Who is Andressa Castorino?

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Andressa Castorino: Transforming Fitness and Family Content with DessaFit Devotion

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Andressa Castorino is a Brazilian fitness coach and lifestyle creator best known for merging motherhood and wellness into a singular, purpose-driven narrative. She’s the founder of DessaFit, her personal fitness brand, which isn’t just a program—it’s a reflection of her own transformation journey post-pregnancy. What sets her apart is how she documents daily routines not as achievements, but as commitments to growth. Her feed is filled with celebratory physical milestones framed through emotional wins—like rebuilding confidence after childbirth.

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Her storytelling is rooted in everyday moments: workout sessions interrupted by her toddler, honest glimpses into her marriage, or voiceovers capturing the emotional rhythm of motherhood. Unlike creators who separate their niches, Andressa blends family life and fitness into one lifestyle—fluid, real, and unpredictable. She doesn’t outsource intimacy; she builds it with every caption and every imperfectly perfect video. That duality is why her audience doesn’t just follow—they feel seen.

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With a daily posting rhythm and a late-night audience peak, Andressa’s content is carefully timed for emotional availability. Her most viral moments—like her one-year wedding anniversary post (3.2M views)—aren’t aesthetic stunts; they’re simply honest celebrations wrapped in visual sincerity. She rarely uses heavy filters or curated graphics, letting raw moments, natural lighting, and body movement be the core of her visual identity. It’s not performance; it’s presence.

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Behind the scenes, she’s a strategist. DessaFit is more than a brand—it's a movement, often introduced through quiet nudges in captions or DMs inviting followers into transformation. Her “mudança” call-to-action isn’t clickbait—it’s a community filter, designed to attract those ready for real lifestyle change. Her fitness content is emotional, her parenting content is physical, and her partnerships reflect a deeply lived-in aesthetic that never feels transactional.

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An Influencer Active on Social Media

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Andressa Castorino is active primarily on Instagram and TikTok, where she posts daily and keeps her audience engaged with motivating lifestyle content, fitness routines, and personal milestones.

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Andressa Castorino's Social Media Strategy Analysis

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Instagram: Where Fitness Meets Family Milestones

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On Instagram, Andressa has cultivated a hybrid content style that merges family-oriented storytelling with consistent wellness motivation. Whether she's celebrating her wedding anniversary on the beach or playfully training at the gym with her husband, her 969.3K followers are treated to daily reminders that health isn't just physical—it's relational too. One of her top-performing posts, a relaxed beach celebration, reached 3.2M views, powered by the authenticity of a real-life marriage milestone.

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Posting 16 times per month at 10 AM, Andressa knows when her audience is most attentive—and she shows up without fail. Her visuals are clean but unfiltered, frequently mixing professional aesthetics with raw, slice-of-life content. Her audience engagement reflects this trust, with an average engagement of 19.5K and a strong 2.01% rate. She doesn’t perform for the algorithm; she simply shows up as herself.

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Instagram is also where DessaFit—the brand—is soft-launched through her own daily practice. Branded partnerships like Prime Video Brasil or Buffet Infantil are integrated sparingly and sincerely, always embedded in moments of joy, celebration, or gratitude. These collaborations avoid being disruptive; instead, they complement the narrative she’s already telling.

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Andressa’s tone on Instagram is conversational, motivating without being preachy, and spiritual without being polarizing. Her captions are often direct calls to action, like asking followers to comment “mudança” if they want personal help—blending coaching and content into one.

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• Username: @dessacastorino
• Influence Score: 91.2/100
• Followers: 969.3K
• Activity: 16 posts/month
• Engagement Rate: 2.01%
• Growth (30 days): +1.03%
• Average Engagement: 19.5K
• Posting Habits: Daily at 10 AM EST

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TikTok: Humor, Love, and Muscle Tension Relief

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On TikTok, Andressa swaps perfect form for perfect timing—especially when it comes to humor, playfulness, and her relationship with her husband. With over 219.9K followers and an impressive 4.52% engagement rate, she uses the platform to show the lighter side of fitness and family. Videos often include cheeky interactions, playful training fails, or funny interpretations of couple dynamics. Her audience comes not just for reps—but for the relatable laughs in between.

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Andressa's upload cadence of 4.4 videos per week shows a commitment to consistency without spamming. She favors short, memeable clips that highlight everyday experiences in a family-centered home. Despite not following trending audio-heavy formats, her most successful videos (721.9K views) manage to hit emotional and comedic beats that resonate deeply with married women and moms alike.

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Her TikTok channel also serves as a magnet for new followers discovering her for the first time. It’s where her relatability shines through the strongest. While Instagram is her diary, TikTok is her sketchbook—where she experiments with humor, punchy commentary, and authentic imperfection.

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Brand collaborations are more casual here but never out of place. When a product appears, it’s always within the same world: home workouts, spa days, or family outings. This subtle form of promotion helps retain high audience trust and authenticity.

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• Username: @dessacastorino
• Influence Score: 88/100
• Followers: 219.9K
• Activity: 4.4 videos/week
• Engagement Rate: 4.52%
• Growth (30 days): +2.39%
• Average Engagement: 9.9K
• Posting Habits: Daily at 11 AM EST

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Andressa Castorino's Social Media Influence Summary

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Andressa ranks within the top 1% of motherhood influencers in Brazil, sitting at #52 in her category, and in the top 25% of Brazilian Instagram influencers. Her Favikon Influence Score of 91.2 reflects strong community trust, positive brand alignment, and consistent content safety. Her presence may be niche compared to mega-influencers, but it’s highly concentrated and emotionally resonant—making her a strong asset for long-term brand-building campaigns.

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Learn more about the Favikon Methodology here

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Content Strategy: Authenticity Over Algorithms

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What sets Andressa apart is her ability to unify fitness, marriage, and motherhood without sacrificing depth. Her storylines aren't manufactured—they evolve. One day she’s in the gym, the next she’s writing a letter to her son, and the next she’s laughing through a prank with her husband. This unpredictability, tied together with consistency, is what keeps followers emotionally engaged.

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Reachability and Partnerships

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Andressa is highly reachable for partnerships that align with health, wellness, family, and motivation. She has previously collaborated with Prime Video Brasil, Buffet Infantil, and Impaktto Festas, integrating them seamlessly into celebratory moments. Her platform is best suited for brands seeking emotionally grounded storytelling—whether in the fitness, lifestyle, or parenting verticals.

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She responds to comments, interacts via DM, and maintains a visible, consistent content rhythm. Brands looking for long-term collaboration will benefit from her loyal audience and the meaningful context in which products are placed.

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Conclusion: A Creator with Muscle and Heart

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Andressa Castorino doesn’t just build bodies—she builds belief. In herself, in others, and in what’s possible through consistency, laughter, and love. She is a clear example of what happens when content strategy is led by purpose and nurtured through presence. For followers, she’s a guide; for brands, a partner; and for the broader influencer space, a model of integrity in action.

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View the AI-powered profile

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