Who is Ariana Lee Bonfiglio?

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Ariana Lee Bonfiglio: Slime, Seasons, and Storytelling for a Gen Z Audience

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Ariana Lee Bonfiglio is a 25-year-old lifestyle and DIY content creator from the United States. She is best known for her fun, approachable TikTok videos featuring slime making, seasonal holiday themes, and personal announcements. Her audience connects with her playful personality, vibrant visuals, and authenticity, particularly when she shares real moments from her life such as pregnancy milestones and unboxings.

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In addition to content creation, Ariana runs a small slime business that she actively promotes, reflecting her entrepreneurial spirit. She often collaborates with brands like Slime Community and Fidget Toys Plus, weaving sponsored content naturally into her lifestyle posts. This business-minded approach sets her apart from creators who focus purely on content without an external venture.

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Ariana also nurtures a tight-knit community of fans and family creators, appearing frequently in videos with her partner Eythan Hervey and other creators like Analeese. Her family-first storytelling appeals to young audiences and brands in the relationships and lifestyle verticals. This extended network boosts her visibility through collaborative posts and shared audiences.

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Despite her focus on casual, light-hearted themes, Ariana has built an impressive reputation, consistently ranking in the top 1% for video entertainment in the U.S. Her content, though simple in format, is highly optimized for engagement and relatability, helping her maintain relevance and consistency with her Gen Z followers.

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An Influencer Active on Social Media

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Ariana Lee Bonfiglio combines 12M TikTok followers, 837.5K Instagram followers, and 157K YouTube subscribers, ranking in the top 1% for U.S. video entertainment.

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Ariana Lee Bonfiglio's Social Media Strategy Analysis

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TikTok Strategy: Creative Life Moments and Consistent Connection

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Ariana’s TikTok is her dominant platform, where she posts consistently and has built a loyal audience of over 12 million. Her videos focus on creative DIY slime, holiday decoration ideas, and personal moments such as pregnancy reveals. These posts feel both intimate and playful, allowing viewers to connect with her lifestyle in a casual, upbeat way. She excels at turning everyday milestones into shareable, visually appealing short-form content.

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Her posting frequency—around 3.4 videos per week—is optimized for visibility without oversaturation. She schedules uploads for late mornings, which matches peak engagement periods for her Gen Z audience. Ariana’s tone remains relaxed yet celebratory, with high emoji usage and music trends that match the emotion of her message. She thrives during seasonal cycles, posting themed content for holidays that boosts reach.

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TikTok videos like her gender reveal and Sonny Angel unboxing consistently generate high impressions and engagement. These posts mix humor with authenticity, which performs especially well with younger viewers. Despite her scale, Ariana keeps the content feel personal by involving her partner and referencing real-life events. This builds parasocial bonds that convert into likes, comments, and reposts.

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Ariana’s TikTok growth has plateaued at 0%, but she retains high average engagement (76.6K) and weekly activity. Her strategy relies on emotional storytelling and trend-savvy posting rather than pure virality. She positions herself more as a lifestyle figure than a niche DIY expert, which broadens her audience base. Overall, her TikTok remains a cornerstone of her influence and brand potential.

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• ‍Username: @arianalee99‍
• Influence Score: 87.9 / 100‍‍
• ‍Followers: 12M‍
• Activity: 3.4 videos/week‍
• Engagement Rate: 0.64%‍‍
• ‍Growth: 0% (stable)‍
• Average Engagement: 76.6K‍
• Posting Habits: 3x/week at 11 PM EST

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Instagram Strategy: Milestones, Aesthetic Posts, and High Impact

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Instagram acts as Ariana’s platform for milestone storytelling and curated lifestyle visuals. Though she only posts about once per month, each upload is deeply personal and designed to resonate. A recent pregnancy reveal photo, for instance, gathered over 35K likes and hundreds of comments. Her visuals reflect a soft, floral, and romantic aesthetic that aligns well with life events.

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Despite low activity, her engagement rate on Instagram is an impressive 4.28%, with a monthly follower growth of +0.65%. This suggests that followers remain invested even with infrequent content. Ariana’s photo quality and caption style are consistent with lifestyle influencers who rely more on presence than volume. She also shares promotional content subtly, tagging slime brands in an organic manner.

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Her profile feels like a digital scrapbook—used for key updates rather than daily uploads. This infrequency contributes to a sense of exclusivity, as each post feels significant. Ariana’s audience seems to respond positively to this rhythm, as her average engagement is nearly 36K per post. The account is optimized for partnerships in the parenting, lifestyle, and seasonal gifting niches.

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Posting habits reveal that she uploads early in the morning, likely scheduled in advance for optimal reach. Her Instagram fits best as a brand collaboration space, where sponsored content can coexist with authentic storytelling. It’s a highly brand-safe environment—bright, casual, and non-controversial. For brands wanting to tap into emotionally resonant campaigns, this platform offers high-quality ROI.

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• ‍Username: @ariana_lee99‍
• Influence Score: 89.2 / 100‍‍
• ‍Followers: 837.5K‍
• Activity: 1 post/month‍
• Engagement Rate: 4.28%‍‍
• ‍Growth: +0.65%‍
• Average Engagement: 35.9K‍
• Posting Habits: Weekly at 3 PM EST

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YouTube Strategy: Dormant But Branded Presence

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Ariana’s YouTube channel has 157K subscribers, but activity has been dormant for the past three months. While she has 231 videos uploaded, her recent growth and engagement are stagnant—0% engagement rate and 0 average views. Her influence score on YouTube is significantly lower (23.4/100), suggesting that this platform is no longer a key pillar of her strategy.

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Despite this, the channel retains value as a branded landing page, listing her Instagram, TikTok, and Snapchat handles. The banner and bio reinforce her identity and cross-promotion efforts. However, without new uploads or engagement, YouTube represents an untapped opportunity if she chooses to diversify again.

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• ‍Username: @ArianaLee‍‍
• ‍Influence Score: 23.4 / 100‍
• Followers: 157K‍
• Activity: Inactive‍
• Engagement Rate: 0%‍
• Growth: +2.74% (passive)‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 8 PM EST

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Ariana Lee Bonfiglio's Social Media Influence Summary

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Ariana ranks in the Top 1% for video entertainment creators in both the U.S. (#398) and globally (#2159). On Instagram, she places in the Top 1% in the U.S. (#4048) and is within the Top 25% worldwide. These rankings reflect her strong positioning among casual lifestyle influencers who successfully blend creativity, relatability, and community connection.

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Learn more about the Favikon Methodology here

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Content Strategy: From Slime to Storytelling

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Ariana’s strategy combines DIY creativity with emotional storytelling. Her content style is categorized as casual, bright, and safe, resonating with young audiences and brand categories like holiday decor, toys, and family wellness. She avoids political content entirely and favors seasonal and life-based themes.

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Reachability & Partnerships

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Ariana is a highly reachable creator for sponsored content and product reviews. She has previously partnered with Slime Community and Fidget Toys Plus, and is well-suited for brands in the DIY, lifestyle, toys, and seasonal gift sectors. Her clear brand safety rating, non-political stance, and family-friendly approach make her a low-risk, high-impact partner.

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With a support network that includes creators like Analeese, Geno Bonfiglio, and Eythan Hervey, she also benefits from organic reach amplification through network engagement. Ariana is likely to accept gifted products and sponsorships that align with her current brand identity and content tone.

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Conclusion: Crafting Influence Through Creativity and Connection

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Ariana Lee Bonfiglio blends entrepreneurship, creativity, and relatability in a content strategy that feels personal and performative. With top rankings in the U.S. for video entertainment and strong cross-platform engagement, she remains a reliable figure for brands targeting Gen Z and young families. Her ability to balance authenticity with consistency—and her natural fit for seasonal and DIY themes—makes her a creator to watch and collaborate with in 2025.

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