Who is Amanda Steele?

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Amanda Steele: Building a Fashion Legacy Through Motherhood and Digital Storytelling

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Amanda Steele isn’t just a fashion influencer—she’s a designer, mother, and early digital trailblazer who has been redefining how style and personal life can coexist in today’s content landscape. Known for her brand STEELE and deeply engaged online presence, Amanda has maintained relevance for over a decade by blending fashion-forward aesthetics with transparent storytelling about motherhood and identity.

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Her strength lies not in fleeting trends but in brand-building. As the founder of STEELE, she uses her social platforms to chronicle everything from product launches to personal growth moments, especially since becoming a first-time mom. Her audience connects with her balance of ambition, femininity, and raw honesty.

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Amanda's influence is grounded in substance—she’s not just modeling outfits; she’s sharing her evolution as a businesswoman and parent. Whether it’s Coachella prep content or a behind-the-scenes video of running her brand, her fans get an inside look at the dualities of her life.

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From YouTube tutorials to TikTok hair transformations, Amanda’s multi-platform presence is intentional and cohesive. She brings consistency, clarity, and character—three pillars that explain why she still holds a strong digital footprint more than 10 years into her career.

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An Influencer Active on Social Media

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Amanda Steele commands a cross-platform presence with major audiences on Instagram and YouTube, backed by strong engagement on TikTok. She speaks primarily to English-speaking young women interested in fashion, beauty, and parenting, with each platform tailored to showcase a different aspect of her identity.

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Amanda Steele's Social Media Strategy Analysis

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Instagram Strategy: Personal Style Meets Brand Architecture

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Amanda Steele’s Instagram (@amandasteele) serves as the curated visual hub for her dual identity: designer and mother. Each post effortlessly blends fashion-forward aesthetics with candid captions, like her Coachella look jokingly captioned “Groundbreaking,” echoing her wit and cultural awareness. Her imagery ranges from editorial poses to offbeat styling, like a recent post tagged #ootd in fishnets and faux fur, referencing early Tumblr fashion culture. These choices reflect not only trend fluency but Amanda’s deep understanding of fashion history and youth nostalgia.

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What distinguishes Amanda's strategy is her consistency and tone. With an average of 9 posts per month, she’s neither overwhelming nor sporadic, offering a steady rhythm that keeps followers engaged without sacrificing quality. Her scheduling—three times a week at 7 PM—suggests a data-driven posting strategy optimized for reach. Amanda favors short, punchy captions that complement strong visuals, letting the image speak while keeping her voice intact.

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Each Instagram post often ties into her brand STEELE without being overtly promotional. Whether she’s tagging designers, makeup artists like @biancacolour, or styling herself in STEELE pieces, she subtly merges influence and product placement. Even motherhood peeks through as a soft backdrop rather than the center, ensuring her audience sees her full, nuanced identity—not just one role.

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The platform also acts as a relationship builder. Comments are frequently witty or admiring, and Amanda often reposts or tags collaborators, reinforcing her place within a tight creative network. It's not just a personal feed—it's an evolving mood board of style, influence, and intimacy.

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• Username: @amandasteele
• Influence Score: 80.4/100
• Followers: 2.6M
• Activity: 9 posts/month
• Engagement Rate: 0.17%
• Growth: -0.01%
• Average Engagement: 4.5K
• Posting Habits: 3 times/week at 7 PM EST

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YouTube Strategy: Long-Form Depth and Entrepreneurial Transparency

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Amanda’s YouTube channel (@amandasteele) is a storytelling tool that dives into parts of her life that aren’t Instagram-friendly. Unlike many influencers who use YouTube for passive hauls, Amanda creates vlogs like “Running a Clothing Brand + My Healing Era,” which combine emotional check-ins with real insight into business operations. Her content walks through her design process, life transitions, and sometimes even mental health—a rare blend of vulnerability and strategy. She treats the platform as both an archive and a communication channel.

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Each video feels personal but structured. From Coachella prep to reflections on identity, the themes are always rooted in her lived experience and tied back to her evolving roles. For example, her pink-hair transformation videos aren’t just beauty content—they’re often paired with broader personal updates. These subtle narratives give weight to the visuals, turning them into chapters rather than moments.

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Although her posting pace is slow (about one video per month), the platform remains high-value due to audience loyalty. Videos pull in 10K–16K views with hundreds of likes and comments, and more importantly, the comment section signals sustained connection. People are not just watching—they’re invested in her growth, her business, and her reflections on life.

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Amanda’s ability to maintain relevance on a platform as slow-moving as YouTube proves her influence is content-driven, not trend-dependent. Every video carries intention—whether it’s a makeup review tied to her postpartum glow-up or a raw sit-down about work-life balance.

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• Username: @amandasteele
• Influence Score: 58.4/100
• Followers: 2.6M
• Activity: 0.9 videos/month
• Engagement Rate: 0.01%
• Growth: 0%
• Average Engagement: 348
• Posting Habits: Once a year at 8 PM EST

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TikTok Strategy: Fast-Paced Humor with STEELE Brand Infusion

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On TikTok (@amanda.steele24), Amanda’s tone shifts toward playful and unfiltered. She leverages TikTok trends to amplify her personality and integrate her fashion brand, STEELE, in ways that feel organic. One video captioned “alwayssss #steelesisters” racked up over 637K views—proof that her community-focused content resonates on the app. Amanda also plays with viral sounds and visual memes, often wrapped in her own brand voice, like her humorous pink hair transformation series.

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Her activity rate on TikTok (1.4 videos/week) shows she’s selective but active. Instead of posting daily throwaways, she curates impactful content, often linked to cultural moments like Coachella. A standout example is her April 2025 video where she tags hairstylist Bianca Hillier while showcasing a vibrant look—a smart mix of shout-out and strategy. Her TikTok presence feels less polished and more spontaneous, giving fans a look at her lighter, sarcastic side.

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Brand integration here is subtle but consistent. She references STEELE not just as a product but as a lived lifestyle—what she wears, what she laughs in, and what she builds her world around. Even her interactions with siblings or friends often reflect brand energy, helping audiences associate her personal moments with her professional label.

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Engagement is impressive, with top videos pulling over 27K likes. TikTok gives Amanda the speed and relatability that complements her editorial Instagram and long-form YouTube presence. She’s not trying to look perfect—she’s aiming to connect through authenticity layered with industry know-how.

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• Username: @amanda.steele24
• Influence Score: 76.7/100
• Followers: 297.9K
• Activity: 1.4 videos/week
• Engagement Rate: 0.28%
• Growth: -0.03%
• Average Engagement: 841
• Posting Habits: Once a week at 6 PM EST

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X (formerly Twitter): Archived Legacy Rather Than Active Platform

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Amanda’s X account (@makeupbymandy24) with 742.5K followers reflects her early digital presence rather than current focus. With no activity for over a year and a very low influence score of 9.8/100, this platform isn’t part of her active content strategy.

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It remains online likely for brand consistency and historical SEO, but fans looking to engage with current content won’t find new updates here. If reactivated, it could serve for brand announcements, but as of now, it’s a dormant archive.

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• Username: @makeupbymandy24
• Influence Score: 9.8/100
• Followers: 742.5K
• Activity: 0 posts/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 11 PM EST

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Amanda Steele’s Social Media Influence Summary

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Amanda Steele currently holds an Influence Score of 3 with 8,732 points, placing her in the top 1% of U.S. fashion artists and designers. Despite modest recent growth, her authority in the fashion space remains unmatched due to longevity and brand trust.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Brand Identity with Personal Reality

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Amanda’s content stands out for its dual focus: aspirational style and real-life storytelling. She doesn’t just promote fashion—she lives it through her own label, STEELE, and then documents the business process. From Coachella collections to healing-era narratives, her posts aren’t product pushes—they’re pieces of her larger personal arc.

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Reachability and Partnerships

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Amanda is highly reachable for brand collaborations, particularly through Instagram or TikTok DMs, or via her business contact listed on her X profile (lisa@select.co). She has actively partnered with MAC Cosmetics, Urban Decay, and Vitaly, often tagging them in content or appearing in collaborative media.

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She’s most responsive to partnerships that align with her brand STEELE or her values as a young mom and designer. With a price point between $10K–$20K per post, she falls into the premium creator tier—best suited for thoughtful, long-term collaborations in fashion, parenting, and beauty.

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Conclusion: From Digital Pioneer to Fashion Powerhouse with a Personal Touch

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Amanda Steele remains a dynamic figure in the influencer space, effortlessly balancing the roles of founder, content creator, and mother. Her content is more than aesthetically appealing—it’s a narrative of growth, transformation, and business-building that spans over a decade.

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