Who is Aisha Ruperto?

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Aisha Ruperto: Serving Up Culinary Creativity with Flavor and Brightness

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Aisha Ruperto is a culinary creator based in the U.S. best known for her vibrant Instagram recipes and humorous tone. With the tagline “I cook and cry a lot,” she blends high-quality food visuals with emotional honesty, creating a distinct voice in the food content space. Her handle, @foodgotmewasted, reflects her blend of indulgent recipes and chaotic, playful captions. Whether baking cookies or sharing midnight snacks, her feed feels like a dinner party with a side of memes.

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She regularly features plated comfort food and health-focused alternatives, creating visual contrast that appeals to a broad but loyal audience. From close-up pasta reels to aesthetic snack hauls, her content uses clean visuals and upbeat edits without sacrificing relatability. Her tone is light but sharp, often making fun of her own cooking “failures” while still delivering quality outcomes. That contrast has helped her earn high engagement across both Instagram and TikTok.

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Aisha tags brands like Insomnia Cookies, OLLY Wellness, and Warner Bros. Pictures, often integrating products directly into her recipes or food-related commentary. Rather than just unboxings or static posts, she builds content around food experience — turning brand features into bite-sized stories. Her audience expects bright visuals, casual honesty, and caption humor that feels like it was written mid-snack. That niche has made her one of the fastest-rising food creators to watch.

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Beyond the visuals, Aisha’s strength lies in her content rhythm and audience intimacy. She posts Instagram reels twice weekly at 11 PM EST and TikToks daily at 6 PM EST, offering consistency without fatigue. While she hasn’t yet built a newsletter, her potential for email-based recipes or curated weekly menus is strong. With over 2.4 million followers, her food-first but personality-led content has carved out a loyal digital table—and her followers are always ready to eat.

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An Influencer Active on Social Media

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Aisha Ruperto reaches over 2.4 million followers across Instagram, TikTok, and YouTube, with the strongest engagement and activity concentrated on Instagram and TikTok.

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Aisha's Social Media Strategy Analysis

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Instagram: The Core Kitchen Table of Her Community

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Aisha’s Instagram is her visual centerpiece, with 1.8M followers and a consistent aesthetic of high-color, appetizing food content. She shares a mix of plated comfort food, wellness snacks, and dessert recipes—often with quick, looping Reels backed by trending audio. Her posting rhythm—twice a week at 11 PM EST—helps space out brand and organic content while keeping her feed fresh. Her visuals prioritize clean framing, overhead angles, and fast pacing.

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She maintains a 1.97% engagement rate, with an impressive 812.9K average views per post, confirming her content reaches well beyond her follower base. Her captions carry personality, usually a mix of chaotic humor and low-effort relatability (“I cook and cry a lot”), which helps humanize her polished visuals. A standout post tagged the New York Knicks during a courtside feature, showing her versatility beyond the kitchen. Moments like these build cultural crossover appeal.

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Instagram is also where she hosts her brand collabs with Insomnia Cookies, OLLY Wellness, and Warner Bros. Pictures, which she integrates through creative pairings like snack recipes or product-themed meals. These aren’t passive shoutouts—they’re stories built around food, with the product naturally placed in context. Her sponsored content consistently reflects her usual editing style and energy, making it harder to distinguish from her non-sponsored posts.

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The combination of personal tone, professional visuals, and food-centered campaigns has made her Instagram feed highly commercial without losing authenticity. Even her brand mentions feel like invitations to eat with her, not hard sells. This platform anchors her digital presence with a strong balance of reach, aesthetics, and relatability.

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• ‍Username: @foodgotmewasted‍
• Influence Score: 83.4/100‍
• Followers: 1.8M‍
• Activity: 8 posts/month‍
• Engagement Rate: 1.97%‍
• Growth: −0.49%‍
• Average Engagement: 35.5K‍
• Posting Habits: Twice a week at 11 PM EST

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TikTok: Playful Food Chaos and Edgy Humor

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On TikTok, Aisha brings a more unfiltered, comedic version of herself to her 633.6K followers. Her videos lean into cooking chaos, exaggerating recipe reactions, making self-deprecating jokes, and embracing the occasional fail. She posts daily at 6 PM EST, often using voiceovers or on-screen text layered with snappy edits. TikTok is her sandbox—where humor drives performance more than polish.

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Despite no recent follower growth, she sees 111.4K average views per video and 2.38% engagement, thanks to content that encourages reactions and shares. Her most engaging TikToks involve fast-paced snack reviews or absurdist commentary while cooking, like “eating this cured my trauma.” This dark, ironic humor is part of her identity on the app and resonates with her Gen Z-heavy audience.

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She uses food as a vehicle for commentary rather than instruction—rarely diving into full recipes. Her tone is bold, occasionally chaotic, and always fast-moving, which helps her stand out in a saturated food niche. She’s not afraid to go off-script or mock influencer tropes, which gives her content freshness and unpredictability.

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TikTok allows her to test content formats, react to trends, and stay culturally relevant without the visual pressure of Instagram. It’s where she keeps her community laughing and entertained, using food more as a character than a tutorial. This dual identity—chef and chaotic narrator—adds unique depth to her creator brand.

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• ‍Username: @.foodgotmewasted‍
• Influence Score: 86/100‍
• Followers: 633.6K‍
• Activity: 5.2 videos/week‍
• Engagement Rate: 2.38%‍
• Growth: 0%‍
• Average Engagement: 15.1K‍
• Posting Habits: Every day at 6 PM EST

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YouTube: A Low-Traffic Channel with Future Potential

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Aisha’s YouTube channel currently has 7K subscribers and is largely inactive, with only 0.5 videos/month and the last upload posted 13 days ago. Despite low activity, she still maintains a 1.9% engagement rate, with a modest 2.5K views per upload. Her videos here typically repackage Instagram or TikTok content, often as short vlogs or quick recipe walk-throughs.

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The channel’s editing is straightforward—minimal transitions, short intros, and handheld cooking shots—indicating early-stage development. There’s potential here, especially for long-form content like multi-recipe drops, kitchen tours, or sponsored series. However, without consistent uploads, it remains secondary in her strategy. Her tone here is more relaxed but less scripted than Instagram.

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Currently, YouTube doesn’t offer Aisha significant reach or engagement compared to her other platforms. Still, for brands seeking searchable, evergreen content, her food category gives her an advantage. A push in activity could turn the channel into a high-retention hub for food education or affiliate-based recipes.

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If she begins repurposing her TikTok content into themed playlists or episodic content, the platform could scale quickly. With her existing editing cadence and visual language, expanding YouTube is less about pivoting and more about consistency.

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• ‍Username: @foodgotmewasted‍
• Influence Score: 50.3/100‍
• Followers: 7K‍
• Activity: 0.5 videos/month‍
• Engagement Rate: 1.9%‍
• Growth: 0%‍
• Average Engagement: 134‍
• Posting Habits: Once a month at 7 PM EST

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Aisha Ruperto’s Social Media Influence Summary

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Aisha Ruperto holds a Favikon Influence Score of 8,939 points, placing her in the Top 2% of Food Bloggers in the U.S. and Top 1% worldwide. She ranks #67 in the U.S., #280 globally, and also appears in the Top 5% on TikTok U.S. with #5748. These rankings highlight her growing authority as a visual-first culinary creator across short-form platforms.

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Learn more about the Favikon Methodology here

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Content Strategy: Flavor-Packed Visuals and Snackable Humor That Keep Food Fun and Fresh

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Aisha’s strength lies in her blend of vibrant food visuals and comedic relatability. She’s not just teaching recipes—she’s telling food stories in a voice that feels like a close friend. Her Instagram content is more polished and product-friendly, while her TikToks thrive on candid commentary and light chaos. This mix gives her dual appeal across both inspiration and entertainment.

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Reachability and Partnerships

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Aisha Ruperto is highly reachable through Instagram, where she actively tags brand collaborators like Insomnia Cookies, OLLY Wellness, and Warner Bros. Pictures. These partnerships appear in recipe reels and snack-focused posts, suggesting strong performance in food and entertainment campaigns. She maintains a steady rhythm of two posts per week at 11 PM EST, making her a dependable partner for scheduled campaigns. Her caption tone—casual, funny, and food-obsessed—keeps her branded content engaging without losing authenticity.

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Her estimated post rate ranges between $7.5K–$15K, supported by consistently high views and a bright, brand-safe content style. Aisha avoids political or controversial topics, which increases her eligibility for mainstream food and wellness partnerships. Her cross-platform activity and ability to carry product integrations into recipe-driven stories add practical value for CPG, kitchenware, or wellness brands. She’s an ideal fit for campaigns that require both strong visuals and cultural relatability.

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Conclusion: Aisha Ruperto Turns Every Bite into Content Gold with Humor, Heart, and High-Impact Visuals

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Aisha Ruperto blends rich food visuals, casual humor, and authentic storytelling into a content strategy that hits both reach and relatability. With strong traction on Instagram and TikTok and growing recognition in the food influencer space, she’s a standout for brands looking to reach hungry, loyal, and highly engaged audiences. Whether she’s making cookies or poking fun at her own kitchen fails, Aisha’s feed always brings the flavor.

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