Who is Ann-Murray Brown?

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Ann-Murray Brown: Driving Social Change Through Strategic Learning and Inclusion

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Ann-Murray Brown is a Jamaica-born facilitator and the founder of the Monitoring & Evaluation Academy, where she trains professionals on MEL systems through a gender and inclusion lens. She operates primarily from the Netherlands, reaching audiences across Europe, Asia, and the Caribbean. Her academy is known for breaking down complex evaluation practices into accessible learning paths. She frequently incorporates global development frameworks into her curriculum.

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Before launching her academy, Ann spent over 15 years advising nonprofits, multilaterals, and government bodies on how to integrate equity into MEL design. Her fieldwork spans projects on gender-based violence prevention, inclusion policy, and intersectional monitoring strategies. She is frequently invited to speak on the ethics of data collection in vulnerable communities. Her methodology centers lived experience, especially when training social impact professionals.

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Her digital content stands out for its specificity—highlighting mistakes in real MEL reporting and offering corrections grounded in practice. She often contrasts traditional evaluation methods with gender-transformative approaches, drawing sharp lines between inclusion and tokenism. Her posts are concise but layered, making her a sought-after voice in evaluation reform. Ann uses case-based learning to guide both junior and senior professionals.

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Outside of social media, Ann manages a fast-growing newsletter with over 41,000 followers and regularly runs workshops for development agencies. She has collaborated with the United States Institute of Peace and other field-based networks. Her work remains aligned with organizations prioritizing feminist evaluation, systemic change, and results-based management. She balances technical rigor with advocacy, making her presence both practical and values-driven.

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An Influencer Active on Social Media

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Ann-Murray Brown focuses her online influence on LinkedIn, where she reaches over 98K professionals interested in monitoring, evaluation, and inclusion.

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Ann-Murray's Social Media Strategy Analysis

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LinkedIn: Elevating Evaluation and Inclusion on a Global Scale

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Ann’s LinkedIn activity is exceptionally high, averaging 48 posts per month, with a sharp focus on gender-responsive MEL (Monitoring, Evaluation, and Learning). She uses text-heavy formats and infographics that highlight technical gaps in evaluation methods, especially in social impact work. Many of her posts begin with a strong quote or controversial prompt to draw engagement. She intentionally writes in a tone that blends technical depth with policy critique.

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Her strategy centers around positioning herself as a facilitator and system thinker. Posts frequently share behind-the-scenes frameworks she uses in workshops, including sample logframes, monitoring matrices, or feedback loops. She tags known practitioners, donor agencies, and field experts to generate ecosystem-level visibility. She also initiates comment discussions around terms like “theory of change” misuse or intersectionality gaps.

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She avoids superficial metrics and instead builds value by identifying where existing MEL tools fail marginalized communities. Her content highlights barriers in common evaluation practices—such as excluding unpaid labor or gender-blind indicators. These posts resonate most with consultants and program evaluators in nonprofits, UN agencies, and NGOs. Her audience includes both senior-level M&E officers and emerging evaluators.

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Despite a relatively low engagement rate of 0.13%, her growth is rapid—up 4.63% in the last 30 days with 4.3K new followers. Her reach continues to expand due to reposts from social justice leaders and evaluation networks. With an Influence Score of 88.4/100 and over 98.6K followers, LinkedIn remains her most authoritative platform. She posts consistently 4 times a day, typically at 12 PM EST  to target international time zones.

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• ‍Username: @annmurraybrown‍
• Influence Score: 88.4/100‍
• Followers: 98.6K‍
• Activity: 48 posts/month‍
• Engagement Rate: 0.13%‍
• Growth: +4.63%‍
• Average Engagement: 126‍
• Posting Habits: 4 times a day at 12 PM EST

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Newsletter: Monitoring and Evaluation Tips

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Ann-Murray Brown’s Substack newsletter, Monitoring and Evaluation Tips, reaches over 41.5K followers and serves as a core part of her public-facing work. Unlike her short LinkedIn posts, the newsletter allows her to explore in-depth themes across gender-responsive evaluation, power dynamics in data collection, and the politics of impact reporting. She frequently shares anonymized field scenarios and case-based analysis pulled from facilitation work across Jamaica, Europe, and Southeast Asia. These references ground her writing in real-world practitioner insight rather than academic abstraction.

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She is particularly known for breaking down niche M&E topics such as outcome harvesting, evaluation ethics, and capacity strengthening within donor-funded programs. Many of her editions tackle blind spots in MEL systems—like tokenistic gender indicators or flawed baseline assumptions. Readers often cite her breakdowns of logframe misuse and her checklists for participatory monitoring as practical resources they apply immediately. Her content is especially valued by professionals designing impact strategies for social change organizations.

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Ann’s writing stands out for its clarity and applied focus. She often includes evaluation tools, downloadable matrices, and annotated examples from donor reports. Unlike newsletters that recycle white papers, she synthesizes frameworks into digestible learning moments. Her edition on “Ethics Without Assumptions” was widely shared across UN practitioner groups, becoming a reference point for inclusive evaluation protocols.

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She uses the newsletter to explore topics that don’t translate well into carousel slides or social snippets, such as intersectional power mapping or audit biases in data sourcing. Occasionally, she invites guest contributors with regional or technical depth, but the editorial voice remains hers. Her publishing rhythm is consistent—usually weekly—and her content archives are referenced across M&E communities online. This sustained, high-quality publication reinforces her positioning as one of the most actionable voices in gender-informed evaluation.

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Ann-Murray Brown's Social Media Influence Summary

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Ann-Murray Brown holds an Favikon Influence Score of 7,946 points, placing her in the Top 1% on LinkedIn Netherlands and Top 3% in Inclusion & Social Impact Netherlands. She ranks #27 on LinkedIn Netherlands and #9 in her category, reflecting her authority in gender, inclusion, and MEL-focused content. These rankings confirm her rising influence among professionals seeking impact-driven solutions.

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Learn more about the Favikon Methodology here

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Content Strategy: Clear, Practical, and Inclusive

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Ann’s content strategy is built around professional learning and strategic inclusivity. She keeps her tone professional but personal—never promotional. Her visuals are minimal, often using text-forward carousels or conference-style headshots. Despite a lower engagement rate due to niche targeting, she maintains a steady pipeline of comments, shares, and DMs from nonprofit professionals and consultants. She also consistently tags field-relevant organizations, such as the United States Institute of Peace, and amplifies the voices of practitioners in global development. Her writing stands out due to its clarity and practical relevance, particularly in areas that are otherwise highly technical, like MEL theory.

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Reachability and Partnerships

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Ann-Murray Brown is highly reachable through her LinkedIn presence, where she posts multiple times daily and replies selectively to comments and messages. She maintains professional visibility by tagging institutions like the United States Institute of Peace and collaborating with sector leaders in gender equality and MEL. Her network includes established names like Dr. Dupe Burgess and Esther Patrick, indicating high trust and professional access. Brands aiming to partner with her should approach through relevant M&E or inclusion-focused initiatives.

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She regularly accepts sponsored content and partnerships aligned with gender equity, social justice, and monitoring systems. She shows a strong preference for educational formats such as webinars, training partnerships, and curated toolkits. Her responsiveness is highest when proposals reflect values-driven work rooted in practice, not just branding. This makes her ideal for nonprofit alliances, MEL consulting networks, and global evaluation initiatives.

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Conclusion: Shaping the Future of MEL with Equity and Clarity

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Ann-Murray Brown continues to lead impactful conversations on inclusive evaluation with a sharp focus on real-world solutions. Her newsletter, LinkedIn strategy, and educational content set her apart as a trusted voice for organizations that prioritize learning and justice.

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