Who is Carolina Nucci Nishiyamamoto?

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Carolina Nucci Nishiyamamoto: Kindness that sells and leadership that sticks

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Carolina brings warmth to results. She talks about growth, leadership, and customer experience in a way people feel. Her voice mixes tough lessons with humor and heart. That is why her posts travel and her community stays.

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1. Who she is

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Carolina is Co-founder and CMO of Conectas, with more than 15 years in marketing, CX, and leadership. She built her brand by turning everyday work into clear lessons for teams and clients. Her posts show the craft behind business growth and the courage to lead with kindness. She writes the newsletter “O óbvio não dito,” where she translates complex topics into practical moves. Speaking slots, classes, and panels complete a profile that blends strategy, teaching, and real stories.

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2. A network of heavyweights

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Her circle covers schools, events, and executive peers. Think ESPM, Web Summit Rio, sector leaders in sales and marketing, and a strong bench of women executives. She connects founders, CMOs, professors, and creators who shape Brazil’s marketing and tech scene. The network gives her message reach and authority.

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3. Why people listen

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Carolina is direct and human. She shows the win and the lesson behind it. She jokes about office myths, shares feedback she has heard, and invites debate without drama. The tone is friendly, the takeaways are clear, and the comments turn into conversations.

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4. Authenticity that resonates

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Her Favikon Authenticity Score is 82.5/100. Comments look natural, with varied timing and personal stories. Content focuses on real cases from leadership and customer experience. She avoids generic motivation and keeps it practical. Openness and humor make the advice easy to trust.

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5. Numbers that back it up

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Her audience grew from 13,976 to 30,479 followers in a little over three years with steady, organic gains. She holds an Influence Score of 6,745 points and sits in the top 3% on LinkedIn in Brazil. Standout posts reach into the thousands of reactions and hundreds of comments. Posting rhythm is consistent, and engagement quality scores 88 with rich back-and-forth.

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6. Collaborations that matter

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Carolina speaks at conferences, teaches at respected programs, and joins brand panels on leadership and CX. She co-creates content with executives who care about humane growth. Her newsletter community of 4.6K readers gives partners a focused channel for deeper insights. She brings classroom clarity to stage and feed.

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7. Why brands should partner with Carolina

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Brands get a credible voice that turns values into performance. She makes complex topics simple and human, which drives adoption and trust.

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• Thought leadership series on humane sales, CX, and team leadership

• Keynotes, fireside chats, and masterclasses for leaders and GTM teams

• Co-created LinkedIn posts and newsletters with case studies and playbooks

• Product or program validation through user-centric feedback sessions

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8. What causes she defends

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Women in Tech and STEM, female empowerment, and LGBTQIA+ inclusion sit at the center of her message. She calls out bad advice and biased feedback women receive at work. She shares stories that model empathy without losing edge. She highlights leaders who open doors and shows teams how to build safer rooms for new voices. The stance is firm, the delivery is kind, and the impact is visible in the replies.

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9. Why Carolina is relevant in 2026

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Leadership and sales are changing with AI, new buyer behavior, and a crowded content landscape. Carolina translates this shift into simple routines teams can use on Monday. She centers customer reality and team wellbeing while still chasing targets. That balance is exactly what companies need this year.

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Conclusion: Leading with kindness, winning with clarity

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Carolina proves that results and respect can live in the same sentence. She teaches by example, mixing metrics with humanity and turning followers into learners. Her work builds better managers and better pipelines. If your brand wants growth people feel good about, this is a voice to keep close.

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