Who is Raffaela Souza?

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Raffaela Souza: Redefining Fashion Content with Humor, Chaos, and Brazilian Flair

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Raffaela Souza is a Brazilian creator who balances fashion, beauty, lifestyle, and entertainment in equal parts. Whether she’s debuting a bold new dress, reacting to a relationship prank, or posing with a squad of cheerleaders, her content is vibrant, fast-paced, and rarely solitary. She’s not just showing you her outfit—she’s letting you in on the chaos of her life.

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Known for her energetic delivery and expressive facial reactions, Raffaela often breaks the fourth wall in her videos. Her captions mirror her tone: short, exclamatory, and full of emojis—“Genteeeeeee 💍” or “Esse quarteto do SQUAD 3.0 quem amou???” Her use of comedy makes her relatable to a young Portuguese-speaking audience, while her curated visuals still anchor her in the fashion space.

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Brands are a constant presence in her world—but never in a forced way. Whether she’s sipping a Furioso Energy Drink, wearing SHEIN Brasil, or showcasing a themed Disney-style content series with Meu Sonho Mágico, the integration feels like an extension of her character. She has a well-established voice that makes her promotional content feel entertaining rather than transactional.

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What sets Raffaela apart is her velocity: she posts frequently across all platforms, especially TikTok, and manages to maintain energy, cohesion, and audience interest without burnout. She treats content like conversation—fast, expressive, and emotionally charged.

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An Influencer Active on Social Media

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Raffaela maintains an extremely active and growing presence across TikTok, Instagram, and YouTube—each with over a million followers. Her content is consistently high-energy and casual, with a flair for dramatics and daily chaos.

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Raffaela Souza's Social Media Strategy Analysis

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TikTok Strategy – Humor-Driven Storytelling with Maximum Energy

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Raffaela’s TikTok strategy is rooted in momentum—she posts seven times a day, usually around 2 PM, creating a flood of short, engaging, and emotionally charged videos. Her top-performing clips mix humor and glam: one moment she’s showing off an outfit, the next she’s reacting to a prank proposal or a staged drama with friends. This tone has earned her 2.3M followers and 165.8K average views per post.

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Her strongest TikTok weapon is her expressiveness. Whether she’s fake-shouting, pointing at overlays, or reacting to someone off-screen, her content always invites you to laugh with her—or at her chaos. It feels like a personal reality show stitched into 10-second bursts. Videos like “Genteeeeeee 💍” or “Primeiramente bom dia” perform well because they mix personal context with universal emotion.

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She leverages text overlays and callouts in a way that keeps attention locked—even for silent viewers. There’s no room for dead air in her editing. Each frame pushes a joke, a twist, or a shout. This format suits her fast-paced creative mind and the emotional agility of her audience.

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Raffaela’s engagement rate (0.57%) may not be the highest, but her consistency and high output make her a strong performer in reach and viewership. With over 51 videos posted weekly, her growth rate of +4.55% proves that her high-frequency, humor-focused strategy is working.

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• Username: @raffaelasouza_
• Influence Score: 90.3 / 100
• Followers: 2.3M
• Activity: 51.3 videos/week
• Engagement Rate: 0.57%
• Growth: +4.55%
• Average Engagement: 13.2K
• Posting Habits: 7 times a day at 2 PM EST

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Instagram Strategy – Group Energy, Trendy Looks, and Reel-Fueled Reach

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Raffaela’s Instagram (@raffaelasouza_) is where her fashion sense and squad dynamics collide. With 1.7M followers and 351.4K average views, she treats Reels like episodes—snippets of her life with friends, partners, and costume-driven scenes. Posts like the “Barraca do Beijo” (kissing booth) with her friend or the cheer squad video give her content a social spark not seen in more solitary fashion creators.

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Her tone is the same on Instagram: loud, funny, and full of character. Whether she’s in a matching outfit with three friends or doing a group challenge, there’s an orchestrated chaos to her posts that keeps viewers entertained. She’s less focused on minimalism or clean aesthetics and more invested in dynamic presence.

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Outfits and styling are still central. From casual coordinated sets to glam party looks, her wardrobe becomes part of the character she plays in each clip. She tags SHEIN Brasil often, using discount codes naturally during group content or theme-driven posts. Even sponsored segments feel like an inside joke between her and her audience.

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She posts daily at 8PM and maintains a strong engagement rate of 0.6%. Her audience thrives on the tempo and social feel of her Reels. Unlike creators who pose in silence, Raffaela builds noise, movement, and personality into every frame—and that’s what sets her apart.

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• Username: @raffaelasouza_
• Influence Score: 89.8 / 100
• Followers: 1.7M
• Activity: 15 posts/month
• Engagement Rate: 0.6%
• Growth: +0.23%
• Average Engagement: 10.3K
• Posting Habits: Every day at 8 PM EST

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YouTube Strategy – Family Drama, Friends, and Pranks on Full Display

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Raffaela’s YouTube channel (Raffaela Souza) is just as energetic but leans into scripted chaos. She uses thumbnails with bold colors and callouts—“ELE TEM OUTRA” or “YOU HAVE TO ASK HER TO DATE TODAY!!!”—to draw viewers into relationship-driven content. It’s like TikTok drama extended into a mini-show.

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Her 1.3M YouTube subscribers engage with reality-style skits, prank narratives, and couple dynamics. One video staged a dating prank with her brother, another teased a surprise twist between Lavinia and Zanella. While her engagement rate here is lower (0.09%), her average view count (17.1K) shows a reliable core audience that tunes in for drama-driven updates.

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Raffaela posts about three times per week, usually at 8 PM. Each upload runs like a click-worthy social experiment: will they fight, kiss, or prank someone else? Unlike many beauty creators, she’s not here to teach or show—she’s here to entertain. Her casual and expressive storytelling style thrives in this format.

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This channel completes her storytelling arc: TikTok is for speed, Instagram for looks and squads, and YouTube for full narratives. It’s rare for a creator to pull off three formats so consistently—but Raffaela does it with volume, energy, and a clear voice.

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• Username: Raffaela Souza
• Influence Score: 86.4 / 100
• Followers: 1.3M
• Activity: 6.4 videos/month
• Engagement Rate: 0.09%
• Growth: +0.78%
• Average Engagement: 1.2K
• Posting Habits: 3 times a week at 8 PM EST

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Raffaela Souza's Social Media Influence Summary

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Raffaela holds a Favikon Influence Score of 9,009 pts, positioning her in the top 1% for both TikTok Brazil (#653) and Outfits & Styling Brazil (#40). Globally, she maintains a strong position in her niche, ranking #501 in Outfits & Styling worldwide.

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Learn more about the Favikon Methodology here

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Content Strategy: Loud, Loyal, and Always in Motion

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Raffaela’s content strategy thrives on energy, relatability, and entertainment. She isn’t static—she’s reactive. Each platform feeds a different piece of her personality, but they all connect through chaos, color, and comedy. Whether she’s teasing her brother on YouTube or dancing in a matching fit on Instagram, it’s never just about aesthetics—it’s about attitude.

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Reachability and Partnerships

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Raffaela is highly reachable for brands, especially those targeting Gen Z and millennial women in Brazil. She’s proven reliable with frequent tagging and seamless integration for Furioso Energy Drink, SHEIN Brasil, Meu Sonho Mágico, and Dossier Perfume.

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Her content doesn’t pause for ads—it flows with them. She’s likely to accept partnerships in fashion, lifestyle, and beauty, especially when campaigns allow her personality and humor to shine. Her brand placements work because they become part of the fun.

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Conclusion: Raffaela Souza Is a Powerhouse of Personality and Style

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Raffaela Souza isn’t just an influencer—she’s a full-time entertainer. Her success lies in how she merges fashion, humor, and chaos into something cohesive and clickable. With top-tier consistency, strong engagement, and a vibrant voice, she’s a valuable partner for brands looking to connect with Brazilian youth through energy, relatability, and storytelling.

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