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Who is Cassie Hollister?
Cassie Hollister, widely recognized as SoCassie, is a prominent YouTube creator specializing in family-friendly content. Based in the United States, she crafts engaging videos that resonate with audiences of all ages.

Cassie Hollister: A Family-Focused Creator Spreading Joy and Positivity
Cassie Hollister began her journey as a content creator with a simple yet heartfelt mission: to bring joy and positivity to her audience through family-centered videos. She first gained attention by sharing lighthearted and fun moments from her everyday life, which quickly resonated with viewers. As a wife and mother, Cassie has masterfully integrated her personal experiences into her content, creating a unique bond with her followers. Her ability to share relatable stories while keeping the atmosphere cheerful and uplifting has been a cornerstone of her success.
Family is at the heart of Cassie’s content, and she often features her husband, son Jax, and extended family members in her videos. Whether it’s an epic outdoor adventure, a playful prank, or a heartfelt family update, her content showcases the joys and challenges of parenting in an authentic way. Cassie's son, Jax, has become a fan favorite, adding a genuine, endearing touch to her videos. Recently, Cassie shared the exciting news that she and her husband are expecting a baby girl, which has brought a fresh wave of enthusiasm and anticipation among her followers.

(Source: @casshollister, Instagram, January 2025)
Cassie's rise to prominence has been fueled by her vibrant personality and her ability to make meaningful connections with her audience. Her journey from small-scale videos to a thriving YouTube channel demonstrates her dedication and creative growth as a content creator. By staying true to herself and embracing her role as a relatable figure, Cassie has not only gained followers but also earned their trust. This authenticity has opened doors for collaborations with top brands and fellow influencers, further solidifying her position in the family and lifestyle niche.
Over the years, Cassie has become a trusted voice in her community, known for her approachable demeanor and creative storytelling. Her partnerships with brands are thoughtfully chosen to align with her values, ensuring they resonate with her audience. Through her content, Cassie continues to inspire families to embrace life's adventures with a positive outlook. Her journey exemplifies how a blend of authenticity, creativity, and relatability can create a lasting impact in the world of digital content creation.
An Influencer active on social media

Cassie Hollister is active across multiple social media platforms, including YouTube, Instagram, TikTok, and X (formerly Twitter). Each channel has a unique strategy, but all are united by her focus on family-oriented and uplifting content.
Cassie's Social Media Strategy and Performance Analysis
Instagram: Capturing Family Moments

Cassie Hollister’s Instagram is one of her most active and engaging platforms, with over 284K followers who eagerly await her updates. Her account serves as a visual diary, filled with vibrant photos that capture moments from her family’s daily life. From celebrating milestones to sharing candid moments with her son Jax, her posts reflect the authenticity that has endeared her to her audience. Cassie’s ability to mix personal life with aspirational content ensures her followers stay invested in her journey.
A key element of Cassie’s Instagram strategy is her consistent posting schedule, where she uploads twice a week, typically at 3 AM. This regularity ensures her followers know when to expect new content, creating anticipation and boosting engagement. Her posts range from family outings and heartfelt reflections to brand collaborations, all of which are thoughtfully presented. This combination of consistency and variety keeps her content fresh and engaging.

Cassie’s engagement rate of 1.07% is a testament to the strength of her connection with her audience. Her captions often go beyond surface-level updates, offering genuine insights into her life, thoughts, and feelings. This openness fosters a sense of trust and relatability among her followers, who frequently comment, like, and share her posts. The warmth and positivity that Cassie exudes make her Instagram a safe and welcoming space for her audience.
Her collaborations with brands are seamlessly integrated into her feed, aligning with her family-oriented content. Whether promoting a product or sharing a sponsored post, Cassie ensures the partnerships feel authentic and relevant to her followers. This careful balance between personal content and promotional posts not only strengthens her credibility but also highlights her ability to effectively collaborate with brands. Her Instagram, thus, stands as a cornerstone of her social media presence, embodying her values of family, positivity, and authenticity.
- Username: @casshollister
- Influence Score: 86.2/100
- Followers: 284.1K
- Activity: 9 posts/month
- Engagement Rate: 1.07%
- Growth: +0.45% (+1.3K followers in 30 days)
- Average Engagement: 3K likes/comments per post
- Posting Habits: Twice a week at 2 PM EST
TikTok: Relatable and Fun Videos

TikTok has become a dynamic platform for Cassie Hollister, allowing her to share engaging and relatable short-form videos that captivate her audience. With 181.2K followers, she leverages the platform’s versatility to showcase her personality through fun challenges, family pranks, and quick glimpses of her parenting journey. Cassie’s TikTok content stands out due to its authentic and lighthearted tone, resonating deeply with audiences seeking entertaining yet relatable moments.
Cassie’s dedication to TikTok is evident in her consistent posting schedule, with six videos uploaded each week. This commitment keeps her audience engaged and ensures her presence on the platform remains strong. Her videos, which often highlight everyday parenting scenarios or playful interactions with her family, appeal to a wide demographic, especially young parents and families. Her content’s informal and spontaneous style creates a refreshing contrast to the polished videos she posts on YouTube.

With an engagement rate of 0.59%, Cassie has built a connection with her followers that goes beyond numbers. Her audience frequently interacts with her videos through likes, comments, and shares, reinforcing her relatability and authenticity. TikTok also serves as a testing ground for new ideas, allowing Cassie to explore trending content formats that resonate with her audience before incorporating them into her longer YouTube videos.
Moreover, TikTok plays a significant role in Cassie’s overall social media strategy by acting as a promotional hub for her other platforms and partnerships. Many of her TikTok videos subtly direct viewers to her YouTube channel for more in-depth content. Additionally, her collaborations with brands are seamlessly integrated into her TikTok posts, blending entertainment with marketing in a way that feels natural and engaging to her audience. This approach ensures her TikTok remains a key player in her growing digital presence.
- Username: @casshollister
- Influence Score: 85.8/100
- Followers: 181.2K
- Activity: 6 videos/week
- Engagement Rate: 0.59%
- Growth: +1.07% (+1.9K followers in 30 days)
- Average Engagement: 1.1K likes/comments per video
- Posting Habits: Daily at 1 PM EST
YouTube: The Heart of Cassie's Content

Cassie’s YouTube channel, SoCassie, stands as the centerpiece of her online presence, boasting an impressive 818K subscribers. Her content primarily revolves around family-friendly themes, often incorporating lighthearted pranks, engaging outdoor adventures, and personal life updates. This unique mix of entertainment and relatability has positioned her channel as a favorite among viewers seeking wholesome, fun-filled content. Cassie’s ability to present her family life in a way that feels genuine and approachable creates a strong bond with her audience, fostering loyalty and trust.
Her videos are meticulously crafted, blending creativity and storytelling to captivate her viewers. With her husband and son frequently appearing in her videos, Cassie ensures her content reflects her life authentically, making it easy for her audience to relate. From playful challenges to heartfelt family moments, each video is a glimpse into her world. The editing is polished yet retains a warm, personal touch, ensuring her audience feels connected rather than detached from the content. This balance has been instrumental in maintaining her popularity despite the highly competitive landscape of YouTube.

While her channel has experienced a minor decline in growth, with a -0.14% decrease in subscribers, Cassie remains consistently active and committed to her audience. Posting approximately 3.2 videos per month, she ensures her viewers always have fresh content to enjoy. This regular schedule reflects her dedication and helps maintain her presence in her subscribers’ feeds, even in a saturated market. Her steady output also demonstrates her adaptability, as she continually experiments with new themes and formats to keep her content engaging.
Cassie’s engagement metrics reflect the effectiveness of her approach, with an average of 6K views per video. These numbers showcase the loyalty and interest of her audience, even in the face of minor fluctuations in subscriber growth. By staying true to her values of authenticity and family-oriented storytelling, Cassie’s YouTube channel continues to strike the perfect balance between entertainment and genuine connection. Her ability to captivate her audience while maintaining her unique identity highlights her enduring relevance as a creator in the digital space.
- Username: SoCassie
- Influence Score: 51.5/100
- Followers: 818K
- Activity: 3.2 videos/month
- Engagement Rate: 0.04%
- Growth: -0.14% (-1.1K subscribers in 30 days)
- Average Engagement: 303 likes/comments per video
- Posting Habits: N/A
X (Formerly Twitter): Minimal Engagement

Cassie’s presence on X (formerly Twitter) is modest compared to her other platforms, with a follower count of 51.9K. While she hasn’t been highly active recently, her account still serves an important role as a hub for key announcements and updates. This platform allows her to share quick insights into her life, promote her content on other channels, and engage with her audience in a concise format. Despite the reduced posting frequency, her followers remain loyal, checking in for updates when she does share.
As a supplementary platform, X enables Cassie to cross-promote her more dynamic content from Instagram, YouTube, and TikTok. By linking her videos, photos, and partnerships, she ensures that her audience on X stays connected with her overall digital presence. While her current activity is minimal, the account provides an additional touchpoint for fans, showing her ability to maintain a multichannel strategy. With consistent updates, this platform could grow into a more robust tool for audience engagement and further reinforce her influence across social media.
- Username: @hollistercassie
- Influence Score: 9.4/100
- Followers: 51.9K
- Activity: Inactive (last post 4 months ago)
- Engagement Rate: 0%
- Growth: -0.27% (-140 followers in 30 days)
- Posting Habits: N/A
Cassie Hollister's Social Media Influence Summary

Cassie’s Favikon authority score of 8,671 points highlights her strong influence as a family-friendly creator. Ranking in the top 3% for the "Family Life" niche in the United States, she has established herself as a prominent figure in this space. Her engagement rates and growth across platforms further underscore her ability to maintain relevance and connection with her audience.
Content Strategy: Building Connection Through Real-Life Stories
Cassie’s content strategy revolves around authenticity, family-centered themes, and relatable storytelling. She carefully curates her videos, photos, and posts to resonate with her audience while maintaining a consistent tone of positivity and warmth. Her ability to adapt to platform trends ensures her content remains fresh and engaging.
By incorporating her family’s daily life into her content, Cassie fosters a sense of familiarity and connection with her audience. Her collaborations with brands and other influencers align seamlessly with her niche, enhancing the credibility of her partnerships. Her strategy effectively blends entertainment with relatability, ensuring her content appeals to a broad audience.
Reachability and Partnerships

Cassie’s reachability score, with an estimated sponsored post cost of $900, reflects her market value and effectiveness as an influencer within the family-oriented niche. This score underscores her ability to connect with a highly engaged audience, making her an attractive choice for brands looking to promote products authentically. By maintaining consistent engagement across her platforms, Cassie ensures her sponsored content reaches a receptive and relevant audience. Her ability to create promotions that feel genuine is a key factor in her success as a partner for various brands.
Her collaborations with renowned brands such as Carter’s and PRIME highlight her capability to deliver promotions seamlessly integrated into her content. Cassie excels in aligning sponsored posts with her family-centric themes, ensuring they resonate with her audience without appearing out of place. These collaborations demonstrate her skill in balancing authenticity and marketing, a quality that sets her apart in the influencer space. By promoting brands that align with her values, Cassie strengthens her credibility and enhances her audience’s trust.

Beyond brand partnerships, Cassie’s network of connections with other family-oriented creators amplifies her influence. Her collaborations with creators like Missy Lanning and Bryan Lanning exemplify her ability to work within a community of like-minded influencers. These partnerships not only expand her audience but also create opportunities for cross-promotion, benefiting both her and her collaborators. By engaging with creators who share her niche, Cassie builds a supportive and synergistic network that enhances her overall reach.
Cassie’s approachable personality and proven track record of successful partnerships make her an ideal collaborator for brands and creators alike. Her ability to maintain genuine interactions with her audience ensures that her recommendations are trusted and valued. Whether partnering with brands or influencers, Cassie consistently delivers results that align with her audience’s interests. This combination of authenticity, engagement, and collaboration cements her position as a leading figure in the family and lifestyle content space.
Conclusion: Cassie Hollister - A Beacon of Positivity and Authenticity
Cassie Hollister exemplifies the power of authenticity and relatability in building a strong online presence. Through her vibrant content on YouTube, Instagram, TikTok, and X, she has created a loyal community that values her family-oriented approach. With her engaging storytelling and strategic collaborations, Cassie continues to inspire and entertain, making her a standout figure in the "Family Life" niche.
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Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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