Who is Bruna Ketlin?

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Bruna Ketlin: Redefining Fashion and Lifestyle Influence with Personal Authenticity

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Bruna Ketlin is a Brazilian content creator known for her soft-spoken but vibrant presence across TikTok and Instagram. Her content is rooted in everyday personal moments—whether it's caring for her mother, sharing motivational thoughts, or showing off a new look. She uses her platform to express real experiences with vulnerability, often engaging directly with follower comments and responses.

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Her primary audience consists of young women and parents in Brazil, drawn to her relatable tone and consistent aesthetic. From styling tips to emotional reflections, her content shows a side of lifestyle influencing that’s less about perfection and more about presence. Bruna’s caption style is direct and heartfelt, frequently referencing her personal life in simple, unpolished language.

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She has established long-standing brand relationships, most notably with SHEIN and SHEIN Brasil, which she tags seamlessly in her fashion content. These integrations are subtle, woven into her natural style posts rather than commercial breaks. Her ability to maintain a casual, trustworthy image while featuring sponsored products has made her an ideal match for fashion and lifestyle campaigns.

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What sets Bruna apart is her quiet consistency. Despite posting only once a week on average, her content leaves an emotional imprint. Whether filmed in her car, at a resort, or from her home, she keeps the visual tone clean and direct—avoiding filters or excessive editing. Her sincerity is her aesthetic.

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An Influencer Active on Social Media

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Bruna Ketlin maintains a strategic presence on TikTok and Instagram, with TikTok being her most active and followed platform. Her YouTube channel, while still live, has not been updated in six years.

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Bruna Ketlin's Social Media Strategy Analysis

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TikTok Strategy – Emotional Check-ins and Intimate Community Replies

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Bruna’s TikTok strategy is built around emotional presence rather than performance. Her videos often begin with a quiet, close-up shot—usually in her car or at home—speaking directly to someone from her comment section. She titles these as responses, like “Respondendo a @oliveirabrasil7,” personalizing the content and turning comments into conversations. This simple interaction format drives loyalty without the need for trending sounds or visuals.

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Her most impactful videos center on vulnerability, such as talking about caring for her mother or staying strong in difficult moments. She avoids overproduction, often filming with no background music, no filter, and minimal editing—just raw moments. That stripped-down approach is a signature part of her aesthetic. Her tone is reflective, not performative, which creates a slower but deeper connection with followers.

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Bruna's TikToks see a high number of views, even with a low engagement rate, because her followers are silent consumers—watching attentively without necessarily reacting. For example, her April 28 post reached 1M views with over 100K likes, showing that emotional storytelling can still drive reach. She doesn’t rely on consistency in visual themes but rather on the emotional tone of each post.

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She posts about 1.3 times a week, typically around 10 AM, which reflects her rhythm of posting during quiet, reflective hours. This late posting schedule mirrors the intimacy of her content: end-of-day thoughts, small reflections, or one-on-one engagement. It isn’t optimized for algorithm spikes, but it is deeply aligned with her personality and audience expectations.

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• Username: @brunaketlin_
• Influence Score: 83.2 / 100
• Followers: 6.2M
• Activity: 1.3 videos/week
• Engagement Rate: 0.09%
• Growth: 0%
• Average Engagement: 5.3K
• Posting Habits: Once a week at 10 AM EST

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Instagram Strategy – Styled Scenes with Subtle Self-Expression

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Bruna’s Instagram is her visual moodboard—a mix of resort settings, fashion looks, and tagged collaborations with SHEIN. Her photos often place her as the focal point in outdoor, sunny environments, reinforcing her love for travel and beachwear. Unlike her TikTok, the tone here is lighter and more visual-driven. She doesn’t over-caption; sometimes the emojis say enough.

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She posts just once a week, usually at 11AM, favoring nighttime visibility and consistency. Her style is minimalist: clean framing, neutral backgrounds, and fashion pieces that match her personality rather than the season’s loudest trends. Her captions stay brief—“No meu mood favorito 🌊👙”—but give her followers an instant mood or scene. This is Bruna at her most curated but still authentic.

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When it comes to brand content, Bruna uses her own SHEIN coupon codes and integrates products directly into her aesthetic. She doesn’t promote in isolation; the product lives in her world, worn on vacations or casual outings. One post may show her in a green slit dress by the pool; another may be a SHEIN haul from her wardrobe. There’s no distinction between sponsored and non-sponsored—it all flows.

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Engagement on Instagram is subtle but steady. While her growth has recently declined, her content continues to average over 30K views per post. The fashion-forward, lifestyle-heavy visuals reflect not just a creator promoting outfits but a woman living through them. Her followers aren’t just liking the looks—they’re buying into the personal style behind them.

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• Username: @brunaketlin_
• Influence Score: 69.6 / 100
• Followers: 212.1K
• Activity: 1 post/month
• Engagement Rate: 0.41%
• Growth: -0.8%
• Average Engagement: 870
• Posting Habits: Once a week at 11 AM EST

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YouTube – A Silent Archive of Earlier Days

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Bruna’s YouTube (@brunaketlin9664) has been inactive for six years but still holds 18 videos. While there are no recent uploads, her channel provides insight into her early tone and interests—offering advice on motherhood, fashion, and day-to-day life. Her audience likely migrated with her as she shifted toward short-form platforms.

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With 2.57K subscribers and no engagement or view metrics in recent months, the platform holds minimal current value but could serve as a foundation if she ever returned to long-form content.

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• Username: @brunaketlin9664
• Influence Score: 6.8 / 100
• Followers: 2.6K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Bruna Ketlin's Social Media Influence Summary

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Bruna Ketlin holds a Favikon Influence Score of 8,578 points, placing her in the top 2% for Outfits & Styling in Brazil (#207) and top 7% of TikTok creators in Brazil (#5992). Her global presence is more niche but still recognized, with a worldwide outfits/styling ranking of #3362.

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Learn more about the Favikon Methodology here

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Content Strategy: Emotional Fashion Meets Day-to-Day Intimacy

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Bruna doesn’t sell a lifestyle; she shares a life. Her TikToks are emotional check-ins, while Instagram is her style diary. What connects both is a quiet confidence and directness—no trending audio, no over-editing. Just her voice, her visuals, and her daily reflections.

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Reachability and Partnerships

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Bruna is highly reachable and open to partnerships, particularly with fashion and lifestyle brands. She’s already built consistent relationships with SHEIN, SHEIN Brasil, and Gocase Brasil, tagging them organically across Instagram and TikTok.

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What makes her attractive to brands is her ability to feature products naturally—whether it's through a quick “fit check” reel or a tagged caption in a resort photo. She avoids overpromoting, making every brand placement feel earned and believable.

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Conclusion: Bruna Ketlin, The Quiet Power of Consistency

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Bruna Ketlin’s content might be subtle, but its impact is lasting. With a calm tone, personal engagement, and elegant fashion integration, she represents a different kind of lifestyle influencer—one who values sincerity over scale. Her digital presence is soft-spoken, yet powerfully relatable.

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