Who is Maudecpion?

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Maude Cpion: Blending Motherhood, Wellness, and Soft Aesthetics into Canada’s Most Trusted Digital Voice

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Maude Cpion is a Canadian wellness advocate and digital creator known for her emotionally grounded content that explores motherhood, infertility, and mental wellness. Her storytelling is driven by lived experience—particularly her journey to conceive and raise two daughters. She connects deeply with women navigating postpartum identity and healing. Her quiet, reflective style offers comfort in a space often dominated by performance.

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She is the founder of @lamaisonjoia, a platform rooted in soft living and maternal strength, where each post feels like a personal journal entry. Her content resists noise—favoring soft visuals, gentle pacing, and moments of stillness. Whether filming a child’s bedtime routine or peeling fruit in silence, her aesthetic invites calm. Her work resonates not through perfection but through emotional honesty.

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On TikTok, Maude’s videos function like visual lullabies—slow-motion clips, muted colors, and natural light set to mellow sounds. She rarely speaks in her content, letting images and music carry emotional weight. The tone is so consistent that followers instantly recognize her signature style. It’s this sensory minimalism that fosters deep emotional loyalty from her audience.

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Maude’s community includes mothers seeking peace, women healing from fertility struggles, and wellness enthusiasts who value quiet presence over polished branding. Her collaborations are carefully selected and seamlessly woven into her storytelling—from Lululemon to Garbo&Friends. She doesn’t “sell”; she integrates, creating brand moments that feel lived-in and authentic. Every choice she makes reflects an intentional, deeply personal curation of digital life.

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An Influencer Active on Social Media

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Maude is deeply active on both TikTok and Instagram, where her warm, slow-life aesthetic has gained a loyal and emotionally invested audience. On TikTok, she leads with videos that highlight small moments and quiet beauty, while her Instagram blends lifestyle with motherhood in curated, heartfelt visuals.

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Maudecpion's Social Media Strategy Analysis

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TikTok: Emotional Resonance Through Minimalism

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Maude’s TikTok strategy is built on visual intimacy—her videos are intentionally slow, stripped of clutter, and soaked in natural light. She rarely speaks, allowing soft music and gentle motion to tell the story, often capturing everyday moments like playing in the yard or preparing fruit with her children. This visual quietness stands out on a fast-paced platform, and it's precisely why her videos regularly cross 1M+ views. Her approach feels more like memory curation than content creation—followers return for emotional presence, not noise.

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Rather than jumping on trends, Maude repeats visual motifs that create familiarity: open kitchens, warm skin tones, children’s hands reaching for fruit, white linens blowing in the breeze. Her content has no overt calls to action—what makes it effective is how deeply it evokes longing, nostalgia, and peace. Each TikTok is an act of slow observation. This resistance to algorithm-chasing has earned her a loyal following of 809.2K and an average view count of 408K.

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She posts roughly twice a week at 11 AM, a strategic choice that aligns with winding down routines—mirroring the calm she offers her viewers. Her 6.84% engagement rate is unusually high for this frequency, confirming that fewer, more emotionally resonant posts drive better retention. Even her brand integrations follow this cadence, often styled without logos or explicit mentions. She doesn’t promote; she absorbs the product into her lifestyle and films it as is.

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Her TikTok account, @maudecpion, is a leading case study in maternal content that prioritizes emotional rhythm over performance. In Canada, she ranks #136 on TikTok and is within the Top 1% nationwide, while globally she stands at #13,124. Her growth is subtle (+0.23%) but steady, and her top-performing videos—like the June 26 poolside clip—surpass 1.8M views without flashy editing or fast cuts.

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• ‍Username: @maudecpion‍
• Influence Score: 89.5/100‍
• Followers: 809.2K‍‍
• ‍Activity: 2.1 videos/week‍
• Engagement Rate: 6.84%‍
• Growth (30 days): +0.23%‍
• Average Engagement: 55.4K‍‍
• ‍Posting Habits: Twice a week at 11 AM EST‍
• Average Views (30 days): 408K

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Instagram: Maternal Nostalgia with High-Aesthetic Visuals

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Maude’s Instagram presence (@llesdeux) is a direct extension of her motherhood narrative, but curated with slightly more polish and design. The account features muted tones, neutral wardrobe styling, and poetic captions that often echo affirmations like “Being your mama is enough.” Each post feels like a page from a maternal memoir, appealing to an audience seeking emotional safety and visual softness.

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She posts roughly 12 times per month, most often in the evenings around 8 AM—matching when mothers typically scroll while their kids are asleep. Her content type is evenly split between Reels and image posts, but the performance of her Reels often outpaces photos in reach and engagement. For example, her May 10 reel of a beach moment reached 658.2K views with 42.6K likes. Even static posts, like her May 25 photo holding her daughter, gather over 831K views—extraordinary for a lifestyle creator.

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Brand presence is embedded rather than highlighted. Her collaborations with labels like Monday Swimwear or Garbo&Friends rarely feature product names or tags in the caption; instead, they’re shown mid-moment, as if stumbled upon. This lack of direct selling paradoxically builds more trust—because it mirrors how real people use products, without announcement. Her 2.6% engagement rate reflects an audience who isn’t just scrolling, but emotionally engaging.

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Instagram for Maude is not about chasing virality—it’s about emotional imprint. Her style is so cohesive it functions like a personal brand bible: taupe tones, handwritten-like fonts, clean rooms, and tender eye contact. She’s built not just a profile, but an atmosphere.

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• ‍Username: @llesdeux‍
• Influence Score: 88.8/100‍‍
• ‍Followers: 394.1K‍‍
• ‍Activity: 12 posts/month‍
• Engagement Rate: 2.6%‍
• Growth (30 days): +1.26%‍
• Average Engagement: 10.3K‍
• Posting Habits: 3 times a week at 8 AM EST‍
• Average Views (30 days): 240.4K

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Maudecpion's Social Media Influence Summary

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Maude ranks in the Top 1% of creators on both TikTok and in the Motherhood category in Canada. She holds the #5 spot in “Motherhood · Canada” and is ranked #136 in TikTok · Canada overall. Her international presence is also solid, ranking in the Top 1% worldwide across motherhood content and TikTok.

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Learn more about the Favikon Methodology here

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Content Strategy: A Strong and Distinct

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Maude’s entire content strategy revolves around calm emotional resonance. She doesn’t create for virality; she creates for emotional durability. Her strength lies in subtle, observational storytelling: a child’s laugh, a shared glance, a quiet kitchen moment. These aren't just "mom videos"—they’re visual poems about motherhood, family, and healing.

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Reachability and Partnerships

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Maude is highly reachable for collaborations and brand partnerships, particularly on TikTok and Instagram, where she’s active and consistent. She works regularly with trusted lifestyle brands like Lululemon, Monday Swimwear, and MESHKI, and tags them organically in ways that blend seamlessly into her storytelling.

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She is best suited for partnerships that align with her values—especially in the areas of wellness, family, and slow living. Her content supports Children’s Welfare (80%), Female Empowerment (70%), and Mental Health (60%), making her an ideal collaborator for campaigns focused on emotional well-being and social impact.

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Conclusion: Maude Cpion – A Calming Voice with Powerful Influence

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In a digital world chasing speed, Maude Cpion has built her empire on slowness, softness, and sincerity. From emotionally-driven TikToks to aesthetically curated Instagrams, she offers more than content—she offers calm. With top-tier engagement, a loyal Canadian following, and a brand-safe presence, Maude is not just a motherhood influencer—she’s a wellness storyteller in motion.

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