visibility and relatable content, she’s helped shift perceptions of what a network engineer looks like.

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An Influencer Active on Social Media

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Alexis Bertholf is highly active across LinkedIn, Instagram, and TikTok, with occasional presence on X, creating targeted content for tech-savvy professionals and aspiring engineers.

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Alexis' Social Media Strategy Analysis

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Instagram: Behind-the-Scenes Access to Networking Life

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Alexis Bertholf uses Instagram to bring visibility to field-based networking work, often showcasing real equipment setups, hands-on tools, and deployment snapshots. With 98.6K followers, her content cuts through typical corporate tech visuals by featuring actual site visits, cable work, and personal stories in action. She shares 13 posts per month, maintaining a clean, direct visual language that resonates with both engineers and learners. Each post documents how and where she works—not just what she works on.

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Her captions often explain key technical decisions behind a visual setup or reference learnings from physical job sites. She highlights the challenges of installing wireless access points, planning infrastructure, and navigating IT field constraints—without glamorizing the job. Her posts humanize the work of infrastructure teams, something rarely shown in consumer-facing tech content. Followers know what kind of environment she operates in—no filters, no fluff.

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Alexis posts daily at 9 AM EST, suggesting she aims to reach viewers after work hours, when engagement is likely higher for her demographic. Her engagement rate stands at 0.68%, with an average of 674 interactions and 21.7K views per post. These numbers reflect a strong, consistent connection with a niche but dedicated audience. Her focus on visuals that showcase grit, effort, and precision sets her apart in a space dominated by polished aesthetics.

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She avoids generic motivational captions or reposted news. Instead, each post is crafted around specific moments of trial, success, or lesson learned. When she collaborates with brands like Megaport, she integrates tools into the context of her workflow, showing how they help—not just that they exist. This style of grounded storytelling is a defining trait of her Instagram strategy.

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• ‍Username: @digital.byte_‍
• Influence Score: 82.5/100‍
• Followers: 98.6K‍
• Activity: 13 posts/month‍
• Engagement Rate: 0.68%‍
• Growth: +1.23%‍
• Average Engagement: 674‍
• Posting Habits: Everyday at 9 AM EST

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LinkedIn: Professional Presence with Real-World Value

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Alexis Bertholf treats LinkedIn as an engineering field journal where she documents learnings, project summaries, and mindset shifts. She posts 17 times per month to her 78.9K followers, often with first-person insights and photos from IT deployments, installations, or wireless mapping sessions. Her tone balances technical know-how with encouragement, making each post informative and motivating for professionals at various levels.

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She regularly shares lessons learned from difficult days in the field—like failed installs or missed configurations—and how she resolved them. These reflections are not framed as complaints but as teachable moments, especially for younger engineers. She gives her audience a sense of the physical and mental effort that networking infrastructure work requires. This transparency builds trust and sets a high bar for authenticity.

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Her engagement rate on LinkedIn is 0.79%, with each post averaging 624 interactions and 95.4K views. She consistently posts at 8 AM EST, matching her content drop across platforms. Whether she’s highlighting a woman in tech or celebrating a successful network build, her focus remains on experience-backed storytelling. She often ties these stories back to her mission to make engineering more accessible and inclusive.

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Alexis’s LinkedIn also serves as a hub for industry conversations. She tags collaborators, reacts to field-specific news, and amplifies others in the women-in-STEM space. Her technical expertise is always front and center, but it's the way she narrates her learning process—without gatekeeping—that makes her feed compelling for engineers and brand partners alike.

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• ‍Username: @alexisbertholf‍
• Influence Score: 96.7/100‍
• Followers: 78.9K‍
• Activity: 17 posts/month‍
• Engagement Rate: 0.79%‍
• Growth: +1.53%‍
• Average Engagement: 624‍
• Posting Habits: Everyday at 8 AM EST

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TikTok: Educational Shorts with Strong Niche Appeal

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On TikTok, Alexis leans into quick, educational bursts designed to demystify networking tasks through live demonstrations. With 74.7K followers, she produces 5.3 videos per week that feature patch panel setups, gear unboxings, and real-time walkthroughs of tech workflows. Her tone remains cheerful and focused—there’s no dancing or lip-syncing, only value-packed tutorials filmed from real job sites or her tech bench.

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Her average engagement sits at 1K per video with a strong 1.39% engagement rate, underscoring how well her focused niche performs on the platform. She often records videos with no heavy editing, just first-person narration over clearly framed shots. Many of her clips are filmed in server rooms, rooftops, or industrial spaces—bringing raw, rarely-seen engineering environments to TikTok’s wider audience. That setting makes her content stand out instantly in the feed.

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The 8 AM EST posting habit extends to TikTok as well, signaling her cross-platform consistency. Viewers know when to expect new clips, and many return regularly for her “day-in-the-life” or “this tool explained” series. Her growth of +0.4% reflects stable upward movement in a saturated algorithmic space, driven by content that teaches rather than entertains. Most TikToks are under a minute but loaded with real-life insight.

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She doesn’t use trends or viral sounds—instead, she opts for straight talk. This choice makes her videos feel grounded, mature, and highly relevant to IT professionals, students, and recruiters. TikTok is where Alexis compresses her field knowledge into practical, digestible segments that make infrastructure work look both important and exciting.

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• ‍Username: @digital.byte‍
• Influence Score: 80.3/100‍
• Followers: 74.7K‍
• Activity: 5.3 videos/week‍
• Engagement Rate: 1.39%‍
• Growth: +0.4%‍
• Average Engagement: 1K‍
• Posting Habits: Everyday at 8 AM EST

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X: Minimal Use with Legacy Handle

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Alexis Bertholf maintains an inactive X account (@digitalbyte_) with 7.8K followers, but the profile has seen no recent activity in over two months. She currently posts zero tweets per week, and the platform registers no engagement or visible reach. The account exists likely for branding continuity and username reservation rather than active audience building.

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Unlike her other platforms, X hasn’t been incorporated into her daily posting rhythm. While she has grown across Instagram, LinkedIn, and TikTok, her X presence has remained flat. There’s no recorded engagement from the last 30 days, and average views and interactions are zero. The growth of just +5 followers in that period confirms her current lack of strategy for the channel.

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The handle is kept up-to-date with her brand identity but doesn’t feature in content cross-promotion or callouts. She hasn’t used the platform to comment on tech news or amplify her posts from elsewhere. In short, X is inactive and plays no meaningful role in her public engagement strategy.

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Given her strength on other platforms, this dormant status doesn’t hurt her influence. If she reactivates the account in the future, it may serve to reach broader tech commentary audiences. But for now, it’s simply a placeholder—no part of her active growth or content loop.

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• ‍Username: @digitalbyte_‍
• Influence Score: 13/100‍
• Followers: 7.8K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth: +0.06%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 4 PM EST

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Alexis Bertholf's Social Media Influence Summary

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With an overall Favikon Influence Score of 8,313 points, Alexis Bertholf ranks in the Top 1% of LinkedIn creators in the United States (#173) and the Top 4% in the High Tech & Hardware U.S. category (#87). Her international presence also places her in the Top 2% for High Tech globally (#460). These rankings reflect her ability to combine technical content with active platform strategy.

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Learn more about the Favikon Methodology here

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Content Strategy: Advocacy Through Action and Authenticity

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Alexis Bertholf focuses her content around two pillars: educational tech insights and women-in-STEM empowerment. She blends tutorial-style content with personal stories from her career, showcasing the full range of challenges and rewards in networking roles. Unlike polished influencer posts, her media often shows dusty racks, weathered cables, and real workspaces—grounding her authority in experience.

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Reachability and Partnerships

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Alexis Bertholf is highly reachable through LinkedIn and Instagram, where she posts daily and responds to comments from engineers, students, and brand peers. Her evening posting habits (8–9 AM EST) align with high engagement windows, making it easy for brands to collaborate during peak interaction hours. She regularly tags collaborators and replies to technical questions, showing responsiveness across professional and informal inquiries. Her platform consistency signals reliability to potential partners.

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She frequently integrates tools and products from partners like Megaport and Ekahau directly into her workflow content. These aren’t separate promotions but are embedded into real project documentation, offering authentic product visibility. Her audience expects practical reviews rather than generic endorsements, so brand partnerships must match her in-field expertise. With a "Very Safe" brand safety score, Alexis offers a trusted and low-risk profile for campaigns in tech education, infrastructure, and field hardware.

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Conclusion: Rise of Everyday Engineers

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Alexis Bertholf has created a standout niche in a technical field that rarely receives lifestyle-level attention. Her strength lies in making network engineering visible, achievable, and even fun. With growing influence across key tech platforms, she empowers aspiring engineers by showing what real progress looks like. Her content isn’t driven by trends—it’s driven by clarity, consistency, and mission. Brands that align with her message of inclusion, grit, and tech literacy will find a credible, trusted partner. Alexis isn’t just building networks—she’s building a generation of engineers who feel seen.

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