Who is Barbara Coins?

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Barbara Coins: Empowering Moms with Haircare and Style Through Creativity and Connection

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Barbara Coins is a US-based hair content creator and mom of four, known for her playful and nostalgic approach to hairstyling. Posting under the username @perfectlyeccentric, she specializes in creating accessible, creative hairstyles that resonate with women balancing beauty, motherhood, and self-expression. Her upbeat personality and clarity in explaining hair hacks have helped her carve out a niche where tutorials meet real life. Barbara’s bio, “Girl mama x4 💖💖💖💖,” isn’t just a tagline—it sets the tone for the authentic, family-rooted narrative behind her content.

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Her videos often feature intricate hair techniques with a throwback twist—like 90s bangs, buns, and clips—offering a modern take on nostalgic styles. These looks are never overly stylized; instead, Barbara ensures they’re doable for busy moms and working women. That relatability is what has driven her popularity—her followers trust that if she’s doing it, they can too. Her content doesn’t just inspire beauty routines, it fits seamlessly into the daily lives of her viewers.

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Barbara also infuses her personality into everything she posts. From interacting with follower comments to sharing anecdotes about her children, she weaves personal context into beauty content without losing clarity. That balance allows her audience to connect emotionally without feeling like they’re watching a lifestyle vlog. Her clear value proposition? High-quality hair content created by someone who understands the pace and challenges of motherhood.

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Beyond tutorials, Barbara’s content has evolved to highlight brand collaborations that remain true to her niche. With partnerships including TYMO Beauty and Popilush, she carefully selects brands that match her ethos and aesthetic. Her ability to maintain integrity while monetizing her platform shows she’s not just an influencer—she’s a creator with a clear sense of purpose.

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An Influencer Active on Social Media

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Barbara Coins reaches over 3.1 million followers across TikTok and Instagram, sharing family-rooted, retro-inspired hair content tailored to women and mothers.

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Barbara Coins' Social Media Strategy Analysis

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TikTok Strategy: Reviving Nostalgia with Practical Hair Tutorials

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Barbara Coins’ TikTok, under the handle @perfectlyeccentric, is her most powerful platform, with a dedicated audience of 2 million followers. Her content stands out for its creative take on 90s-inspired hairstyles, including butterfly clips, big buns, and face-framing braids. Each tutorial is rooted in accessibility, often requiring minimal tools or time—catering directly to busy moms like herself. Her followers don’t just watch—they replicate, making her TikTok a direct driver of action and community engagement.

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Her most viral video, reaching over 5.7 million views, wasn’t a flashy trend but a relatable hairstyle hack—showcasing how to secure curls without heat. That emphasis on practicality over perfection is her niche strength. She films in natural lighting, often in a home environment, reinforcing her message that beauty doesn’t need to feel distant or out of reach. Her replies to comments frequently spark new content ideas, such as her entire 90s hairstyle series initiated by a follower request.

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Barbara posts an average of four videos per week, maintaining a consistent 10AM upload time. This rhythm suits her audience—predominantly mothers who consume content later in the evening. Her average view count (498K) and engagement (7.5K) show that while she may not flood the platform with content, what she does share performs with staying power. Each video is structured, often starting with a short intro or comment hook, followed by the step-by-step process and final reveal.

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Her engagement rate of 0.38% may seem modest, but considering her high follower base and volume of views, it reflects a loyal, action-taking community. Barbara doesn’t rely on trending sounds or gimmicks—her content is rooted in clarity, creativity, and usefulness. The consistency of her visual branding and tone of voice gives her TikTok a cohesive identity, strengthening recognition and deepening trust with her viewers.

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• Username: @perfectlyeccentric
• Influence Score: 86.8 / 100
• Followers: 2M
• Activity: 4 videos / week
• Engagement Rate: 0.38%
• Growth: 0%
• Average Engagement: 7.5K
• Posting Habits: Daily at 10 AM EST

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Instagram Strategy: A Calmer Space for Styling Recaps and Relatable Fashion

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On Instagram, Barbara Coins (@perfectlyeccentric) offers a curated yet casual extension of her TikTok presence. With 1.1 million followers, her feed focuses on hair tutorial reels, fashion pairings, and relatable captions that reflect her life as a mom of four. She uses Instagram to dive deeper into content she’s introduced on TikTok, often presenting the “final look” or a more detailed recap of a hairstyle. This visual cohesion builds a layered narrative across platforms.

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Her most engaging Reels often feature seasonal looks or mood-specific hairstyles—for example, her heatless summer styles or cozy fall waves. These videos are intimate in setting, usually filmed at home in natural lighting, giving them a raw, approachable feel. While she doesn’t engage heavily in carousel posts or stories, her Reel frequency (13 posts/month) sustains her presence with consistency. Barbara also uses Instagram to tag brands like TYMO Beauty and FullShineHairOfficial in ways that feel embedded in her daily routine.

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Barbara’s engagement rate on Instagram sits at 0.08%, but her top Reels still reach over 90K views, reflecting strong reach relative to effort. Her followers interact through meaningful comments—often other moms complimenting or sharing their own experiences. This comment-driven dialogue strengthens her Instagram not as a broadcast channel, but as a community space. Even when not promoting products, her posts add value through tutorial clarity and visual repetition.

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Where TikTok is more reactive and fast-paced, Barbara’s Instagram serves as a visual portfolio. She doesn’t chase trends here—instead, she consolidates her identity. Each post reinforces her position as a hairstylist for women who want simplicity without sacrificing beauty. The tone remains light but confident, with Barbara rarely over-explaining or over-styling—letting the hairstyles speak for themselves in a format that feels real and repeatable.

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• Username: @perfectlyeccentric
• Influence Score: 83.9 / 100
• Followers: 1.1M
• Activity: 13 posts / month
• Engagement Rate: 0.08%
• Growth: +0.02%
• Average Engagement: 957
• Posting Habits: Daily at 9 AM EST

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Barbara CoinsSocial Media Influence Summary

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Barbara Coins has achieved top-tier visibility in the haircare influencer space. She ranks in the top 1% both in the United States (#34) and worldwide (#108) under the hair care category. On TikTok, she ranks in the top 4% in the US (#5216) and top 3% globally (#32,379)—placing her among the most influential creators in her niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Functional Glamour with a Personal Touch

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Barbara Coins’ content strategy is rooted in clarity, consistency, and creative flair. Each piece of content is designed to be replicable by her audience—particularly women and moms who want to look polished without sacrificing time or energy. Her recurring focus on 90s-inspired styles adds nostalgia, while her direct addressing of audience questions makes her content feel personal and responsive.

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Reachability & Partnerships

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Barbara is highly approachable for brand partnerships, especially those focused on women, moms, and haircare. She’s already worked with TYMO Beauty and Popilush, and her frequent use of tags and product mentions shows she understands how to integrate brand messaging naturally.

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Her audience trusts her product demonstrations because they’re usually shown mid-routine, not in standalone promotions. That authenticity makes her ideal for sponsored content that needs to feel lived-in rather than staged. With a proven ability to deliver consistent, visually clear content, Barbara Coins is a reliable partner for long-term brand alignment.

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Conclusion: Blending Real Life and Real Beauty with Heart and Hairpins

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Barbara Coins has crafted a space where motherhood and beauty meet without compromise. Her content isn’t just inspiring—it’s doable. Through a clearly defined personal brand and deep understanding of her audience’s needs, Barbara has become one of the most valuable voices in the haircare and lifestyle content space. Whether it’s reviving a 90s trend or testing a new hair tool, she brings both style and sincerity to everything she posts—making her not just an influencer, but a trusted companion in everyday beauty.

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