Who is Bobby Mares?

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Bobby Mares: From LA Vlogger to Family Lifestyle Creator

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Bobby Mares built his digital presence through early lifestyle vlogs and emotional storytelling, earning a loyal YouTube audience of over 693K. Originally based in Los Angeles, his early content leaned into the YouTuber lifestyle—spontaneous, comedic, and heavily personality-driven. Over time, his channel shifted toward documenting deeper life milestones. This transition marked the beginning of his current family-oriented brand.

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Now married and living outside LA, Bobby's content centers around his relationship with his wife Isabelle. Their shared journey — from engagement to house hunting — has become core to his visual storytelling. Rather than focusing on skits or pranks, he leans into real moments: buying their first home, adjusting to married life, and creating slow-paced vlogs that feel intentional. It's not viral content; it’s personal documentation.

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He’s also the co-creator of A Smiley Co., a lifestyle brand built on soft colors and positive messaging. The label features pastel-toned apparel and home goods, often modeled by Bobby and Isabelle in calm, smile-filled campaign posts. This business extension reflects Bobby’s consistent tone across platforms: kind, quiet, and designed to make people feel good. His brand isn’t loud — it’s warm.

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What makes Bobby unique is his steady evolution from solo creator to family-focused storyteller. He doesn’t jump on trends or pivot for views. Instead, he cultivates a calm, visually curated identity that resonates with viewers looking for feel-good, couple-centered content. His consistency has made him a trusted voice in the lifestyle creator space.

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An Influencer Active on Social Media

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Strong presence on YouTube and Instagram, with additional reach on TikTok.

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Bobby's Social Media Strategy Analysis

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YouTube: Bobby’s Mainstage for Lifestyle and Family

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Bobby’s YouTube (@bobbymares) remains his central creative hub, with 712K subscribers and a history of high-impact uploads centered on vlogging, emotional transparency, and music. His channel features tributes, skits, and collaborations with YouTube peers like Corey La Barrie and Crawford Collins. Even years after their posting, many of his most-viewed videos continue to draw sentimental comments from longtime fans. He leans into nostalgia and storytelling, creating a strong emotional thread in his uploads.

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He doesn’t follow a strict posting schedule, which gives each video a sense of occasion. His most engaged videos revolve around real-life memories or tributes, such as birthday dedications or behind-the-scenes hangouts. Rather than optimize for trends, Bobby optimizes for emotional payoff — which drives deep comments and rewatch value. This gives his archive lasting engagement, even during slow periods.

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Bobby’s thumbnails are intentionally raw — often using dim lighting or casual screenshots that reflect the tone of the video rather than performance-driven polish. Titles include phrases like “I Miss This So Much” or “This Meant Everything,” immediately tapping into his audience’s emotional memory bank. He avoids clickbait, opting for sincerity, which strengthens viewer trust.

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His community section also plays a small but personal role in his channel — he occasionally posts throwback photos or notes about friends lost, like Corey. This balance of content and connection sets him apart: he’s not building a creator brand; he’s archiving a life and friendship circle fans feel part of.

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• Username: @itsbobbymares
• Influence Score: 73.2/100
• Followers: 693K
• Activity: 2.7 videos/month
• Engagement Rate: 0.2%
• Growth: 0% (stable)
• Average Engagement: 1.4K
• Posting Habits: Twice a month at 7 PM EST

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Instagram: A Curated Glimpse Into His Life

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Bobby’s Instagram (@itsbobbymares) is a personal time capsule. He posts infrequently — sometimes once every few months — but each post feels deeply meaningful. His most engaged photos are birthday tributes to Corey La Barrie or snapshots with old friends like Kian and JC. The comment sections are filled with blue hearts and longtime fan reactions.

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His visual style leans candid: no heavy filters, no branding overlays, and no product placements. He’s usually in worn sneakers or oversized band tees, which reinforce his grunge-adjacent identity and emotional vulnerability. The locations range from graveyards to picnic setups — always intimate, never staged.

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Bobby rarely uses hashtags, choosing to let the image and caption carry the message. His tone is direct and heartfelt, often writing “Happy birthday, miss you every day” without fluff. His followers — many of whom have followed him since the O2L era — respond not with emojis, but full paragraphs. This sets him apart from creators chasing engagement hacks.

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Even when Bobby posts milestone moments — like birthdays or quiet collaborations — the spotlight stays on others. His Instagram reads more like a tribute wall than a highlight reel, centered on preserving memories of those who’ve shaped him. It’s less about staying visible and more about staying connected through remembrance.

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• Username: @itsbobbymares
• Influence Score: 75.3/100
• Followers: 277.4K
• Activity: 3 posts/month
• Engagement Rate: 0.83%
• Growth: -0.47%
• Average Engagement: 2.3K
• Posting Habits: Twice a week at 2 PM EST

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TikTok: Short-Form Positivity and Shared Laughs

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Bobby’s TikTok presence (@itsbobbymares) is irregular and personal, with posts appearing only a few times a year. He doesn’t treat the platform as a growth engine — instead, it functions more like a quiet outlet for private reflection. His content includes intimate acoustic recordings, throwback moments, and brief voiceovers layered with emotion. Rather than appeal to the algorithm, he creates for catharsis.

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His most engaged videos often involve Corey La Barrie — either old clips, duets, or tributes on birthdays and anniversaries. These aren’t polished edits or trend-based skits; they’re raw, sometimes blurry, and deeply personal. One of his clips simply shows a photo of Corey with music in the background, drawing thousands of comments from fans sharing memories. It’s not just content — it’s digital remembrance.

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Bobby doesn’t use TikTok comments as a way to farm engagement. He replies only when a message feels emotionally meaningful, usually with short, heartfelt notes like “thank you” or a blue heart emoji. This restrained approach gives his comments section a reverent tone, where fans talk to him — and to each other — about the people they all loved. It’s a shared space of grief and nostalgia.

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There’s no visual branding, no consistent hooks, and no commercial CTA in his videos. TikTok isn’t part of his professional toolkit — it’s where he occasionally drops a memory, a feeling, or a song idea. For Bobby, the value of the platform is emotional proximity to fans who lived through the same moments. That’s what keeps them watching, even without a predictable upload schedule.

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• Username: @bobbymares
• Influence Score: 70.5/100
• Followers: 136.5K
• Activity: 2.4 videos/week
• Engagement Rate: 0.35%
• Growth: -0.08%
• Average Engagement: 479
• Posting Habits: Twice a week at 1 PM EST

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X (formerly Twitter): Mostly Inactive

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Bobby’s X account functions more like a digital scrapbook than an active communication tool. His timeline is filled with casual jokes, vulnerable thoughts, and shoutouts to friends like @CoreyLaBarrie and @CrawfordCollins from the YouTube golden era. These posts reflect a specific moment in creator history — not content strategy, but authentic connection. His voice from that time remains intact, unedited and unfiltered.

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While Bobby rarely posts now, his older tweets continue to resurface during fan-led memorials or anniversaries tied to Corey’s passing. Followers organically retweet his past words, sometimes quoting them with “still hits” or blue heart emojis. These spontaneous revivals breathe new life into old content, making his inactive account feel strangely alive on certain days. It’s not strategic reactivation — it’s community-led preservation.

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• Username: @itsbobbymares
• Influence Score: 10.1/100
• Followers: 200.1K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.14%
• Average Engagement: 0
• Posting Habits: Once a year at 1 PM EST

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Bobby Mares’ Social Media Influence Summary

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Bobby holds an Favikon Influence Score of 8,366 points, placing him in the top 4% globally for video entertainment and top 16% on Instagram. His reach isn't driven by volume, but by steady engagement across emotionally resonant content. Even with light activity, his visual platforms retain strong authority within the U.S. lifestyle space.

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Learn more about the Favikon Methodology here

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Content Strategy: Soft-Spoken Impact

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Bobby’s brand leans fully into comfort content. He isn’t chasing viral trends — instead, he documents married life, home renovation, and shared joy with Isabelle. His tone is always light, kind, and uplifting. Unlike creators who rely on spectacle or drama, Bobby’s strategy focuses on authenticity. His thumbnails, captions, and video structures all reinforce this.

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Reachability and Partnerships

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Bobby Mares keeps his outreach organic and low-pressure. He rarely promotes sponsorships or brand deals, choosing instead to highlight friends’ projects, charity events, or emotional tributes. His platform isn’t built around monetization—it’s a place where emotional connection outweighs commercial intent. This makes him appealing to brands seeking genuine resonance over high-volume reach.

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His followers often comment on how “safe” and “real” his pages feel, and that trust translates to long-term loyalty. While he’s not frequently pitching products, Bobby’s influence holds weight when he does speak up—especially in lifestyle or creative niches. His partnerships, when they happen, feel earned, not placed. That subtlety is part of what makes his reachability unique.

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Conclusion: Building a Cozy Corner of the Internet

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Bobby Mares doesn’t follow social media trends — he creates a space for everyday joy. His storytelling is centered on love, home life, and meaningful moments with his wife. His engagement rates reflect real connection, not empty reach. For brands looking to connect with family-first audiences in the U.S., Bobby is a reliable, creative, and safe partner. He’s not just a content creator — he’s building a digital home.

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View the AI-powered profile

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