Who is Tainara Reis?

‍

‍

Tainara Reis: Leading Beauty With Confidence, Purpose, and Self-Love

‍

‍

Tainara Reis is a Brazilian makeup artist, YouTuber, and advocate for self-love whose content centers on helping women feel powerful in their own skin. Through tutorials, reviews, and relatable lifestyle moments, she shows that beauty isn’t about perfection—it’s about empowerment. Her signature approach includes promoting body positivity and mental well-being through candid, often humorous videos.

‍

Tainara consistently tags brands she genuinely supports, including Vizzela Cosméticos, Dailus, and Nina Makeup—brands that align with her values of inclusivity and affordability. She also uses her platform to elevate her own brand, Tata Beauty, and share content related to her personal and professional life. This hybrid of creator and entrepreneur allows her to bring a uniquely transparent voice to the influencer space.

‍

‍

Her posts often include personal reflections and affirmations, which foster a sense of closeness with her audience. Whether she’s documenting an apartment renovation or testing “cheap” makeup under R$30, she brings a distinct mix of sincerity and fun. Her captions reflect her core message: self-love isn’t a final destination—it’s a journey we build through rituals, routines, and reflection.

‍

She is deeply committed to causes like female empowerment (80%) and women in STEM (20%), making her more than a beauty expert—she’s a community builder. Tainara isn’t just influencing makeup choices—she’s influencing self-perception.

‍

‍

An Influencer Active on Social Media

‍

‍

Tainara is active across YouTube, Instagram, TikTok, and X (formerly Twitter). YouTube is her largest channel, followed by Instagram, with additional presence on TikTok through her brand and legacy engagement on X.

‍

‍

Tainara Reis' Social Media Strategy Analysis

‍

‍

YouTube Strategy: Real Reviews, Raw Emotion, and Educational Value

‍

‍

Tainara uses YouTube as a trust-building platform where product testing meets storytelling. Her videos often carry a questioning tone in the titles—like “É TUDO ISSO?”—directly addressing skepticism her viewers might feel before spending on beauty products. This framing gives her content a review-first appeal rather than just a tutorial.

‍

She doesn't glamorize her process. Whether testing cheap makeup or sharing apartment renovations, she shoots in real environments with minimal retouching, favoring transparency over studio aesthetics. It’s this unfiltered style that builds intimacy and positions her as a creator who values truth over trends.

‍

‍

Tainara regularly incorporates Portuguese slang and cultural references that resonate specifically with her Brazilian audience, making her content feel geographically and socially rooted. She’s not mimicking U.S.-based creators; she’s tailoring her messaging to a local market with shared experiences.

‍

Her posting cadence (3 videos/week) and morning upload timing (8 PM) are consistent with the habits of her millennial-skewed base, particularly women balancing morning routines with online content consumption. That predictability fosters audience loyalty and routine viewing.

‍

• Username: @reistainara
• Influence Score: 85/100
• Followers: 985K
• Activity: 13 videos/month
• Engagement Rate: 0.42%
• Growth: +0.39%
• Average Engagement: 4.1K
• Posting Habits: 3 times a week at 8 PM EST

‍

Recommended tools
‍Find TikTok Influencers
Analyze your own TikTok profile
Analyze Competitors' TikTok Profiles

‍

Instagram Strategy: Personal Evolution Told Through Beauty Aesthetics

‍

‍

Tainara’s Instagram isn’t just a portfolio—it’s a timeline of her personal and creative growth. She mixes heavily stylized makeup shots with low-effort, nostalgic selfies that show her journey from amateur to authority. This visual evolution makes her highly relatable to followers still developing their own beauty identity.

‍

Reels are her top-performing format, often centered on exaggerated techniques or product throwbacks, like applying foundation with her hands in a nod to early-2000s trends. These hyper-specific moments show she understands how memory and beauty intersect emotionally for her audience.

‍

‍

Her captions often serve as micro-monologues—unpolished, introspective, and sometimes humorous. One post detailing her early days as a makeup beginner prompted hundreds of comments from followers sharing similar stories, reinforcing a strong peer-to-peer bond in her community.

‍

By posting daily at 5 PM, she caters to early risers—especially students and working women—who start their mornings with aspirational yet accessible beauty content. It’s a subtle but effective alignment of message, mood, and moment.

‍

• Username: @reistainara
• Influence Score: 86.9/100
• Followers: 452.7K
• Activity: 15 posts/month
• Engagement Rate: 0.79%
• Growth: +1.83%
• Average Engagement: 3.6K
• Posting Habits: Every day at 5 PM EST

‍

‍

TikTok Strategy: Brand-Driven Utility Meets Everyday Drama

‍

‍

Tainara uses her TikTok, primarily via @reistainara (Tata Beauty BR), to showcase beauty challenges that mirror her followers’ actual struggles—like frizz control, lasting foundation, or gloss texture. She doesn’t frame them as miracles, but as product performance tests with an everyday tone.

‍

Unlike her polished Instagram content, TikTok videos are faster, looser, and often filmed handheld, mimicking FaceTime conversations. This brings a layer of immediacy and honesty—especially when she reacts dramatically to product results in real time.

‍

‍

What sets her apart here is repetition and resolution: she shows results over time (e.g., “7 dias sem chapinha”), not just instant transformations. This evidence-based strategy builds product credibility and reassures viewers they’re not being sold a dream—just a tool that works.

‍

Her choice to post daily at 2 PM isn’t arbitrary; it capitalizes on Brazil’s late-night TikTok culture, especially among Gen Z. Many of her videos rack up high views within hours, indicating strong algorithmic favorability for her content format and energy.

‍

• Username: @reistainara
• Influence Score: 84.5/100
• Followers: 376.6K
• Activity: 7 videos/week
• Engagement Rate: 0.48%
• Growth: +0.85%
• Average Engagement: 1.8K
• Posting Habits: Every day at 2 PM EST

‍

‍

X (Twitter) Strategy: Inactive, But Quietly Poised for Depth

‍

‍

Tainara’s X account remains largely inactive, with no tweets in the past two months. However, her bio—“Se tudo passa, talvez você passe por aqui”—hints at a poetic sensibility that could make Twitter a powerful storytelling outlet if reactivated with purpose.

‍

She hasn’t leveraged this space for beauty commentary, industry takes, or real-time brand reactions—tools other creators use to solidify thought leadership. That absence, while currently a missed opportunity, also means untapped potential for deeper connection beyond aesthetics.

‍

• ‍Username: @reistainara
• ‍Influence Score: 7.2/100
• ‍Followers: 1.5K
• ‍Activity: 0 tweets/week
• ‍Engagement Rate: 0%
• ‍Growth: -0.18%
• ‍Average Engagement: 0
• ‍Posting Habits: Once a year at 7 AM EST

‍

‍

Tainara Reis' Social Media Influence Summary

‍

‍

Tainara holds an impressive Influence Score of 8,688 pts, putting her in the Top 1% of Makeup Creators in Brazil (#84) and Top 2% of Instagram influencers in Brazil (#4665). Her worldwide makeup ranking sits at #1087, reflecting competitive global reach despite primarily targeting Portuguese-speaking audiences.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Clarity, Confidence, and Empowerment

‍

Tainara’s content strategy is focused, disciplined, and driven by authenticity. She doesn’t follow trends blindly—she filters them through her brand voice. From evaluating R$30 products to explaining application methods in simple terms, her posts always emphasize usability and self-confidence. Her visuals are expressive but never intimidating, making her tutorials welcoming and her reviews trustworthy.

‍

‍

Reachability and Partnerships

‍

‍

Tainara is brand-ready and highly collaborative, especially with brands that emphasize affordability, diversity, and Brazilian consumers. She has tagged Vizzela six times, Dailus four times, and Nina Makeup three times, all while maintaining content alignment with her core values.

‍

‍

She also frequently promotes her brand Tata Beauty, showing that she understands both sides of the creator-brand dynamic. With a rate between $10K and $20K/post, her pricing reflects both her influence and the lasting value she brings to campaigns.

‍

‍

Conclusion: Tainara Reis Is Beauty With Backbone

‍

Tainara Reis isn’t selling makeup—she’s selling confidence, one post at a time. Her strong visuals, unwavering messaging, and platform-specific strategies make her one of Brazil’s most respected beauty creators. But what truly sets her apart is her emotional intelligence—her ability to connect beauty with purpose, and glam with growth.

‍

View the AI-powered profile

‍

Also See 👀
‍DANIELLE DIZ - COMPLETE SOCIAL MEDIA ANALYSIS‍BRUNA AYRA - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE