Who's Who on Social Media
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Who is Alisa Kotlyarenko?

Alisa Kotlyarenko, widely known as Alisachka, has become a prominent figure in the fashion and lifestyle space on social media. With a strong focus on TikTok, Instagram, and YouTube, Alisa captivates millions with her engaging, relatable, and visually appealing content.

December 28, 2024
Jeremy Boissinot
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Alisa Kotlyarenko: Redefining Fashion and Lifestyle Inspiration on Social Media

Alisa Kotlyarenko, also known as Alisachka, is a content creator and influencer recognized for her vibrant personality and creative approach to fashion, beauty, and lifestyle content. With a TikTok following of over 2 million, Alisa has become a prominent voice in her niche, offering a mix of styling hacks, beauty tutorials, and relatable lifestyle advice. Her engaging and approachable tone allows her to connect with a diverse audience, making her a trusted source of inspiration for her followers. Alisa’s content is designed to empower others to explore their personal style and embrace creativity.

Alisa's journey into content creation began with her passion for self-expression through fashion and beauty. She started sharing videos on TikTok, where her unique style and authenticity quickly caught the attention of viewers. Over time, she expanded her presence to Instagram, YouTube, and Twitter, building a multi-platform brand. Through her content, Alisa consistently emphasizes practicality and accessibility, offering tips that are easy for her audience to implement in their daily lives. Her growth reflects her ability to adapt and innovate in a competitive digital landscape.

Alisa Kotlyarenko: Finding Inspiration in Nature's Beauty (Source: @itzalisachka, Instagram, November 2023)

Beyond fashion and beauty, Alisa incorporates elements of lifestyle and personal growth into her content. She frequently shares glimpses of her daily routines, personal experiences, and advice for maintaining confidence and positivity. This multi-faceted approach allows her to connect with her followers on a deeper level, creating a supportive and engaged community. Alisa’s posts often highlight the importance of gratitude, showcasing her appreciation for her journey and the people who support her along the way.

Alisa's success as a content creator is fueled by her dedication to authenticity and her commitment to providing value to her audience. She has collaborated with well-known brands like Peppermayo and Halara, seamlessly integrating their products into her creative content. Her ability to maintain her personal voice while promoting partnerships has earned her the trust of her followers. As she continues to grow, Alisa remains focused on inspiring her audience and pushing creative boundaries in the world of fashion, beauty, and lifestyle.

An Influencer Active on Social Media

Alisa Kotlyarenko’s influence extends across TikTok, Instagram, YouTube, and Twitter, with Twitch being her largest and most engaging platform.

Alisa's Social Media Strategy Analysis

TikTok: The Heart of Alisa’s Influence

Alisa Kotlyarenko’s TikTok account (@itzalisachka) is the foundation of her social media presence, boasting an impressive 2 million followers. Her strategy revolves around creating relatable, engaging short-form videos that highlight fashion hacks, beauty tutorials, and lifestyle tips. By leveraging trending challenges, sounds, and viral content, Alisa ensures her videos remain fresh and resonate with TikTok’s dynamic audience. Her approachable personality and fun tone make her content both entertaining and practical.

Consistency is at the heart of Alisa’s TikTok approach. She posts 5.6 videos per week, maintaining a steady flow of content to keep her followers engaged. Her ability to identify and participate in current trends helps her content gain traction and stay relevant. With an average of 41.4K views per video and a dedicated audience, TikTok remains her strongest platform for visibility and growth. Her 0.13% engagement rate showcases her ability to consistently connect with her audience.

Collaborations with brands play a key role in her TikTok strategy. Alisa incorporates sponsored content seamlessly, ensuring it aligns with her authentic style and audience interests. This not only amplifies her influence but also solidifies her reputation as a trusted creator in the fashion and lifestyle niche. By engaging with her audience through comments and reactions, she fosters a sense of community and relatability.

Her influence score of 83.4/100 on TikTok highlights her leadership in the fashion and beauty space. TikTok remains a pivotal platform for Alisa, allowing her to showcase her creativity and reach a broad audience. By blending authenticity with creativity, she continues to build a loyal following and expand her impact.

  • Username: @itzalisachka
  • Influence Score: 83.4/100
  • Followers: 2M
  • Activity: 5.6 videos per week
  • Engagement Rate: 0.13%
  • Growth: 0% (stable)
  • Average Engagement: 2.6K
  • Posting Habits: Daily at 2 PM EST

Instagram: A Showcase of Elegance and Style

Alisa’s Instagram (@itzalisachka) serves as the perfect complement to her TikTok content, offering a more curated and aesthetic approach. With 250.9K followers, her Instagram feed is a mix of outfit inspiration, beauty tutorials, and lifestyle snapshots. This platform allows her to share high-quality visuals and creative reels that dive deeper into her personal style and creative process. Her ability to balance professionalism and relatability makes her a standout creator on Instagram.

Alisa posts consistently, averaging 11 posts per month, ensuring her audience remains engaged. Her Instagram strategy focuses on creating visually appealing content that incorporates both organic and branded material. With an average view count of 51K per post and an engagement rate of 0.73%, she effectively connects with her followers. Her content often repurposes TikTok material while adding a more polished and sophisticated touch.

Brand collaborations play a significant role on Instagram, with Alisa partnering with brands like Peppermayo and Halara. These partnerships are seamlessly integrated into her feed, maintaining her personal voice while promoting products. Her ability to authentically showcase these collaborations strengthens her credibility and encourages trust from her followers.

With an influence score of 76.8/100, Instagram remains a vital platform for Alisa’s brand. By maintaining a balance between inspiration and relatability, she continues to grow her audience and solidify her position as a leading voice in fashion and lifestyle content.

  • Username: @itzalisachka
  • Influence Score: 76.8/100
  • Followers: 250.9K
  • Activity: 11 posts per month
  • Engagement Rate: 0.73%
  • Growth: -0.99%
  • Average Engagement: 1.8K
  • Posting Habits: Daily at 2 PM EST

YouTube: Long-Form Opportunities for Growth

Alisa’s YouTube channel (@itzalisachka) has 76.4K followers, providing a space for her to explore long-form video content. Her YouTube strategy focuses on fashion hauls, detailed tutorials, and vlogs, offering her audience a deeper dive into her creative process. This platform allows her to blend entertainment and education, catering to followers who prefer more in-depth content.

Her current YouTube activity is limited, with 0.1 videos per month, leaving room for significant growth. By repurposing TikTok and Instagram content, she could increase her posting frequency while keeping her workload manageable. Tutorials, behind-the-scenes looks, and collaborations with other YouTubers could help attract new subscribers and engage her existing audience.

Brand collaborations are another opportunity on YouTube, where Alisa could create sponsored content such as product reviews and try-on videos. These longer formats allow her to provide more detailed insights, making her recommendations more valuable to her followers. YouTube’s potential for monetization also makes it an attractive platform for her long-term growth.

Though her influence score of 44.7/100 is lower than on other platforms, YouTube offers unique opportunities for expansion. By focusing on consistent, high-quality uploads, Alisa could solidify her presence in the long-form content space and further strengthen her overall brand.

  • Username: @itzalisachka
  • Influence Score: 44.7/100
  • Followers: 76.4K
  • Activity: 0.1 videos per month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: None

Twitter: A Space for Real-Time Engagement

Alisa’s Twitter account (@itzalisachkaa) is a smaller but important part of her strategy, with 2.9K followers. She uses Twitter to share real-time updates, trending topics, and links to her other content, offering her audience an informal and conversational glimpse into her personality. This platform allows her to maintain relevance while driving traffic to her primary platforms.

With an average of 5.7 tweets per week, Alisa ensures her audience stays updated on her projects and thoughts. Twitter also offers an opportunity for her to engage with her audience through replies and discussions. By joining industry conversations and using fashion-related hashtags, she can enhance her visibility within the niche.

Collaborations and shoutouts on Twitter allow Alisa to connect with brands and other creators. By using the platform to promote partnerships or upcoming events, she increases her reach and builds anticipation for her content. Alisa’s ability to remain active and responsive makes Twitter an integral part of her strategy.

Her influence score of 76.8/100 demonstrates her effectiveness in using Twitter to complement her other platforms. While not a primary focus, it serves as a valuable tool for audience engagement and extending her brand’s reach.

  • Username: @itzalisachkaa
  • Influence Score: 76.8/100
  • Followers: 2.9K
  • Activity: 5.7 tweets per week
  • Engagement Rate: 11.87%
  • Growth: 0%
  • Average Engagement: 349
  • Posting Habits: Daily at 10 AM EST

Twitch: Exploring Interactive Potential

Alisa’s Twitch channel (@itzalisachka) is a smaller but promising part of her social media presence, with 1.1K followers. Twitch provides a platform for interactive, real-time content, where Alisa has the opportunity to connect with her audience in a more personal way. Although her activity on Twitch is currently limited, it holds great potential for live content like styling sessions, Q&A streams, and behind-the-scenes looks at her creative process.

Twitch allows Alisa to diversify her content strategy by incorporating a more conversational and relaxed format. Streaming could enable her to build a deeper sense of community by directly interacting with her viewers. Through live sessions, she can offer exclusive tips, discuss trends, or even collaborate with other streamers and creators in the lifestyle and fashion niche.

Alisa could leverage Twitch as a platform to showcase authenticity and personality in a way that complements her polished content on TikTok and Instagram. By expanding her activity and streaming regularly, she can create a new avenue for follower engagement and brand collaborations. Streaming events such as live try-on hauls or makeup tutorials could attract both new viewers and existing followers.

Though her Twitch presence is currently in its early stages, it represents an exciting growth opportunity. By combining her engaging personality with the interactive nature of the platform, Alisa has the potential to expand her reach and enhance her overall brand.

  • Username: @itzalisachka
  • Followers: 1.1K
  • Activity: Currently inactive
  • Potential Content: Live styling, Q&A sessions, behind-the-scenes streams

Alisa Kotlyareko's Social Media Influence Summary

Alisa Kotlyarenko’s authority score of 8,578 points highlights her impact in the fashion and lifestyle space. Ranked in the Top 2% of Fashion Artists & Designers in the U.S., she stands out as a leader in her niche. Her TikTok dominance, paired with her strong Instagram presence, makes her a versatile and influential creator.

Content Strategy: Crafting Authenticity Through Fashion and Lifestyle Content

Alisa’s content strategy focuses on authenticity, relatability, and creativity. She uses her platforms to provide her audience with practical advice and visually stunning content, ensuring her posts are both engaging and valuable. By balancing entertainment with education, she has built a brand that resonates deeply with her followers.

Reachability and Partnerships

Alisa Kotlyarenko’s reachability is a key asset, with an estimated sponsored post cost of $1.1K, reflecting her value as a content creator in the fashion and lifestyle niche. Her consistent activity across multiple platforms ensures that she remains visible and accessible to both followers and potential brand partners. By leveraging her strong presence on TikTok and Instagram, Alisa offers brands the opportunity to connect with highly engaged audiences in an authentic and effective manner.

A major advantage of Alisa’s reachability is her ability to seamlessly integrate sponsored content into her posts. Brands like Peppermayo and Halara have partnered with her to showcase their products, benefiting from her natural and relatable presentation style. Her approach ensures that collaborations feel genuine, maintaining the trust of her audience. This authenticity makes her an ideal partner for brands looking to reach a younger, fashion-conscious demographic.

An overview of Alisa’s top influential connections across key industries. (Source: Favikon)

Alisa’s multi-platform presence also enhances her reachability, allowing her to tailor content for different audiences. Platforms like TikTok and Instagram focus on visually engaging and trend-driven content, while YouTube and Twitch offer opportunities for long-form storytelling and real-time interaction. This diversity enables her to connect with a variety of audiences, from casual viewers on TikTok to more dedicated followers on YouTube and Twitch.

Alisa’s collaborative and approachable nature makes her a reliable partner for brands in the fashion and beauty industries. Her ability to deliver consistent, high-quality content ensures that her collaborations are impactful and aligned with her partners’ goals. By balancing authenticity with creativity, Alisa has positioned herself as a trusted influencer who adds genuine value to her brand partnerships, solidifying her influence and long-term growth potential.

Conclusion: Inspiring Confidence and Style in the Digital Era

Alisa Kotlyarenko has built a dynamic and influential brand by combining creativity, authenticity, and relatability. Through her presence on TikTok, Instagram, and beyond, she continues to inspire her followers while driving meaningful engagement. Her journey reflects her dedication to growth and connection in the ever-evolving digital landscape.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.