Who is Alexis Braun?

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Alexis Braun: Elevating Beauty Education with Consistency and Glamour

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Based in the U.S., Alexis Braun is a beauty and fashion content creator who excels at translating product knowledge into engaging tutorials. Her content is clean, informative, and approachable, designed to educate rather than merely entertain.

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She has cultivated a loyal following by working with renowned beauty brands like NARS Cosmetics, Too Faced, and Rare Beauty. Alexis frequently posts clear product rundowns, list-based beauty tips, and transformation videos that appeal to detail-oriented consumers.

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Her consistency and brand-safe style have made her a preferred collaborator for cosmetic and fashion companies. Alexis is also represented by newMARK models, indicating her crossover influence in both fashion and media.

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By staying focused on product value and tutorial precision, Alexis continues to grow her audience—particularly among English-speaking women in the U.S. seeking daily beauty inspiration and reliable recommendations.

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An Influencer Active on Social Media

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Alexis Braun maintains a focused and high-performing presence on TikTok and Instagram, where she shares tutorials, beauty lists, and brand-led looks with clarity and consistency.

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Alexis Braun's Social Media Strategy Analysis

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TikTok: Quick-Tips and Tutorial Highlights in Motion

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TikTok is Alexis Braun’s largest platform, with 962.7K followers and a strong influence score of 88.7/100. She averages 3.2 videos per week, often featuring short beauty tutorials, product demos, or aesthetic transitions.

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Her content includes step-by-step makeup applications, like her “HE specifically used” video featuring Anastasia Beverly Hills products. These videos not only highlight technique but also drive product awareness in an accessible and engaging way.

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Alexis’s audience is highly responsive to her clear formatting and structured explanations. With an engagement rate of 1.72%, she receives an average of 16.5K interactions per post and over 203K views, making her one of the most trusted beauty voices on the platform.

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She posts about three times a week, usually at 6 PM, capturing early engagement while aligning with TikTok’s trending content flow. Her uploads are tightly edited, high quality, and frequently paired with tagged products and links for conversion.

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• Username: @alexisbraunn
• Influence Score: 88.7/100
• Followers: 962.7K
• Activity: 3.2 videos/week
• Engagement Rate: 1.72%
• Growth: +0.73%
• Average Engagement: 16.5K
• Posting Habits: 3 times/week at 6 PM EST

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Instagram: Aesthetic Tutorials and Brand-Ready Presentation

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Instagram is Alexis's second core platform, where she has amassed 300.4K followers and a top-tier influence score of 89.8/100. With 16 posts per month, her Instagram content includes Reels, carousel product breakdowns, and polished outfit snapshots.

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She maintains a balance between professional-grade imagery and personable captions. Whether she’s reviewing makeup with Ariana Grande's r.e.m. beauty line or posting fashion photos from events, Alexis ensures each post aligns with her glam yet accessible tone.

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Her Instagram content performs exceptionally well, with an engagement rate of 3.79% and 264.9K average views per post—outpacing many creators in the beauty niche. She consistently tags brands and uses Instagram as a visual diary of her collaborations.

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Alexis posts daily, typically at 2 PM, optimizing for early global engagement. Her visuals are vibrant and high-resolution, making her feed a brand-friendly environment for beauty partnerships and campaign amplification.

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• Usernamen: @alexisxbraun
• Influence Score: 89.8/100
• Followers: 300.4K
• Activity: 16 posts/month
• Engagement Rate: 3.79%
• Growth: +7.49%
• Average Engagement: 11.4K
• Posting Habits: Daily at 2 PM EST

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Alexis Braun's Social Media Influence Summary

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With an overall Influence Score of 8,771 pts, Alexis Braun is among the top 1% on Instagram in the U.S., and ranks #76 among Beauty Bloggers (U.S.) and #438 worldwide. These rankings reflect her effectiveness in combining aesthetic value with practical utility.

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Learn more about the Favikon Methodology here

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Content Strategy: Structured Tutorials with High Conversion Value

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Alexis Braun’s content strategy is precise: deliver clear beauty tutorials, tag every product, and engage her audience with friendly but informative captions. She focuses on clarity, listing products and techniques while maintaining a glamorous presentation.

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Reachability and Partnerships

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Alexis is highly open to brand partnerships, as shown through her frequent collaborations with Too Faced (10 tags), NARS Cosmetics (8 tags), and Rare Beauty (7 tags). These aren't superficial mentions—her reviews are thorough and often embedded in tutorials.

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Her network includes a wide range of cosmetic and fashion labels including SKIMS, Kosas, MAKE UP FOR EVER, and Milk Makeup, showing that she spans both indie and mainstream brand tiers. This positions her well for both product launches and long-term ambassador campaigns. As part of newMARK models, she also brings modeling credibility to partnerships—offering high-end visuals and styling that elevate branded content beyond typical influencer formats.

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Conclusion: Alexis Braun – Where Beauty Instruction Meets Brand Precision

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Alexis Braun is more than a beauty content creator—she’s a tutorial-driven educator and a trusted voice in cosmetic product promotion. Her platforms are clean, consistent, and campaign-ready, offering ideal conditions for high-performing collaborations.

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