Who is Bethany Kajtar?

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Bethany aka @bethanykajtar: Elevating Fashion Content with GRWM Charisma and Relatable Style

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Bethany is a UK-based fashion and lifestyle creator recognized for her high-frequency GRWM (Get Ready With Me) videos tailored around real-life events like house parties, shopping days, and prom nights. Her content thrives on relatability, offering a candid look into outfit choices, makeup routines, and personal style decisions. Rather than staging overly polished content, Bethany films in everyday settings, enhancing the sense of authenticity her audience appreciates. This real-world context allows her followers to see her as both a fashion guide and a peer.

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What sets Bethany apart is her consistent focus on self-confidence as a fashion message. Her posts often reflect not just the clothes she wears, but how they make her feel, reinforcing the empowering theme of dressing for yourself. Her styling leans into trendy, accessible fashion—often from popular brands like Fashion Nova and White Fox Boutique—blending mainstream appeal with personal flair. Beth’s outfits are never random; they’re part of a narrative tied to her day, mood, or event.

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She maintains an exceptionally active posting rhythm, particularly on TikTok, where she uploads an average of 4 videos daily at 5 PM. This disciplined consistency has helped her reach over 1.1 million followers and maintain strong engagement across content formats. Her early posting times and regular upload cadence suggest a strategic understanding of audience behavior and platform algorithm timing.

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Bethany’s partnerships reflect her status as a go-to creator in UK fashion circles. Her collaborations span both global fashion brands and boutique UK labels, and she even runs her own personal brand, “Trending Fashion.” Whether promoting a prom dress from Red Carpet Ready or styling a casual look for a brunch date, she integrates brand messaging naturally into her content. This makes her not only an influencer but also a trusted style communicator for Gen Z.

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An Influencer Active on Social Media

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Bethany maintains a dominant presence on TikTok and Instagram, where her fashion-centered content sees high engagement. YouTube remains inactive and secondary.

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Bethany Kajtar's Social Media Strategy Analysis

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TikTok Strategy: GRWM as a Daily Ritual

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Bethany’s TikTok strategy centers around GRWM videos filmed consistently at 5 AM, reflecting both her discipline and intent to hit the algorithm’s peak hours. Each video is event-based—whether she's prepping for a house party or recapping a night out, there's always a narrative tied to her outfits. She doesn’t rely on trends or viral sounds; instead, she builds familiarity by making herself the main character of every scenario. Her frequent use of hashtags like #grwm and #partydebrief ties her identity closely to fashion-centered storytelling.

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Her camera setup is usually static, often placed in bedrooms or personal spaces, reinforcing the intimacy of her content. There’s little to no overproduction—her authenticity lies in how real the filming environment feels, often with minimal editing beyond cuts. She maintains a consistent tone across posts: upbeat, fast-paced, and slightly chatty, which resonates well with TikTok’s fast-scrolling audience. This unfiltered delivery has helped her build a genuine connection with viewers who come for both the outfits and the person behind them.

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Engagement-wise, she thrives not through high follower growth (which has plateaued recently), but through consistent reactions, comments, and views per post. Her average TikTok video garners over 176.6K views and 25.2K engagements, despite a 0% growth rate. Her followers are invested not just in her style, but in the recurring lifestyle themes—post-party recaps, festival outfit planning, and relatable dress dilemmas. This stable engagement shows that her audience values her content rhythm and personality more than novelty.

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She also leverages video comments effectively, often responding with follow-up videos or outfit tags, boosting discoverability. Even her lower-performing videos retain decent traction because her audience is habituated to her format. Rather than changing themes to chase views, she keeps the structure consistent—familiar intro shots, real-time makeup application, outfit reveals—creating a signature content loop. It’s this routine-based viewing habit that anchors her TikTok strategy.

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• Username: @bethanykajtar
• Influence Score: 87.8/100
• Followers: 1.1M
• Activity: 28.4 videos/week
• Engagement Rate: 2.3%
• Growth (30 days): 0%
• Average Engagement: 25.2K
• Posting Habits: 4 times a day at 5 PM EST

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Instagram Strategy: Visual Glam with Personal Highlights

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Bethany’s Instagram content leans into polished aesthetics while maintaining a strong sense of personality. Unlike her raw TikTok videos, her IG posts are usually high-quality stills featuring complete looks in photogenic settings like hotel rooms, restaurant patios, and carefully composed interiors. She often appears mid-laugh or striking confident poses, reinforcing her message of self-assured styling. Each photo captures a moment—be it a date night, event attendance, or casual lunch—anchored in outfit presentation.

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She uses Instagram to showcase glamorized versions of the moments she documents on TikTok. Her posts include outfit tags and captions that reflect gratitude, personal excitement, or brief references to collaborations—like her Sabrina Carpenter x Steve Madden post. Engagement is driven by visual allure and brand alignment, not heavy captioning or storytelling. This balance lets her show her elevated style taste without needing to explain every detail.

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With a posting frequency of around 18 posts per month, she ensures the feed stays active without becoming repetitive. The color palette across her grid is warm and bright, with frequent use of natural light and soft tones. These visual consistencies help establish a recognizable feed aesthetic, which is crucial for both audience retention and brand appeal. The outfits are coordinated but not costume-like—always styled with intention and context.

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Bethany's Instagram engagement rate is an impressive 6.88%, significantly above average for her size. Posts routinely cross the 300K mark in reach, especially when tied to recognizable brands or major events. This makes her IG particularly powerful for campaigns aiming at product visibility through aspirational imagery. She doesn't just post to look good—she posts to tell a curated version of a real moment, making her highly effective in mid-tier visual storytelling.

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• Username: @bethanykajtar
• Influence Score: 84.5/100
• Followers: 102K
• Activity: 18 posts/month
• Engagement Rate: 6.88%
• Growth (30 days): 0%
• Average Engagement: 7K
• Posting Habits: Every day at 2 PM EST

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YouTube Strategy: Minimal Activity, Low Relevance

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Bethany’s YouTube presence is practically dormant, with her last activity dating back over four months. Her channel, titled “Beth 🎀 (fp),” explicitly states that it’s a fan page and not run by Bethany herself. This is further supported by the absence of personalized content, a stagnant engagement rate of 0%, and only 1.8K subscribers. The platform appears disconnected from her current content strategy and has minimal impact on her digital influence.

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Despite having 43 videos posted historically, there is no sign of active content management, branding, or new uploads. The channel lacks banners, video consistency, or brand partnerships—indicating it was either abandoned early or never officially part of her personal media plan. Even Beth’s own Instagram bio makes no reference to a YouTube channel, signaling its irrelevance in her ecosystem.

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• Username: @Bethanyfp
• Influence Score: 7.6/100
• Followers: 1.8K
• Activity: 0.1 video/month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Bethany Kajtar's Social Media Influence Summary

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Bethany ranks in the Top 1% for Outfits & Styling in the UK and the Top 4% on TikTok UK overall, solidifying her as a leading fashion voice in her niche.

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Content Strategy: Personal, Event-Based, and Relatable

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Bethany’s content thrives on relatability. Unlike many fashion creators who opt for editorial shoots or stylized lookbooks, her content mimics real-life experiences—parties, brunches, daily errands—through a lens of fashion.

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Reachability and Partnerships

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Bethany is highly reachable for brand collaborations, with an estimated post rate of $5K and a history of tagging Fashion Nova (8x) and White Fox Boutique (12x). Her frequent and consistent posting—especially 4 TikToks daily—makes her a reliable creator for timely campaign rollouts.

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She has also launched her own brand, Trending Fashion, indicating she’s not only open to partnerships but capable of managing brand messaging. Her GRWM format naturally accommodates product placements without disrupting her content flow.

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Conclusion: Bethany Kajtar – The GRWM Star Powering UK Fashion Feeds

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Bethany has established herself as a key player in the UK’s fashion influencer scene. With a strong TikTok foundation, impressive engagement metrics, and a clear, consistent brand narrative, she brings both creativity and commercial value. Her ability to create event-specific content, maintain safe and cheerful brand alignment, and generate real engagement sets her apart in a saturated market.

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